Efuels

What Efuels does

Efuels is a UK-based fuel distribution company founded in 2015 and headquartered in Grantham, operating primarily across Lincolnshire. Following its 2025 acquisition by Rix Petroleum, a family-owned UK fuel business with approximately 100 years of industry expertise, the company now trades as Rix eFuels. It supplies heating oil (kerosene, K+, Aga+), commercial fuels (gas oil, diesel), agricultural fuels (red diesel), lubricants, AdBlue, and ancillary fuel-tank products, with direct delivery to three horizontal segments: residential homeowners, commercial and industrial businesses, and farms. Its go-to-market is direct-to-consumer via an online quote tool, phone-based ordering (0800 542 4207), and a My Account dashboard, with payment-plan options introducing a recurring-relationship layer on top of a pay-as-you-go delivery model. The company holds ISO 9001, ISO 14001, ISO 45001, OFTEC, and FTA accreditations.

A separate affiliated platform, eFuels SEA, Ltd. (Singapore, launched 2026-04-09), is developing 3–5 commercial-scale electrofuel production facilities across Singapore, Malaysia, Thailand, and Indonesia using Infinium's ultra-low carbon eFuels technology, which converts captured carbon dioxide and renewable power into sustainable aviation fuel and other ultra-low carbon products. The Efuels core business generates revenue on a transactional fuel-sale basis, with price quoting handled per order rather than via disclosed list pricing; the SEA platform represents a planned capital-intensive, multi-country industrial buildout whose revenue mechanics are not yet evidenced in the source data.

Name

Efuels

Legal name

Rix Petroleum

Website

https://efuels.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Efuels is a UK-based fuel delivery company founded in 2015 in Lincolnshire that supplies heating oil, gas oil, diesel, red diesel, lubricants, and AdBlue to homeowners, commercial businesses, and farms, now operating as Rix eFuels following its 2025 acquisition by Rix Petroleum.

Ownership category

akta.pro rank

Product category

Fuel Distribution Services

NAICS

Fuel Dealers (4572), Fuel Dealers (45721)

akta.pro primary industry

Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)

akta.pro secondary industries

Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI)

Keywords

• Heating oil distribution
• Commercial fuel supply
• Agricultural fuel supply
• Lubricants and additives
• Fuel tank supply

Headquarters

HQ city

Grantham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Heating Oil Sales: Direct sale of kerosene, K+, Aga+, and premium heating oils to residential homes with delivery service
2. Commercial Fuel Sales: Supply of commercial and industrial fuels, gas oil, and diesel to business operations
3. Agricultural Fuel Sales: Fuel supply services for farms including red diesel and agricultural fuel products
4. Payment Plans: Spread cost of heating oil orders over time with flexible payment plans, enabling budget management for customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Efuels (trading as Rix eFuels) supplies and delivers heating oil (kerosene, K+, Aga+), commercial gas oil and diesel, agricultural red diesel, lubricants and AdBlue, fuel tanks, and green energy products (solar PV, EV chargers, battery storage) directly to homes, businesses, and farms across Lincolnshire, UK. Customers can request quotes online or by phone, with optional payment plans for budget management and direct fuel tanker delivery to site.

Product overview

Rix eFuels (formerly eFuels, acquired by Rix Petroleum) operates as a fuel delivery service offering heating oil, gas oil, and diesel across Lincolnshire since 2015. The product portfolio centers on core fuel products for three segments: Homes (kerosene, K+, Aga+), Commercial businesses, and Agriculture. The offering is supplemented by ancillary products including Lubricants & AdBlue, Fuel Tanks, and Green Energy Products (solar panels, EV chargers, battery storage). A payment plans module allows spread-out payments, and a My Account dashboard provides online account management. The company differentiates through reliable delivery service, competitive pricing, and customer support backed by Rix Petroleum's 100 years of expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Heating Oil Kerosene, K+, and Aga+ heating oil delivered direct to homes across Lincolnshire, used for domestic central heating systems and Aga cookers. Available to residential customers with online quote tools and direct tanker delivery.
• Commercial Fuels Range of commercial, industrial, and haulage fuels (gas oil and diesel) supplied to UK businesses for fleet operations, industrial sites, and commercial activities. Available with business account sign-up for cost reduction.
• Agricultural Fuels Fuel solutions for agricultural operations including red diesel and other farm fuels supplied to UK farms for equipment and machinery use.
• Lubricants and AdBlue High-end lubricants and AdBlue products from leading brands supplied for smooth operation of vehicles and equipment across home, business, and farm customers.
• Fuel Tanks AdBlue, oil, and fuel tanks and stations designed for home, business, and farm operations to support fuel storage and dispensing.
• Green Energy Products Renewable energy solutions including solar PV packages, EV charging units, and battery storage systems supplied to homes and businesses for improved energy efficiency and sustainability.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• InfiniumcoreTechnology or IntegrationeFuels SEA has partnered with Infinium to use their ultra-low carbon eFuels technology for developing 3-5 commercial-scale production facilities in Southeast Asia. The technology converts captured carbon dioxide and renewable power into sustainable aviation fuel and other ultra-low carbon products.
• Rix PetroleumcoreStrategic or Co-development PartnereFuels was acquired by Rix Petroleum, a trusted family-owned business with 100 years of industry expertise. The acquisition ensures continued reliable service, competitive pricing, and excellent customer support for eFuels customers in Lincolnshire.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Infinium: Technology partner providing the ultra-low carbon eFuels / SAF conversion technology underpinning eFuels SEA's planned facilities — directly adjacent capability and a potential competitor if it elects to build its own Southeast Asian projects.

Emerging players

• Prometheus Fuels: US-based eFuels startup producing synthetic fuels from captured CO₂ and renewable electricity — directly comparable technology category and decarbonisation narrative to eFuels SEA.
• HIF Global: Developer of commercial-scale eFuels plants using captured CO₂ and green hydrogen, targeting eFuels and SAF markets — directly comparable to the eFuels SEA / Infinium technology roadmap.

Broad incumbents

• Certas Energy UK: One of the UK's largest fuel distributors, supplying heating oil, commercial fuels, and lubricants across national infrastructure — overlapping capability set but at significantly greater scale than Efuels.
• DCC Energy: Large multi-country downstream energy group with UK fuel distribution and home-energy supply operations — overlaps Efuels' customer base and channel model as a much larger incumbent.

Direct peers

• Brogan Fuels: Independent UK heating oil and commercial fuel supplier serving domestic, agricultural, and industrial customers through direct delivery — closely mirrors Efuels' regional dealer positioning.
• Watson Fuels: UK fuel delivery specialist supplying heating oil, gas oil, and commercial fuels to residential and business customers — directly comparable offering and delivery-led model.
• Crown Oil: UK-based independent fuel and lubricants distributor supplying heating oil, diesel, lubricants, and AdBlue to homes, businesses, and farms — directly comparable product mix and customer base to Rix eFuels.
• Flogas UK: UK LPG and off-grid energy supplier serving rural homes and businesses with bulk-delivered heating fuels — directly comparable off-grid energy delivery model, though LPG-led rather than oil-led.
• Emo Oil: Irish-founded heating-oil and fuel delivery company with a UK customer base, offering domestic heating oil and commercial fuels via direct delivery — closely aligned business model and target segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Rixpetroleum
• Facebookfacebook.com/rixpetroleum
• LinkedInlinkedin.com/company/rix-petroleum-limited
• Instagraminstagram.com/rixpetroleum

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efuels