Sprague Gibbons

What Sprague Gibbons does

Sprague Gibbons is a full-service advertising, marketing, and design agency founded in 1993 (originally as RAA Sprague Gibbons) and headquartered at 28 Queen Square, Bristol, with a registered office at 10 Temple Back, Bristol. The firm operates with a team of approximately 11–50 people (roughly 11–15 named) and serves commercial property professionals (agents, developers, asset managers), organisations undertaking employer branding and recruitment communications, SMEs and startups, and select large enterprises. Named clients include CBRE, Savills, Knight Frank, Carter Jonas, Alder King, JLL, Lloyds Register, Sony Europe, Saxton Bampfylde, Cooper Tires, Sainsbury's, HTC, NHS Foundation Trusts, and Bristol Port Company. Two specialist vertical services — Property Marketing and Employer Marketing — sit alongside a full-service core offering spanning brand strategy, website design and development, digital marketing (SEO, PPC, social media), content creation, advertising, video production, copywriting, photography, and design/print.

The technology stack centres on WordPress, Umbraco, PHP, Magento, Shopify, and Squarespace for web builds, with HubSpot CRM integration on enterprise projects. AI is applied selectively across the workflow: Nano Banana and V03 AI are used in image and video production, while AI-driven predictive analytics and hyper-personalisation are deployed in SEO and campaign work (a 122% organic traffic lift is cited as a case study outcome). The agency operates a 100% referral-based go-to-market motion, explicitly avoids formal retainers and long-term contracts, and prices work project-by-project with flexible, staged payment options. Recurring revenue is generated through monthly WordPress Website Care Packages (EssentialCare, CompleteCare, FullService). All new business originates from referrals and word-of-mouth; the agency rarely pitches. A sister company, Medical Web Designs, operates separately as a specialist medical practitioner website developer. Ownership is founder-led — Managing Director Peter Gibbons co-founded the firm and previously grew sister brand RAA to a £10M turnover agency before its 2008 sale — with no external investment or parent company.

Name

Sprague Gibbons

Legal name

Sprague Gibbons Limited

Website

https://spraguegibbons.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprague Gibbons is a 32-year-old Bristol-based full-service creative agency delivering brand strategy, web development, digital marketing, advertising, and video production to UK commercial property firms, employer branding clients, SMEs, and select large enterprises through a referral-driven, project-based model with a small senior team.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAO

Promotions, Shopper & Retail Marketing (Sales Promotion, POS)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Brand strategy services
• Website design development
• Digital marketing services
• Creative advertising agency
• Property marketing services

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Creative Services: Full-service agency offering brand strategy, advertising, digital marketing, website design/development, content creation, social media, SEO, PPC, and video production on a project-by-project basis. No retainers or long-term contracts, with flexible payment options including staged approaches.
2. Specialist Property Marketing Services: Property marketing services including brand strategy, digital marketing, SEO, website development, content, social media, CGI, photography, and marketing collateral specifically for commercial property professionals.
3. Employer Brand and Recruitment Communications: Recruitment communications including employer branding, attraction strategy, recruitment advertising, media planning, and careers website design for attracting talent.
4. Website Care Packages: Monthly WordPress maintenance and care plans including hosting, security, updates, backups, and support across EssentialCare, CompleteCare, and FullService tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sprague Gibbons is a full-service advertising, marketing and design agency that delivers brand strategy, logo design, advertising strategy and production, media planning and buying, website design and development, digital marketing, social media marketing, content creation, copywriting, video production, design and print, and packaging. It also operates two specialist verticals — Property Marketing for commercial property professionals and Employer Marketing for recruitment communications — plus ongoing WordPress Website Care Packages for monthly hosting, security and support.

Product overview

Sprague Gibbons is a full-service creative agency offering a comprehensive range of marketing, strategy, design, and advertising services from their Bristol office. The agency operates through a small core team supplemented by specialist partners, offering services across brand strategy, website design and development, digital marketing (SEO, PPC, social media), content creation, video production, design and print, and advertising across all platforms. The portfolio includes two specialist vertical services: Property Marketing (for commercial property agents, developers, and asset managers offering brand identity through to websites, CGI, and collateral) and Employer Marketing (for recruitment communications and employer branding). Additional offerings include website care packages for ongoing WordPress maintenance, media planning and buying, copywriting, and photography/videography services.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Web Designs: UK's leading specialist developer of websites for medical practitioners. Described as a sister company.

Products and services

• Brand Strategy and Development

Quantifiable outcome

• 30% increase in onsite conversions for website redesign clients
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JLLcoreGTM or Marketing Partner · 1 January 2025Co-sponsors with Sprague Gibbons for BPAA Annual Sportive cyclo event. Both companies are active in Bristol property market.
• Bristol University TennisminorGTM or Marketing Partner · 1 January 2024Sprague Gibbons sponsors Bristol University Tennis team in the BUCS Southern Prem Playoffs, supporting their sports activities and building community connections in Bristol.
• Bristol Bears Community FoundationminorGTM or Marketing Partner · 1 January 2024Ongoing partnership with Bristol Bears Community Foundation through sponsorship of Corporate Tag Rugby Tournament and other community events. The foundation delivers programmes across the country to people aged 5-104 years.
• Alder King Property ConsultantscoreGTM or Marketing Partner · 1 January 2024Joint headline sponsors of Break the Cycle charity cycling event since its inception in 2010. Long-standing client relationship also involving property marketing projects.
• Medical Web DesignsminorOthersSister company of Sprague Gibbons, described as the UK's leading specialist developer of websites for medical practitioners. Operates as separate entity with shared ownership/management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wonderful Agency: UK independent creative and digital agency offering brand, web and campaign services to mid-market clients, comparable service mix and project-based commercial model.
• Thinkhouse: Independent full-service creative agency working with property and corporate brands on brand, digital and campaign delivery — directly comparable in scale, project-based pricing and enterprise client type.
• Tangent: Independent full-service creative agency competing for similar property, retail and B2B brand work with comparable project-based engagement model and SME-to-enterprise client mix.
• Bray Leino: UK-based full-service creative and media agency operating from the South West with comparable property, public sector and consumer client rosters, overlapping service mix (brand, digital, media) and similar mid-market positioning.
• Ph. Creative: Independent UK creative agency delivering brand, digital and employer branding services to mid-market and enterprise clients — closely overlapping on employer marketing vertical and project-based pricing.

Regional players

• Fluid Ideas: Mid-sized UK full-service digital agency with property, B2B and public sector clients — directly comparable service portfolio and enterprise project work, with similar headcount scale.
• Evolve Media Group: UK creative and digital agency serving property, professional services and corporate clients with brand, web and content services — comparable service mix and similar client profile.

Broad incumbents

• McCann Bristol: Network-affiliated creative agency headquartered in Bristol delivering full-service advertising to enterprise clients; overlaps with Sprague Gibbons on property, public sector and brand work but with significantly deeper bench and global resources.

Emerging players

• Raconteur: B2B content and creative agency addressing employer branding, brand storytelling and digital campaigns for enterprise — overlapping with Sprague Gibbons' employer marketing vertical and content offering.
• Prophecy (by AML Group): Specialist B2B and property-focused creative and content agency — emerging player overlapping directly on commercial property and corporate brand storytelling verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/spraguegibbons1
• Xx.com/SprGib

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprague Gibbons