be-oh Marketing GmbH

What be-oh Marketing GmbH does

be-oh Marketing GmbH is a privately held Austrian marketing agency headquartered in Ötztal-Bahnhof, Tyrol, specializing in marketing services for sustainable tourism and the bio-hotel sector. The firm operates with a team of approximately five members led by Managing Director Christian Pfanner, and its service portfolio spans four integrated offerings: strategic marketing consulting, website development and relaunch, online marketing (SEO, SEA, social media, email), and print and graphic design with sustainable production methods.

The agency's business model is project-based professional services delivered on a B2B basis, with custom quotes by project scope; it also operates a small e-commerce merchandise storefront selling BIO HOTELS branded promotional items at unit prices ranging from €0.50 to €350. Go-to-market is sales-led and relationship-driven, with client acquisition via direct contact through phone, email, and a bilingual German/English website, supported by organic social presence on Facebook, Instagram, and X. Customer concentration is in the DACH sustainable-tourism vertical, anchored by a multi-decade partnership with the BIO HOTELS association since 2001 and supplemented by named clients such as Biohotel Schlossgut Oberambach, Biohotel Garmischer Hof, Bruggerhof, BEST ECONOMY forum, Biohotel Rastbichlhof, and Gasthof Zantl. No external funding, parent company, or subsidiaries are disclosed; the firm is founder-owned and managed.

Name

be-oh Marketing GmbH

Legal name

be-oh Marketing GmbH

Website

https://be-oh.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

be-oh Marketing GmbH is a small Austrian marketing agency in Tyrol that provides strategic consulting, web, online, and print marketing services to bio-hotels and sustainable tourism businesses, anchored by a long-term BIO HOTELS partnership and a small branded merchandise e-commerce shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Tirol

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Professional marketing agency services including strategic marketing consulting, website development, online marketing (SEO, performance marketing, social media), and print & graphic design. B2B relationships with clients in sustainable tourism sector.
2. Merchandise E-commerce: Online shop selling BIO HOTELS branded merchandise products including cotton bags, beachflags, pens, aprons, packaging tape, and promotional items. Products shipped directly to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

be-oh Marketing GmbH is a B2B marketing agency that provides integrated marketing services to sustainable tourism businesses and bio-hotels. Its core offerings are Strategic Marketing Consulting, Website Development & Relaunch, Online Marketing (SEO, SEA, social media, email), and Print & Graphic Design with sustainable production. The agency also runs an online merchandise shop selling BIO HOTELS branded promotional products directly to consumers.

Product overview

be-oh Marketing GmbH is a sustainable marketing agency specializing in sustainable tourism and bio-tourism marketing. The company offers a portfolio of four core services: Strategic Marketing Consulting, Website Development & Relaunch, Online Marketing (SEO, SEA, social media), and Print & Graphic Design. Additionally, the company operates an e-commerce shop selling BIO HOTELS branded merchandise including promotional items, printed materials, and sustainable goods. The company is headquartered in Ötztal-Bahnhof, Austria, and primarily serves clients in the organic, sustainability, and bio-tourism sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Consulting Marketing consulting for sustainable companies and organizations covering company positioning, marketing strategy development, target group analysis, pricing strategies, and green branding. Designed for bio-hotels, sustainable tourism operators, and eco-conscious organizations in the DACH region.
• Website Development & Relaunch End-to-end web development service including initial and competition analysis, website implementation and design, usability optimization, conversion optimization, and ongoing advisory. Targeted at sustainable tourism businesses and bio-hotels needing new websites or relaunches.
• Online Marketing Online marketing services including OnPage and OffPage SEO, search engine marketing (SEO/SEA), social media marketing, email marketing, and digital branding. Targeted at sustainable tourism and bio-hotel clients seeking integrated digital visibility.
• Print & Graphic Design Graphic design and copywriting for corporate communications, including project conception, content preparation, creative design, and sustainable print production using recycled materials. Serves bio-hotels and sustainability-oriented businesses needing brand-consistent offline collateral.
• BIO HOTELS Merchandise Shop Online shop selling BIO HOTELS branded merchandise including cotton bags, beachflags, pens, aprons, packaging tape, roll-ups, glass panels, cocktail napkins, blocks, pins, table displays, and door hangers. Direct-to-customer e-commerce storefront with shipping.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Neumarkter LammsbräuminorStrategic or Co-development PartnerCollaborated to create a non-alcoholic anniversary beer for BIO HOTELS 25th anniversary. Neumarkter Lammsbräu produced the beer which is distributed through the merchandise shop.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Havas Germany: German operations of Havas Creative Network, providing brand, digital, and media services. Comparable as a DACH agency network, but without be-oh's narrow sustainable-tourism specialization.
• DDB Germany: German arm of global DDB network, offering integrated creative, digital, and media services. Comparable as a full-service DACH agency serving major clients, but operates across all verticals rather than specializing in sustainable tourism.
• Jung von Matt: Major Hamburg-headquartered DACH creative agency with full-service marketing, digital, and brand strategy capabilities. Comparable as a DACH-region creative/digital agency serving premium clients, but much larger and not specialized in sustainable tourism.
• Ogilvy Germany: German operations of Ogilvy global network, offering brand strategy, advertising, and digital services. Comparable as a DACH-region full-service agency, but serves a much broader client base without be-oh's eco-tourism niche.
• Scholz & Friends: Hamburg-based creative agency within the WPP network, offering brand strategy, digital, and campaign execution for enterprise clients. Comparable as a German-speaking creative agency serving major brands, but without be-oh's sustainable-tourism focus.
• Serviceplan Group: Munich-based, Europe's largest independent owner-managed agency group offering integrated communications across digital, print, and consulting. Comparable as a DACH full-service agency with broad verticals, but operates at significantly greater scale than be-oh.
• Territory (Grasbrunn): Germany-based content and agency group (Bertelsmann-owned) offering digital marketing, content, and communications across multiple verticals. Comparable as a DACH marketing services provider, though at significantly larger scale and broader vertical mix.

Direct peers

• Kolle Rebbe: Hamburg creative agency known for sustainability-oriented campaigns and purpose-led brand work. Most directly comparable DACH creative agency in terms of mission-driven, sustainability-aware positioning, serving mid-market and enterprise clients across verticals.
• Green Destinations: Netherlands-based organization supporting sustainable tourism destinations and businesses through certification, marketing support, and best-practice sharing. Comparable as a sustainable-tourism specialist serving similar bio/eco-tourism clients, though structured as a foundation rather than a commercial agency.

Others

• ClimatePartner: Munich-based climate action company offering carbon accounting and sustainability marketing/communication services. Comparable as a DACH-region sustainability-services specialist serving similar buyer personas, though its core product is certification rather than marketing execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/be-oh-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about be-oh Marketing GmbH