What Jeyes Group does

Jeyes Group is a privately held British consumer goods company founded in 1877, headquartered in Hemel Hempstead, United Kingdom, and operating a customer support office in Thetford. The company manufactures and sells a portfolio of outdoor and indoor cleaning and disinfection products under the Jeyes Fluid and Jeyes brand names, with the core proposition centred on the original phenolic-based Classic Formula disinfectant that has been sold in the UK for over 145 years. Its current product range spans eight categories: Classic Formula disinfectants, multi-use outdoor cleaners, patio and decking cleaners (including a 4-in-1 formulation), BBQ cleaning solutions, drain unblockers, UPVC cleaners and revivers, driveway and masonry care products, and specialty items such as artificial grass cleaner, grout cleaner, and Freshbin powder. Products are available in concentrated, ready-to-use, hose-on, and pro-shot formats, sold in sizes from 300ml to 5L at price points ranging from £2.99 to £44.99.

Name

Jeyes Group

Legal name

Jeyes Group

Website

https://jeyesfluid.co.uk

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

251–500 employees

Short description

Jeyes Group is a 145-year-old UK consumer goods company selling a broad portfolio of outdoor cleaning, disinfection, and surface-care products, primarily to UK households through major retailers and its own Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Cleaning Products: One-time purchase model for outdoor cleaning products sold through retail and direct-to-consumer channels. Products include disinfectants, patio cleaners, BBQ cleaners, drain unblockers, and specialty cleaners in various sizes from 300ml to 5L. Bundle discounts available for multi-item purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Jeyes Group manufactures and sells outdoor and indoor disinfectant and cleaning products under its own brands. Its range covers patio cleaners, BBQ cleaners, drain unblockers, and multipurpose disinfectants intended primarily for UK household consumers. The company distributes these branded products through supermarkets, garden centres, B&Q, Aldi, Amazon, and its own direct-to-consumer Shopify e-commerce site.

Product overview

Jeyes Group is a UK-based outdoor cleaning products company offering a diverse portfolio of cleaning, disinfecting and maintenance solutions for outdoor surfaces and areas. The product range is organized around several core categories: (1) Classic Formula disinfectants and multi-use outdoor cleaners as the flagship heritage line since 1877; (2) Patio & Decking cleaners including the 4-in-1 formula; (3) BBQ cleaning solutions with sprays, bricks and bundles; (4) Drain unblockers including rapid-heat formulations; (5) UPVC cleaners and revivers; (6) Driveway & Masonry care products with both cleaners and sealers; (7) Specialty products including Freshbin Powder, Grout Cleaner, and Artificial Grass Cleaner; and (8) Bundled product packages. Products are available in various formats including concentrated solutions requiring dilution, ready-to-use formats, hose-on applicators, and spray bottles. The company sells directly to consumers via its Shopify e-commerce platform and through major UK retailers including Amazon, B&Q, Aldi, Asda, Tesco, and B&M.

Differentiator

Problem solved

Functional benefit

Products and services

• Patio cleaners Cleaning products designed to remove dirt, grime, moss, and stains from outdoor patio surfaces for UK household consumers.
• BBQ cleaners Cleaning products formulated to degrease and clean BBQ grills and associated outdoor cooking equipment for household consumers.
• Drain unblockers Products formulated to clear and unblock household drains, sinks, and pipes for routine domestic maintenance.
• Multipurpose disinfectants Multipurpose disinfectant products for indoor and outdoor household disinfection needs, including general surface hygiene and outdoor bin/sanitation use.

Quantifiable outcome

• Kills 99.9% of bacteria (where stated)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Pink Stuff: UK-based household cleaning brand with viral social-media-led growth, sold through major UK supermarkets and online. Directly comparable as a UK heritage/brand-led outdoor and indoor cleaning competitor with overlapping retail channels.
• Algon: Specialist outdoor cleaning brand offering patio, driveway, and masonry cleaning products, frequently stocked in UK garden centres. Direct niche competitor in outdoor surface restoration and algae removal.
• Astonish: UK cleaning products brand offering specialty cleaners (oven, mould, bathroom) through major UK retailers. Comparable as a similarly positioned UK specialty cleaner brand with overlapping supermarket distribution and DIY cleaning use cases.
• Patio Magic: UK outdoor cleaning brand focused specifically on patio and driveway algae/moss removal via hose-on applicators. Closest like-for-like competitor to Jeyes' outdoor specialty positioning.
• HG International: Dutch-origin specialty cleaning brand with strong outdoor/surface cleaning range (patio, driveway, algae removers). Comparable as a European outdoor and specialty surface cleaning specialist competing in similar product niches.

Broad incumbents

• Zep Inc. US-listed specialty cleaning and maintenance products company serving professional and consumer channels. Comparable as a broader cleaning products incumbent with overlapping outdoor/industrial cleaner formulations and channel partners.
• Domestos (Unilever): Unilever's mass-market bleach/disinfectant brand sold across UK grocery. Broad incumbent with overlapping disinfectant use cases (bin hygiene, outdoor drains) and similar supermarket distribution.
• Dettol (Reckitt): Mass-market disinfectant brand owned by Reckitt with broad household cleaning and disinfectant portfolio. Comparable as a dominant UK disinfectant incumbent with overlapping regulatory credentials and far larger marketing budget.
• Cillit Bang (Reckitt): Reckitt's household specialty cleaner brand covering limescale, bathroom, and kitchen. Broad incumbent with overlapping surface cleaning categories and identical UK supermarket go-to-market.

Emerging players

• OxiClean: Church & Dwight's specialty stain and outdoor cleaning brand with strong consumer recognition. Comparable as an expanding branded specialty cleaner with growing outdoor and surface restoration SKUs.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGwMpc_Ib8CXC5gLvUt_2kA
• Facebookfacebook.com/JeyesFluid
• Instagraminstagram.com/jeyesfluiduk
• TikToktiktok.com/discover/jeyes-fluid
• LinkedInlinkedin.com/company/jeyes-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeyes Group