Sherwood Park Chevrolet

What Sherwood Park Chevrolet does

Sherwood Park Chevrolet is a privately held, full-service franchised automobile dealership operating from a single location at 500 Premier Way in Sherwood Park, Alberta, Canada. Founded circa 1980 as Nicholson Chevrolet and rebranded to its current name in the mid-to-late 2010s, the company self-identifies as Canada's #1 standalone Chevrolet volume dealership and has served the Sherwood Park, Edmonton, and Northern Alberta market for over 40 years. It sells new Chevrolet vehicles (trucks, SUVs, performance cars, and the full EV lineup including Silverado EV, Blazer EV, and Equinox EV), pre-owned vehicles across all makes, and operates a Certified GM Service Centre, Quick Lube, body shop referral (Lakewood Autobody), and an SPC Performance customization department. It also functions as the home of Chevrolet Parts Canada, shipping OEM GM parts nationwide, and has approximately 66 employees.

Revenue is generated across six streams: new and pre-owned vehicle sales (one-time unit transactions with F&I attach), service and maintenance (labor and parts markup), parts and accessories (GM Genuine Parts, ACDelco, tires — sold locally and shipped nationally), financing and leasing (via Sherwood Credit & Leasing plus partners Driver Capital and Flexiti covering prime through subprime), customization and upfitting (wheels, tires, paint protection film), and dedicated Fleet & Commercial sales through the Chevrolet Business Elite program. Pricing is quote-based for vehicles, with tiered add-on products (winter tire packages $2,462-$3,406, detail packages Bronze/Silver/Gold, complimentary 2-year EV maintenance for eligible models).

The underlying technology stack is largely OEM-supplied rather than proprietary: GM's Ultifi software platform, OnStar connected services (via TELUS in Canada), the myChevrolet mobile app for remote commands and predictive diagnostics, Super Cruise hands-free driver assistance, and Google Built-in (Assistant, Maps, Play) are integrated into vehicles the dealership sells. GTM is omnichannel — physical showroom, online inventory browsing, a referral program ($500 per referral), social media (Facebook, Instagram, YouTube, TikTok), and seasonal promotions such as the December 2025 Wish & Win holiday event. Customer concentration is low, relying on a broad base of individual retail consumers across Northern Alberta with a secondary fleet/commercial segment.

Name

Sherwood Park Chevrolet

Legal name

Sherwood Park Chevrolet

Website

https://sherwoodparkchev.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Sherwood Park Chevrolet is Canada's #1 standalone Chevrolet volume dealership, operating a single full-service franchised location in Sherwood Park, Alberta, selling new and pre-owned vehicles, EVs, parts (including national Chevrolet Parts Canada shipping), service, customization, and fleet/commercial solutions to retail consumers and businesses across Northern Alberta.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including cars, SUVs, trucks, and electric vehicles. Revenue from vehicle markup over invoice price, with financing arranged through captive finance or third-party lenders.
2. Pre-Owned Vehicle Sales: Sale of used vehicles from all makes and models, including certified pre-owned GM vehicles. Vehicles purchased at trade-in or auction and sold to retail customers.
3. Service & Maintenance: Workshop services for vehicle repair, maintenance, oil changes, tire services, brake services, and express lube. Revenue from labor rates and parts markup.
4. Parts & Accessories: Sale of GM Genuine Parts, ACDelco parts, accessories, tires, and performance parts. Home to Chevrolet Parts Canada shipping GM parts anywhere in Canada.
5. Financing & Leasing: Financing arranged through lenders for vehicle purchases. Sub-prime financing available through Credit Specialists. Sherwood Credit & Leasing division handles lease arrangements.
6. Customization & Upfitting: SPC Performance and Customs department for vehicle personalization including accessories, upgrades, custom builds, wheels, tires, and protective film packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sherwood Park Chevrolet is a full-service franchised automobile dealership selling new Chevrolet vehicles and pre-owned vehicles across all makes, supported by a Certified GM Service Centre for repairs and maintenance, a GM Genuine Parts department (home to Chevrolet Parts Canada), the SPC Performance / Customs department for vehicle personalization, and multi-channel financing through Sherwood Credit & Leasing, subprime specialists, and partners Flexiti and Driver Capital.

Product overview

Sherwood Park Chevrolet is Canada’s #1 standalone Chevrolet volume dealership offering a comprehensive automotive retail platform combining new and pre-owned vehicle sales, certified GM service and maintenance, genuine OEM parts, and diversified financing solutions. The core product portfolio spans new Chevrolet vehicles (Silverado trucks, SUVs including Tahoe/Suburban/Traverse/Blazer/Equinox, performance cars including Corvette/Camaro, and electric vehicles including Silverado EV/Blazer EV/Equinox EV/Bolt) alongside pre-owned vehicles across all makes. Service offerings are anchored by a Certified GM Service Centre with express lube, while add-on modules include complimentary maintenance programs (oil changes for purchases, EV maintenance for eligible models), detail packages, protective film installation, and winter/EV tire packages. Financing integration across subprime lending, Sherwood Credit & Leasing, Driver Capital, and Flexiti enables diverse credit scenarios. The SPC Performance customs department provides vehicle personalization through wheel/tire packages and accessories. The dealership also serves commercial/fleet customers through dedicated Business Elite programs. Key technology integrations include Google Built-in (voice/Maps/Play), OnStar connected services, myChevrolet remote diagnostics/commands, and Super Cruise hands-free driving. Recent promotional launch includes GM Wish & Win Holiday Event (Dec 2025 – Jan 2026) offering $500-$25,000 savings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles

Quantifiable outcome

• Complimentary oil changes with vehicle purchase (new: 1st, 2nd, 7th free; pre-owned: 1st and 7th free plus wheel alignment check on 4th)
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Stompin GroundminorGTM or Marketing PartnerSherwood Park Chevrolet partnered with Stompin Ground to promote outdoor adventures. Stompin Ground is an outdoor apparel and powersport rental company with exclusive worldwide adventures. Partnership connects outdoor lifestyle customers with appropriately equipped vehicles.
• Moment of Truth TVminorGTM or Marketing PartnerPartnership with Moment of Truth TV, a father-and-son hunting show following Mitchell Payment as they chase big game and waterfowl across Alberta. Partnership connects outdoor lifestyle brand with Chevrolet trucks.
• Lakewood Autobody & Collision CentreminorStrategic or Co-development PartnerPreferred body shop partnership for collision repair and auto body work. Referenced as 'Our Preferred Body Shop' on dealership site.
• Fuel WheelsminorStrategic or Co-development PartnerAftermarket wheel partnership through Sherwood Customs for wheel and tire customization. Fuel is one of several trusted wheel brands offered.
• Vossen WheelsminorStrategic or Co-development PartnerAftermarket wheel partnership through Sherwood Customs for premium wheel customization options. Vossen is a recognized luxury wheel manufacturer.
• BF Goodrich TiresminorStrategic or Co-development PartnerTire partnership through Sherwood Customs for custom tire sourcing and installation. BF Goodrich is a trusted all-terrain and performance tire brand.
• Nitto TiresminorStrategic or Co-development PartnerTire partnership through Sherwood Customs for custom tire needs. Nitto is known for performance and off-road tires.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US franchised automotive retailer operating new and used vehicle dealerships plus AutoNation Finance captive lending arm. Closely comparable end-to-end business model (franchised new, used, captive F&I, parts/service) at substantially larger scale and broader geography.
• Dilawri Group: Canada's largest privately held automotive dealership group, operating dozens of franchised dealerships across multiple OEMs. Comparable business model (franchised new and used vehicle sales, OEM parts and service, finance) but at much greater scale and brand diversification than Sherwood Park Chevrolet.
• Penske Automotive Group: US-listed premium franchised automotive retailer operating new-vehicle dealerships (including GM brands), commercial truck distribution, and Penske Transportation Solutions. Comparable new-vehicle retail and F&I revenue mix; differs by premium-brand skew and commercial-truck adjacency.
• Go Auto: Large Canadian privately held dealership group with franchises across multiple provinces and OEMs. Comparable as a Canadian franchised dealer peer with parallel new-vehicle, used, F&I, and parts/service operations, though at greater scale and brand breadth than the standalone Sherwood Park Chevrolet.
• Sonic Automotive: US-listed franchised automotive retailer operating dealerships and the EchoPark used-vehicle standalone brand. Closely comparable franchised-dealer economic model; EchoPark adds a separate dimension on used-vehicle retailing comparable to Sherwood Park Chevrolet's pre-owned business.
• Group 1 Automotive: US-listed franchised automotive retailer with new and used vehicle dealerships, parts, service, and F&I across multiple OEMs in the US and UK. Closely comparable revenue mix to Sherwood Park Chevrolet (franchised new, used, parts, service, F&I) at meaningfully larger scale.
• Lithia Motors: Largest US franchised automotive retailer with operations spanning new and used vehicle sales, financing, parts, and service across numerous OEMs. Same core franchised-dealer economic model as Sherwood Park Chevrolet, but materially larger and more geographically diversified.
• AutoCanada Inc. TSX-listed Canadian automotive dealership group operating franchised new- and used-vehicle dealerships across multiple brands and provinces. Highly comparable as a Canadian dealer group with a parallel new-vehicle, parts, service, and F&I revenue mix, but materially larger and geographically diversified relative to Sherwood Park Chevrolet's single-location standalone model.
• Asbury Automotive Group: US-listed franchised automotive retailer operating dealerships across multiple OEMs with new-vehicle, used-vehicle, parts, service, and F&I revenue streams. Directly analogous business model to Sherwood Park Chevrolet but at significantly larger scale and US-focused geography.

Emerging players

• CarMax: US-listed used-vehicle specialist retailer with national footprint, in-house financing (CarMax Auto Finance), and trade-in appraisal. Comparable on the pre-owned and finance side of Sherwood Park Chevrolet's business, but materially different go-to-market (no-frills used-only model vs. franchised new-vehicle anchor).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZZfrbaDmcGHiayYh8EaDVg
• Facebookfacebook.com/sherwoodparkchev
• Instagraminstagram.com/spchevrolet
• TikToktiktok.com/@sherwoodparkchev
• LinkedInlinkedin.com/company/sherwood-park-chevrolet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Park Chevrolet