Almas

What Almas does

Almas is a privately held, Pakistan-based direct-to-consumer fashion retailer headquartered in Lahore, operating under the tagline 'House of Trends.' The company sells footwear, apparel, and accessories for both men and women, organized into extensive subcategories such as women's slides, heels, loafers, sneakers, abayas, co-ord sets, clutches, handbags, and scarves, and men's slides, loafers, sneakers, casual shirts, T-shirts, matching sets, polos, jackets, joggers, belts, and sunglasses. Unit prices span roughly Rs.1,740 for basic slides to Rs.8,500 for premium loafers, with accessories ranging from Rs.900 to Rs.7,800, and regular promotional discounts of 20-40% off. A free-delivery threshold is applied at Rs.5,000.

The commercial engine is a Shopify-based e-commerce storefront at almas.pk, supplemented by native iOS and Android shopping applications, at least one flagship physical retail store at 36-D/1, Gulberg III in Lahore, and a nationwide physical store footprint. Marketing is driven primarily through organic social channels on Facebook, Instagram, and YouTube, with email newsletter capture for mid-funnel retention. Distribution remains domestic to Pakistan with no disclosed international expansion.

The company is privately held with no disclosed external funding, no identified parent company, and no management team biographies surfaced in the source data. Reported headcount is 1-10 employees, revenue is not publicly disclosed, and there are no reported awards, patents, regulatory actions, acquisitions, or partnerships on record. The implied operating model is that of a lean, founder-led fashion brand relying on a sizable SKU catalog (e.g., 293 new arrivals, 202 scarf variants, 175 women's shoe SKUs) and brand-led demand generation rather than on technology differentiation or institutional scale.

Name

Almas

Legal name

Almas

Website

https://almas.pk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Almas is a Lahore-based, privately held direct-to-consumer fashion retailer selling men's and women's footwear, apparel, and accessories in Pakistan through its Shopify website, iOS and Android mobile apps, and brick-and-mortar stores.

Ownership category

akta.pro rank

Product category

Apparel and Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic & Performance Footwear Retail (CRAAADAA)

akta.pro secondary industry

Footwear Outlet & Off-Price Retail (CRAAADAI)

Keywords

• Fashion e-commerce
• Footwear retail
• Apparel shopping
• Direct-to-consumer fashion
• Accessories store

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Almas generates revenue through one-time retail product sales of footwear, apparel, and accessories directly to consumers via its e-commerce platform, mobile apps, and physical retail stores. Products are sold at fixed retail prices with periodic promotional discounts and sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Almas is a Pakistani fashion retail brand that designs, brands, and sells its own line of footwear, apparel, and accessories for men and women ("House of Trends"). Products are sold directly to consumers via the almas.pk Shopify e-commerce site, native iOS and Android mobile apps, and physical retail stores across Pakistan, with pricing in Pakistani Rupees and periodic promotional discounts.

Product overview

Almas is a Pakistan-based fashion e-commerce retailer operating on Shopify's platform. The company offers a unified fashion retail experience across women and men, with distinct product lines including footwear (slides, heels, flats, sneakers, sandals, loafers, boots, espadrilles, mules for women; slides, sandals, loafers, sneakers, boots for men), apparel (tops, shirts, t-shirts, co-ords, bottoms, outerwear for both genders), and accessories (clutches, handbags, scarves, sunglasses, belts, duffel bags). The products are marketed through seasonal collections and sales, with offerings organized by gender and product type.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Footwear Women's footwear collection including slides, heels, flats, sneakers, sandals, loafers, boots, espadrilles, mules, and comfort shoes in various styles and colors, sized EU 35–45, priced from approximately Rs.1,740 to Rs.8,500.
• Women's Apparel Women's clothing including co-ord sets, shirts, tops, t-shirts, bottoms, abayas, skirts, dresses, camisoles, coats, blazers, and jackets, priced from approximately Rs.1,800 to Rs.4,500.
• Women's Accessories Women's accessories including clutches, handbags, scarves, shawls, duffel bags, sunglasses, and belts, priced from approximately Rs.900 (scarves) to Rs.7,800 (premium handbags).
• Men's Apparel Men's clothing including casual shirts, t-shirts, matching sets, polos, bottoms, sweaters, jackets, jogger pants, and sweatshirts/hoodies for casual, office, and weekend wear.
• Men's Footwear Men's footwear including slides, sandals, formals, loafers, sneakers, and boots, sized EU 40–45, priced from basic slides to premium loafers up to Rs.8,500.
• Men's Accessories Men's accessories including sunglasses, belts, socks, duffel bags, and scarves.
• Seasonal Sale Items Discounted items across women's footwear, women's apparel, accessories, men's footwear, and men's apparel, typically offered with 20–40% promotional discounts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Maria B: Maria B is a Pakistani fashion brand offering apparel, footwear, and accessories across physical and digital channels. Comparable to Almas in multi-category fashion DTC positioning within Pakistan.
• Sapphire (Sapphire Retail): Sapphire is a Pakistani fashion retailer offering apparel, footwear, and accessories through e-commerce and physical stores. Closely comparable to Almas in product mix and channel strategy within the domestic market.
• Outfitters: Outfitters is a Pakistani casual fashion brand operating multi-channel retail with apparel, footwear, and accessories for men and women. Comparable as a domestic DTC fashion peer with similar target demographic.
• Servis Industries: Servis Industries is a Pakistani footwear manufacturer and retailer with multi-channel distribution of shoes and accessories. Comparable to Almas as a domestic footwear-led multi-channel peer.
• Sana Safinaz: Sana Safinaz is a Pakistani fashion brand with multi-channel retail spanning apparel, footwear, and accessories for women and men. Comparable peer in domestic DTC fashion with similar category breadth.
• Khaadi: Khaadi is a Pakistani fashion brand selling apparel, footwear, and accessories across physical stores and digital channels in Pakistan. Most comparable to Almas given the multi-category breadth and Pakistan-focused DTC positioning.
• Alkaram Studio: Alkaram Studio is a Pakistani fashion brand offering apparel and accessories through owned retail and e-commerce channels. Comparable to Almas as a domestic multi-category fashion DTC competitor.
• Bata Pakistan: Bata Pakistan is the local arm of the global footwear retailer, operating a nationwide physical and digital footprint focused on shoes. Comparable to Almas in footwear category emphasis and Pakistani retail presence.

Broad incumbents

• Gul Ahmed: Gul Ahmed is an established Pakistani textile and fashion conglomerate operating Ideology, Gul Ahmed, and broader apparel/home categories across multiple channels. Comparable as a broader incumbent overlapping Almas in fashion DTC.
• Daraz: Daraz is Pakistan's largest e-commerce marketplace (Alibaba-owned) selling fashion footwear, apparel, and accessories from multiple brands. Comparable as a broad e-commerce incumbent whose marketplace competes for the same Pakistani online shopper.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@almas.retail
• Facebookfacebook.com/Almas.pk
• Instagraminstagram.com/almaspk
• Xx.com/almaspk
• LinkedInlinkedin.com/company/almas-retail-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almas