Traffic Plan
Traffic Plan is a Mid-Atlantic traffic safety services company providing certified flagging crews, equipment rentals, MOT site plans, and 24/7 emergency response to utilities, municipalities, and contractors across NJ, PA, MD, VA, NC, TN, and TX, serving 2,000+ municipalities with 600+ employees and 250+ TMA vehicles.
- Company typePrivate
- Founded2012
- HeadquartersFarmingdale, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Traffic Plan does
Traffic Plan is a vertically integrated traffic safety services company founded in 2012 by Carolyn and Mary (Maryellen) Kiely, headquartered in Tinton Falls, New Jersey. The company deploys certified traffic control flagging crews for roadway construction, utility infrastructure work, municipal projects, and public events, and complements that labor offering with equipment rentals and sales (truck-mounted attenuators, safety trucks, intelligent traffic systems, barricades, cones, signs, message boards, light towers, and PPE), MOT site planning, 24/7 emergency response, and the proprietary Progress Institute training program. Customers include electric, gas, water, and telecom utilities; city, county, and state DOTs and municipalities; private contractors; and event organizers across the Mid-Atlantic and select Southern states.
Underlying operations are built around a regional field-services model supported by 22 office/yard locations across New Jersey, Pennsylvania, Maryland, Virginia, North Carolina, Tennessee, and Texas. The proprietary Progress Institute training facility in King of Prussia, PA delivers ATSSA-aligned curriculum and is staffed substantially by former law enforcement officers — over 80% of field managers come from that background, including the VP of Operations, a 29-year New Jersey State Police veteran. The capital base includes a fleet of 250+ TMA vehicles and a broad equipment inventory supporting both internal deployments and external rentals/sales.
The business generates revenue through three streams: (1) project-based traffic control services priced per project on scope, crew size, duration, and equipment needs; (2) equipment rentals and sales with no minimum order, available nationwide; and (3) external training services delivered through the Progress Institute. Customers acquire services primarily via direct outbound and inbound field sales, regional manager relationships, and quote-based phone/email/website engagement. Pricing is quote-based and project-tied rather than subscription-based, with billing on a pay-as-you-go cadence. The company is a privately held, WBENC-certified Women's Business Enterprise with no public ticker, no disclosed funding rounds, and no parent company; growth since founding has been self-funded and organic, supplemented by a single disclosed equipment rental acquisition in 2018.
Traffic Plan firmographics
Firmographics- Name
- Traffic Plan
- Legal name
- Traffic Plan
- Website
- https://trafficplan.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Traffic Plan is a Mid-Atlantic traffic safety services company providing certified flagging crews, equipment rentals, MOT site plans, and 24/7 emergency response to utilities, municipalities, and contractors across NJ, PA, MD, VA, NC, TN, and TX, serving 2,000+ municipalities with 600+ employees and 250+ TMA vehicles.
- Ownership category
- akta.pro rank
Traffic Plan industry classification
Industry- Product category
- Traffic Control Services
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Transportation Services (4700)
- akta.pro primary industry
- Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)
- akta.pro secondary industries
- Temporary Traffic Control (TTC) Planning, Design & Engineering (MOT/TCP Plans) (TLAJALAA), Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC), Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)
Keywords
Where Traffic Plan is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
Traffic Plan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Traffic Control Services: Recurring project-based revenue from providing certified traffic control flagging crews for roadway construction, utility work, and events. Services include standard state and local roadway packages, multi-lane highway packages, pedestrian traffic management, and 24/7 emergency response. Billed per project based on scope, duration, and crew requirements.
- Equipment Sales & Rentals: Revenue from renting and selling traffic control equipment including truck-mounted attenuators (TMAs), safety trucks, intelligent traffic systems (camera trailers, speed radar trailers, message boards), barricades, cones, barriers, construction signs, light towers, safety apparel and PPE. Equipment available for rent or purchase throughout the United States. Repair and fabrication services also provided.
- Training Services: Revenue from providing training programs to external companies through the Progress Institute. Training covers annual safety meetings, general safety training (ARC first aid, fire safety, accident prevention), highway safety training, and advanced technician or crew chief training. Offered at client locations, Traffic Plan locations, or third-party venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based traffic control services — quote upon request |
| Unit Pricing | Pay-as-you-go | Equipment rental — quote upon request |
| Other | Pay-as-you-go | Employee benefits — Milestone and Crew Chief Bonuses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Traffic Plan product offering
Product offeringCore offering
Traffic Plan provides certified traffic control flagging crews, Maintenance of Traffic (MOT) site plans, and 24/7 emergency traffic response for roadway work zones serving utility companies, municipalities, and private contractors. The company complements these services with equipment rentals and sales of truck-mounted attenuators, intelligent traffic systems, safety trucks, barricades, cones, signs, message boards, light towers, and PPE, plus training delivered through its proprietary Progress Institute. Equipment is available nationwide while flagging services are delivered regionally across the Mid-Atlantic and Southern U.S.
Product overview
Traffic Plan is a full-service traffic control company offering both professional services and equipment rentals/sales. The core service offerings include Standard State & Local Roadway Packages, Multi-Lane Highway Packages, Traffic Control MOT Site Plans, Emergency 24/7 Response, and Pedestrian Traffic Management. Equipment offerings span Intelligent Traffic Systems (camera trailers, speed radar, queue detection), Attenuators (TMAs and crash cushions), Safety Trucks, Barricades & Cones, Construction Signs & Stands, Safety Apparel & PPE, Arrow & Message Boards, Light Towers, and Barriers & Fencing. The company also operates the Progress Institute for employee and customer training. Services and equipment are available for rent or purchase throughout the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard State & Local Roadway Packages Traffic control services for state and local roadway projects including lane transitions, lane shifts, and detours, delivered with expert crew and equipment for utility, municipal, and contractor customers.
- Multi-Lane Highway Packages 24/7/365 traffic management services for multi-lane highways, interstates, and freeways across NJ, PA, VA, MD, NC, TN, and TX, staffed by experienced crews with full equipment support.
- Traffic Control MOT Site Plans Complete Maintenance of Traffic site plan services covering site evaluation, engineering design, regulatory filing, and implementation for roadway work zones.
- Emergency 24/7 Response Around-the-clock emergency traffic control services for utility emergencies, power outages, water main breaks, gas leaks, storm cleanup, and environmental spills, with average arrival in under two hours.
- Pedestrian Traffic Management Pedestrian traffic control and management services for construction zones and events, including foot traffic control, intersection control, and event traffic flow management for parades, festivals, marathons, and community gatherings.
- Intelligent Traffic Systems Portable surveillance and monitoring equipment including camera trailers (EzCam), speed radar trailers, vehicle detection queue trailers, mobile video trailers, variable speed limit trailers, and pole-mounted cameras with wireless communication for remote traffic monitoring and work zone safety.
- Attenuators Scorpion truck-mounted attenuators (TMAs) and Big Sandy impact attenuator sand barrels providing full-width crash protection for work zones, available in TL-2 and TL-3 ratings, for sale or rent nationwide.
- Safety Trucks Safety and shadow vehicles available in 14-foot and 22-foot models with hydraulic and fixed safety cages, work lighting, and 360-degree safety lighting for crew protection in work zones.
- Barricades & Cones Wide variety of barricades, channelizer drums (barrels), and construction cones in various materials, sizes, and weights for traffic safety and crowd control.
- Construction Signs & Stands Rigid aluminum and roll-up construction signs with various stands for work zone safety signage.
- Safety Apparel & PPE Personal protective equipment including hi-visibility clothing, rain gear, shirts, pants, jackets, flame-resistant gear, and safety accessories from various brands.
- Arrow & Message Boards Solar-powered arrow boards and electronic message boards for traffic control communication, available in various sizes and configurations.
- Light Towers Portable light towers available in diesel and solar-powered options with LED or metal halide lights for nighttime work zone illumination.
- Barriers & Fencing Plastic barricade solutions for airports, roadways, crowd control, and security applications.
- Progress Institute Training Proprietary in-house and external training program offering ATSSA-certified flagging, TMA driver, work zone setup, and crew chief courses, delivered at a state-of-the-art King of Prussia, PA facility, client sites, or third-party venues.
- Equipment Repair & Fabrication Repair and fabrication services for truck-mounted attenuators, solar boards, trailers, light towers, and other traffic control equipment owned by Traffic Plan or its customers.
Quantifiable outcome
- Emergency response time under 2 hours for urgent traffic control situations
- +3 more outcomes
Companies that use Traffic Plan
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Traffic Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Traffic Plan partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
Traffic Plan competitors and assessment
Company assessmentDirect peers
- AWP Safety: AWP Safety (formerly Area Wide Protective) is the largest North American traffic control services company, offering flagging, equipment rental, MOT plans, and training across the U.S. It is the most direct national competitor to Traffic Plan and a useful benchmark for scale economics.
- Wanco Inc: Wanco manufactures and rents portable traffic safety equipment, including arrow/message boards, light towers, and speed displays. It directly overlaps with Traffic Plan's traffic control equipment rental and sales business and competes on national fleet availability.
- Work Area Protection Corp: Work Area Protection supplies traffic control equipment (barricades, cones, signs, message boards) and provides work zone services to contractors and DOTs. It overlaps with Traffic Plan across both the equipment rental and on-site traffic control service lines.
- Ver-Mac: Ver-Mac is a leading manufacturer and renter of portable intelligent traffic systems, including message boards, speed radar trailers, and camera trailers. Its product portfolio directly competes with Traffic Plan's Intelligent Traffic Systems rental line.
- RoadSafe Traffic Systems: RoadSafe Traffic Systems is a national traffic control and pavement marking services provider with overlapping flagging crews, equipment rental, and work zone safety offerings. It competes with Traffic Plan on multi-lane highway and DOT contracts in shared geographies.
Others
- TrafFix Devices Inc: TrafFix Devices is a major manufacturer of traffic control and safety products, including barricades, cones, signs, and crash cushions. It supplies Traffic Plan and competitors, making it an upstream equipment vendor rather than a direct service competitor.
Broad incumbents
- United Rentals: United Rentals is the largest equipment rental company in North America and rents traffic control equipment alongside a much broader construction fleet. It competes with Traffic Plan's equipment rental line but as part of a much wider portfolio rather than a traffic-control specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Traffic Plan social profiles
Digital presenceTraffic Plan compliance and trust
Trust signalCompliance1 record
Traffic Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traffic Plan leadership team
Management profileNumber of profiles
Profiles5 records
Traffic Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traffic Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traffic Plan
What does Traffic Plan do?
Traffic Plan provides certified traffic control flagging crews, Maintenance of Traffic (MOT) site plans, and 24/7 emergency traffic response for roadway work zones serving utility companies, municipalities, and private contractors. The company complements these services with equipment rentals and sales of truck-mounted attenuators, intelligent traffic systems, safety trucks, barricades, cones, signs, message boards, light towers, and PPE, plus training delivered through its proprietary Progress Institute. Equipment is available nationwide while flagging services are delivered regionally across the Mid-Atlantic and Southern U.S.
Is Traffic Plan a public or private company?
Traffic Plan is a private company. It is classified as family owned and is currently operating.
When was Traffic Plan founded?
Traffic Plan was founded in 2012. It employs 501 to 1,000 people.
Where is Traffic Plan based?
Traffic Plan is headquartered in Farmingdale, United States, in the North America region.
How does Traffic Plan make money?
Three revenue lines are on record. Traffic Control Services are the primary driver. The others are equipment Sales & Rentals and training Services.
Who are Traffic Plan's main competitors?
Direct peers on record are AWP Safety, Wanco Inc, Work Area Protection Corp, Ver-Mac and RoadSafe Traffic Systems. TrafFix Devices Inc is listed as an others. United Rentals is listed as a broad incumbent.
Does Traffic Plan have an API?
No public API is recorded for Traffic Plan.
What industry is Traffic Plan in?
Traffic Plan's product category is Traffic Control Services. Its primary akta.pro industry code is TLAJALAG, Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures), with a secondary code of TLAJALAA, Temporary Traffic Control (TTC) Planning, Design & Engineering (MOT/TCP Plans). Its NAICS code is 4884 and its SIC code is 7350.