Field Roast
Field Roast is a Seattle-founded plant-based food brand (owned by Greenleaf Foods/Maple Leaf Foods since 2018) producing plant-based meats and Chao Creamery dairy-free cheeses using vital wheat gluten and fermented tofu, sold through U.S. and Canadian grocery, club stores, restaurants, and e-commerce.
- Company typePrivate
- Founded1997
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Field Roast does
Field Roast, founded in 1997 in Seattle by Tommy McDonald, is a plant-based food brand operating two product lines: Field Roast plant-based meats (sausages, burgers, hot dogs, deli slices, pepperoni, shreds, crumbles, appetizers, roasts, and breakfast items) and Chao Creamery dairy-free cheeses (slices, shreds, dips, and prepared Mac 'n Chao meals). The company builds its products on a foundation of European charcuterie and Asian mien ching traditions, using vital wheat gluten as the primary protein in the meat line and fermented tofu (rather than cashews or almonds) as the base for Chao Creamery cheeses. All products are Non-GMO Project Verified and Vegan Certified, and the company is certified Carbon Neutral with Science Based Targets initiative-approved emissions reduction goals.
Since its 2018 acquisition by Greenleaf Foods, SPC (a wholly-owned subsidiary of Maple Leaf Foods Inc., TSX:MFI), Field Roast has scaled distribution across both retail grocery (Whole Foods Market, Sprouts, Costco, Albertsons, Safeway, Giant) and foodservice (LA Dodgers, Little Caesars, Portillo's, Wienerschnitzel, Donatos, Booster Juice in Canada), plus e-commerce channels (Amazon, Vegan Essentials, Food Service Direct). The revenue model is a consumer packaged goods (CPG) one-time-purchase unit sale through physical retail and online, plus a B2B ingredient/supply arrangement with restaurant chains that feature Field Roast products on menus. The primary customer segments are health-conscious consumers seeking plant-based protein alternatives, foodservice operators adding plant-based menu options, and culinary enthusiasts drawn to bold, chef-crafted flavors.
Underlying strengths include the #1-selling position in plant-based cheese (Chao Creamery), proprietary fermented-tofu technology, a portfolio of 126+ chef-crafted recipes that reinforce cross-product usage, and third-party sustainability credentials. Operational constraints include reliance on a parent-owned distribution model, no direct public revenue disclosure, dependence on the broader refrigerated plant-based protein category (estimated at $234M for cheese growing 6% YoY, with queso subcategory up 94%), and absence of any AI/ML-enabled product or operational capabilities in the disclosed information.
Field Roast firmographics
Firmographics- Name
- Field Roast
- Legal name
- Greenleaf Foods, SPC
- Website
- https://fieldroast.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Field Roast is a Seattle-founded plant-based food brand (owned by Greenleaf Foods/Maple Leaf Foods since 2018) producing plant-based meats and Chao Creamery dairy-free cheeses using vital wheat gluten and fermented tofu, sold through U.S. and Canadian grocery, club stores, restaurants, and e-commerce.
- Ownership category
- akta.pro rank
Field Roast industry classification
Industry- Product category
- Plant-Based Foods
- NAICS
- Food Manufacturing (311), Other Food Manufacturing (3119)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based & Alternative Dairy Cultures (Vegan Yogurt/Cheese, Fermented Plant Beverages) (AFAJAJAG), Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)
Keywords
Where Field Roast is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Field Roast business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Retail Product Sales: Consumer packaged goods (CPG) sales through grocery retail channels including mainstream grocery stores, natural/specialty retailers, and club stores. Products sold in refrigerated sections.
- Foodservice Distribution: B2B sales to restaurant chains and foodservice operators who feature Field Roast products on their menus, including stadium concessions, fast-casual chains, and pizza chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for plant-based meat and cheese products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Field Roast product offering
Product offeringCore offering
Field Roast manufactures and sells plant-based meat alternatives (sausages, burgers, frankfurters, deli slices, pepperoni, roasts, breakfast items, appetizers) and Chao Creamery dairy-free cheeses (slices, shreds, queso dips, prepared meals). Products are crafted from vital wheat gluten, grains, vegetables, legumes, herbs and spices, with Chao Creamery cheeses produced through a proprietary fermentation process using tofu as the base.
Product overview
Field Roast is a plant-based food company offering two main product lines: Field Roast (plant-based meats) and Chao Creamery (dairy-free cheeses). The Field Roast portfolio includes sausages (Smoked Apple & Sage, Italian Garlic & Fennel, Spicy Mexican Chipotle, Andouille, Classic Smoked Frankfurters), burgers (Field Burger), shredded/crumbled proteins (Savory Original, Sweet Mustard BBQ, Smoky BBQ Shreds), appetizers (Miniature Corn Dogs, Buffalo Wings), hot dogs (Signature Stadium Dog), deli slices (Mushroom & Balsamic, Lentil & Sage, Smoked Tomato), pepperoni, roasts (Sage & Garlic, Hazelnut & Cranberry, Celebration), and breakfast items (Apple & Maple Sausages, Breakfast Sandwich). Chao Creamery offers dairy-free cheese products including shreds (Creamy Original, Mexican Style Blend), slices (Creamy Original, Tomato Cayenne, Smoked Original, Spicy Original), queso dip, and prepared meals (Mac 'n Chao, Chili Mac 'n Chao). Products are crafted using wheat gluten, vegetables, grains, legumes and spices, with Chao Creamery products based on coconut oil and fermented tofu. The company is carbon neutral certified and all products are Non-GMO Project Verified.
Differentiator
Problem solved
Functional benefit
Brands
- Chao Creamery: Plant-based dairy-free cheese products including slices, shreds, dips, and Mac 'n Chao entrées. The #1-selling plant-based cheese product line.
Products and services
- Smoked Apple & Sage Plant-Based Sausages Sweet, savory plant-based sausage seasoned with Yukon Gold potatoes, apples and rubbed sage; designed for grilling. Available to retail consumers and foodservice operators.
- Italian Garlic & Fennel Plant-Based Sausages Juicy plant-based sausage seasoned with eggplant, onions, sweet peppers and fennel, intended for pasta dishes. Sold to retail and foodservice customers.
- Spicy Mexican Chipotle Plant-Based Sausages Spicy plant-based sausage seasoned with cumin seeds, oregano, sweet onions, garlic and chili de árbol peppers. Targeted at retail shoppers and foodservice menu applications.
- Andouille Plant-Based Sausages Smoky and slightly spicy plant-based sausage crafted with bell peppers, onions, garlic and red kidney beans. Sold through retail grocery and foodservice channels.
- Classic Smoked Plant-Based Frankfurters
- Field Burger (Chef's Signature Plant-Based Burger) Handcrafted plant-based burger patty with garlic, fresh carrots, onions, mushroom and roasted garlic; available in a 2-pack. Sold to retail consumers and foodservice/stadium operators.
- Savory Original Plant-Based Crumbles Savory and versatile plant-based crumbles packed with protein for use in various dishes. Sold through retail grocery and foodservice channels.
- Sweet Mustard BBQ Plant-Based Shredded Meat Plant-based shredded meat paired with a separate packet of Sweet Mustard BBQ sauce for personalization. Sold via retail grocery and online.
- Smoky BBQ Shreds Plant-Based Shredded Meat Plant-based shredded meat with a separate packet of Smoky BBQ sauce. Sold via retail grocery and online channels.
- Miniature Corn Dogs Plant-Based Mini corn dogs crafted with Classic Smoked Frankfurters in traditional corn bread batter. Sold via retail grocery and foodservice channels.
- Buffalo Wings Plant-Based Plant-based wings crafted with Yukon Gold potatoes, onions, garlic and rubbed sage, served with Buffalo sauce. Sold via retail and foodservice.
- Signature Stadium Dog Plant-Based Hot Dogs Hardwood smoked plant-based hot dogs crafted with garlic, cracked black pepper and paprika. Sold to retail consumers, foodservice chains (Portillo's Garden Dog, Wienerschnitzel nationwide rollout), and stadium concessions.
- Mushroom & Balsamic Plant-Based Deli Slices Deli slices with savory, rich taste of balsamic vinegar and shiitake and porcini mushrooms. Sold via retail grocery deli cases.
- Lentil & Sage Plant-Based Deli Slices Deli slices introducing complex flavors of lentil, fresh garlic and rubbed sage. Sold via retail grocery deli cases.
- Smoked Tomato Plant-Based Deli Slices Savory deli slices seasoned with tomatoes, roasted garlic and lentils. Sold via retail grocery deli cases.
- Classic Pizzeria Plant-Based Pepperoni Authentically crafted plant-based pepperoni with a blend of anise, fennel, paprika, black pepper, garlic and cayenne. Sold via retail grocery, online retailers, and restaurant pizza chains.
- Sage & Garlic Plant-Based Celebration Roast Seasoned plant-based roast crafted with butternut squash, onions and lentils, targeted at special celebrations. Sold via retail grocery.
- Hazelnut & Cranberry Plant-Based Roast Holiday plant-based roast crafted with hazelnuts, candied ginger and rosemary, wrapped in flaky puff pastry. Sold via retail grocery for seasonal occasions.
- Celebration Roast Plant-Based Plant-based roast with sage, garlic and bread stuffing, served with porcini mushroom gravy. Sold via retail grocery for celebration occasions.
- Apple & Maple Plant-Based Breakfast Sausages Plant-based breakfast sausage crafted with apples, real maple syrup and fragrant nutmeg. Sold via retail grocery and foodservice.
- Classic Style Sausage, Egg & Cheese Plant-Based Breakfast Sandwich Restaurant-quality plant-based breakfast sandwich crafted with Field Roast Breakfast Sausage, JUST Egg and Chao Creamery Creamy Original Cheese. Sold via retail grocery (Whole Foods exclusive at launch).
- Creamy Original Chao Shreds Dairy-free cheese shreds with bold flavor and sharp, savory bite that melts like real cheese. Sold via retail grocery and foodservice.
- Mexican Style Blend Chao Shreds Dairy-free cheese shreds blend of Creamy Original and Tomato Cayenne with a kick of spice. Sold via retail grocery and foodservice.
- Creamy Original Chao Slices Coconut-based dairy-free cheese slices seasoned with fermented tofu; melts smoothly. Sold via retail grocery and foodservice.
- Tomato Cayenne Chao Slices Dairy-free cheese slices crafted with fermented tofu, tomato, bell pepper and cayenne for a sharp and spicy profile. Sold via retail grocery and foodservice.
- Smoked Original Chao Slices Dairy-free cheese slices with sharp bite and smooth texture with a bold, smoky finish. Sold via retail grocery and foodservice.
- Spicy Original Chao Slices Dairy-free cheese slices with hint of jalapeño and a sharp, creamy texture. Sold via retail grocery and foodservice.
- Chao Queso (Cantina-Style) Dairy-free queso dip made with fermented tofu, bell peppers, paprika and spices for a smooth and creamy texture. Sold via retail grocery and foodservice.
- Creamy Mac 'n Chao Homestyle mac and cheese made with tender pasta and rich Chao cheese sauce. Sold via retail grocery.
- Chili Mac 'n Chao Southern-style chili mac made with plant-based burger crumbles, pinto beans and Tomato Cayenne Chao cheese. Sold via retail grocery.
- Field Roast Plant-Based Nuggets Plant-based chicken-style nuggets sold in an exclusive 24-ounce club pack at Costco locations in the Los Angeles metropolitan area.
Quantifiable outcome
- Plant-based queso category sales grew 94% in last 52 weeks
- +2 more outcomes
Companies that use Field Roast
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Field Roast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Field Roast partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, regional and flagship.
- Portillo'scorePortillo's launched the 'Garden Dog', their first plant-based hot dog, at all locations nationwide in May 2022. This partnership brought Field Roast's plant-based hot dog to the iconic Chicago restaurant chain's customers nationwide.
- Sprouts Farmers MarketcoreChao Creamery Cantina-Style Queso debuted at Sprouts stores nationwide, as well as select locations of Albertsons, Safeway and Giant.
- Booster JuiceregionalField Roast Italian Sausage debuted nationally on Booster Juice's healthy food menu. Booster Juice is Canada's largest juice and smoothie chain.
- WienerschnitzelcoreWienerschnitzel, the world's largest hot dog chain, expanded Field Roast Signature Stadium Dog offerings to every restaurant location nationwide in January 2022.
- DonatoscoreDonatos expanded their menu with new Plant-Based Pepperoni in partnership with Field Roast, launching just in time for New Year 2022.
- JUST EggcoreCo-branded breakfast innovation partnership developing the Field Roast Classic Style Sausage, Egg & Cheese Plant-Based Breakfast Sandwich, debuting exclusively at Whole Foods Market.
- Whole Foods MarketcoreNational launch of Plant-Based Pepperoni and Chao Shreds at Whole Foods Market stores nationwide, becoming a one-stop destination for plant-based pizza needs.
- CostcocoreClub store distribution expansion with exclusive 24-ounce pack of plant-based nuggets at Costco stores in Los Angeles metropolitan area (50+ locations).
- Little CaesarscoreLittle Caesars launched the Planteroni Pizza, making it the largest national chain to offer plant-based pepperoni in the United States. The pizza features Field Roast Plant-Based Pepperoni.
- Los Angeles DodgersflagshipMulti-year partnership making Field Roast Signature Stadium Dog the Official Plant-Based Dodger Dog. Available at all Dodger home games, marking a first for plant-based stadium food.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Field Roast competitors and assessment
Company assessmentDirect peers
- Impossible Foods: Plant-based meat brand best known for Impossible Burger, with growing presence in sausage and chicken categories. Competes with Field Roast in QSR foodservice (Burger King, etc.) and grocery, though focused on soy/heme-based formulation.
- Tofurky: Long-standing plant-based meat brand (founded 1980) offering sausages, deli slices, roasts, and tempeh. Overlaps directly with Field Roast's sausage, frankfurter, roast, and deli slice categories in the same natural/grocery channel.
- Daiya Foods: Plant-based cheese brand offering shreds, slices, blocks, and cream cheese alternatives. Direct competitor to Chao Creamery in the plant-based cheese category, with similar pizza-topping and foodservice use cases.
- Beyond Meat: Leading plant-based meat brand offering burgers, sausages, and ground products across U.S. grocery and foodservice. Direct competitor to Field Roast's core sausage, frankfurter, and pepperoni lines, with much larger brand awareness and marketing budget.
- Gardein: Plant-based meat brand (Conagra subsidiary) producing tenders, burgers, meatballs, and crumbles. Comparable refrigerated grocery presence and foodservice distribution, competing for the same flexitarian household meal occasions.
- Lightlife: Sister brand under Greenleaf Foods (alongside Field Roast), offering plant-based burgers, hot dogs, sausages, and tempeh. Comparable product portfolio, target customers, and refrigerated retail positioning; together the brands represent nearly 50 SKUs in the category.
Emerging players
- Follow Your Heart: Plant-based cheese and dairy alternatives brand offering slices, shreds, and cream cheese. Competes with Chao Creamery in dairy-free cheese, particularly in natural/specialty retail channels.
- Sweet Earth Foods: Plant-based brand (Nestlé-owned) offering burritos, bowls, sausages, and burgers. Comparable refrigerated CPG positioning and natural/specialty retail distribution to Field Roast's prepared and protein lines.
- Miyoko's Creamery: Premium plant-based cheese and butter brand using cashew and oat bases. Competes with Chao Creamery in higher-end natural/specialty retail, particularly on slices and shreds.
Broad incumbents
- MorningStar Farms: Long-established frozen and refrigerated plant-based brand owned by Kellanova, offering burgers, nuggets, sausages, and crumbles. Competes broadly with Field Roast across center-store categories but is a portfolio player rather than a category specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Field Roast social profiles
Digital presenceField Roast compliance and trust
Trust signalCompliance3 records
Field Roast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Field Roast leadership team
Management profileNumber of profiles
Field Roast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Field Roast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Field Roast
What does Field Roast do?
Field Roast manufactures and sells plant-based meat alternatives (sausages, burgers, frankfurters, deli slices, pepperoni, roasts, breakfast items, appetizers) and Chao Creamery dairy-free cheeses (slices, shreds, queso dips, prepared meals). Products are crafted from vital wheat gluten, grains, vegetables, legumes, herbs and spices, with Chao Creamery cheeses produced through a proprietary fermentation process using tofu as the base.
Is Field Roast a public or private company?
Field Roast is a private company. It is classified as corporate owned and is currently operating.
When was Field Roast founded?
Field Roast was founded in 1997. It employs 101 to 250 people.
Where is Field Roast based?
Field Roast is headquartered in Seattle, United States, in the North America region.
How does Field Roast make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are foodservice Distribution.
Who are Field Roast's main competitors?
Direct peers on record are Impossible Foods, Tofurky, Daiya Foods, Beyond Meat, Gardein and Lightlife. Emerging players are Follow Your Heart, Sweet Earth Foods and Miyoko's Creamery. MorningStar Farms is listed as a broad incumbent.
Does Field Roast have an API?
No public API is recorded for Field Roast.
What industry is Field Roast in?
Field Roast's product category is Plant-Based Foods. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its NAICS code is 311 and its SIC code is 2013.