What Poultry Expertise Centre does

Poultry Expertise Centre (PEC) is a Dutch public-private consortium founded in 2013 and headquartered in Barneveld, Netherlands, comprising companies, government bodies, and knowledge institutions active in the poultry sector. It operates as a knowledge and training centre, bundling expertise from education, research, and industry to deliver training, retraining, and continuing education for poultry-sector entrepreneurs and employees nationally and internationally. Its primary customer segments are poultry farmers (predominantly SMB laying poultry operators), agricultural education institutions (MBO/HBO/WO), and industry partners.

PEC's core offerings are built around two purpose-built facilities. The Poultry Innovation Lab, established in 2015 on the Aeres MBO Barneveld campus, includes a poultry barn with units for 1,000 broilers and 1,000 laying hens plus a business centre, and is used for practical training, applied research, and knowledge transfer. The Insect Experience Centre, launched in May 2021, supports insect farming innovations combined with poultry, including an automated Black Soldier Fly conveyor-belt rearing system using a VDL Jansen manure dryer and a house fly larvae project with Amusca B.V. Notable innovation projects include the mestschuifel (manure scraper) and stofbadhuis (dust bath house), validated by Wageningen Livestock Research to deliver 60-70% ammonia reduction at litter level.

The business model is a consortium/partnership structure rather than a traditional product or SaaS revenue model. Revenue appears to be generated through partner contributions, project-based funding (including the Proeftuinen designation from Regio FoodValley), training and e-learning activities distributed via Groenkennisnet, and ad hoc research collaborations. The go-to-market motion is event-driven, centred on practical training days, jubilee celebrations, sector symposia, and academic consultancy projects. Pricing is not publicly disclosed. With 7 employees and a partner-operated facility model, PEC functions as a sector orchestration hub rather than a scaled commercial entity.

Name

Poultry Expertise Centre

Legal name

Poultry Expertise Centre

Website

https://poultryexpertisecentre.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Poultry Expertise Centre is a Dutch public-private consortium founded in 2013 that trains poultry-sector professionals, runs applied research (Poultry Innovation Lab, Insect Experience Centre), and develops emission-reduction innovations such as a manure scraper delivering 60-70% ammonia reduction.

Ownership category

akta.pro rank

Product category

Agricultural Education and Training Services

NAICS

Poultry and Egg Production (1123)

SIC

Agricultural Services (700)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

Keywords

• Poultry training services
• Agricultural knowledge transfer
• Poultry sector education
• Emission reduction research
• Insect farming innovation

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Knowledge and Training Services: The Poultry Expertise Centre operates as a collaboration of companies, government, and knowledge institutions in the poultry sector. It provides training, education, and knowledge transfer services for entrepreneurs and employees in the poultry sector nationally and internationally. Revenue appears to come from membership/partnership contributions from its partner network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Poultry Expertise Centre is a collaboration of companies, government bodies, and knowledge institutions that bundles expertise from education, research, and industry to train entrepreneurs and employees in the poultry sector nationally and internationally. It operates shared facilities including the Poultry Innovation Lab (a research barn with units for 1,000 broilers and 1,000 laying hens) and the Insect Experience Centre, and runs innovation projects on emission reduction (e.g., the mestschuifel manure scraper system achieving 60-70% ammonia reduction) and alternative protein feed.

Product overview

The Poultry Expertise Centre is a knowledge and training centre for the poultry sector, functioning as a collaboration between companies, government, and knowledge institutions. The centre offers a portfolio of facilities and programs including the Poultry Innovation Lab for practical training and research with real poultry housing, the Insect Experience Centre for developing insect farming combined with poultry operations, and various innovation projects like the Mestschuifel (manure scraper) system. Educational offerings include e-learnings and training programs, while the centre also facilitates knowledge sharing through initiatives like the Climate Platform for poultry farming.

Differentiator

Problem solved

Functional benefit

Brands

• Poultry Innovation Lab: A testing facility of Regio FoodValley located at Aeres MBO Barneveld, consisting of a poultry barn and business centre. It is developed for practical training, research, and knowledge transfer for poultry industry professionals, students, and international professionals.
• Insect Experience Centre

Products and services

• Poultry Innovation Lab A Proeftuinen-project of Regio FoodValley located at Aeres MBO Barneveld, consisting of a poultry barn with two units (one for 1,000 broiler chickens and one for 1,000 laying hens) and a business centre. The facility serves for practical training, research, and knowledge transfer for poultry industry professionals, students, and international visitors.
• Insect Experience Centre A shared facility focused on developing the insect sector in combination with poultry farming. Includes a collaboration with Amusca B.V. for house fly larvae production and an automated conveyor belt system for Black Soldier Fly (BSF) breeding using a manure dryer supplied by VDL Jansen. Targets poultry farmers, students, and international visitors.
• Mestschuifel en Stofbadhuis (Manure Scraper and Dust Bath) Innovation Project An innovative system developed in collaboration with Wageningen Livestock Research, Smederij Geerts, and Livestock Robotics. The manure scraper removes poultry manure daily while chickens can scratch and dust bathe in dry substrate, resulting in 60-70% ammonia reduction at litter level and significant particulate matter reduction. Aimed at laying poultry farmers seeking emission reduction and animal welfare improvements.
• E-learnings Pluimvee (Poultry E-learning Modules) Online learning modules developed by Poultry Expertise Centre for poultry sector education, offered through the Groenkennisnet educational platform for self-paced learning by sector professionals and students.

Quantifiable outcome

• 60-70% ammonia reduction at litter level
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AerescoreStrategic or Co-development Partner · 25 November 2015Aeres is the primary institutional host for the Poultry Expertise Centre. The facilities (Poultry Innovation Lab and Insect Experience Centre) are located on the Aeres MBO Barneveld campus. Aeres Hogeschool Dronten conducts poultry research through its professorship on sustainable poultry farming. The collaboration involves education, research, and facility sharing.
• Wageningen University and Research CentrecoreStrategic or Co-development PartnerWageningen UR is a key research partner conducting fundamental and applied research in poultry science. The collaboration includes practical research, student projects, and knowledge development for the poultry sector. Wageningen Livestock Research collaborated on the mestschuifel innovation.
• Dutch Poultry CentrecoreStrategic or Co-development PartnerDutch Poultry Centre is a sector organization working on international positioning and development of the Dutch poultry industry, contributing to PEC's mission of knowledge sharing nationally and internationally.
• De HeuscoreStrategic or Co-development PartnerAnimal feed company as sector partner contributing to poultry nutrition research and feed-related innovation projects.
• HatocoreStrategic or Co-development PartnerPoultry lighting specialist as partner sharing experiences and developments within the Poultry Innovation Lab. Active in the 10-year celebration of the innovation lab.
• AgruniekRijnvalleicoreStrategic or Co-development PartnerAgricultural cooperative active in the Barneveld region, sharing experiences and developments. Partner in the Poultry Innovation Lab jubilee.
• Amusca B.V.minorStrategic or Co-development PartnerCollaboration on the 'de kippen zien ze vliegen' (the chickens see them fly) project - fly larvae cultivation as poultry feed, started May 2021 on Aeres MBO Barneveld campus.
• Wageningen Livestock ResearchcoreStrategic or Co-development PartnerResearch partner in the mestschuifel and stofbadhuis development, providing scientific measurement and validation of ammonia reduction results (60-70% reduction).
• Regio FoodvalleycoreStrategic or Co-development PartnerRegional innovation ecosystem organization. Poultry Innovation Lab is a 'Proeftuinen' (testing grounds) project of Regio FoodValley. The Insect Experience Centre is listed in the Shared Facility Finder.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Venik: Dutch poultry industry association representing producers and the wider value chain. Comparable as a convening, knowledge-transfer, and lobbying organization focused specifically on the Dutch poultry sector.
• Aeres Hogeschool: Dutch agricultural university of applied sciences that hosts PEC's facilities at its Barneveld campus and runs a professorship on sustainable poultry farming. Comparable as an applied agricultural education and research institution in the same Dutch ecosystem.
• PTC+: Dutch applied training and innovation center for the dairy/livestock sector with on-farm demonstration facilities. Comparable as a sector-specific applied knowledge, training, and pilot center operating under a similar consortium-style model.
• Wageningen Livestock Research: Applied livestock research arm of Wageningen University & Research and PEC's primary scientific partner, which co-developed and validated the mestschuifel and stofbadhuis emissions-reduction innovations. Highly comparable as a Dutch applied agricultural R&D institution with overlapping poultry-sector remit.
• Dutch Poultry Centre: Sector organization promoting the Dutch poultry industry nationally and internationally, and a core PEC partner. Directly comparable as a Dutch poultry sector coordination and knowledge-sharing body.
• Praktijkcentrum Emissiereductie Veehouderij: Dutch applied research and demonstration center focused on livestock emission reduction. Closely comparable to PEC's mestschuifel work in mandate, methodology (on-farm pilots), and target audience (farmers and advisors).
• Schothorst Feed Research: Independent animal nutrition research institute serving the Dutch livestock sector, including poultry. Comparable as a private applied-research partner that develops innovations and shares knowledge with industry participants.

Others

• ZLTO: Southern Dutch farmers' association that represents agricultural entrepreneurs and runs knowledge programs, including kitchen-table-style engagement with members. Comparable as a farmer-facing convening and knowledge-transfer organization in the Dutch agricultural ecosystem.
• Regio FoodValley: Regional innovation ecosystem under which PEC's Poultry Innovation Lab operates as a 'Proeftuinen' (testing grounds) project. Comparable as a regional innovation orchestrator that funds and hosts agricultural pilot projects.

Broad incumbents

• HAS Green Academy: Larger Dutch university of applied sciences focused on agriculture, food, and environment with applied research groups and industry partnerships. Comparable as an education-plus-applied-research institution serving Dutch agri-food, though broader in scope than PEC's poultry focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poultry-expertise-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poultry Expertise Centre