Groupe Estrie Richelieu

What Groupe Estrie Richelieu does

Groupe Estrie Richelieu is a privately held, for-profit insurance brokerage headquartered in Granby, Quebec, Canada. The firm was founded in 1892 and operates with a headcount in the 11–50 range. Its service portfolio spans an advantage program, public liability, agricultural, automobile, and residential insurance, indicating a multi-line retail model that serves both personal-lines households and small-commercial / farm clients across what appears to be a defined regional geography anchored in the Estrie region.

The business model is that of a traditional Canadian retail insurance broker: the firm acts as an intermediary between policyholders and insurance carriers, earning commission on placed premium rather than underwriting risk directly. Its leadership is consolidated under Stéphane Bibeau, who holds the combined President, CEO, and COO roles. No information is available on carrier appointments, brokerage management system, producer split, or technology stack, as the corporate website returned only a verification/loading page at the time of source capture.

No information on funding, ownership structure (independent vs. aggregator-backed), revenue, premium volume, partnerships, or regulatory actions is present in the available data. As a result, the firm's strategic positioning, growth stage, and competitive intensity within the Quebec brokerage market cannot be characterized beyond its long operating history and multi-line product breadth.

Name

Groupe Estrie Richelieu

Website

https://estrierichelieu.com

Company type

Private

Founded year

1892

Headcount range

11–50 employees

Short description

Groupe Estrie Richelieu is a privately held Canadian insurance brokerage founded in 1892 and based in Granby, Quebec, offering advantage program, public liability, agricultural, automobile, and residential insurance to regional personal and small-commercial clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage services
• Residential property insurance
• Automobile insurance
• Agricultural insurance
• Public liability insurance

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Groupe Estrie Richelieu is a Quebec-based insurance brokerage that sells and services an "advantage program" together with public liability, agricultural, automobile, and residential insurance products. It serves individuals and local businesses through its Granby office, distributing coverage from partner insurance carriers as a multi-line independent brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• Advantage Program A proprietary bundled insurance offering marketed by Groupe Estrie Richelieu alongside its other insurance lines, intended to provide combined coverage benefits to policyholders.
• Residential Insurance Homeowners' and residential property insurance coverage for owner-occupied and residential clients in Quebec, distributed through the brokerage.
• Automobile Insurance Personal automobile insurance coverage for individual drivers and vehicle owners in Quebec, placed through the brokerage.
• Agricultural Insurance Insurance coverage designed for farms and agricultural operations, addressing farm property, equipment, and related risks for rural Quebec clients.
• Public Liability Insurance Public liability insurance coverage protecting insureds against third-party bodily injury or property damage claims, distributed to individuals and small businesses via the brokerage.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Marsh Canada: Global insurance brokerage with Canadian operations focused on commercial and specialty lines; comparable brokerage model targeting commercial clients with public liability exposure.
• Hub International: Major North American insurance brokerage with a strong Canadian presence offering personal, commercial, and specialty coverage; a larger-scale incumbent operating with the same broker-carrier distribution model as Groupe Estrie Richelieu.
• Beneva: Quebec-based mutual insurer formed from La Capitale and SSQ Insurance, offering P&C and life coverage across the province; a major Quebec incumbent with overlapping personal and commercial lines.
• Aviva Canada: One of Canada's top P&C insurers offering auto, home, and commercial coverage through broker distribution; overlapping product lines and a typical upstream carrier relationship for Quebec regional brokers.
• Co-operators Group: Canadian multi-line insurance co-operative offering auto, home, farm, and commercial coverage through a broker-advisor network; comparable multi-line insurance model targeting similar customer segments.
• Intact Financial Corporation: Canada's largest property and casualty insurer, distributing through broker networks; the dominant upstream carrier-partner for many small Quebec brokers including Groupe Estrie Richelieu.
• Desjardins General Insurance: Quebec-headquartered cooperative insurer offering auto, home, and commercial coverage; the dominant Quebec insurance player with overlapping product lines in Groupe Estrie Richelieu's home market.

Emerging players

• TD Insurance: Canadian direct and broker-distributed insurance arm offering auto and home coverage with growing digital capabilities; represents the digitally-enabled competitive threat facing traditional Quebec brokers like Groupe Estrie Richelieu.

Direct peers

• Westland Insurance: Canadian regional insurance brokerage with personal, commercial, and farm lines; comparable multi-line brokerage serving similar customer segments using the same carrier-intermediary distribution model.
• BrokerLink: One of Canada's largest insurance brokerage chains offering personal, commercial, and farm coverage across multiple provinces; directly comparable multi-line brokerage model serving similar customer segments to Groupe Estrie Richelieu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-estrie-richelieu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Estrie Richelieu