What Voergroep Zuid does

Voergroep Zuid is a Dutch agricultural cooperative (legal entity: Voergroep Zuid BV) founded in 1896 and headquartered in Deurne, Netherlands. It manufactures and distributes compound feed (mengvoer) and raw materials across five livestock verticals — pigs, cattle, poultry, goats, and sheep — serving farmer-members throughout the southern Netherlands. The cooperative combines a 130-year operating history with member-ownership, employing 251–500 staff across its feed operations and a parallel retail group of 7 Welkoop stores and 2 Praxis locations.

The company's product architecture centers on its core mengvoer range, augmented by a portfolio of named, trade-dressed advisory programs: TOPP fok aanpak (a four-phase young-ruminant breeding approach built on TOPP Colostrum Plus, TOPP lac Kalf Prestatie milk powder, and TOPP fokmix JB Compleet muesli), VitaMax for pig growth modeling, StalVitaal for animal health management, Silomanagement (with the Siloshot organic-acid blend for feed hygiene), RantsoenExact for ration optimization, PoultryPlan for poultry management, and the registered-trademark pecking stone KakelKei®. Technical differentiation rests on domain specialization (sector-specific formulations) and interoperability (e.g., mobile NIR forage analysis feeding into ration optimization), rather than on novel-feed or AI capabilities. The 24/7 online ordering portal complements traditional phone-based order entry with 4-tonne minimum / 32-tonne full-truckload logistics.

Voergroep Zuid makes money primarily through transaction-based compound feed sales to farmer-members at daily market or fixed prices, supplemented by hardware sales through its retail stores and raw-material/roughage-cultivation product sales (grass seeds, fertilizers, silage films, inoculants). Distribution runs through direct field sales via per-sector managers and field agents who also deliver advisory services, combined with the Welkoop/Praxis retail network for agricultural supplies. The cooperative is led by General Director Ronald van de Ven, with a commercial leadership refresh underway under new Commercial Director André van Lankveld (ex-DSM-Firmenich/Cargill), and is governed by a member-elected board chaired by Geert van Bussel.

Name

Voergroep Zuid

Legal name

Voergroep Zuid BV

Website

https://voergroepzuid.nl

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

251–500 employees

Short description

Voergroep Zuid is a 130-year-old Dutch farmer-owned cooperative that manufactures compound feed and raw materials for pig, cattle, poultry, goat, and sheep farms across the southern Netherlands, distributing through direct field sales, a 24/7 portal, and nine Welkoop/Praxis retail stores.

Ownership category

akta.pro rank

Product category

Animal Feed / Compound Feed

NAICS

Support Activities for Animal Production (11521), Livestock Merchant Wholesalers (424520)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)

Keywords

• Compound feed manufacturing
• Livestock nutrition
• Animal feed supply
• Feed cooperative
• Agricultural retail

Headquarters

HQ city

Deurne

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Compound Feed Sales: Core business generating revenue through manufacturing and selling compound feed (mengvoer) to livestock farmers across multiple animal sectors including pigs, cattle, poultry, goats, and sheep. Revenue is generated through direct sales via field agents and sector specialists.
2. Retail Operations: Revenue from operating 7 Welkoop retail stores and 2 Praxis locations across the region, selling agricultural supplies, tools, and farming equipment to farmers and consumers.
3. Roughage and Forage Products: Sales of grass seeds, fertilizers, silage films, inoculants, and forage additives for roughage cultivation supporting livestock farmers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Voergroep Zuid is a Dutch agricultural cooperative that manufactures and supplies compound feed (mengvoer) and feed raw materials to livestock farmers across pigs, cattle, poultry, goats, and sheep sectors. The company complements feed sales with sector-specific nutritional programs, on-farm advisory services delivered by sector specialists, and retail operations through seven Welkoop and two Praxis stores in the southern Netherlands.

Product overview

Voergroep Zuid is a Dutch agricultural feed cooperative with 130 years of history, providing compound feeds and comprehensive nutritional programs for pig, cattle (dairy and beef), poultry, and goat farmers. The product portfolio centers on Mengvoer (compound feed) as the core offering, supported by specialized product lines including TOPP Fok Aanpak (breeding programs for calves and goat kids with TOPP lac Kalf Prestatie, TOPP Colostrum Plus, and TOPP fokmix JB Compleet), VitaMax for pig growth optimization, StalVitaal for animal health management, RantsoenExact for feed ration optimization with Mobiele NIR analysis, Silomanagement Aanpak including Siloshot for silo hygiene, and PoultryPlan for poultry management. Additional offerings include KakelKei pecking stones, MineralenOpMaat for custom minerals, and the Boeren met LEF training program for young farmers. The company also operates seven Welkoop retail stores and two Praxis locations, and provides raw materials including fertilizers, seeds, silage films, and ensiling agents.

Differentiator

Problem solved

Functional benefit

Brands

• KakelKei: A mineral lick stone product for poultry, made from 100% natural rock, lasting up to 4 months, also suitable for organic farming
• Boeren met LEF
• VitaMax
• TOPP
• Siloshot
• TOPP lac Kalf Prestatie
• TOPP fokmix JB Compleet Prestatie
• TOPP Colostrum Plus
• PoultryPlan
• StalVitaal
• RantsoenExact
• Vers Gras Monitor

Products and services

• Mengvoer (Compound Feed)

Quantifiable outcome

• 17-point feed conversion improvement achieved for pig farmers through VitaMax approach
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BAJK (Bond van Jongeren-Kritische Agrarische Jongeren)coreStrategic or Co-development Partner · 14 January 2026Three-year cooperation signed January 14, 2026 to support young farmers in Brabant. Includes sponsorship, knowledge sharing, and collaboration in the 'Boeren met LEF' youth entrepreneurship program. Over 175 young farmers have participated in the program, which focuses on personal development, entrepreneurship skills, and practical farming training.
• Poultry Expertise Centre (PEC) BarneveldcoreStrategic or Co-development PartnerPractical research partnership starting in 2026 focused on poultry husbandry. The partnership will conduct field research to advance poultry farming practices and knowledge development.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• ABZ Diervoeding: ABZ Diervoeding is a smaller Dutch compound feed cooperative focused on cattle, pig, and poultry farmers. It is a regional peer serving a similar Dutch farmer base with comparable cooperative values and species coverage.

Broad incumbents

• ADM Animal Nutrition: ADM Animal Nutrition manufactures complete feeds, premixes, and feed ingredients for livestock producers globally. It is a broad incumbent peer, overlapping with Voergroep Zuid in compound feed and feed raw material distribution, though at a much larger scale.
• Trouw Nutrition (Nutreco): Trouw Nutrition is the animal nutrition division of Nutreco, a global leader in premixes, feed specialties, and digital farming solutions. As a much larger incumbent, it overlaps with Voergroep Zuid across livestock nutrition and farm advisory but serves customers globally with a far broader product portfolio.
• Cargill Animal Nutrition: Cargill's animal nutrition business produces compound feeds, premixes, and additives for livestock producers worldwide. It competes broadly with Voergroep Zuid in compound feed supply but operates at a vastly larger global scale across multiple species.

Direct peers

• ForFarmers N.V. ForFarmers is a leading European compound feed producer listed on Euronext Amsterdam, supplying nutritional solutions for pigs, cattle, poultry, and other livestock across multiple countries. It is a direct competitor to Voergroep Zuid in compound feed and farm advisory services in Northwestern Europe.
• Royal Agrifirm Group: Royal Agrifirm Group is a Dutch agricultural cooperative producing compound feed and premixes for livestock across multiple animal sectors. It is the most directly comparable peer to Voergroep Zuid in terms of cooperative ownership, multi-species feed focus, and member-driven service model in the Netherlands.
• Royal De Heus Animal Nutrition: Royal De Heus is a Dutch family-owned global animal feed manufacturer with compound feed operations across pigs, poultry, cattle, and aquaculture. It directly competes with Voergroep Zuid across multiple species and geographies, and is comparable in its advisory-led, premix-and-feed offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/voergroepzuid
• Facebookfacebook.com/VoergroepZ
• LinkedInlinkedin.com/company/voergroep-zuid

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voergroep Zuid