SBNNORGE
SBN (SAP brukerforening) is the official Norwegian SAP User Group, a self-funded, member-led non-profit association providing tiered memberships, an annual conference, webinars, and a Learning Hub rebate program to Norwegian SAP customer companies.
- Company typePrivate
- Founded1999
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SBNNORGE does
SBN (SAP brukerforening) is the official Norwegian SAP User Group, a non-profit membership association serving companies in Norway that operate SAP enterprise software — including SAP ERP, SuccessFactors, SAP S/4HANA, and SAP BTP. Founded with Adfahrer assuming backoffice responsibilities in 1999, the organization is operated by a small core team of approximately five staff led by CEO Eva-Maria Fahrer of Adfahrer, a family-owned company. The Core Leadership Team (CLT) consists entirely of elected SAP customer representatives drawn from major Norwegian enterprises such as Equinor, Anora, ConocoPhillips, Orkla, Statkraft, Hemit, and Norwegian Defence, ensuring member-driven governance and structural independence from SAP itself.
SBN does not develop proprietary technology products. Its core offering comprises tiered annual memberships priced from NOK 20,854 (Small) to NOK 120,707 (XLarge), an annual two-day SAP Conference in Oslo, an ongoing webinar series, a recordings archive of 427+ past events, and a weekly Friday newsletter. The organization also distributes a 21% rebate on SAP Learning Hub licenses to members via the SAP Store, surfaces SAP's official Knowledge Transfer program, and offers a Standard Partnership tier for SAP consulting and technology vendors seeking visibility within the Norwegian SAP community.
The business model is community-led and self-funded through membership fees, conference ticket sales (403 attendees at the 2025 conference), and partner sponsorships, with no financial backing from SAP. SBN operates primarily within Norway, with secondary Nordic and global outreach through a multilingual website (NO/DA/EN/SV) and a partner ecosystem of more than 25 organizations including Accenture, Capgemini, Deloitte, KPMG, EY, Bouvet, Pearl, Sopra Steria, NTT DATA Business Solutions, and SAP itself.
SBNNORGE firmographics
Firmographics- Name
- SBNNORGE
- Legal name
- SBN - SAP brukerforening
- Website
- https://sbn.no
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SBN (SAP brukerforening) is the official Norwegian SAP User Group, a self-funded, member-led non-profit association providing tiered memberships, an annual conference, webinars, and a Learning Hub rebate program to Norwegian SAP customer companies.
- Ownership category
- akta.pro rank
Where SBNNORGE is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
SBNNORGE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Annual membership fees paid by SAP customer companies, with tiered pricing based on company size (Small, Medium, Large, XLarge). Fees range from NOK 20,854 to NOK 120,707 per year.
- Conference Revenue: Annual SBN Conference generates revenue through ticket sales. Pricing varies by attendance type (full conference, day passes, virtual) and member/non-member status. Super Early Bird member price is NOK 7,500 for full conference.
- Partner Sponsorships: SAP consulting and technology partners sponsor events and gain visibility in the Norwegian SAP community. Sponsorship packages are sold for conferences and events.
- SAP Learning Hub Rebate Program: SBN facilitates a 21% discount on SAP Learning Hub licenses for members, purchasing through SAP Store with promotion codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Membership - NOK 20,854/year |
| Subscription | Annual | Medium Membership - NOK 31,385/year |
| Subscription | Annual | Large Membership - NOK 57,619/year |
| Subscription | Annual | XLarge Membership - NOK 120,707/year |
| Subscription | Multi-year contract | Conference Full (Day 1 & 2) - Members NOK 7,500-10,900, Non-members NOK 11,900 |
| Subscription | Multi-year contract | Conference Day 1 Only - Members NOK 6,000, Non-members NOK 7,000 |
| Subscription | Multi-year contract | Conference Day 2 Only - Members NOK 5,000, Non-members NOK 6,000 |
| Subscription | Multi-year contract | Conference Virtual Access - Members NOK 4,500, Non-members NOK 5,500 |
| Subscription | Annual | SAP Learning Hub - 21% Discount for Members |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SBNNORGE product offering
Product offeringCore offering
SBN operates a membership-based community for Norwegian SAP customer companies, providing tiered annual memberships, an annual SAP conference, ongoing webinars, and access to a library of recorded sessions. Members gain free participation at one-day events based on tier, exclusive discounts on SAP Learning Hub licenses (21% rebate), and curated SAP knowledge transfer content delivered through partnerships with SAP and consulting firms.
Product overview
SBN (SAP brukerforening) is the official Norwegian SAP User Group — a membership-based community organization rather than a software product company. Its offering consists of tiered annual memberships (Small, Medium, Large, XLarge) priced in NOK, alongside community events and conferences. The core portfolio includes the annual SBN SAP Conference, ongoing webinar series delivered in partnership with SAP and partner organizations, a recordings archive of past event sessions, and a weekly newsletter. SBN also facilitates access to SAP's Knowledge Transfer program and negotiates a 21% rebate on SAP Learning Hub for its members. A Standard Partnership tier is available for SAP consulting and technology partners seeking visibility and engagement within the Norwegian SAP community.
Differentiator
Problem solved
Functional benefit
Products and services
- SBN Membership
- SBN SAP Conference
- SBN Standard Partnership
- SAP Learning Hub Rebate
Quantifiable outcome
- 427+ past events with recordings available
- +3 more outcomes
Companies that use SBNNORGE
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles3 records
SBNNORGE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SBNNORGE partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- BluestonexcoreUK leaders in digital transformation, combining user-centric design with deep SAP BTP expertise. SAP Gold Partner and AppHaus member. Delivers innovative solutions across data management, integration, and app development.
- KPMGcoreKPMG firms operate in 143 countries offering audit, tax, and advisory services. Collaborating with SAP to help organizations thrive in the digital economy. Strong Nordic presence with experienced SAP consultants.
- AccenturecoreAccenture is one of the world's leading organizations providing management consulting, technology and outsourcing services, with more than 293,000 employees in 56 countries. They collaborate with SAP to help customers draw more value from SAP investments. A 30-year history of working closely with SAP.
- AkseleracoreFounded in 2006, Akselera has 35 employees with offices in Oslo, Bergen, and Helsinki. Specializes in SAP Supply Chain Management and Finance consulting, supporting customers through SAP S/4HANA implementations and upgrades.
- Basis.nocoreLeading SAP service provider with over 20 years of expertise, ensuring secure and reliable SAP environments. Focus on maximizing SAP investment.
- BouvetcoreOne of Norway's largest SAP environments with certified SAP partnership. Consultants have average 15 years of ERP specialist experience, providing services in SAP ECC and modern SAP S/4HANA (On-Premise, Private Cloud, Public Cloud).
- CapgeminicoreSAP Global Strategic Services Partner and SAP Global Platinum Reseller Partner. Key partner for RISE with SAP offering. 32,000+ SAP skilled resources globally, 550+ SAP consultants in the Nordics, and 14,000+ certified resources.
- DeloittecoreLeading global provider of business and technology consulting with 310,000+ employees in 150 countries. 30 years working side by side with SAP, strong alliance reputation for enterprise transformation.
- EPI-USE LabscoreGlobal company providing software solutions and services optimizing performance, management, and security of SAP and SAP SuccessFactors systems. 40 years of expertise.
- EYcoreEY Skye is one of Norway's leading companies in innovative and optimized use of the SAP portfolio. One of Norway's largest SAP environments with expertise in SAP Analytics Cloud, SAP Fiori, and S/4HANA implementations.
- LighthousecoreDelivers digital transformation to mid and large-sized enterprises in the Nordics based on SAP technology. Comprehensive expertise within sourcing and procurement, supply chain, asset management, sales, and analytics.
- NTT DATA Business SolutionscoreFormerly itelligence. Has helped thousands of companies with their SAP transformation. Leading SAP partner with expertise across SAP solutions including SAP S/4HANA, SAP Analytics, and cloud technologies.
- OnapsiscoreProtects business-critical SAP applications with cybersecurity and compliance solutions. Serves more than 300 of the world's leading brands including 20% of Fortune 100 companies.
- OpenTextcoreSAP Solution Extension partner for Information Management with over 5,000 joint customers. Strategic partnership characterized by tangible customer value, thought leadership, and consistent innovation.
- PearlcoreLargest SAP Partner in the Nordics with headquarters in Norway and 260+ employees in Norway, Sweden, Latvia, Ukraine, and Singapore. Named SAP's best partner in Norway and the Nordics multiple times.
- S5 ConsultingminorIndependent Nordic consultancy with deep SAP specialization. Combines senior SAP expertise with AI-enabled engineering. 30+ Nordic SAP accounts since 2013. SAP Silver Partner.
- SAPcoreSAP is the enterprise software company whose products SBN's members use. SBN is recognized by SAP as the official Norwegian SAP user group. SAP provides knowledge transfer sessions, webinars, and support to user group members.
- SaribacoreFocus on holistic HXM (Human Experience Management) solutions. 20+ years in SAP HCM and SuccessFactors. Named SAP Partner of the Year three times.
- Sopra SteriacoreOne of Norway's leading SAP competency environments with ~3,000 SAP consultants globally. Offers SAP consulting, development, and functional expertise across all SAP core areas.
- TricentiscoreOffers AI-driven, codeless automated software testing for SAP environments. 3,000+ customers commonly achieve 90%+ test automation rates with 85%+ risk coverage.
- ValanticminorOne of Europe's fastest growing digital consulting companies. SAP Gold Partner and SAP Cloud Focus Partner. Serves 500+ blue chip clients including 32 of 40 DAX companies.
- WesternachercoreGlobal consulting firm with offices in Norway, Sweden, and Finland. Strong Nordic presence with expertise in manufacturing, logistics, retail, consumer goods, life sciences, and tools industries.
- ZalariscoreLeading service provider of Human Experience Management (HXM) solutions across Europe. Serves over 1.5 million employees monthly. Specializes in HR and payroll administration with implementations, SaaS, and BPO services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SBNNORGE competitors and assessment
Company assessmentBroad incumbents
- OAUG (Oracle Applications Users Group): Independent user community for Oracle enterprise software customers, operating the same general model of membership fees, conferences, and special interest groups but for the Oracle ecosystem rather than SAP. Useful as a structural analog for the enterprise software user group category.
Direct peers
- VNSG (Vereniging Nederlandse SAP Gebruikers): The Dutch SAP user group serving the Netherlands market with comparable membership structure, events, and SAP partner engagement. A close geographic peer to SBN with similar Western European market dynamics and customer profiles.
- UKISUG (UK & Ireland SAP User Group): The UK and Ireland SAP user community operating the same model of tiered membership, annual conference, webinars, and partner sponsorship for SAP customers in the UK and Ireland market. Comparable geographic and regulatory context to SBN.
- ASUG (Americas' SAP Users' Group): The Americas SAP user community with comparable membership tiers, annual conferences, special interest groups, and partner sponsorship structure. SBN's closest peer in terms of operating model, though ASUG serves a far larger North American SAP customer base.
- DSAG (Deutsch-Sprachige SAP-Anwendergruppe): The official German-speaking SAP user group (Germany, Austria, Switzerland) with the same operating model: official recognition by SAP, tiered membership fees, annual conferences, partner sponsorship, and customer-led governance. Operates at much larger scale and serves the largest SAP ecosystem in Europe.
- AUSUG (Australian SAP User Group): Australian SAP user community providing membership, conferences, and networking for SAP customers in Australia and surrounding regions. Comparable in operating model to SBN but serving a different geography and larger enterprise base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SBNNORGE social profiles
Digital presenceSBNNORGE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBNNORGE leadership team
Management profileNumber of profiles
Profiles14 records
SBNNORGE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBNNORGE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBNNORGE
What does SBNNORGE do?
SBN operates a membership-based community for Norwegian SAP customer companies, providing tiered annual memberships, an annual SAP conference, ongoing webinars, and access to a library of recorded sessions. Members gain free participation at one-day events based on tier, exclusive discounts on SAP Learning Hub licenses (21% rebate), and curated SAP knowledge transfer content delivered through partnerships with SAP and consulting firms.
Is SBNNORGE a public or private company?
SBNNORGE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SBNNORGE founded?
SBNNORGE was founded in 1999. It employs 1 to 10 people.
Where is SBNNORGE based?
SBNNORGE is headquartered in Oslo, Norway, in the Europe region.
How does SBNNORGE make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are conference Revenue, partner Sponsorships and SAP Learning Hub Rebate Program.
Who are SBNNORGE's main competitors?
OAUG (Oracle Applications Users Group) is listed as a broad incumbent. Direct peers are VNSG (Vereniging Nederlandse SAP Gebruikers), UKISUG (UK & Ireland SAP User Group), ASUG (Americas' SAP Users' Group), DSAG (Deutsch-Sprachige SAP-Anwendergruppe) and AUSUG (Australian SAP User Group).
Does SBNNORGE have an API?
No public API is recorded for SBNNORGE.