Hydrogen Naturally
Hydrogen Naturally is a Canadian cleantech startup founded in 2022 that produces carbon-negative "Bright Green™ Hydrogen" from residual forestry waste fibre via gasification and carbon capture. It plans large-scale facilities in British Columbia with expansion across Canada and the U.S., targeting industrial, utility, and transportation customers.
- Company typePrivate
- Founded2022
- HeadquartersGreeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Hydrogen Naturally firmographics
Firmographics- Name
- Hydrogen Naturally
- Legal name
- Hydrogen Naturally
- Website
- https://h2naturally.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hydrogen Naturally is a Canadian cleantech startup founded in 2022 that produces carbon-negative "Bright Green™ Hydrogen" from residual forestry waste fibre via gasification and carbon capture. It plans large-scale facilities in British Columbia with expansion across Canada and the U.S., targeting industrial, utility, and transportation customers.
- Ownership category
- akta.pro rank
Hydrogen Naturally industry classification
Industry- Product category
- Clean Hydrogen Production
- NAICS
- Industrial Gas Manufacturing (32512), Industrial Gas Manufacturing (325120), Basic Chemical Manufacturing (3251)
- SIC
- Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Hydrogen (Industrial & Mobility) (IMAEACAB)
- akta.pro secondary industries
- Hydrogen & Derivative Fuels for Industry (H₂, Ammonia, Methanol) (EUABAJAC), Hydrogen Production Supply & Offtake (Green/Blue H2) for Utility Blending (EUAJAJAF)
Keywords
Where Hydrogen Naturally is headquartered
LocationHeadquarters
- HQ city
- Greeley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hydrogen Naturally business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Supply Chain, Technology or R&D, Personnel, Operations
Revenue model
- Bright Green Hydrogen Sales: Production and sale of carbon-negative hydrogen for residential heating, industrial energy displacement, ultra-clean electricity generation, and transportation markets. Revenue generated through long-term supply contracts with utilities, industrial consumers, and potentially transportation fuel providers.
- Carbon Sequestration Services: Permanent storage of CO₂ in dedicated sequestration wells. May generate revenue through carbon credit markets or direct contracts with entities requiring carbon removal services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Hydrogen Naturally product offering
Product offeringCore offering
Hydrogen Naturally produces and sells Bright Green™ Hydrogen, a carbon-negative hydrogen fuel manufactured by gasifying residual forestry waste fibre and permanently sequestering the resulting CO₂ in dedicated underground wells. For every tonne of hydrogen produced, twenty tonnes of CO₂ are permanently stored. The company is building large-scale standardized biomass plants in British Columbia with potential expansion across Canada and the United States, and also offers permanent CO₂ sequestration services for the carbon credit market.
Product overview
Hydrogen Naturally operates as a single-product company offering Bright Green™ Hydrogen, a carbon-negative hydrogen fuel produced through a proprietary process that converts residual forestry waste fibre into hydrogen combined with carbon capture and sequestration. The company's production process follows four stages: residual fibre preparation, gasification, CO₂ sequestration, and hydrogen output. Three initial plant locations are planned for British Columbia with potential for up to 50 additional sites across Canada and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Bright Green™ Hydrogen: Carbon-negative hydrogen produced from residual forestry waste fibre through gasification and carbon capture, used for residential heating, industrial energy, and clean electricity generation.
Products and services
- Bright Green™ Hydrogen Carbon-negative hydrogen fuel produced from residual forestry waste fibre through gasification combined with carbon capture and storage. For every tonne of Bright Green™ Hydrogen produced, twenty tonnes of CO₂ are permanently sequestered underground. Sold via long-term supply contracts to industrial energy consumers, utilities, and transportation fuel providers.
- Carbon Sequestration Services Permanent underground storage of CO₂ captured during Bright Green™ Hydrogen production, delivered through dedicated sequestration wells. Available to entities requiring verified carbon removal, including carbon credit markets and corporate sustainability programs.
Quantifiable outcome
- 20 tonnes of CO₂ sequestered per 1 tonne of Bright Green Hydrogen produced
- +2 more outcomes
Companies that use Hydrogen Naturally
Customer profileSegments5 records
Ideal customer profiles4 records
Hydrogen Naturally technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hydrogen Naturally partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Peak RenewablescorePeak Renewables is a founding partner of Hydrogen Naturally, bringing decades of experience in construction, fabrication, installation and operation of large-scale forest fibre product plants and renewable energy ventures across Canada and the United States. Peak's expertise in forestry operations and bioenergy systems is essential to Hydrogen Naturally's residual fibre sourcing and processing capabilities.
- North West Refining / Sturgeon RefineryminorThe founding team members (Ian MacGregor, Gary Lee, Larry Vadori, Stuart Primrose) previously co-founded and operated North West Refining, which built the world's largest operational blue hydrogen facility (the Sturgeon Refinery) with an integrated CCS system costing over $10 billion.
- BID GroupminorCo-Chairman Brian Fehr co-founded the BID Group with his father and brother, transforming it over 40 years into a billion-dollar company with thousands of employees. BID Group developed innovative biomass energy systems through its DelTech subsidiary.
- Pinnacle Renewable EnergyminorVP Forestry Scott Bax previously served as COO at Pinnacle Renewable Energy, helping grow it from 800,000 MT annual production to becoming the world's second largest wood pellet producer with 2.8 MM MT/yr capacity and annual revenue exceeding $400 million.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hydrogen Naturally competitors and assessment
Company assessmentBroad incumbents
- Cummins: Through its Accelera segment, Cummins is a major player in electrolyzer manufacturing and hydrogen fuel cells for industrial and mobility applications. Comparable as a broad incumbent in hydrogen end-use equipment.
- Plug Power: US-based hydrogen fuel cell and green hydrogen production company targeting industrial, mobility, and utility customers. Comparable as a broad incumbent spanning hydrogen production and end-use applications.
- Air Products: Global industrial gas giant and one of the largest hydrogen producers, including blue hydrogen projects. Comparable as a major incumbent in hydrogen production and CCS-integrated projects at scale.
- Linde: World's largest industrial gases company with significant hydrogen and clean energy infrastructure portfolio. Comparable as a broad incumbent that supplies industrial and mobility hydrogen customers globally.
Direct peers
- Enerkem: Canadian company converting non-recyclable waste and biomass into methanol and hydrogen via gasification. Most directly comparable peer given similar feedstock-to-hydrogen gasification pathway and Canadian operating base.
- Next Hydrogen: Canadian designer and manufacturer of alkaline electrolyzers for green hydrogen production. Comparable as a Canadian hydrogen equipment developer pursuing industrial and utility-scale green H2 markets.
Emerging players
- Aemetis: Renewable fuels and CCS company producing low-carbon fuels from biomass and biogas feedstocks. Comparable as an emerging player combining biomass conversion with carbon capture for decarbonized fuels.
- CHAR Technologies: Canadian clean energy company using biomass and waste feedstock gasification to produce renewable natural gas and hydrogen. Comparable as an emerging player pursuing biomass-to-hydrogen pathways.
- Svante: Canadian company developing solid sorbent carbon capture technology for industrial decarbonization. Comparable as an emerging CCS technology provider with overlap in the industrial CO2 capture stack.
- Carbon Engineering: Canadian direct air capture company building gigatonne-scalable atmospheric CO2 removal. Comparable as a Canadian CCS company targeting large-scale permanent carbon removal with similar gigatonne ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Hydrogen Naturally social profiles
Digital presenceHydrogen Naturally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hydrogen Naturally leadership team
Management profileNumber of profiles
Profiles9 records
Hydrogen Naturally funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hydrogen Naturally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hydrogen Naturally
What does Hydrogen Naturally do?
Hydrogen Naturally produces and sells Bright Green™ Hydrogen, a carbon-negative hydrogen fuel manufactured by gasifying residual forestry waste fibre and permanently sequestering the resulting CO₂ in dedicated underground wells. For every tonne of hydrogen produced, twenty tonnes of CO₂ are permanently stored. The company is building large-scale standardized biomass plants in British Columbia with potential expansion across Canada and the United States, and also offers permanent CO₂ sequestration services for the carbon credit market.
Is Hydrogen Naturally a public or private company?
Hydrogen Naturally is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hydrogen Naturally founded?
Hydrogen Naturally was founded in 2022. It employs 11 to 50 people.
Where is Hydrogen Naturally based?
Hydrogen Naturally is headquartered in Greeley, United States, in the North America region.
How does Hydrogen Naturally make money?
Two revenue lines are on record. Bright Green Hydrogen Sales are the primary driver. The others are carbon Sequestration Services.
Who are Hydrogen Naturally's main competitors?
Broad incumbents on record are Cummins, Plug Power, Air Products and Linde. Direct peers are Enerkem and Next Hydrogen. Emerging players are Aemetis, CHAR Technologies, Svante and Carbon Engineering.
Does Hydrogen Naturally have an API?
No public API is recorded for Hydrogen Naturally.
What industry is Hydrogen Naturally in?
Hydrogen Naturally's product category is Clean Hydrogen Production. Its primary akta.pro industry code is IMAEACAB, Hydrogen (Industrial & Mobility), with a secondary code of EUABAJAC, Hydrogen & Derivative Fuels for Industry (H₂, Ammonia, Methanol). Its NAICS code is 32512 and its SIC code is 2860.