What Paré Assurances does

Paré Assurances is a family-owned Quebec damage insurance brokerage (courtier en assurances de dommages) founded in 1955 by Émilien Paré and now led by his son Pierre Paré (President for over 25 years) and granddaughter Marie-France Paré (Vice-President since 2018). The firm operates across six Montérégie branches — Saint-Jean-sur-Richelieu (headquarters and Iberville), Sainte-Catherine, Marieville, Granby, and Valleyfield — serving both individuals (particuliers) and businesses (entreprises) with personal lines (auto, home, recreational vehicles, life and disability), commercial lines (commercial, industrial, agricultural, surety/bonding), and financial services (RRSPs, investments, mortgages, group plans).

The underlying "technology" is conventional brokerage infrastructure: an independent broker representing a panel of more than 25 carriers (including Intact, Beneva, Chubb, Northbridge, Sun Life, Promutuel, L'Unique, Humania, and others), supported by an online quote form, phone-based inside sales, and a third-party client portal. No proprietary platforms, algorithms, underwriting models, or AI/ML capabilities are described; competitive differentiation is explicitly rooted in advisory expertise, multi-carrier access, and 70 years of regional brand equity rather than technology products.

The business model is commission-based: Paré Assurances earns recurring commissions from carriers on each personal and commercial policy placed or renewed, plus financial-services fees from the affiliated Paré Assurances et Services Financiers Inc. entity. Distribution is direct-to-consumer and sales-led — clients request quotes online, by phone, or in-branch, and licensed damage-insurance brokers guide coverage selection. Go-to-market is reinforced by exclusive association programs (ACQ Montérégie, CCIHR, CCIGR), a paid client-referral program (Paréférence), community sponsorships, and a content-marketing blog. Revenue doubled between 2014 and 2017 via four acquisitions (Assurance F. Gamache, Groupe Brosseau, Agence Normand Bédard, André Dubois), and the firm currently ranks 37th among approximately 700 Quebec insurance brokerages.

Name

Paré Assurances

Legal name

Paré Assurances et Services Financiers Inc.

Website

https://pareassurances.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Paré Assurances is a family-owned Quebec damage insurance brokerage serving individuals and businesses across six Montérégie branches. The firm represents multiple insurers, placing personal, commercial, industrial, agricultural, and surety policies, plus life insurance and financial services via commissioned brokerage relationships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351)

akta.pro primary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• Damage insurance brokerage
• Auto insurance
• Home insurance
• Commercial insurance
• Life insurance

Headquarters

HQ city

Saint-jean-sur-richelieu

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Paré Assurances earns revenue primarily through commissions paid by insurance companies (assureurs) for placing policies with clients. As an independent insurance broker (courtier), the company represents multiple insurers and earns a commission on each policy sold or renewed.
2. Financial Services: Additional revenue is generated from financial services including life insurance, disability insurance, critical illness insurance, group insurance plans, RRSPs, investments, and mortgages, provided through the affiliated entity Paré Assurances et Services Financiers Inc.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Paré Assurances is an independent damage insurance brokerage (courtier en assurances de dommages) that places policies on behalf of clients with multiple insurance carriers. The company provides auto, home, recreational vehicle, commercial, industrial, agricultural, and surety/bonding insurance for individuals and businesses, complemented by financial services including life, disability, critical illness, group insurance, RRSPs, investments, and mortgages through affiliated entity Paré Assurances et Services Financiers Inc.

Product overview

Paré Assurances is a Quebec-based insurance brokerage firm offering a comprehensive portfolio of insurance and financial products. The core offering consists of damage insurance (assurance de dommages) including auto, home, recreational vehicle, commercial, industrial, agricultural, and surety bonding coverage. Financial services complement the portfolio with life insurance, drug coverage, salary protection, disability insurance, critical illness coverage, group plans, RRSPs, investments, and mortgage loans. The company operates as a multi-product platform serving both individual (particuliers) and business (entreprises) segments, with specialized programs like Assurance Prestige for high-value properties, special business programs for association members, and the Paréférence loyalty referral program. The firm represents multiple major Quebec insurers and provides personalized advisory services through a network of six branches in Montérégie.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance (Assurance automobile) Auto insurance coverage for cars and motorcycles, including sub-standard insurance for drivers with complicating risk profiles (prior cancellations, claims history, credit issues). Protects against accidents, liability, and damage.
• Home Insurance (Assurance habitation)
• Life and Health Insurance (Assurances vie et médicaments)
• Recreational Vehicle Insurance (Assurance véhicules récréatifs)
• Financial Services (Services financiers)
• Industrial Insurance (Assurance industrielle)
• Commercial Insurance (Assurance commerciale)
• Agricultural Insurance (Assurance agricole)
• Surety Bonding (Cautionnement)

Quantifiable outcome

• Ranked 37th out of ~700 insurance brokerages in Quebec
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• April MarineminorOthersInsurance provider represented by Paré Assurances for marine/recreational watercraft coverage. Listed on the claims assistance page.
• Promutuel Vallée du St-LaurentminorOthersRegional mutual insurance company represented by Paré Assurances. Listed on the claims assistance page.
• HumaniaminorOthersInsurance provider for financial services (assurance personnes). Listed on the claims assistance page.
• L'UniqueminorOthersInsurance provider represented by Paré Assurances. Listed on the claims assistance page.
• ForesterminorOthersInsurance provider represented by Paré Assurances. Listed on the claims assistance page.
• Estrie RichelieuminorOthersRegional insurance provider (Estrie Richelieu). Listed on the claims assistance page.
• SunlifeminorOthersMajor life and group insurance provider. Listed on the claims assistance page.
• ChubbminorOthersGlobal insurance provider represented by Paré Assurances. Listed on the claims assistance page.
• NorthbridgeminorOthersCanadian commercial insurance provider represented by Paré Assurances. Listed on the claims assistance page.
• Intact AssuranceminorOthersMajor Canadian insurance provider represented by Paré Assurances. Listed on the claims assistance page.
• BenevaminorOthersCanadian insurance company resulting from the merger of mutuelles unify and Canassurance. Listed on the claims assistance page.
• Association de la construction du Québec (ACQ) MontérégieminorOthersExclusive insurance programs offered to ACQ Montérégie members through Paré Assurances — covering commercial insurance, liability, group insurance, auto and home with preferential terms. Paré Assurances is the exclusive broker for several of these programs.
• Chambre de commerce et d'industrie du Haut-Richelieu (CCIHR)minorOthersCCIHR is a regional chamber of commerce. Paré Assurances participates in CCIHR initiatives, sponsors events, and offers exclusive insurance programs to CCIHR members. The company also won multiple CCIHR Excellence Gala awards.
• Chambre de commerce et d'industrie du Grand-Roussillon (CCIGR)minorOthersRegional chamber of commerce in Grand-Roussillon. Paré Assurances offers exclusive group insurance programs to CCIGR members.
• Additional Insurers ListedminorOthersAdditional insurers represented by Paré Assurances include: Morin Elliot Associés Ltée, Canada Vie, BMO Insurance, Financière Manuvie, L'Empire Compagnie d'Assurance-Vie, Pafco/Pembridge, April Risques Spéciaux, South Western Group, L'Excellence Compagnie d'assurance vie, Economical, ASSOMPTION VIE, Aviva Elite – Leclerc Assurances, RBC Gestion de Patrimoine, Echelon Cie d'Assurances, Cime cabinet d'assurances Inc, Croix Bleue du Québec, Union-Vie, La Great West Compagnie d'Assurance-vie, ICPEI, Optimum Société d'Assurance, L'Industrielle Alliance, and IVARI.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Jones DesLauriers (JDP): Quebec-rooted independent insurance brokerage serving personal and commercial clients. Competes with Paré for the same Montérégie-area SMB and individual customer base using a similar advisory-broker model.
• Bryson & Associates Insurance Brokers: Ontario-based mid-market independent brokerage with multi-line offerings including commercial and surety. A near-comparable in scale and product breadth to Paré for benchmarking brokerage economics.
• Mitchell & Abbott Insurance Brokers: Mid-sized Canadian independent brokerage with comparable personal, commercial, and surety offerings. Similar revenue tier to Paré with multi-branch independent-broker positioning.
• Dan Lawrie Insurance Brokers: Long-established (since 1960s) Canadian independent brokerage with multi-branch operation and personal/commercial lines. Closely comparable on independent-broker heritage, branch strategy, and product breadth.
• Lussier Dale Parizeau: Québec-based independent insurance and financial services brokerage with multi-branch presence and similar damage-insurance plus financial-services offering. Operates as a multi-line broker serving both individuals and businesses in adjacent Quebec regions, making it a direct comparable in scale and product mix.
• Hanscombe Smith Your Insurance Brokers: Independent Canadian brokerage providing personal, commercial, life, and group benefits through multiple branches. Closely comparable business mix to Paré's damage-insurance plus financial-services stack.

Broad incumbents

• BFL Canada: Leading Canadian commercial insurance brokerage with specialty practices including surety. Comparable on commercial/industrial/surety brokerage lines Paré services for its enterprise clients, though at much larger scale.
• BrokerLink: One of Canada's largest independent insurance brokerages with hundreds of branches nationwide. Offers the same personal and commercial lines as Paré but at materially greater scale and multi-province footprint, making it a broad-incumbent benchmark.
• Optimum West Insurance (Acera Insurance): Western Canadian brokerage platform resulting from roll-up consolidation. Mirrors Paré's acquisition-driven growth playbook and product mix, but at much larger pan-Western scale.

Regional players

• Westland Insurance: Western Canada-headquartered multi-branch insurance brokerage. Mirrors Paré's regional multi-branch independent-broker model with personal and commercial lines, although focused on BC, Alberta, and Ontario rather than Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PareAssurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paré Assurances