Burgerville
Burgerville is a privately held, 65-year-old Pacific Northwest fast-food chain operating 41 company-owned restaurants across Oregon and Southwest Washington, serving burgers and seasonal items made with 75%+ locally sourced ingredients from nearly 1,000 regional farms.
- Company typePrivate
- Founded1961
- HeadquartersVancouver, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Burgerville does
Burgerville is a privately held, company-owned fast-food restaurant chain headquartered in Vancouver, Washington, founded in 1961 by George Propstra and operating 41 locations across Oregon and Southwest Washington as of March 2026. The chain serves burgers, chicken, fish, fries, shakes, and seasonal limited-time items, with over 75% of menu ingredients sourced from nearly 1,000 regional farmers, ranchers, and food producers within a 400-mile radius — including Liepold Farms, Country Natural Beef, Carman Ranch, Face Rock Creamery, Locati Farms, Wilcox Family Farms, Umpqua Dairy, and Stumptown Coffee. Its core customer base is Pacific Northwest individual consumers seeking fast casual meals with locally sourced, sustainable ingredients, complemented by community fundraising partnerships with schools and nonprofits where 20% of designated-night sales are donated.
The company's technology stack is conventional QSR infrastructure rather than differentiated platform IP: a mobile ordering app for iOS/Android built on OLO with in-store QR scan-to-pay and real-time order tracking; the tiered Localville Rewards loyalty program (10 points per $1; Small Fry, Mover & Shaker, Big Cheese tiers; 365-day point expiry); third-party integrations including DoorDash for delivery, Flybuy and Radar for location services, Worldpay and ParPay for payment processing, and Paytronix and Square for gift card processing; plus Google Analytics for web analytics. No proprietary AI/ML, public API, or developer-facing platform is documented.
Burgerville's revenue model is straightforward restaurant sales — primarily counter, drive-thru, and mobile-app order-ahead transactions (pickup and delivery), supplemented by physical and online gift card sales (minimum $5) and corporate bulk gift card orders. Pricing is affordable QSR with promotional anniversary pricing (e.g., $3.65 Original Cheeseburger for the 65th anniversary in March 2026). Go-to-market is direct-to-consumer through owned locations plus an active content marketing and earned-media presence (Blogville blog, Instagram, Twitter/X, Facebook, YouTube). The company took its first outside investment in 2024 from a local investor group including former Dutch Bros CEO Joth Ricci (now Executive Chairman), and brought in Kyle Welch as CEO in February 2026 to lead a multi-year Pacific Northwest expansion involving 6-10 new restaurants.
Burgerville firmographics
Firmographics- Name
- Burgerville
- Legal name
- Burgerville, LLC
- Website
- https://burgerville.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Burgerville is a privately held, 65-year-old Pacific Northwest fast-food chain operating 41 company-owned restaurants across Oregon and Southwest Washington, serving burgers and seasonal items made with 75%+ locally sourced ingredients from nearly 1,000 regional farms.
- Ownership category
- akta.pro rank
Burgerville industry classification
Industry- Product category
- Quick-Service Restaurant (Fast Food)
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Burgerville is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Burgerville business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Restaurant Sales (In-restaurant, Drive-thru, Takeout): Core revenue from 41 company-owned fast-food restaurants serving burgers, chicken, fish, fries, shakes, and seasonal items. Customers order at counter, drive-thru, or via mobile app for pickup/delivery.
- Mobile App Ordering: Mobile ordering through iOS/Android app for pickup or delivery, generating additional transaction revenue with integrated loyalty point earning.
- Gift Cards: Physical gift cards sold at restaurants and online ($5 minimum), plus bulk corporate gift card orders. Customers can check balances and register cards via third-party site.
- Loyalty Program Engagement: Localville rewards program drives customer retention and frequency through points earning and redemption, contributing to increased transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Anniversary Special Pricing (65th Anniversary, March 2026) |
| One time/ perpetual license | Pay-as-you-go | Physical Gift Cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Burgerville product offering
Product offeringCore offering
Burgerville operates a 41-unit quick-service restaurant chain across Oregon and Southwest Washington, selling burgers, chicken, fish, fries, milkshakes, and seasonal menu items made with regionally sourced ingredients. Revenue is generated through in-store dining, drive-thru, mobile and online ordering, third-party delivery, and gift-card sales, supported by a mobile loyalty program and a community fundraising program that channels a share of sales to schools and nonprofits.
Product overview
Burgerville is a Pacific Northwest fast-food burger chain offering a unified set of food service products. The core offering includes a diverse menu of signature and classic burgers, chicken, fish, fries, shakes, and seasonal limited-time items, all featuring locally sourced ingredients from regional farmers. The company operates a mobile app enabling online ordering, mobile payment, and rewards program integration. Supporting products include a physical gift card e-commerce store, community fundraising programs, and a nutrition calculator. Key menu highlights include the Backyard Cheeseburger, Grass-Fed Sweet Onion Burger, Vegan Cheezeburger, Walla Walla Sweet Onion Rings, Rosemary Shoestring Fries, Marionberry Shakes, and seasonal items featuring local Pacific Northwest ingredients. The Localville Rewards loyalty program provides points earning and tiered status benefits through the mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Backyard Cheeseburger Signature seasonal hamburger featuring a charbroiled beef patty with cheese and toppings; sold to individual dine-in, drive-thru, and mobile-order customers.
- Fresh Strawberry Shortcake Seasonal strawberry shortcake dessert made with fresh regional strawberries; sold to dine-in and mobile-order customers during the strawberry season.
- Fried Pickles Limited-time fried pickle side item offered as part of the 2026 promotional menu.
- Burgerville Mobile App Free iOS/Android application that lets customers place mobile orders, pay, locate restaurants, access curbside pickup, and manage their Localville Rewards account and digital gift cards.
- Localville Rewards Free customer loyalty program that awards points and offers rewards on qualifying purchases made in-store, online, or via the mobile app.
- Burgerville Physical Gift Cards Stored-value plastic gift cards redeemable for food and beverages at any Burgerville location.
- Burgerville Gift Card Online Store Online e-commerce storefront where individuals and corporate buyers can purchase digital or physical Burgerville gift cards.
- Community Fundraising Nights Turnkey fundraising program for schools, PTAs, sports teams, and 501(c)(3) nonprofits that generates donations based on a percentage of sales during designated evenings at participating Burgerville restaurants.
Quantifiable outcome
- 75%+ of menu ingredients sourced within 400 miles, reducing transportation emissions
- +6 more outcomes
Companies that use Burgerville
Customer profileSegments2 records
Ideal customer profiles2 records
Burgerville technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Burgerville partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and minor.
- Ground Up PDXcoreSocial enterprise nut butter company based in Portland, OR providing job training to women overcoming adversity. Featured in Burgerville's Waffle Cone Nut Butter Shake. Partnership demonstrates commitment to community impact alongside quality ingredients. Ground Up is peanut-free, dairy-free, and gluten-free.
- Finnriver Farm & CiderycoreB Corp-certified cidery from Chimacum, Washington with 50 acres of organic orchards. Their Dry Hopped Cider is featured in Burgerville's Hopyard Cider Cheese Sauce served with Sweet Potato Fries. Finnriver is Salmon Safe Certified and solar-powered.
- Liepold FarmscoreFamily-owned organic berry farm in Boring, Oregon supplying fresh strawberries, raspberries, and marionberries for Burgerville's seasonal shakes and lemonades since 2003. Certified organic and Global GAP certified with regenerative farming practices.
- Country Natural BeefcoreRanching co-op in Redmond, Oregon providing pasture-raised, antibiotic and hormone-free beef since 2004. Partnership helped expand the co-op by bringing more regional small family ranches into the network.
- Carman RanchcoreRanch in Wallowa, Oregon supplying 100% grass-fed, grass-finished beef for Burgerville's No. 6 Burger and Grass-Fed Sweet Onion Burger. No hormones, drugs, corn, grains, or feedlots. Supports regenerative agriculture practices.
- Face Rock CreamerycoreArtisan creamery in Bandon, Oregon supplying award-winning cheeses (Vampire Slayer cheddar, In Your Face Spicy 3 Pepper Cheddar) for Burgerville burgers. Revived historic Bandon Dairy in 2013 and supports local community through Bandon Feeds the Hungry partnership.
- Grand Central BakeryminorLocal bakery partnered with Burgerville to create a specialty brioche bun for the No. 6 Burger made with wheat from Smalls Family Farm in Walla Walla, WA, milled at Camas Country Mill.
- Holy KakowminorPortland-based organic chocolate company founded in 2009 providing chocolate sauce and syrups for Burgerville shakes. Annual spend of approximately $100,000 representing 5,000 gallons of chocolate syrup.
- Coconut BlissminorEugene, Oregon-based plant-based ice cream company (founded 2005) providing coconut milk-based ice cream for Burgerville's Bliss shakes. Annual spend of approximately $623,853 representing 32,000 lbs of product. Supports Global Giving program for women entrepreneurs in the Philippines.
- Ground Up (Ground Up PDX)corePortland-based social enterprise making nut butters while providing job training to women overcoming adversity. Featured in Hazelnut Chocolate Milkshakes and Bliss shakes. Founded 2016, available in 250+ stores. Annual spend approximately $215,165 (27,000 lbs of nut butter).
- Chef Sara HaumanminorAward-winning chef at Soter Vineyards in Carlton, OR. Partnership to highlight Pacific Northwest ingredients through recipe ideas and food hacks using Burgerville products like fries, Walla Walla onions, and blueberries.
- Chef BeckycoreBurgerville's in-house chef leading menu development with a team of three culinary-trained chefs. Responsible for creating new menu items using local ingredients, testing in restaurants with crew feedback.
- Oregon Agricultural TrustminorLand trust working to permanently protect farmland in Oregon. Burgerville donates $1 per Northwest Cheeseburger sold on National Farmers Day to support farmland conservation and beginning farmer access.
- Washington Farmland TrustminorLand trust protecting farmland in Washington and supporting beginning farmers. Joint recipient of National Farmers Day donations alongside Oregon Agricultural Trust to keep farmers on the land.
- Farmers Ending HungercoreNonprofit connecting regional farmers with food banks to supply high-quality local food to families in need. Has donated 35 million pounds of food since 2006. Burgerville supports through National Farmers Day promotions and fundraising.
- Clark Public Utilities / Operation Warm HeartcorePartnership since 2015 supporting Operation Warm Heart, helping limited-income families in Clark County pay winter heating bills. Burgerville customers have raised over $83,000 through in-restaurant donations and app rounding.
- United Way Columbia WillametteminorRegional United Way chapter focused on poverty and racial equity. Burgerville donated $10,000 to wildfire relief efforts in September 2020 to support immediate aid and recovery.
- United Way Mid-Willamette ValleyminorRegional United Way chapter for Mid-Willamette Valley. Joint recipient of $10,000 wildfire relief donation alongside United Way Columbia Willamette in 2020.
- Bandon Feeds the HungryminorCoalition of four hunger-related nonprofits in Bandon, Oregon. Burgerville and Face Rock Creamery each donated $1 per Vampire Slayer Burger sold on National Cheeseburger Day 2020, raising $5,302 to address food insecurity in the coastal community.
- Field RoastminorPlant-based food company providing vegan sausage patties for Burgerville's PDX airport location plant-based breakfast options.
- Columbia Gorge JuiceminorRegional juice partner featured at PDX airport location as part of Burgerville's focus on showcasing local suppliers.
- Champoeg Farm TurkeyminorRegional turkey supplier featured at PDX airport location as part of Burgerville's local sourcing initiative.
- Liepold FarmscoreFifth-generation family farm in Boring, Oregon growing berries, fruit, vegetables, and flowers since 1952. Certified organic and Global GAP certified, supplying Oregon strawberries, raspberries, and marionberries for seasonal treats.
- Locati FarmscoreFamily farm in Walla Walla valley supplying sweet onions for Burgerville's famous Walla Walla Onion Rings. Four generations of farming heritage, with origins tracing to Italian immigrant Joe Locati.
- Siri and Son FarmsminorFamily farm outside Portland, OR supplying rosemary for Burgerville's Rosemary Shoestring Fries. Fourth-generation farm committed to sustainable and 100% certified organic practices.
- Jacobsen Salt Co.minorPortland-based salt company harvesting from Netarts Bay, supplying rosemary-infused sea salt for Burgerville's Rosemary Shoestring Fries.
- Wilcox Family FarmscoreSupplier of cage-free eggs for Burgerville's breakfast menu, ensuring local sourcing for morning items.
- Franz BakeryminorLocal bakery supplying buns for Burgerville's breakfast sandwiches and other menu items.
- Umpqua DairycoreDairy supplier providing rBST hormone-free ice cream for Burgerville's shakes and sundaes.
- Stumptown CoffeecorePortland-based coffee roaster supplying cold brew and coffee for Burgerville's beverages and shakes at PDX airport and select locations.
- Zenner's Sausage Co.minorPortland-based sausage company crafting high-quality Portuguese linguica for Burgerville's In Your Face Cheeseburger and Portuguese Breakfast Sandwich. Nearly 100 years of crafting sausages with traditional smoking and curing methods.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Burgerville competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Burgerville social profiles
Digital presenceBurgerville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burgerville leadership team
Management profileNumber of profiles
Profiles3 records
Burgerville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burgerville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burgerville
What does Burgerville do?
Burgerville operates a 41-unit quick-service restaurant chain across Oregon and Southwest Washington, selling burgers, chicken, fish, fries, milkshakes, and seasonal menu items made with regionally sourced ingredients. Revenue is generated through in-store dining, drive-thru, mobile and online ordering, third-party delivery, and gift-card sales, supported by a mobile loyalty program and a community fundraising program that channels a share of sales to schools and nonprofits.
Is Burgerville a public or private company?
Burgerville is a private company. It is classified as venture growth investor backed and is currently operating.
When was Burgerville founded?
Burgerville was founded in 1961. It employs 1,001 to 5,000 people.
Where is Burgerville based?
Burgerville is headquartered in Vancouver, United States, in the North America region.
How does Burgerville make money?
Four revenue lines are on record. Restaurant Sales (In-restaurant, Drive-thru, Takeout) is the primary driver. The others are mobile App Ordering, gift Cards and loyalty Program Engagement.
Does Burgerville have an API?
No public API is recorded for Burgerville.
What industry is Burgerville in?
Burgerville's product category is Quick-Service Restaurant (Fast Food). Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.