Sherwood Park Volkswagen

What Sherwood Park Volkswagen does

Sherwood Park Volkswagen is a franchised automotive dealership operating from a single, brand-new state-of-the-art showroom and service facility at 2365 Broadmoor Blvd in Sherwood Park, Alberta, Canada. The dealership is owned and operated by AutoCanada Inc., a publicly traded Canadian automotive dealership group (TSX:AC.Q), and serves individual consumers in the Edmonton Metropolitan Area. Its product portfolio spans the full Volkswagen lineup (Jetta, Jetta GLI, Tiguan, Taos, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, and ID. Buzz) across 2025 and 2026 model years, complemented by a multi-brand pre-owned inventory of 254 vehicles (including 75 Volkswagen Certified Pre-Owned units) and 20 demonstration vehicles.

Revenue is generated through five streams: new vehicle sales, pre-owned vehicle sales across 20+ manufacturers (Volkswagen, Audi, Volvo, BMW, Mercedes-Benz, Lexus, Porsche, and others), service and repairs, parts and accessories (including a tire centre and VW boutique merchandise), and financing/leasing intermediation with third-party financial partners. Pricing is transactional with new vehicle MSRPs ranging from approximately $27,945 (2025 Jetta) to $80,095 (2025 ID. Buzz), and used vehicles priced from approximately $27,507 to $84,507.

The dealership employs 11-50 staff and operates traditional showroom sales combined with a digital channel that supports online credit applications, trade-in valuation, service scheduling, EV education content, and a Buy From Home remote-purchase program. Technology consists of a standard dealer website with inventory management, lead capture, and financing application systems; there are no disclosed AI/ML capabilities, proprietary platforms, or technology partnerships. The business model is a conventional franchise retail operation with no disclosed revenue, headcount trends, M&A activity, or funding rounds.

Name

Sherwood Park Volkswagen

Legal name

Sherwood Park Volkswagen

Website

https://sherwoodpark-vw.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherwood Park Volkswagen is a franchised Volkswagen dealership and service center in Sherwood Park, Alberta, owned by AutoCanada Inc. It sells new VW vehicles, multi-brand pre-owned cars, and offers financing, service, parts, and collision repair to consumers in the Edmonton metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Volkswagen vehicles including Jetta, Tiguan, Taos, Atlas, Golf GTI, Golf R, ID.4, and ID. Buzz.
2. Used Vehicle Sales: Sales of pre-owned vehicles from multiple brands including Volkswagen, Audi, Volvo, BMW, Mercedes-Benz, and other manufacturers. The dealership has 254 pre-owned vehicles in stock with 75 certified pre-owned vehicles.
3. Service and Repairs: Full-service maintenance and repair facility offering oil changes, parts replacement, and comprehensive auto repair services.
4. Parts and Accessories: Sale of VW auto parts, all-season and winter tires, and boutique merchandise.
5. Financing Services: Vehicle financing and leasing services through financial partners. Includes credit applications, trade-in evaluations, and buy-from-home programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sherwood Park Volkswagen is a Volkswagen franchised dealership that sells new Volkswagen vehicles (including Jetta, Tiguan, Atlas, ID.4, ID. Buzz, Golf GTI, Golf R, Taos, and Jetta GLI), a large inventory of pre-owned vehicles from multiple brands, and provides vehicle financing, leasing, certified service and repair, parts, tires, and collision repair services to consumers in the Sherwood Park and Edmonton area.

Product overview

Sherwood Park Volkswagen operates as a Volkswagen dealership offering new VW vehicles, pre-owned vehicles from multiple manufacturers, and comprehensive automotive services. The product portfolio centers on vehicle sales across Cars, Electrics, and SUVs categories, with new Volkswagen models including the Jetta, Jetta GLI, ID. Buzz, ID.4, Atlas, Atlas Cross Sport, Tiguan, Taos, Golf GTI, and Golf R. Supporting services include financing, vehicle service and maintenance, parts and accessories, auto body repairs, tire centre, and VW Certified pre-owned vehicles. The dealership also sells pre-owned vehicles from brands including Audi, Volvo, BMW, Mercedes-Benz, Jeep, Chevrolet, and others through their used inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• New Volkswagen Vehicles New Volkswagen cars, SUVs, and electric vehicles sold to individual consumers, including the Jetta, Jetta GLI, ID. Buzz, ID.4, Atlas, Atlas Cross Sport, Tiguan, Taos, Golf GTI, and Golf R across the 2025 and 2026 model years.
• Pre-Owned Vehicles Used cars, trucks, and SUVs from multiple manufacturers including Volkswagen, Audi, Volvo, BMW, Mercedes-Benz, Jeep, Chevrolet, Dodge, Ford, Hyundai, Infiniti, Kia, Land Rover, Lexus, Mazda, Nissan, Toyota, Cadillac, Chrysler, Jaguar, Maserati, and Porsche, offered to individual consumers.
• Electric Vehicles New and pre-owned electric and hybrid vehicles offered to consumers, supported by EV education content to help buyers transition to electric mobility.
• Volkswagen Certified Pre-Owned Vehicles Pre-owned Volkswagen vehicles that have passed manufacturer inspections and come with additional warranty coverage and benefits.
• Demo Vehicles Demonstration Volkswagen vehicles available for test drives and sold at reduced pricing.
• Financing and Leasing Services Vehicle financing, leasing options, credit applications, and trade-in evaluations arranged through financial partners to assist consumer purchases.
• Vehicle Service and Maintenance Full-service automotive maintenance and repair including oil changes, scheduled maintenance, and repairs performed by certified VW technicians using genuine VW parts.
• Parts and Accessories Genuine Volkswagen auto parts, accessories, all-season and winter tires, and boutique merchandise through the VW Collection.
• Tire Centre Tire sales and tire services including all-season and winter tires for Volkswagen and other vehicle brands.
• Auto Body Repairs Collision repair and auto body services for Volkswagen vehicles and other brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AutoCanada Inc.coreOthersSherwood Park Volkswagen is owned and operated by AutoCanada Inc., a publicly-traded automotive dealership group. AutoCanada manages the dealership's operations including privacy policies, data handling, and corporate governance. The privacy policy states that AutoCanada Inc. controls this dealership along with other dealerships and collision centers across Canada.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dilawri Group: One of Canada's largest automotive dealer groups with multiple franchised rooftops. Comparable to AutoCanada as a competitor dealer network where Sherwood Park VW's parent competes for OEM share and operational benchmarks.
• Go Auto: Large Canadian multi-brand dealer group operating numerous franchised rooftops across Western Canada. Directly comparable as a peer dealer group competing with AutoCanada-owned dealerships like Sherwood Park VW for OEM allocations, F&I products, and used-car inventory.

Direct peers

• Edmonton Volkswagen: Volkswagen brand dealer in the Edmonton metropolitan area. Direct VW franchise competitor offering similar new vehicle lineup, certified pre-owned, service, and parts competing for the same regional shoppers.
• AutoCanada Inc. (other rooftops): Other AutoCanada-owned franchised dealerships (e.g., other VW, Honda, Toyota, GM dealerships in the AutoCanada network). Sister rooftops that operate under the same corporate ownership, shared back-office, F&I, and digital retailing infrastructure as Sherwood Park VW.
• Northland Volkswagen: Another Volkswagen franchise dealer in the Edmonton/Northern Alberta region. Most directly comparable as a same-brand competitor selling new VW, VW Certified Pre-Owned, and competing for the same Edmonton-metro customer base.

Regional players

• Go Volkswagen (other Alberta VW dealers): Other Volkswagen franchised dealerships in Alberta (e.g., Calgary-area and rural Alberta). Comparable as direct same-brand franchise operators sharing VW OEM allocations, certified pre-owned programs, and service certifications.
• Sherwood Park Ford: Ford franchised dealership in the same Sherwood Park/Edmonton market. Directly competes on new and used vehicle sales, service, and parts within the same city-level catchment, though it sells a different OEM lineup.
• Capital Chrysler: Chrysler/Jeep/Dodge/RAM dealer in the Edmonton metro. Competes with Sherwood Park VW for the same pool of new-vehicle buyers, service customers, and pre-owned inventory in the same region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SherwoodParkVolkswagen
• Xx.com/sherwoodparkvw
• LinkedInlinkedin.com/company/sherwood-park-volkswagen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Park Volkswagen