CP Feeds
CP Feeds LLC is a Wisconsin feed manufacturer and nutrition-consulting provider that produces and delivers dairy, calf, and beef feed rations to producers across 18 northeastern Wisconsin counties, supplemented by bag-route delivery, grain marketing, and forage-product services.
- Company typePrivate
- Founded2000
- HeadquartersValders, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What CP Feeds does
CP Feeds LLC is a Wisconsin-based feed manufacturer and nutrition services provider serving dairy, calf-and-heifer, and beef producers in 18 northeastern Wisconsin counties. Founded in 2000 as a joint venture between Collins Agri-Services and Premier Feeds, the company operates from a primary production facility in Valders (16322 West Washington St) and a second mill in Wrightstown completed in 2018. It manufactures custom dairy feed rations, three protein tiers of calf feed (16%, 18%, and 21%), and distributes Land O'Lakes calf milk replacers exclusively; related product lines include silage inoculants (SiloSolve FC, MC, OS; Biomax), Silostop oxygen-barrier bunker plastics, and Schuld/Bushnell feed bin hardware.
The company's core technology is a computer-controlled batching system that provides precision ingredient inclusion and complete batch-level documentation, combined with HACCP certification held continuously since 2012 and a Dairyland Laboratory third-party quality-assurance program. Five dairy consultants provide personalized ration formulation, TMR audits, forage management, and on-farm walk-throughs, while a dedicated calf-feed production line prevents cross-contamination with milking-cow feed. Distribution is conducted via an owned or contracted fleet of 45+ delivery trucks covering 18 Wisconsin counties, complemented by a bag-route delivery program with three forklift-equipped trucks operating on a bi-weekly schedule for a $50 service fee per drop; an e-commerce storefront extends reach for online orders.
Revenue is generated primarily through feed and product sales (over 800,000 tons annually), supplemented by delivery service fees, grain storage and commodity-marketing services delivered through an alliance with Country Visions Cooperative in six Wisconsin communities, and ancillary offerings such as calf jackets and feed bin equipment. The go-to-market model is consultative and sales-led, anchored by the dairy consultant team and supplemented by educational content marketing (CP NewsFeed blog), social media presence on Facebook, LinkedIn, and YouTube, and direct on-farm relationships across the regional footprint.
CP Feeds firmographics
Firmographics- Name
- CP Feeds
- Legal name
- CP Feeds LLC
- Website
- https://cpfeeds.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CP Feeds LLC is a Wisconsin feed manufacturer and nutrition-consulting provider that produces and delivers dairy, calf, and beef feed rations to producers across 18 northeastern Wisconsin counties, supplemented by bag-route delivery, grain marketing, and forage-product services.
- Ownership category
- akta.pro rank
CP Feeds industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Other Animal Food Manufacturing (311119), Support Activities for Animal Production (1152)
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Dairy Cattle Feed (Lactation, Transition, Dry Cow) (AFADAAAB)
- akta.pro secondary industries
- Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)
Keywords
Where CP Feeds is headquartered
LocationHeadquarters
- HQ city
- Valders
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CP Feeds business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Feed Manufacturing and Sales: Manufactures and sells balanced rations and feed products including dairy feed, calf feed, and beef feed. Sells over 800,000 tons annually across 18 Wisconsin counties.
- Delivery Services: Provides route-based delivery of bagged feed and feed ingredients via three dedicated delivery trucks with forklifts. Charges $50 service fee per delivery. Typically delivers Monday through Thursday on a bi-weekly schedule.
- Grain Storage and Marketing: Through alliance with Country Visions Cooperative, offers grain storage and drying services in 6 Wisconsin communities. Provides commodity marketing expertise to help customers buy and sell grain.
- Forage Products: Sells silage inoculants including SiloSolve FC, SiloSolve MC, SiloSolve OS, and Biomax, plus plastic bunker covers including Silostop products for forage preservation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bag Route Delivery Service |
| Unit Pricing | Pay-as-you-go | Calf Feed Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
CP Feeds product offering
Product offeringCore offering
CP Feeds manufactures and sells custom-formulated dairy feed rations, calf feeds at multiple protein levels, and beef cattle feeds from manufacturing facilities in Valders and Wrightstown, Wisconsin. The company supports its feed products with nutrition consulting, on-farm delivery across 18 Wisconsin counties, forage preservation products (silage inoculants and bunker covers), and exclusive distribution of Land O'Lakes calf milk replacers. Five in-house dairy consultants provide ration formulation and herd advisory services to dairy producers.
Product overview
CP Feeds is a feed manufacturing and delivery company serving dairy producers in northeastern Wisconsin with a comprehensive product portfolio. The core offering includes custom dairy feed rations (formulated by 5 dairy consultants) and a dedicated calf care line with three protein levels (16%, 18%, 21%). CP Feeds distributes Land O'Lakes calf milk replacers exclusively, including Cow's Match, Amplifier Max, Healthy Edge, and related products. The company also offers a complete forage management solution combining Silostop barrier plastics, bunker covers, and silage inoculants (SiloSolve FC, MC, OS and Biomax). Supporting services include bag route delivery with scheduled farm drops, commodity marketing through Country Visions Cooperative, feed bin sales/installation (Schuld/Bushnell), and calf care specialist services including growth assessments and ventilation monitoring. The portfolio operates as a unified feed solutions platform rather than discrete modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Dairy Feed Rations Custom-formulated balanced feed rations for milking and dry cows, designed by CP Feeds' team of nutritionists to provide optimized nutrition for cow health and productivity. CP Feeds stocks the largest selection of feed ingredients in northeastern Wisconsin to support custom ration formulation.
- CP Calf Feeds Bagged calf grower and starter feeds available in three protein levels: 16% CP Calf Grower for young stock development, 18% CP Calf Starter for transitioning calves to solid feed, and 21% CP Calf Starter for accelerated calf growth.
- Land O'Lakes Calf Milk Replacers Exclusive distribution of Land O'Lakes calf milk replacer products including Cow's Match ColdFront and WarmFront variants, Cow's Match Jersey Blend, Cow's Match Protein Blend, Pasteurized Milk Balancer, Amplifier Max and Amplifier Max Protein Blend, Healthy Edge Protein Blend, Bovine IgG Colostrum Replacement, Electrolyte Complete, and Calf Insure probiotic.
- Calf Jackets Hand-crafted calf jackets with waterproof exterior, quilted insulation, and adjustable velcro straps, available in multiple sizes ranging from small Jersey to large Holstein calves for winter calf care.
- Silage Inoculants Forage preservation inoculants including SiloSolve FC (Lactobacillus buchneri with Lactococcus lactis for improved fermentation and aerobic stability), SiloSolve MC (microbial control reducing clostridia in wet silage), SiloSolve OS (top layer protection reducing yeast and mold), and Biomax (fast fermentation of corn and grasses).
- Bunker Cover Plastics Oxygen barrier bunker and feed pile covers including Silostop Complete (6 mil oxygen barrier with single-piece application for windy conditions), Silostop Barrier Plastic (60% less oxygen transmission than competitors), Black and White Plastic Products (5-6 mil bunker covers in multiple sizes), and Silostop Gravel Bags for bunker sealing.
- Bag Route Delivery Service Scheduled delivery of bagged feed and feed ingredients to farms via three dedicated delivery trucks equipped with forklifts. Routes cover multiple Wisconsin communities with deliveries typically Monday through Thursday on a bi-weekly schedule. A $50 service fee applies per delivery.
- Commodity Marketing Services Grain marketing assistance including buying and selling grain, storage services, and feed cost management through alliance with Country Visions Cooperative. Grain storage and drying services available in 6 Wisconsin communities.
- Feed Bins Schuld/Bushnell feed bin sales and installation for dairy operations, including new bins, payment plans, and used bin sales.
- Dairy Consulting Services Lactating herd services delivered by five in-house dairy consultants, including snapshot analysis, TMR audits, time budgeting, forage management, fermentation analysis, bunker density assessment, income over feed cost analysis, fat and protein valuation, and herd walk-throughs.
- Calf Care Specialist Services Calf and heifer care specialist services including growth assessments, performance monitoring, monthly walk-throughs, troubleshooting, ATP meter testing, and ventilation monitoring.
Quantifiable outcome
- Sells 800,000+ tons of feed annually
- +2 more outcomes
Companies that use CP Feeds
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CP Feeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CP Feeds partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Country Visions CooperativecoreThrough alliance with Country Visions Cooperative, CP Feeds offers grain storage and drying services in 6 different Wisconsin communities. This partnership enables the commodity marketing team to help customers market grain or store it while deciding on sales. The relationship expanded through merger of Country Visions Coop and Kettle Lakes Coop in 2018.
- Land O'Lakes Animal Milk ProductscoreLand O'Lakes is the exclusive supplier of milk replacer products for calf care. Products include Cow's Match, Amplifier Max, Pasteurized Milk Balancer, Healthy Edge, Calf Insure, and Electrolyte Complete. Land O'Lakes is recognized as the expert in dairy calf nutrition.
- Collins Agri-ServicescoreCP Feeds is a joint venture of Collins Agri-Services and Premier Feeds. Collins Agri-Services contributed to the formation of the company which began operations in July 2000.
- Premier FeedscorePremier Feeds was a consolidation of four northeast Wisconsin Cooperatives' feed departments before forming the joint venture that became CP Feeds in July 2000.
- Kettle Lakes CoopminorThe feed division of Kettle Lakes Coop was added to CP Feeds through the merger of Country Visions Coop and Kettle Lakes Coop in 2018, expanding geographic coverage.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
CP Feeds competitors and assessment
Company assessmentDirect peers
- Vita Plus Corporation: Wisconsin-based livestock nutrition company providing custom feed formulations, forage management, and on-farm consulting for dairy and beef producers. Directly comparable in business model and geographic focus on the Upper Midwest dairy sector.
- Kalmbach Feeds: Regional Midwest feed manufacturer serving dairy, livestock, and equine producers with custom-formulated rations and bagged feed. Comparable scale and product portfolio to CP Feeds with similar consultative sales model across the Upper Midwest.
- Country Visions Cooperative: Wisconsin agricultural cooperative and JV partner of CP Feeds. Operates grain storage, marketing, and agronomy services across Wisconsin, overlapping with CP Feeds on farm services and customer base, making it both an ally and adjacent competitor.
Regional players
- Blue Seal Feeds (KENT): Northeast U.S. feed manufacturer offering dairy, equine, and livestock feeds with a dealer-distribution model. Comparable consultative sales approach but primarily serves Northeast markets rather than Wisconsin.
- Premier Feeds (CP Feeds JV parent): Wisconsin cooperative consolidation that is one of the two JV parents of CP Feeds. Operates feed-related services in adjacent territories and shares ownership/governance with CP Feeds.
Broad incumbents
- Kent Nutrition Group: Midwest-based feed manufacturer producing dairy, livestock, and specialty feeds. Comparable product portfolio with national distribution, competing with CP Feeds for larger Wisconsin dairy accounts.
- Purina Animal Nutrition (Land O'Lakes): National animal feed manufacturer and the parent supplier whose products CP Feeds distributes. Operates at much larger scale across the U.S. with deeper R&D and brand recognition, but does not offer the same local, consultative service model CP Feeds provides.
- ADM Animal Nutrition: Global agribusiness with significant animal nutrition operations including premixes, feed ingredients, and complete feeds. Competes for large Wisconsin dairy accounts and supplies commodity feed inputs to regional players like CP Feeds.
- Hubbard Feeds (Alltech): Regional feed manufacturer owned by Alltech, serving livestock producers across the Upper Midwest. Offers comparable dairy and beef feed products with broader geographic reach than CP Feeds but less locally integrated delivery infrastructure.
- Cargill Animal Nutrition: One of the largest global animal nutrition companies offering dairy feed, premixes, and digital farming tools. Provides scale competition to CP Feeds in the Wisconsin dairy market with substantially greater R&D resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CP Feeds social profiles
Digital presenceCP Feeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
CP Feeds leadership team
Management profileNumber of profiles
Profiles1 record
CP Feeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CP Feeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CP Feeds
What does CP Feeds do?
CP Feeds manufactures and sells custom-formulated dairy feed rations, calf feeds at multiple protein levels, and beef cattle feeds from manufacturing facilities in Valders and Wrightstown, Wisconsin. The company supports its feed products with nutrition consulting, on-farm delivery across 18 Wisconsin counties, forage preservation products (silage inoculants and bunker covers), and exclusive distribution of Land O'Lakes calf milk replacers. Five in-house dairy consultants provide ration formulation and herd advisory services to dairy producers.
Is CP Feeds a public or private company?
CP Feeds is a private company. It is classified as corporate owned and is currently operating.
When was CP Feeds founded?
CP Feeds was founded in 2000. It employs 1 to 10 people.
Where is CP Feeds based?
CP Feeds is headquartered in Valders, United States, in the North America region.
How does CP Feeds make money?
Four revenue lines are on record. Feed Manufacturing and Sales are the primary driver. The others are delivery Services, grain Storage and Marketing and forage Products.
Who are CP Feeds's main competitors?
Direct peers on record are Vita Plus Corporation, Kalmbach Feeds and Country Visions Cooperative. Regional players are Blue Seal Feeds (KENT) and Premier Feeds (CP Feeds JV parent). Broad incumbents are Kent Nutrition Group, Purina Animal Nutrition (Land O'Lakes), ADM Animal Nutrition, Hubbard Feeds (Alltech) and Cargill Animal Nutrition.
Does CP Feeds have an API?
No public API is recorded for CP Feeds.
What industry is CP Feeds in?
CP Feeds's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAAAB, Dairy Cattle Feed (Lactation, Transition, Dry Cow), with a secondary code of AFADAMAG, Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health). Its NAICS code is 311119 and its SIC code is 700.