Kroc Center Chicago

Name

Kroc Center Chicago

Legal name

The Salvation Army

Website

https://kroccenterchicago.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees for access to fitness facilities, gym, and community spaces. Operating as The Salvation Army's community center initiative.
2. Class Purchases: Revenue generated from individual and package class purchases for fitness, wellness, and recreational programs.
3. Donations: Charitable donations received through The Salvation Army's donation platform to support community programs and facility operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Kroc Center Chicago is a community recreation and family services facility that sells individual and family memberships, drop-in day passes, and registered group classes covering fitness, aquatics, arts, education, and youth programs. It also co-locates a Salvation Army worship congregation and outreach programs, blending paid recreation services with mission-driven community support.

Product overview

Kroc Center Chicago is a community recreation center operated by The Salvation Army offering a unified set of facilities and programs including fitness/recreation facilities, membership programs, fitness classes, and church services. The center is located at 1250 W. 119th St, Chicago, IL 60643 and operates as a multi-purpose community hub providing wellness, recreational, and spiritual programs to its members and visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Center Memberships Individual and family memberships that grant access to fitness center, swimming pool, group exercise classes, and member programming at the 1250 W. 119th St facility. Members also receive discounts on classes and program registration. Targeted at local residents and families in the Chicago South Side service area.
• Group Exercise and Fitness Classes Scheduled fitness classes (e.g., group exercise, aquatics, youth/adult programming) registered through the center's online portal. Available to members and drop-in visitors.
• Youth and Family Programs After-school, arts, education, and youth development programs offered on-site, leveraging the center's youth-oriented facilities. Targeted at children, teens, and families in the surrounding community.
• Salvation Army Worship and Community Services Co-located Salvation Army church services and community outreach programs hosted within the Kroc Center facility, offered free to the local community.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves2 records

Broad incumbents

• Planet Fitness: Largest low-cost commercial fitness chain in the U.S. with significant Chicago metro presence; competes for budget-conscious fitness members but lacks the integrated community/wellness programming of the Kroc Center.
• LA Fitness: Mid-market commercial gym chain with broad Chicago metro coverage, offering fitness facilities and group classes comparable in scope but without Kroc Center's community programming and donation-funded model.
• Equinox: Premium fitness club with Chicago presence competing for affluent wellness-oriented members through high-end facilities, classes, and digital content — comparable fitness offering at the opposite end of the price spectrum.
• Life Time Fitness: Premium fitness operator with multiple Chicago-area locations offering group classes, family programming, and amenities — competes for higher-end family memberships but with substantially higher price points and no faith-based community integration.
• Crunch Fitness: Mid-priced commercial fitness chain with multiple Chicago-area locations offering group fitness classes and traditional gym access — competing for value-oriented fitness members across the metro.
• Anytime Fitness: 24/7 franchised fitness concept with widespread U.S. and Chicago metro presence; competes primarily on convenience and access hours rather than integrated community programming.
• 24 Hour Fitness: National fitness chain with broad hours and multiple U.S. locations; competes with Kroc Center on accessibility and extended hours, particularly for members seeking flexible access patterns.

Direct peers

• YMCA of Metropolitan Chicago: Operates a network of community recreation centers across the Chicago metro offering fitness facilities, group classes, and community programs on a membership model — directly comparable to Kroc Center Chicago's integrated community-fitness value proposition in the same geography.
• Ray and Joan Kroc Corps Community Center (Omaha): Sister Salvation Army Kroc Center offering the same integrated fitness, aquatics, arts, education, and worship programming under a single membership structure. Directly comparable as same-brand, same-format facility.
• Jewish Community Centers of Chicago (JCC Chicago): Nonprofit community center in the Chicago metro combining fitness facilities, group classes, cultural programming, and community services on a membership basis — a structurally analogous mission-driven community hub.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/KrocChicago
• Facebookfacebook.com/KrocChicago
• LinkedInlinkedin.com/company/the-salvation-army-ray-and-joan-kroc-corps-community-center-of-chicago

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroc Center Chicago