Rhea MP

What Rhea MP does

Rhea MP is a privately held industrial distribution and integration company founded in 1994. The company operates as an official partner and representative of more than 17 leading global manufacturers of industrial components and systems, including ZF, Danfoss, Webasto, Dometic, Fischer Panda, Mastervolt, Eaton, Marangoni, EMG Automation, Universal Hydraulik, Pister, Burghardt+Schmidt, Roth, Hauhinco, FG Filtration Group, Dana Graziano, and Volkswagen Industrial Motors. Its portfolio spans ten product categories: hydraulics, filtration, heat management, flow management, EMG automation, metal processing machines, industrial tyres, mobile and special power generation, climate control and comfort, and transmissions and engines. The company delivers custom hydraulic system design, supervision, consultancy, maintenance, and reconstruction services alongside product distribution.

The company operates through four regional entities headquartered in Sofia, Bulgaria (South Europe/Middle East/Africa); Tallinn, Estonia (Northern Europe); Vilshofen an der Donau, Germany (Western Europe); and Sheridan, Wyoming (North America). This multi-region footprint enables local customer support across multiple continents. Rhea MP's primary customer segment is material handling and construction machinery, where it serves as a specialist in hydrodynamic drives and powertrains for forklift trucks and construction equipment. Secondary segments include automotive, marine, recreational vehicles, pharmaceutical temperature-controlled transport, industrial automation (metallurgy, rolling mills), and fluid management for industrial machinery.

Rhea MP generates revenue through two primary streams: (1) one-time product sales of distributed industrial components and spare parts across its ten product categories, and (2) recurring service revenue from delivery, maintenance, reconstruction, and consultancy on components and systems for control and automation of industrial processes. The company operates a direct B2B sales model via its regional offices, with no public pricing disclosed and pricing likely quote-based given the industrial distribution context. The firm is privately held with no parent company, no private equity or venture capital backing, and no documented ownership changes.

Name

Rhea MP

Legal name

Rhea MP

Website

https://rheamp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhea MP is a privately held industrial distributor and integrator founded in 1994, representing 17+ leading manufacturers across hydraulics, filtration, automation, power generation, climate control, and transmissions. It serves material handling, construction, marine, automotive, and industrial customers through four regional offices spanning Europe and North America.

Ownership category

akta.pro rank

Product category

Industrial Components Distribution

NAICS

Industrial Machinery Manufacturing (33324), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

General Industrial Machinery & Equipment (3560), Engines & Turbines (3510), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)

Keywords

• Industrial component distribution
• Hydraulic systems supply
• Industrial filtration solutions
• Power transmission components
• Industrial automation integration

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Product Distribution and Sales: Rhea MP generates revenue through the sale and distribution of industrial components and systems sourced from partner manufacturers. Product categories include hydraulics, filtration, heat management, flow management, EMG automation, metal processing machines, industrial tyres, power generation, climate control, and transmissions/engines. Revenue is primarily one-time product sales with associated spare parts.
2. Service, Maintenance, and Consultancy: The company provides delivery, maintenance, reconstruction, and service of components and systems for control and automation of industrial processes, generating recurring service revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Rhea MP distributes and supplies industrial components and systems, spanning hydraulics, industrial filtration, heat management, flow management, automation, metal processing, industrial tyres, power generation, climate control, and transmissions and engines. The company acts as an official partner and representative of leading manufacturers and supports its product portfolio with design, tailor-made engineering for hydraulic systems, and service, maintenance, and consultancy. Regional offices in Bulgaria, Estonia, Germany, and the USA serve industrial customers across multiple sectors.

Product overview

Rhea MP is an industrial supplier and distributor offering a portfolio of hydraulic, filtration, climate control, power generation, and industrial automation products. The company operates as a multi-brand distributor representing manufacturers like Danfoss, ZF, Webasto, Fischer Panda, Mastervolt, Eaton, and others. The product portfolio includes ten main categories: Hydraulics (pumps, motors, valves, accumulators), Filtration (hydraulic and process filters), Heat Management (heat exchangers), Flow Management (ball valves), EMG Automation (strip processing and quality assurance systems), Metal Processing Machines (cutting and leveling equipment), Industrial Tyres, Mobile and Special Power Generation (generators and power control), Climatechnics and Comfort (HVAC and comfort products), and Transmissions and Engines (drivetrain components). These products serve material handling, construction, marine, automotive, and industrial manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydraulics

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core.

• ZF Friedrichshafen AGcoreChannel Partner/ Reseller/ DistributorRhea MP distributes products of the Industrial Technology division of ZF. ZF is a global leader in driveline and chassis technology as well as active and passive safety technology. Products include intelligent driveline systems for diesel and electric lift trucks, systems for construction machinery, and systems for agricultural machinery.
• Dana GrazianocoreChannel Partner/ Reseller/ DistributorDana Graziano, with more than 80 years on the market in power transmission, focuses on Automotive, Off-highway, and Industrial markets. Rhea MP distributes Dana Graziano's forklift truck transmissions line of products.
• Volkswagen Industrial Motors (via Porsche Konstruktionen GmbH & Co. KG)coreChannel Partner/ Reseller/ DistributorVolkswagen is a renowned manufacturer of high-quality and reliable engines for industrial vehicles. As a partner of Porsche Konstruktionen GmbH & Co. KG, Rhea MP distributes a wide range of Volkswagen Industrial Motors for forklift trucks.
• WebastocoreChannel Partner/ Reseller/ DistributorWebasto, a family-owned business since 1901, is a global manufacturer of roof and convertible roof systems for cars as well as heating, cooling, and ventilation systems for commercial, specialty, and recreational vehicles and marine applications. Rhea MP distributes Webasto parking heaters, HVAC systems, and custom solutions for cars, trucks, buses, special-purpose vehicles, and RVs.
• DometiccoreChannel Partner/ Reseller/ DistributorDometic is a Swedish company serving markets with air conditioners, refrigerators, awnings, cookers, sanitation, lighting, mobile power equipment, windows, and doors for RVs, boats, and vehicles. Rhea MP distributes Dometic products for recreation vehicles, marine applications, trucks, and special and medical transport.
• Fischer PandacoreChannel Partner/ Reseller/ DistributorFischer Panda, based in Paderborn, Germany, is a worldwide respected manufacturer of diesel generators, hybrid and drive systems for mobile, marine, and vehicle applications. Rhea MP distributes Fischer Panda generators for vehicles and marine applications.
• MastervoltcoreChannel Partner/ Reseller/ DistributorMastervolt stands for reliable autonomous power solutions, specializing in management, conversion, and storage of electrical energy with products from 300 to 40,000 watts. Rhea MP distributes Mastervolt equipment for power control in mobile, marine, industrial, solar, and special applications.
• FG Filtration GroupcoreChannel Partner/ Reseller/ DistributorFG Filtration Group is a leading US-American manufacturer with regional hydraulic filtration production facilities in Germany. The company has expertise in cleaning and processing of industrial oils, lubricants, air, and water, offering tailor-made filter components and process engineering solutions.
• EatoncoreChannel Partner/ Reseller/ DistributorEaton's filtration business includes Internormen hydraulic filtration products and various process filtration brands for food, pharmaceutical, water treatment, and metallurgical industries. Rhea MP distributes Eaton filter bags, process filter cartridges, condition monitoring systems, and fluid purifier systems.
• PistercoreChannel Partner/ Reseller/ DistributorPister is a German manufacturer with more than 50 years of experience, belonging to leading manufacturers of high-pressure shut-off and control ball valves, stainless steel ball valves, flanged ball valves, manifolds, solenoid valves, block valves, and multicoupling systems for all industrial applications. The company has 130 employees.
• Universal HydraulikcoreChannel Partner/ Reseller/ DistributorUniversal Hydraulik is a German manufacturer of heat exchangers for hydraulic systems committed to supreme quality standards. Products are available as catalog items or designed to customer specifications, including plate, shell and tube, and air heat exchangers.
• EMG AutomationcoreChannel Partner/ Reseller/ DistributorEMG is a leading German manufacturer of systems for positioning and guiding strips in strip-processing lines and equipment for monitoring and assuring quality of continuous production processes in metallurgy. Rhea MP distributes EMG solutions including strip guiding, sensors, online measurement systems, and electrohydraulic thrusters.
• Burghardt + Schmidt Group (Burghardt + Schmidt and Schnutz)coreChannel Partner/ Reseller/ DistributorBurghardt + Schmidt, known since 1945 for precision in slitting and levelling of metal strips, and its subsidiary Schnutz (a specialist of high-capacity levelers since over 100 years) form a group with international reach. Rhea MP distributes their machines, lines, levelers, and coil feeding lines for cutting and levelling thin and delicate metal strips.
• MarangonicoreChannel Partner/ Reseller/ DistributorMarangoni is a worldwide leader in the manufacture of industrial tyres. Products from their modern plant in Trento are mainly used in forklift trucks, road construction machines, and mining equipment. Rhea MP distributes Marangoni superelastic solid, cushion, and pneumatic tyres.
• DanfosscoreChannel Partner/ Reseller/ DistributorDanfoss is a leading global manufacturer of hydraulic components and systems for industrial and mobile machines and aviation, featuring well-known trademarks Char-Lynn, Vickers, and Hydrokraft. Rhea MP distributes Danfoss hydraulic pumps, motors, industrial valves, and cartridge valves.
• Roth (Bolenz & Schäfer)coreChannel Partner/ Reseller/ DistributorRoth is the new brand name of Bolenz & Schäfer, a German manufacturer that invented the piston hydroaccumulator in 1952 and maintains a leading position in engineering, delivery, and installation of systems for the power industry and metallurgy. Rhea MP distributes Roth bladder and piston accumulators.
• HauhincocoreChannel Partner/ Reseller/ DistributorHauhinco is a leading manufacturer of hydraulic components and systems for water hydraulics, addressing the very high requirements that water and oil-water emulsions impose on materials and workmanship. Rhea MP distributes Hauhinco water hydraulic systems and components.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Motion Industries: Motion Industries is one of North America's largest industrial MRO parts distributors, with deep coverage of fluid power, bearings, power transmission, and industrial automation. It competes broadly with Rhea MP's portfolio across most of its product categories at much greater scale.
• W.W. Grainger: Grainger is the largest US-based MRO industrial distributor with a leading digital ecommerce platform serving maintenance, repair, and operations customers. While not focused on Rhea MP's OEM-aligned fluid power niche, it competes for the same industrial MRO wallet across overlapping geographies.
• Applied Industrial Technologies: Applied Industrial Technologies is a major US industrial distributor covering fluid power, bearings, power transmission, and rubber products with strong service capabilities. Its fluid power and power transmission offerings overlap directly with Rhea MP's core hydraulics and transmissions business.
• Rexel: Rexel is a global electrical and industrial distribution group with significant European presence. While primarily electrical, its industrial automation and energy-efficiency offerings place it in the same broad industrial channel as Rhea MP across European geographies.
• Kaman Industrial Technologies: Kaman's industrial distribution segment focused on bearings, power transmission, and fluid power distribution in North America. Comparable to Rhea MP's fluid power and motion control distribution model at a different scale and geography.

Emerging players

• Stauff Group: Stauff is a manufacturer and distributor of hydraulic accessories, filtration, and fluid power components with its own brand. Comparable to Rhea MP's filtration and hydraulics categories but operates as a manufacturer-distributor rather than pure distribution.
• Hydac: Hydac is a global manufacturer of hydraulic filters, accumulators, valves, and cooling systems with direct sales and distribution in industrial markets. Overlaps with Rhea MP's hydraulics, filtration, and heat management product lines but operates as an OEM rather than a distributor.

Direct peers

• K+N International (Konekesko): K+N International is a Northern European value-added distributor of industrial machinery, equipment, and services with operations in the Baltics and beyond. It is a strong geographic peer to Rhea MP's Northern Europe operations and overlaps in agriculture, material handling, and industrial equipment distribution.
• SunSource (SunSource Fluid Power): SunSource is a leading North American value-added distributor of hydraulic, pneumatic, fluid process, and motion control components, partnering with manufacturers such as Danfoss, Eaton, and Rexroth. It is the most direct analog to Rhea MP's hydraulics-and-filtration distribution model in a different geography.
• FCX Performance (Distribution One Fluid Power): FCX Performance / Distribution One Fluid Power is a US-focused fluid power and motion control distributor offering engineered solutions, repair services, and custom assemblies. Highly comparable to Rhea MP's hydraulic systems design and integration business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rheamp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhea MP