The London Centre

What The London Centre does

The London Centre for Eating Disorders and Body Image Ltd is a UK private specialist outpatient clinic founded in 2013 and led by clinical psychologist Dr Bryony Bamford as Founder and Clinical Director. The clinic treats eating disorders (Anorexia Nervosa, Bulimia Nervosa, Binge Eating Disorder, OSFED, ARFID, Emotional Eating, Orthorexia) and Body Dysmorphic Disorder across children, adolescents, and adults, using a psychology-led multidisciplinary team of Clinical and Counselling Psychology, Psychiatry, Dietetics, Family Therapy, and Occupational Therapy. Treatment is delivered through ten evidence-based modalities including CBT-E, CFT, DBT, CAT, EMDR, MANTRA, Schema Therapy, SSCM, SPEAKS, and ACT, with intensity ranging from individual therapy sessions (50 minutes) and family sessions (60 minutes) to a 6–12 week Intensive Outpatient Programme with up to five sessions per week.

The clinic operates four physical locations (London headquarters at Saki House on Mortimer Street, Manchester at the Royal Exchange, Hertford, and Richmond) plus remote consultations delivered via Zoom and the Cliniko practice management system, which handles records, scheduling, and intake. Revenue is generated on a professional-services, session-based model: invoices are issued per session (payable on receipt, with a 20% late-payment fee after 30 days), the IOP is billed weekly, and the clinic accepts three approved private health insurers (Bupa International, Cigna, WPA) alongside self-pay, explicitly declining AVIVA, BUPA, VITALITY, and AXA. The company is CQC-regulated, one of the few private eating disorder clinics in the UK to hold that status, and operates without disclosed external investors or parent-company ownership.

Customer acquisition is content-led and referral-driven rather than outbound: self-referrals are welcomed without a prior diagnosis, professional referrals are accepted, and demand is generated through an extensive clinical blog, Clinical Director podcast appearances, and organic social media on Facebook, X, and LinkedIn. The clinic is privately held by its founder with no funding rounds, M&A activity, or subsidiaries disclosed, and has 11–50 employees with no publicly disclosed revenue.

Name

The London Centre

Legal name

The London Centre for Eating Disorders and Body Image Ltd

Website

https://thelondoncentre.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The London Centre is a CQC-regulated UK private clinic treating eating disorders and Body Dysmorphic Disorder in children, adolescents, and adults via a psychology-led multidisciplinary team across four clinic locations and remote consultations, on a session-based self-pay and insured model.

Ownership category

akta.pro rank

Product category

Eating Disorder Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industries

Eating Disorder Teletherapy Platforms (HLALAEAE), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Eating disorder treatment
• Outpatient mental health
• Psychological therapy services
• Multidisciplinary clinical care
• Psychiatric assessment services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Outpatient Therapy Sessions: Session-based professional services revenue from individual therapy sessions (50 minutes) and family therapy sessions (60 minutes). Clients receive invoices per session, payable upon receipt. Late payment fees apply after 30 days. Additional charges may apply for formal reports, CPA meetings, phone calls, and other requested communications outside standard sessions.
2. Psychiatric Services: GMC and CQC regulated psychiatric assessment and treatment services, including prescription services. Initial prescriptions included in assessment fee; repeat prescriptions incur separate charges processed through Pharmacierge.
3. Intensive Outpatient Programme: Structured 6-week (extendable to 12-week) intensive outpatient programme with up to 5 sessions per week. Programme includes psychological therapy, dietetic input, meal support, occupational therapy, family therapy, and psychiatric oversight. Fees communicated prior to start and non-negotiable once treatment begins.
4. Insurance Billing: Private health insurance payments from approved providers (Bupa International, Cigna, WPA). Clients are responsible for ensuring treatment authorisation prior to commencement. The clinic does not currently accept AVIVA, BUPA, VITALITY, or AXA.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The London Centre provides specialist outpatient treatment for eating disorders, body dysmorphic disorder (BDD), and body image concerns delivered by a psychology-led multidisciplinary team including clinical psychologists, psychiatrists, dietitians, family therapists, and occupational therapists. Treatment is delivered through one-to-one therapy sessions, family therapy, intensive outpatient programmes, psychiatric assessment and medication management, dietetic input, and ED recovery coaching, available both in-person across multiple UK clinics and remotely.

Product overview

The London Centre is a psychology-led specialist eating disorder and body image clinic offering a comprehensive outpatient treatment service. Their core offering is specialist eating disorder treatment for conditions including Anorexia Nervosa, Bulimia Nervosa, Binge Eating Disorder, OSFED, ARFID, and Body Dysmorphic Disorder. Treatment is delivered by a full multidisciplinary team (MDT) comprising Clinical and Counselling Psychology, Psychiatry, Dietetics, Family Therapy, and Occupational Therapy. The clinic provides multiple evidence-based therapeutic approaches including CBT-E, CFT, DBT, CAT, EMDR, MANTRA, Schema Therapy, SSCM, SPEAKS, and ACT. Services are offered at various intensity levels from individual therapy sessions to an Intensive Outpatient Programme (IOP) with up to five sessions per week. The clinic operates satellite locations in London, Manchester, Hertford, and Richmond, with both in-person and remote consultation options available. They maintain CQC regulation and offer a neuroaffirmative, person-centred approach with neurodivergent-informed care.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist Eating Disorder Treatment

Quantifiable outcome

• Treatment typically around 20 sessions for BDD and bulimia; approximately 40 sessions for anorexia
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Priory Group: Priory is the UK's largest private mental health and addiction provider, running inpatient and day-care programmes across many conditions including eating disorders; it competes with London Centre for insured and self-pay ED referrals but covers a much wider behavioural health portfolio.
• Nightingale Hospital: Nightingale Hospital is a major CQC-regulated private psychiatric hospital in central London with an eating disorders day programme and inpatient service, mixing physicians, psychologists and dieticians. It is a broader incumbent but with direct overlap in the insured London ED segment that London Centre targets.
• Schoen Clinic Chelsea: Schoen Clinic runs a dedicated London eating disorders service offering outpatient and day programmes in a CQC-regulated environment with international physician expertise; it is a close competitor in the London private ED market though it operates as part of a larger specialist hospital group.
• Life Works by Elysium Healthcare: Life Works (now part of Elysium Healthcare) is a Surrey-based private residential and outpatient eating disorder service. Although it adds a strong residential component, it competes with London Centre for UK-wide insured and self-pay ED referrals at higher-acuity levels.

Direct peers

• Orri: Orri is a London-based specialist eating disorder clinic offering day programme (IOP-equivalent) and outpatient treatment delivered by a multidisciplinary team; it competes head-to-head with The London Centre for the same self-pay and private-insured client base in the UK ED outpatient niche.
• First Step UK: First Step UK is a private London-based eating disorder treatment provider offering outpatient psychological therapy and dietetic support; it targets a similar insured and self-pay clientele but with a more limited multi-disciplinary team than London Centre.
• CEDAR (Centre for Eating Disorders And Recovery): CEDAR runs UK private outpatient eating disorder programmes combining psychology, dietetics and psychiatry. It is a comparable specialist outpatient ED provider competing for similar clients, though specifics of its clinic footprint and services are less publicly detailed.

Regional players

• Charlie Waller Trust / NHS Talking Therapies: The NHS increasingly commissions specialist adult eating disorder services via community-based teams and the NHS Talking Therapies programme; while free at point of use rather than private, NHS ED services compete for the same patient pool in England and influence pricing/insurer behaviour around London Centre's offering.

Emerging players

• Emily Sweeney Nutrition: Independent dietetic-led eating disorder practitioners offering individual therapy and recovery nutrition coaching in the UK. These single-practitioner and small-clinic operators occupy an adjacent tier, often serving clients who cannot afford a full MDT programme at London Centre.
• Vie Healing: Vie Healing is a UK-based eating disorder recovery service combining clinical therapy with recovery coaching and digital programs; it overlaps with London Centre's ED Recovery Coaching and outpatient therapy offerings but emphasises a digital-first delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thelondoncentre
• Facebookfacebook.com/thelondoncentre
• LinkedInlinkedin.com/company/the-london-centre-for-eating-disorders-and-body-image

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The London Centre