What Alpha Integration does

Alpha Integration is a custom automation equipment provider and a division of Tooling Tech Group, a privately held diversified tooling and automation conglomerate. Headquartered at 249 Mason Rd, La Vergne, Tennessee, the company designs and builds turnkey automated systems for assembly, inspection, and material handling — ranging from manually-operated units to fully-automated production cells — for automotive, consumer & industrial, medical & life sciences, and packaging/logistics & warehousing customers. Named end customers include Jeep (FCA), Ford Motor Company, General Motors (Chevrolet), and heavy truck manufacturers, with documented program outcomes including 200-pound weight reduction on the Jeep Wrangler (composite/aluminum bodywork molds) and 500-pound weight reduction on the Ford F-150 Raptor (aluminum body and composite components).

The company's core technical platform is the FlexBase Modular Automation System, a configurable architecture that scales from individual stations to full production lines, particularly positioned for medical and life science applications. Alpha Integration maintains in-house mechanical and electrical engineering, controls and software development, CNC machining, fabrication, assembly, and installation/service capabilities, allowing end-to-end project execution. The company is a certified system integrator for five major automation OEMs — ABB, Cognex, Fanuc, KUKA, and Yaskawa — providing multi-vendor robotics and machine vision integration authority that supports cross-platform solution design.

Commercially, Alpha Integration operates a project-based, quote-driven model targeting enterprise customers. Pricing is custom and not publicly disclosed; sales run through direct enterprise engagement with "Talk to an Expert" and "Request a Quote" channels, supported by a website, downloadable brochures, case studies, and video content. Solutions are sold as capital equipment with multi-year contract cadence. No funding rounds, M&A activity, or leadership changes are disclosed in the source material, and the company has no application software products, public APIs, or SDK offerings. Revenue, headcount, and founding date are not disclosed.

Name

Alpha Integration

Legal name

Alpha Integration

Website

https://alphaintegration.com

Company type

Private

Operating status

Operating

Short description

Alpha Integration is a Tennessee-based division of Tooling Tech Group that designs and builds custom turnkey automated assembly, inspection, and material handling systems — built around its FlexBase platform and integrated with ABB, Cognex, Fanuc, KUKA, and Yaskawa components — for automotive, medical, consumer, and packaging customers.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (3332), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Special Industry Machinery, Nec (3559), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Custom automation equipment
• Robotic assembly systems
• Industrial inspection automation
• Modular manufacturing automation
• Automated material handling

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Automation Equipment Sales: Design, engineering, and manufacturing of custom turnkey automated solutions for assembly, inspection, and material handling applications. Solutions range from simple manually-operated units to complex, fully-automated equipment, sold as capital equipment with project-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alpha Integration designs, engineers, and manufactures custom turnkey automated systems for assembly, inspection, and material handling applications. Its core offering centers on the proprietary FlexBase Modular Automation System, which enables rapid customization from individual stations to full production lines. The company integrates robotics (ABB, Fanuc, KUKA, Yaskawa), machine vision (Cognex), and in-house CNC machining to deliver end-to-end automated solutions from concept through installation for automotive, medical, consumer/industrial, and packaging/logistics manufacturers.

Product overview

Alpha Integration is a division of Tooling Tech Group offering a portfolio of custom turnkey automated solutions for assembly, inspection, and material handling applications. The core offering centers on the FlexBase Modular Automation System, which enables rapid customization from individual stations to complete production lines. Services span the entire project lifecycle including Design & Engineering, Controls & Software development, Fabrication & Assembly, and Installation & Service. Solutions serve automotive, consumer & industrial, medical & life sciences, and packaging/logistics industries. Alpha Integration is certified as an integrator for ABB, Cognex, Fanuc, KUKA, and Yaskawa robotics platforms, enabling deep integration of industrial robots into custom automation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Turnkey Automated Solutions Custom-engineered automated systems ranging from simple manually-operated units to complex, fully-automated equipment for assembly, inspection, and material handling, sold as capital equipment to enterprise manufacturers.
• FlexBase Modular Automation System Proprietary modular automation platform enabling rapid customization from individual stations to full production lines, primarily used for medical and life science manufacturing automation.
• Automated Assembly Systems Custom automated assembly solutions for automotive components, consumer goods, medical devices, and packaging operations, integrating robotics and CNC-machined components.
• Automated Inspection Systems Automated quality inspection and testing systems leveraging Cognex machine vision for component presence verification, weld checking, part style verification, and quality control cycles.
• Material Handling Systems Automated material handling solutions including robotic part manipulation, shuttle systems, and integration with ovens and downstream processes for manufacturing and logistics operations.

Quantifiable outcome

• $10,000/week savings through checking station that eliminated human error in weld verification
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ABBcoreTechnology or IntegrationCertified System Integrator for ABB control systems. Alpha Integration is recognized as an authorized integrator for ABB automation and control technologies, enabling deployment of ABB solutions within custom automated systems.
• CognexcoreTechnology or IntegrationCertified System Integrator for Cognex vision systems. Enables integration of Cognex machine vision technology into automated inspection and quality control applications.
• FanuccoreTechnology or IntegrationFanuc Certified Robot Integrator. Authorized to integrate Fanuc robotics into custom automation solutions for assembly, material handling, and inspection applications.
• KUKAcoreTechnology or IntegrationKUKA Partner Program member. Certified to integrate KUKA industrial robots into automated systems for various manufacturing applications.
• YaskawacoreTechnology or IntegrationYaskawa Partner Program member. Certified to integrate Yaskawa Motoman robotics into automation solutions through the Yaskawa Partner Program.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Genesis Systems Group: Genesis Systems Group is a robotic systems integrator specializing in custom automation for aerospace, automotive, and heavy industry—directly comparable in delivering custom-engineered robotic cells and production lines using FANUC and similar platforms.
• Motion Controls Robotics: Motion Controls Robotics is a Fanuc-authorized integrator delivering custom robotic automation for packaging, material handling, and assembly—closely comparable in certified integrator status, robotics focus, and project-based custom delivery.
• Midwest Engineered Systems: Midwest Engineered Systems is a custom automation integrator offering robotic systems, machine vision integration, and turnkey automated cells—directly comparable in multi-vendor integration capabilities and project-based custom engineering delivery.
• Applied Manufacturing Technologies (AMT): Applied Manufacturing Technologies specializes in custom robotic automation systems, controls integration, and vision systems for manufacturing—directly comparable as a systems integrator competing in similar automotive and industrial end markets.
• ESS Technologies: ESS Technologies designs and builds custom automated packaging, assembly, and material handling machinery, with strength in packaging and consumer goods verticals that overlaps directly with Alpha Integration's Consumer & Industrial and Packaging segments.
• Quantum Automation: Quantum Automation designs and manufactures custom automated assembly, test, and inspection systems using robotics, vision, and motion control—comparable in custom-engineered assembly cells across automotive, medical, and industrial customers.
• Eckhart: Eckhart designs and builds custom automated assembly systems, AGVs/AMRs, and manufacturing solutions for industrial customers, sharing Alpha Integration's focus on turnkey custom automation with in-house engineering and integration capabilities.
• JR Automation: JR Automation is one of the largest US-based custom automated systems integrators serving automotive, aerospace, medical, and consumer industries with assembly, welding, and material handling solutions—directly comparable to Alpha Integration in customer mix and project-based custom automation model.

Broad incumbents

• Rockwell Automation: Rockwell Automation is a global industrial automation incumbent offering control systems, software, and integration services—comparable as a broader automation ecosystem participant whose partner integrator network overlaps with Alpha Integration's customer base.
• FANUC America: FANUC is the dominant industrial robotics OEM and operates a Certified Robot Integrator network that includes Alpha Integration; comparable as the upstream platform provider whose partner ecosystem defines much of the US custom automation integrator landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Integration