Pijper Media

What Pijper Media does

Pijper Media is a privately held Dutch family business headquartered in Groningen with a secondary office in Amsterdam, operating two divisions — Pijper Publishing and WeBlog Media — to publish and commercialize a portfolio of 22 lifestyle magazine brands across print and digital. The portfolio spans women's lifestyle (Beau Monde, Grazia, Marie Claire, Elegance, Nouveau, Happy in Shape, Dingen voor Vrouwen), men's interest (Playboy, Panorama, Nieuwe Revu), sports and hobby verticals (Wieler Revue, Zeilen, Golfers Magazine, Nautique), food (Lekker, Kookfans), parenting (Ouders van Nu), regional (Noorderland) and aggregation/news (Autobahn, Tips en Weetjes, Upcoming). Underlying technology includes a centralized Single Sign-On system linking all digital properties, the Tijdschrift.land subscription portal that aggregates subscriptions and single issues across the portfolio, dedicated brand apps (e.g., Zeilen App), and SEO/content marketing infrastructure inherited from the 2020 WeBlog Media acquisition.

The company operates a hybrid B2B/B2C revenue model. On the consumer side, it sells print and digital subscriptions and single issues through Tijdschrift.land, individual brand webshops, and Dutch retail/newsstand distribution; differentiated tiers include the €11.99/year cookie-free Privacy-abonnement and the €14.95/year Ouders van Nu Voordeelpas membership. On the advertiser side, it monetizes its aggregate reach — cited at 100 million+ monthly unique visitors, 250 million+ pageviews, and 6 million+ social followers — through a sales-led model with dedicated brand-level sales managers offering print ads, sponsored online stories, advertorials, SEO articles, video production, newsletter placements, social media bundles, and a growing branded-content/event practice (cover reveals, masterclasses, product launches) executed with venue and hospitality partners. Customer segments cut across persona-based verticals (women, men, cycling/sailing/golf enthusiasts, parents, regional readers) and enterprise advertiser categories spanning cosmetics, spirits, oral care, golf federation, and hospitality.

The company is led by director Anton Pijper and was founded in 1972 (50+ years of operating history per its own positioning). No public revenue, funding, or investor information is disclosed; ownership remains within the founding family. The most significant recent capital allocation events are the 2020 WeBlog Media acquisition (digital capability build-out) and the March 2025 acquisition of Zeilen magazine from Gottmer Uitgevers Groep, followed by a September 2025 relaunch.

Name

Pijper Media

Legal name

Pijper Publishing BV

Website

https://pijpermedia.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Pijper Media is a Dutch family-owned lifestyle magazine publisher operating 22 print and digital brands across women's, men's, sports, food, parenting and regional segments. It monetizes a 100M+ monthly visitor audience through subscriptions, advertising, branded content, SEO services and events.

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Men’s Interest Magazines (MPAJAEAC)

akta.pro secondary industries

Travel & Outdoors Magazines (MPAJAEAH), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH), Print Media Buying (Newspapers & Magazines) (BPAFABAF), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Magazine publishing
• Digital advertising
• Lifestyle media
• Branded content
• Subscription portal

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print and Digital Magazine Sales: Pijper Media publishes 22 lifestyle magazine titles spanning print and digital formats. Revenue is generated through magazine subscriptions and single-copy sales via the Tijdschrift.land platform, individual brand webshops, and retail distribution.
2. Advertising (Print & Online): The company offers broad advertising opportunities across its portfolio, including print ads, sponsored stories, advertorials, SEO articles, video production, newsletter placements, and social media advertising. Advertising rates vary by title and format.
3. Branded Content & Sponsorships: Pijper Media creates custom branded content campaigns for advertisers, including product-plus insertions, consumer research partnerships, brand experience events, cover reveal parties, and masterclasses. Examples include Beau Monde x Meroda cosmetics campaigns and Playboy x BACARDI cover events.
4. SEO Articles: SEO-friendly articles are sold to advertisers as a marketing solution, written either by the brand's online editorial teams or supplied by the advertiser. These articles are distributed across relevant Pijper Media websites to improve advertiser visibility and brand awareness.
5. Privacy Subscription: A premium annual subscription (€11.99/year) offering cookie-free, ad-free access to Pijper Media websites. Provides an alternative revenue stream from privacy-conscious readers who want to avoid tracking and programmatic advertising.
6. Ouders van Nu Voordeelpas (Membership): A loyalty membership program for the Ouders van Nu brand offering exclusive benefits and discounts to parents. Membership costs €14.95 per year and auto-renews annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Pijper Media is a Dutch media company that publishes 22 lifestyle magazine brands across print and digital, sells consumer subscriptions through the Tijdschrift.land portal and individual brand webshops, and sells cross-media advertising and branded content solutions (print, online, SEO articles, video, newsletters, social media, events) to brand advertisers via dedicated sales managers and its in-house WeBlog Media online marketing agency.

Product overview

Pijper Media is a Dutch media publishing company operating under two divisions: Pijper Publishing and WeBlog Media. The company offers a portfolio of 22+ lifestyle magazine and website brands spanning print and digital platforms, reaching a daily audience of millions. Core offerings include subscription management through Tijdschrift.land portal, digital marketing services via WeBlog Media, and advertising services across SEO, print, online, and events. The brand portfolio covers diverse categories including glossies (Beau Monde, Grazia, Marie Claire, Elegance, Happy in Shape), men's magazines (Playboy, Panorama, Nieuwe Revu), sports (Wieler Revue, Golfers Magazine, Nautique, Zeilen), travel/lifestyle (Noorderland), and culinary (Lekker, Kookfans), along with women-focused brands (Dingen voor Vrouwen, Ouders van Nu, Tips en Weetjes) and entertainment (Autobahn, Upcoming).

Differentiator

Problem solved

Functional benefit

Brands

• Tijdschrift.land: An overarching portal where all subscriptions and individual editions of Pijper Media's brands can be ordered in one overview.
• WeBlog Media

Products and services

• Tijdschrift.land subscription portal Centralized subscription portal where consumers can order and manage subscriptions and single editions for all 22 Pijper Media magazine brands in one overview.
• WeBlog Media online marketing services Subsidiary online marketing agency under Pijper Media offering SEO, content creation, promotion and advertising services for online content.
• Zeilen mobile app Mobile application for the Zeilen sailing magazine providing daily news, inspirational stories and digital access to full magazine articles for sailing enthusiasts.
• Privacy-abonnement (Cookie-free subscription) Premium annual digital subscription (€11.99/year) providing cookie-free, ad-free access to all Pijper Media websites without tracking or personalized programmatic advertising.
• Ouders van Nu Voordeelpas membership Annual loyalty membership (€14.95/year) for the Ouders van Nu parenting brand providing exclusive benefits and discounts, auto-renewing annually.
• Print advertising across brand portfolio B2B print advertising space sold across the 22 magazine titles via dedicated salesmanagers, with page-size-based rate cards (1/1, 2/1, 1/2, C2P3, C4).
• Online advertising bundles Online advertising bundles combining sponsored articles, Instagram stories, Facebook posts and newsletter placements sold across Pijper Media brands.
• Branded video production Branded video production by Pijper Media editorial teams including storytelling videos, interviews, reels, voxpops and studio productions, starting from €2,500.
• SEO article services SEO-friendly articles written by Pijper Media editorial teams or supplied by advertisers, distributed across brand websites to improve advertiser visibility and brand awareness.
• Branded events and experiential Custom branded events including workshops, launch parties, masterclasses, cover reveal parties and brand experiences sold as part of branded content packages.
• Playboy magazine Men's lifestyle glossy magazine (Playboy Netherlands) published 12 times per year with 562,984 reach, part of the Pijper Media portfolio.
• Grazia magazine Fashion glossy magazine published 8 times per year with 3,078,197 reach, part of the Pijper Media women's lifestyle portfolio.
• Beau Monde magazine Largest glamstyle glossy in the Netherlands published 10 times per year with 1,234,700 reach, a flagship women's lifestyle title.
• Wieler Revue magazine Cycling magazine, the oldest and longest-running in the Netherlands, with 1,275,740 reach and ~8 million monthly pageviews on wielerrevue.nl.
• Zeilen magazine Leading Dutch sailing magazine published 12 times per year with 114,500 reach, acquired by Pijper Media from Gottmer in March 2025 and fully redesigned for September 2025 (116 pages).

Quantifiable outcome

• 100 million+ unique visitors per month across all online titles
• +6 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Meroda CosmeticscoreStrategic or Co-development Partner · 20 March 2026Beau Monde and Meroda Cosmetics co-organized the first ever physical Meroda masterclass at the Waldorf Astoria Amsterdam (March 2026). Beau Monde provided complete event management, content creation, and ticketing. Meroda previously appeared in Beau Monde's beauty issue with a product-plus mini mascara insertion. Both brands share a community of beauty and luxury enthusiasts.
• Gottmer Uitgevers GroepminorOthers · 17 January 2025Pijper Media acquired the Zeilen magazine from Gottmer Uitgevers Groep, effective March 1, 2025. Gottmer sold Zeilen as part of its strategic pivot to focus exclusively on the children's books market. The existing editorial team transitioned to Pijper Media.
• Oral-BminorGTM or Marketing Partner · 30 October 2024Oral-B and Grazia co-organized the Grazia x Oral-B Whitening Launch Event on October 30, 2024. The event combined an Oral-B product launch with Grazia's editorial platform, creating a brand experience for attendees and generating content coverage.
• CollistarcoreStrategic or Co-development Partner · 1 November 2023Beau Monde and Collistar conducted a large consumer research study in late 2023, surveying 300 Beau Monde readers who tested Collistar anti-aging creams. The results (88-95% positive satisfaction rates) were used in Collistar's 2024 marketing campaigns. The collaboration built on an earlier 'Choose your anti-age' masterclass partnership.
• BACARDÍminorGTM or Marketing Partner · 2 August 2023BACARDÍ co-sponsored the Playboy cover reveal party for Jaimie Vaes, providing cocktails at the event held at Lion Noir restaurant in Amsterdam. The partnership was a brand activation combining Playboy's media presence with BACARDÍ's spirits brand.
• Lion NoirminorOthers · 2 August 2023Lion Noir, an Amsterdam hotspot in the Reguliersdwarsstraat with an idyllic garden, served as the exclusive venue for the Playboy cover reveal party for Jaimie Vaes (August 2, 2023). The venue provided catering and ambiance for the event.
• Koninklijke Nederlandse Golf Federatie (KNGF)coreStrategic or Co-development PartnerPijper Media and the Royal Dutch Golf Federation (KNGF) collaborated to create a custom magazine for GOLF.NL, distributed to 150 golf associations across the Netherlands. This partnership extends the reach of both entities within the Dutch golf community.
• Waldorf Astoria AmsterdamminorOthersThe Waldorf Astoria Amsterdam served as the venue for the Beau Monde x Meroda Cosmetics masterclass on March 20, 2026. The luxury hotel provided event space, catering (canapés and drinks), and hospitality for the exclusive beauty experience.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Future plc: UK-listed multi-brand media company operating niche enthusiast titles across tech, sports, and lifestyle with print + digital + events monetization. Comparable model to Pijper Media's niche-portfolio approach (e.g., Wieler Revue, Zeilen, Golfers Magazine).
• Condé Nast: Global publisher of premium lifestyle, fashion, and travel magazines (Vogue, GQ, Glamour, Condé Nast Traveler). Directly comparable as a magazine-led lifestyle publisher monetizing through print + digital + branded content + events.

Broad incumbents

• Sanoma: Finnish-headquartered media group with magazines (e.g., Libelle, Margriet) and digital lifestyle brands in the Netherlands and Nordics. Comparable as a multi-country lifestyle magazine publisher with overlapping women's lifestyle and family/parenting segments.
• Hearst: Global magazine and media group licensing brands including Marie Claire and Cosmopolitan. Directly comparable as the international licensor of several mastheads Pijper Media publishes in the Netherlands (e.g., Marie Claire).
• Bauer Media Group: Global publisher of magazines and digital audio brands across lifestyle, entertainment, and women's segments. Comparable as a multi-brand consumer publisher serving the same advertiser demand for reach at scale.
• Hubert Burda Media: German media conglomerate operating magazines, digital platforms, and branded content businesses. Comparable as a European multi-brand lifestyle publisher competing for the same international brand licenses and advertisers.
• DPG Media: Largest Dutch media group operating national newspapers, magazines, and digital lifestyle brands. Directly comparable as the dominant Dutch multi-brand publisher competing for the same advertisers and audiences.
• Mondadori Group: Italian media company publishing magazines (Panorama, Grazia, Donna Moderna) and books. Comparable as a Southern European magazine-led publisher with overlapping women's and lifestyle brand portfolios.
• Mediahuis: Belgian-Dutch media group operating newspapers and lifestyle brands across the Benelux region. Comparable as a neighboring Benelux multi-brand publisher with regional audience overlap.

Regional players

• Wel.nl: Dutch women's lifestyle digital platform. Comparable as a regional competitor in the same women's lifestyle content category competing for similar audiences and advertisers in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pijper-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pijper Media