Mamoun's Falafel
Mamoun's Falafel is a family-owned fast-casual Middle Eastern restaurant chain founded in 1971, operating 10+ locations across NY, NJ, CT, and GA. It serves halal-certified falafel, shawarma, and kebabs via dine-in, online ordering, catering, and nationwide hot sauce shipping through Goldbelly.
- Company typePrivate
- Founded1971
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mamoun's Falafel does
Mamoun's Falafel is a family-owned fast-casual restaurant chain founded in 1971, recognized as the oldest falafel restaurant in New York City and one of the first Middle Eastern establishments in the United States. The company operates a regional network of physical storefronts spanning New York (a Greenwich Village flagship plus East Village, Upper East Side, and Upper West Side locations), New Jersey (Hoboken, New Brunswick, Princeton, East Rutherford), Connecticut (New Haven), and Georgia (Atlanta), offering dine-in, takeout, catering, and online ordering. The core product is from-scratch Middle Eastern cuisine (falafel, shawarma, chicken kebob, hummus, baba ganouj) in a fast-casual format, with a menu that accommodates vegan, gluten-free, and halal dietary requirements and all meat certified halal with documented supplier certificates.
The underlying technology stack is built entirely on third-party restaurant SaaS rather than proprietary platforms: Olo powers online and catering ordering (mamounsfalafelcatering.olo.com and mamouns.orderexperience.net), Paytronix underpins the Prime Perks loyalty program and mobile app (iOS and Android), BentoBox hosts the public website (mamouns.com), and MyGuestAccount handles gift card purchase and balance management. Geographic reach is extended beyond physical locations through Goldbelly, where Mamoun's Hot Sauce (a 3-bottle 5oz gift pack priced at $34.99) ships nationwide via FedEx priority mail, and through third-party delivery aggregators DoorDash and UberEats. Marketing relies on organic social (Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok), email, the mobile app, earned media, and a Refer-A-Friend program (30 points per side).
The business model is a hybrid of company-owned and franchise-operated storefronts under Mamouns Franchise Company, LLC (corporate headquarters in Princeton, NJ, at 20 Witherspoon Street). Revenue streams include in-store food sales, catering orders (party platters, sandwich trays, sandwich stations), gift cards, franchise royalties from franchisee-owned stores (which sit outside the corporate privacy policy), and direct-to-consumer e-commerce for the branded hot sauce. GTM is direct-to-consumer across physical, digital, and mobile channels with a free, freemium loyalty program. The company is privately held and family-owned, with no institutional funding, M&A activity, or leadership changes documented in the available sources, and reports 11–50 corporate employees while operating 10+ retail locations across four states.
Mamoun's Falafel firmographics
Firmographics- Name
- Mamoun's Falafel
- Legal name
- Mamouns Franchise Company, LLC
- Website
- https://mamouns.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mamoun's Falafel is a family-owned fast-casual Middle Eastern restaurant chain founded in 1971, operating 10+ locations across NY, NJ, CT, and GA. It serves halal-certified falafel, shawarma, and kebabs via dine-in, online ordering, catering, and nationwide hot sauce shipping through Goldbelly.
- Ownership category
- akta.pro rank
Mamoun's Falafel industry classification
Industry- Product category
- Fast-Casual Middle Eastern Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- akta.pro primary industry
- Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)
- akta.pro secondary industry
- Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)
Keywords
Where Mamoun's Falafel is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Mamoun's Falafel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Food Sales: Revenue from dine-in and take-out orders at physical restaurant locations. Customers order sandwiches, plates, sides, and drinks directly at locations or via online/mobile ordering.
- Catering Services: Bulk catering orders including party platters, sandwich trays, sandwich stations, side trays, pastries, and specialty drinks for events and gatherings.
- Nationwide Shipping (Hot Sauce): Direct-to-consumer e-commerce sales of Mamoun's Hot Sauce gift packs (3 bottles of 5 oz each) shipped via Federal Express priority mail for $34.99. Available through their own store and Goldbelly marketplace.
- Gift Cards: Digital and physical gift cards sold to customers, enabling prepaid restaurant spending.
- Franchise Operations: Expansion through franchise model, with locations operated by franchisees. The company notes that franchisee-owned stores are outside corporate control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mamoun's Hot Sauce Gift Pack |
| Freemium | Monthly | Prime Perks Rewards Program |
| Subscription | Monthly | Rewards Redemption |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
Mamoun's Falafel product offering
Product offeringCore offering
Mamoun's Falafel operates a fast-casual restaurant chain serving authentic Middle Eastern cuisine made from scratch using family-owned recipes established in 1971. The company offers dine-in, takeout, online ordering, and event catering across multiple locations in NY, NJ, GA, and CT, complemented by a loyalty rewards program and nationwide shipping of its branded Mamoun's Hot Sauce.
Product overview
Mamoun's Falafel is a family-owned fast-casual restaurant chain operating since 1971, offering authentic Middle Eastern cuisine including falafel, shawarma, chicken kebob, hummus, and baba ganouj. The company operates across NY, NJ, GA, and CT, providing dine-in, takeout, and catering services. Product portfolio includes the core restaurant experience, Mamoun's Rewards loyalty program, gift cards, catering services, and Mamoun's Hot Sauce (a branded condiment available for nationwide shipping via Goldbelly). Online ordering is available through Olo integration, with a mobile app offering rewards and ordering capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Prime Perks: Mamoun's customer rewards program that allows customers to earn points on purchases and redeem them for free food.
- Mamoun's Hot Sauce
Quantifiable outcome
- 46,512 meals donated to communities in need in 2020
Companies that use Mamoun's Falafel
Customer profileSegments3 records
Ideal customer profiles3 records
Mamoun's Falafel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Mamoun's Falafel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoldbellyminorGoldbelly serves as a marketplace channel partner enabling nationwide shipping of Mamoun's products, expanding their geographic reach beyond physical restaurant locations.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Mamoun's Falafel competitors and assessment
Company assessmentBroad incumbents
- CAVA: Public, scaled Mediterranean fast-casual chain with hundreds of units and a national footprint. Comparable on Mediterranean menu architecture and fast-casual service model, but operates at far greater scale with institutional capital and a broader menu positioning.
Direct peers
- Zoës Kitchen (now part of CAVA): Historically a U.S. Mediterranean fast-casual chain (now consolidated under CAVA) offering pita wraps, salads, and bowls. Direct category peer given shared Mediterranean flavor profile and fast-casual service format.
- The Halal Guys: Iconic New York-based halal Middle Eastern QSR founded around the same era, operating carts, storefronts, and franchised units nationwide. Directly comparable on cuisine (falafel, shawarma), customer base, geographic origin, and counter-service / fast-casual positioning.
- Taim Falafel: New York-based falafel-focused fast-casual chain with multiple storefronts and a packaged products line. Closely comparable on product mix (falafel-focused), price point, urban trade areas, and brand-building around fresh, vegetarian Middle Eastern food.
- Schnitz: Australian-born Mediterranean fast-casual chain with a focus on schnitzel, falafel, and pitas. Comparable on Mediterranean protein-and-pita menu architecture and fast-casual unit economics, and represents an international peer with similar cuisine.
- Naya: New York-based Mediterranean / Lebanese fast-casual chain operating multiple locations in the tri-state area. Comparable on Levantine menu (shawarma, falafel, mezze), urban footprint, and counter-service convenience model.
- Jerusalem Cafe: Long-standing New York-area Middle Eastern restaurant group with multiple units serving shawarma, falafel, and mezze. Comparable on heritage positioning within the NY Middle Eastern dining scene and dine-in / takeout distribution.
- Falafel Inc. U.S. falafel-focused fast-casual brand operating storefronts and growing a franchise footprint. Directly comparable on falafel-centric menu, counter-service format, and expansion-via-franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mamoun's Falafel social profiles
Digital presenceMamoun's Falafel compliance and trust
Trust signalCompliance1 record
Mamoun's Falafel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mamoun's Falafel leadership team
Management profileNumber of profiles
Mamoun's Falafel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mamoun's Falafel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mamoun's Falafel
What does Mamoun's Falafel do?
Mamoun's Falafel operates a fast-casual restaurant chain serving authentic Middle Eastern cuisine made from scratch using family-owned recipes established in 1971. The company offers dine-in, takeout, online ordering, and event catering across multiple locations in NY, NJ, GA, and CT, complemented by a loyalty rewards program and nationwide shipping of its branded Mamoun's Hot Sauce.
Is Mamoun's Falafel a public or private company?
Mamoun's Falafel is a private company. It is classified as family owned and is currently operating.
When was Mamoun's Falafel founded?
Mamoun's Falafel was founded in 1971. It employs 11 to 50 people.
Where is Mamoun's Falafel based?
Mamoun's Falafel is headquartered in New York, United States, in the North America region.
How does Mamoun's Falafel make money?
Five revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services, nationwide Shipping (Hot Sauce), gift Cards and franchise Operations.
Who are Mamoun's Falafel's main competitors?
CAVA is listed as a broad incumbent. Direct peers are Zoës Kitchen (now part of CAVA), The Halal Guys, Taim Falafel, Schnitz, Naya, Jerusalem Cafe and Falafel Inc..
Does Mamoun's Falafel have an API?
No public API is recorded for Mamoun's Falafel.
What industry is Mamoun's Falafel in?
Mamoun's Falafel's product category is Fast-Casual Middle Eastern Restaurant. Its primary akta.pro industry code is THAFAAAG, Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel), with a secondary code of CRAHAJAI, Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals. Its NAICS code is 722511.