Traffic Plan

What Traffic Plan does

Traffic Plan is a vertically integrated traffic safety services company founded in 2012 by Carolyn and Mary (Maryellen) Kiely, headquartered in Tinton Falls, New Jersey. The company deploys certified traffic control flagging crews for roadway construction, utility infrastructure work, municipal projects, and public events, and complements that labor offering with equipment rentals and sales (truck-mounted attenuators, safety trucks, intelligent traffic systems, barricades, cones, signs, message boards, light towers, and PPE), MOT site planning, 24/7 emergency response, and the proprietary Progress Institute training program. Customers include electric, gas, water, and telecom utilities; city, county, and state DOTs and municipalities; private contractors; and event organizers across the Mid-Atlantic and select Southern states.

Underlying operations are built around a regional field-services model supported by 22 office/yard locations across New Jersey, Pennsylvania, Maryland, Virginia, North Carolina, Tennessee, and Texas. The proprietary Progress Institute training facility in King of Prussia, PA delivers ATSSA-aligned curriculum and is staffed substantially by former law enforcement officers — over 80% of field managers come from that background, including the VP of Operations, a 29-year New Jersey State Police veteran. The capital base includes a fleet of 250+ TMA vehicles and a broad equipment inventory supporting both internal deployments and external rentals/sales.

The business generates revenue through three streams: (1) project-based traffic control services priced per project on scope, crew size, duration, and equipment needs; (2) equipment rentals and sales with no minimum order, available nationwide; and (3) external training services delivered through the Progress Institute. Customers acquire services primarily via direct outbound and inbound field sales, regional manager relationships, and quote-based phone/email/website engagement. Pricing is quote-based and project-tied rather than subscription-based, with billing on a pay-as-you-go cadence. The company is a privately held, WBENC-certified Women's Business Enterprise with no public ticker, no disclosed funding rounds, and no parent company; growth since founding has been self-funded and organic, supplemented by a single disclosed equipment rental acquisition in 2018.

Name

Traffic Plan

Legal name

Traffic Plan

Website

https://trafficplan.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Traffic Plan is a Mid-Atlantic traffic safety services company providing certified flagging crews, equipment rentals, MOT site plans, and 24/7 emergency response to utilities, municipalities, and contractors across NJ, PA, MD, VA, NC, TN, and TX, serving 2,000+ municipalities with 600+ employees and 250+ TMA vehicles.

Ownership category

akta.pro rank

Product category

Traffic Control Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Transportation Services (4700)

akta.pro primary industry

Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)

akta.pro secondary industries

Temporary Traffic Control (TTC) Planning, Design & Engineering (MOT/TCP Plans) (TLAJALAA), Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC), Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

Keywords

• Traffic control services
• Roadway flagging services
• Work zone safety equipment
• Traffic management planning
• Emergency traffic response

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Traffic Control Services: Recurring project-based revenue from providing certified traffic control flagging crews for roadway construction, utility work, and events. Services include standard state and local roadway packages, multi-lane highway packages, pedestrian traffic management, and 24/7 emergency response. Billed per project based on scope, duration, and crew requirements.
2. Equipment Sales & Rentals: Revenue from renting and selling traffic control equipment including truck-mounted attenuators (TMAs), safety trucks, intelligent traffic systems (camera trailers, speed radar trailers, message boards), barricades, cones, barriers, construction signs, light towers, safety apparel and PPE. Equipment available for rent or purchase throughout the United States. Repair and fabrication services also provided.
3. Training Services: Revenue from providing training programs to external companies through the Progress Institute. Training covers annual safety meetings, general safety training (ARC first aid, fire safety, accident prevention), highway safety training, and advanced technician or crew chief training. Offered at client locations, Traffic Plan locations, or third-party venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Traffic Plan provides certified traffic control flagging crews, Maintenance of Traffic (MOT) site plans, and 24/7 emergency traffic response for roadway work zones serving utility companies, municipalities, and private contractors. The company complements these services with equipment rentals and sales of truck-mounted attenuators, intelligent traffic systems, safety trucks, barricades, cones, signs, message boards, light towers, and PPE, plus training delivered through its proprietary Progress Institute. Equipment is available nationwide while flagging services are delivered regionally across the Mid-Atlantic and Southern U.S.

Product overview

Traffic Plan is a full-service traffic control company offering both professional services and equipment rentals/sales. The core service offerings include Standard State & Local Roadway Packages, Multi-Lane Highway Packages, Traffic Control MOT Site Plans, Emergency 24/7 Response, and Pedestrian Traffic Management. Equipment offerings span Intelligent Traffic Systems (camera trailers, speed radar, queue detection), Attenuators (TMAs and crash cushions), Safety Trucks, Barricades & Cones, Construction Signs & Stands, Safety Apparel & PPE, Arrow & Message Boards, Light Towers, and Barriers & Fencing. The company also operates the Progress Institute for employee and customer training. Services and equipment are available for rent or purchase throughout the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard State & Local Roadway Packages Traffic control services for state and local roadway projects including lane transitions, lane shifts, and detours, delivered with expert crew and equipment for utility, municipal, and contractor customers.
• Multi-Lane Highway Packages 24/7/365 traffic management services for multi-lane highways, interstates, and freeways across NJ, PA, VA, MD, NC, TN, and TX, staffed by experienced crews with full equipment support.
• Traffic Control MOT Site Plans Complete Maintenance of Traffic site plan services covering site evaluation, engineering design, regulatory filing, and implementation for roadway work zones.
• Emergency 24/7 Response Around-the-clock emergency traffic control services for utility emergencies, power outages, water main breaks, gas leaks, storm cleanup, and environmental spills, with average arrival in under two hours.
• Pedestrian Traffic Management Pedestrian traffic control and management services for construction zones and events, including foot traffic control, intersection control, and event traffic flow management for parades, festivals, marathons, and community gatherings.
• Intelligent Traffic Systems Portable surveillance and monitoring equipment including camera trailers (EzCam), speed radar trailers, vehicle detection queue trailers, mobile video trailers, variable speed limit trailers, and pole-mounted cameras with wireless communication for remote traffic monitoring and work zone safety.
• Attenuators Scorpion truck-mounted attenuators (TMAs) and Big Sandy impact attenuator sand barrels providing full-width crash protection for work zones, available in TL-2 and TL-3 ratings, for sale or rent nationwide.
• Safety Trucks Safety and shadow vehicles available in 14-foot and 22-foot models with hydraulic and fixed safety cages, work lighting, and 360-degree safety lighting for crew protection in work zones.
• Barricades & Cones Wide variety of barricades, channelizer drums (barrels), and construction cones in various materials, sizes, and weights for traffic safety and crowd control.
• Construction Signs & Stands Rigid aluminum and roll-up construction signs with various stands for work zone safety signage.
• Safety Apparel & PPE Personal protective equipment including hi-visibility clothing, rain gear, shirts, pants, jackets, flame-resistant gear, and safety accessories from various brands.
• Arrow & Message Boards Solar-powered arrow boards and electronic message boards for traffic control communication, available in various sizes and configurations.
• Light Towers Portable light towers available in diesel and solar-powered options with LED or metal halide lights for nighttime work zone illumination.
• Barriers & Fencing Plastic barricade solutions for airports, roadways, crowd control, and security applications.
• Progress Institute Training Proprietary in-house and external training program offering ATSSA-certified flagging, TMA driver, work zone setup, and crew chief courses, delivered at a state-of-the-art King of Prussia, PA facility, client sites, or third-party venues.
• Equipment Repair & Fabrication Repair and fabrication services for truck-mounted attenuators, solar boards, trailers, light towers, and other traffic control equipment owned by Traffic Plan or its customers.

Quantifiable outcome

• Emergency response time under 2 hours for urgent traffic control situations
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AWP Safety: AWP Safety (formerly Area Wide Protective) is the largest North American traffic control services company, offering flagging, equipment rental, MOT plans, and training across the U.S. It is the most direct national competitor to Traffic Plan and a useful benchmark for scale economics.
• Wanco Inc: Wanco manufactures and rents portable traffic safety equipment, including arrow/message boards, light towers, and speed displays. It directly overlaps with Traffic Plan's traffic control equipment rental and sales business and competes on national fleet availability.
• Work Area Protection Corp: Work Area Protection supplies traffic control equipment (barricades, cones, signs, message boards) and provides work zone services to contractors and DOTs. It overlaps with Traffic Plan across both the equipment rental and on-site traffic control service lines.
• Ver-Mac: Ver-Mac is a leading manufacturer and renter of portable intelligent traffic systems, including message boards, speed radar trailers, and camera trailers. Its product portfolio directly competes with Traffic Plan's Intelligent Traffic Systems rental line.
• RoadSafe Traffic Systems: RoadSafe Traffic Systems is a national traffic control and pavement marking services provider with overlapping flagging crews, equipment rental, and work zone safety offerings. It competes with Traffic Plan on multi-lane highway and DOT contracts in shared geographies.

Others

• TrafFix Devices Inc: TrafFix Devices is a major manufacturer of traffic control and safety products, including barricades, cones, signs, and crash cushions. It supplies Traffic Plan and competitors, making it an upstream equipment vendor rather than a direct service competitor.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in North America and rents traffic control equipment alongside a much broader construction fleet. It competes with Traffic Plan's equipment rental line but as part of a much wider portfolio rather than a traffic-control specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLccHl3olMtr-HmgC71PHMQ/featured?view_as=subscriber
• Facebookfacebook.com/TrafficPlan
• LinkedInlinkedin.com/company/traffic-plan
• Instagraminstagram.com/traffic_plan/?hl=en
• TikToktiktok.com/@traffic_plan
• Xx.com/trafficplan5300

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic Plan