Keegan & Donato Consulting

What Keegan & Donato Consulting does

Keegan & Donato Consulting, LLC is a privately held specialty consulting firm headquartered in Rye, New York, that designs and executes consumer survey research for intellectual property litigation. Founded circa 2004 (with an alternative 2011 reference in firmographic data) by principals Mark Keegan and Tony Donato, the firm serves IP attorneys and their corporate clients in matters involving trademark infringement, Lanham Act claims, false advertising, trade dress, dilution, false designation of origin, and cybersquatting, where empirical consumer-perception evidence is dispositive.

The firm's core offerings span nine differentiated survey types — Likelihood of Confusion, Strength of Mark, Secondary Meaning, Acquired Distinctiveness, Lanham Act support, Consumer Perception, Consumer Understanding, Rebuttal Work, and False Advertising — built on an experimental design methodology (test vs. control) with balanced representative panels, real-time results, advanced randomization, audio/video/image stimuli, graphic design capability, and customizable skip and display logic. The underlying platform is described as Qualtrics-based rather than proprietary AI. Services extend end-to-end through early case assessment, survey design, fielding, analysis, expert reports, rebuttal reports, deposition preparation, and trial support, and Mark Keegan has been admitted as an expert in federal courts, state courts, TTAB, NAD, and the ITC across an estimated 1,000+ career surveys.

Revenue is generated on a fixed-rate, per-study professional services basis, with most engagements priced between $40,000 and $80,000 and $60,000 as the most common fee. The firm operates without external institutional capital, parent company, or subsidiaries; ownership and operations rest with the two co-founders. Distribution is anchored by direct attorney relationships, CLE teaching at state bar associations and law schools, conference panel participation, and memberships in ESOMAR, INTA, AAPOR, ACR, and the American Marketing Association, which collectively substitute for paid marketing within the IP bar.

Name

Keegan & Donato Consulting

Legal name

Keegan & Donato Consulting, LLC

Website

https://keegandonato.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Keegan & Donato Consulting is a Rye, NY-based specialty consulting firm that designs and executes consumer survey research for intellectual property attorneys handling trademark, Lanham Act, false advertising, and trade dress litigation.

Ownership category

akta.pro rank

Product category

Litigation Survey Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Trademark survey research
• Consumer survey litigation
• Lanham Act surveys
• Likelihood of confusion surveys
• False advertising research

Headquarters

HQ city

Rye

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Survey Research Studies: Custom-designed consumer research studies for litigation. Assignments are completed on a fixed rate basis with clear project costs outlined in engagement agreements. Typical cost range is $40,000-$80,000 with $60,000 being most common.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Keegan & Donato Consulting is a specialty consulting firm that designs, fields, and analyzes consumer survey research for intellectual property litigation. The firm provides methodologically sound consumer-based survey evidence in matters involving trademark infringement, Lanham Act claims, false advertising, trade dress, and related disputes, supporting attorneys through early case assessment, expert reports, deposition preparation, and trial testimony.

Product overview

Keegan & Donato Consulting is a specialty consulting firm providing consumer survey research for intellectual property litigation. The firm's core offering is a portfolio of specialized trademark and consumer perception survey services including Likelihood of Confusion Surveys, Strength of Mark Surveys, Secondary Meaning Surveys, Acquired Distinctiveness Surveys, Lanham Act Survey Support, Consumer Perception Surveys, Consumer Understanding Surveys, Rebuttal Work, and False Advertising Survey Evidence. These services are designed to provide attorneys with methodologically sound consumer research to support trademark litigation, Lanham Act claims, and false advertising disputes.

Differentiator

Problem solved

Functional benefit

Products and services

• Likelihood of Confusion Survey

Quantifiable outcome

• Over 1,000 consumer surveys conducted reaching more than 250,000 consumers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research leader with public affairs and brand research practices that can absorb trademark and consumer perception work, posing both a competitive threat and a benchmark for premium methodology.
• Burke, Inc. Established consumer research firm with deep custom survey capabilities; serves broader marketing and consulting clients but is occasionally engaged for litigation-grade consumer research.
• NielsenIQ: Global consumer intelligence firm with extensive custom research capabilities, occasionally engaged in litigation-related consumer measurement work that competes for the same attorney-driven RFPs.
• Kantar: Worldwide market research and insights firm with consumer and brand research practices that overlap with Keegan & Donato's survey methodology, though operating at much greater scale.
• Circana: Large-scale consumer and retail research firm with advanced survey and analytics capabilities, occasionally engaged in IP and trademark disputes requiring consumer perception evidence.

Direct peers

• The Pert Group: Consumer and market research consultancy providing custom survey design and analysis for legal and corporate clients, with overlapping custom research capabilities for litigation support.
• Strategic Vision: Consumer research firm specializing in survey methodology and product/brand research, with a track record of expert witness work in IP and trademark matters comparable to Keegan & Donato's niche.
• Decision Analyst: Full-service marketing research firm that conducts custom consumer surveys, including litigation-related and trademark survey research for attorneys, overlapping directly with Keegan & Donato's core offering.

Emerging players

• Heart+Mind Strategies: Consumer insights and strategy firm with experience in consumer perception and behavior research, providing overlapping capabilities for litigation-grade perception studies.
• Market Strategies International: Mid-sized market research and consulting firm offering custom consumer and brand research with capabilities adjacent to litigation survey work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keegan & Donato Consulting