What Barrettine Group does

Barrettine Group is a family-owned chemical manufacturing business established in 1879 and headquartered in Bristol, United Kingdom. The company operates four trading divisions: Barrettine Environmental Health (professional pest control products including rodenticides, insecticides, and bird repellents), Barrettine Products (DIY and homecare including the ArmourFlex wood lacquer range, Nourish & Protect woodcare line, Paint Panther solvent stripper, and Peelaway patented poultice paint removal systems), Barrettine Industrial (bulk chemicals including solvents, alcohols, hydrocarbons, and acids), and Woodman Hill (contract packing and private label manufacturing). The company manufactures over 250 products spanning woodcare, paint stripping, cleaning, pest control, and specialty industrial chemicals.

Core proprietary technology centers on the patented Peelaway poultice paint removal system, which uses a water-based alkaline paste and protective blanket to safely remove up to 32 layers of paint including lead-based coatings without releasing toxic particles. Paint Panther (launched 2010) is a fast-acting solvent-based stripper that removes six layers in five minutes, and ArmourFlex is a professional wood floor lacquer with ceramic particle technology for enhanced durability. All products comply with REACH and Biocidal Product Review (BPR) regulatory frameworks, and the Group holds ISO 14001 Environmental Management certification.

The business model is B2B-focused with quote-based pricing (not publicly disclosed), a minimum order value of £250, and carriage paid terms on orders above £450 net. Revenue stands at approximately £30 million annually, generated through four channels: DIY retail chains (B&Q, Homebase), independent hardware stores and ironmongers, professional pest control distributors, and direct industrial sales. The company employs around 100 staff and has been controlled by the Bailey family since 1973, with Steve Bailey serving as Group Managing Director representing the second generation of family ownership.

Name

Barrettine Group

Legal name

J.V. Barrett & Co Ltd

Website

https://barrettine.co.uk

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

Barrettine Group is a family-owned Bristol-based chemical manufacturer operating four divisions producing 250+ products including woodcare, paint strippers, pest control, and industrial chemicals, serving UK customers from sole traders to blue-chip multinationals with approximately £30M annual revenue.

Ownership category

akta.pro rank

Product category

Specialty Chemicals Manufacturing

NAICS

Chemical Manufacturing (325), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800), Agricultural Chemicals (2870), Industrial Organic Chemicals (2860)

akta.pro primary industry

Insecticides (AFABAAAB)

akta.pro secondary industry

Commodity Surfactants & Detergent Base Chemicals (IMAEAAAI)

Keywords

• Chemical manufacturing
• Woodcare products
• Paint stripping solutions
• Professional pest control
• Specialty industrial chemicals

Headquarters

HQ city

Warmley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chemical Products Manufacturing and Sales: Barrettine Group manufactures and sells a wide range of chemical formulations including specialty chemicals, solvents, oils, home and garden chemical products, cleaning products, wood preservers, coatings, pesticides, and pest control products. Turnover is approximately £30 million per year. Products are sold through multiple divisions to diverse customer bases from sole traders to blue-chip multinationals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Barrettine Group manufactures and sells over 250 chemical products across four divisions: Barrettine Environmental Health (professional pest control including rodenticides, insecticides, and bird repellents), Barrettine Products (DIY and homecare woodcare, paint stripping systems, and cleaning products), Barrettine Industrial (bulk specialty chemicals, solvents, alcohols, hydrocarbons, and acids for industrial buyers), and Woodman Hill (private label contract packing and contract manufacturing for customers' own brands).

Product overview

Barrettine Group is a family-owned chemical manufacturing business established in 1879, operating four trading divisions: Barrettine Environmental Health (professional pest control products including rodenticides, bird repellents, and crop protection), Barrettine Products (DIY and homecare including the ArmourFlex wood lacquer range, Nourish & Protect woodcare, Paint Panther and Peelaway paint stripping systems, Knockout cleaning products, and Decking Oil treatments), Barrettine Industrial (bulk chemicals for industry), and Woodman Hill (private label contract manufacturing). The company produces over 250 products spanning woodcare, paint strippers, solvents, acids, janitorial products, pesticides, and specialty chemical formulations. Key branded products include the ArmourFlex professional wood floor lacquer with ceramic particle technology, the Peelaway poultice paint removal system (including Peelaway Marine for antifouling), Paint Panther solvent-based stripper, Knockout cleaning range, and various rodenticide and pest control solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Armourflex: Wood floor lacquer range utilizing latest technology for natural wood flooring protection
• Nourish & Protect
• CreoSolve
• Paint Panther
• Peelaway
• Knockout
• Decking Oil
• Romax
• CropProtect
• Oa2ki
• Alpha SCT
• MoBe
• Ornaway

Products and services

• ArmourFlex Wood Floor Lacquer

Quantifiable outcome

• Peelaway can remove up to 32 individual layers of paint in one application
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sika AG: Global specialty chemicals company focused on construction adhesives, sealants and surface treatments. Larger incumbent operating in adjacent categories to Barrettine Industrial and Barrettine Products, with overlapping B2B construction and DIY customers.
• Bostik (Arkema): Global adhesives and sealants business owned by Arkema. Overlaps with Barrettine on construction chemical applications, DIY and industrial channels, though significantly larger and broader in scope.
• Rust-Oleum: Global specialty coatings and paint-related products manufacturer owned by RPM International. Overlaps with Barrettine's paint stripping, coatings and woodcare categories but operates at much larger scale with broader product breadth across multiple geographies.

Direct peers

• Fiddes & Sons: Family-owned UK wood finishes and coatings manufacturer. Highly comparable to Barrettine's Woodcare and DIY divisions, offering wood lacquers, oils and finishes via similar trade and DIY channels from a comparable UK base.
• Selden Research: UK-based manufacturer of cleaning, janitorial and hygiene chemicals. Direct peer to Barrettine's Knockout cleaning range and Barrettine Industrial's janitorial products, serving similar B2B channels with comparable mid-sized private UK chemical operations.
• Jeyes Group: UK heritage household chemicals manufacturer (founded 1876) producing cleaning and garden products. Comparable to Barrettine on heritage, UK DIY/garden retail channel exposure, and a portfolio spanning household cleaners and outdoor chemicals.
• Sovereign Chemicals: UK manufacturer of specialty construction chemicals including waterproofing, adhesives and surface treatments. Comparable mid-sized private UK chemicals business serving trade and industrial customers, mirroring Barrettine Industrial's B2B specialty chemical profile.
• Geocel: UK sealant, adhesive and paint-related chemical products manufacturer serving construction and DIY trade. Overlaps with Barrettine's paint-related chemicals, woodcare and sealants portfolio and similar UK distribution model.
• Bond It: UK-based manufacturer of sealants, adhesives, fillers and related chemical building products. Comparable mid-sized private chemical manufacturer selling through DIY retail, trade and industrial channels, similar in scale and customer mix to Barrettine Products and Barrettine Industrial.

Emerging players

• Pelican International (Peelaway licensee context) / Generic heritage restoration chemical brands: Peelaway.com represents the Peelaway licensee ecosystem for heritage and architectural restoration in North America. Comparable as a regional distributor/extension of Barrettine's patented Peelaway technology in a distinct geography, illustrating how the IP can be replicated at smaller regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barrettine-products-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrettine Group