What Bray Leino does

Bray Leino is a UK-based full-service integrated marketing and communications agency founded in 1973 in North Devon and headquartered in Filleigh, England. It is a private limited company and wholly-owned subsidiary of the listed UK group The Mission Group plc. The agency operates from offices in Filleigh, Bristol and London in the UK, a regional hub in Singapore, and a US presence in Burr Ridge/Chicago delivered through its 'Global Agility' partnership with The MX Group. It serves both B2B and B2C clients globally across verticals including consumer goods, healthcare, industrial/automotive, professional services, maritime, energy, and UK central government, with named enterprise customers such as Barilla, Cummins, TePe, PwC, JCDecaux, Intel, INEOS Hygienics, Thatchers, Viridor and the Department for International Trade.

Its offering is built around the proprietary, trademarked 'creativenergy®' methodology and delivered through in-house service lines spanning digital, media, activation, events, social, design, creative, strategy, PR, sustainability and 'creative technology'. Underpinning these services are several proprietary technology assets: TARGETR, a GDPR-compliant mobile location-based targeting tool; Incharge, a bespoke digital asset management platform built for JCDecaux that handles over 2,000 assets per year and more than £50M in combined media value; and the MISSION Brand Bonding Index, a machine-learning-driven benchmarking tool covering 120 brands across nine sectors. The firm has also built bespoke ML applications such as a cough-outbreak predictor reported at 95% forecasting accuracy used on the Covonia account.

The business model is professional services: bespoke, quote-based engagements with multi-year contract cadence, billed through project fees, retainers and campaign-based pricing across the integrated service stack. Distribution is direct enterprise sales supported by named senior client leads, augmented by transatlantic channel partnerships (MX Group, Wake Media) and Crown Commercial Service framework supplier status for UK public sector procurement. Revenue is not publicly disclosed.

Name

Bray Leino

Legal name

Bray Leino Limited

Website

https://brayleino.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Bray Leino is a UK-based, full-service integrated marketing and communications agency serving global B2B and B2C clients across healthcare, food and drink, industrial, maritime and government, with offices in Devon, Bristol, London, Singapore and Chicago via the MX Group partnership.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Integrated marketing services
• Brand communications agency
• Digital media planning
• Creative campaign development
• Events marketing management

Headquarters

HQ city

Filleigh

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service marketing agency providing integrated services including digital, media, activation, events, social, design, creative, strategy, PR, and sustainability services to B2B and B2C clients globally. Revenue is generated through project fees, retainer agreements, and campaign-based billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bray Leino is a full-service integrated marketing and communications agency providing digital, media, activation, events, social, design, creative, strategy, PR, and sustainability services to B2B and B2C clients globally. The agency operates under its proprietary creativenergy® methodology and delivers end-to-end capabilities from strategy through execution across all channels, supported by proprietary tools such as TARGETR (location-based targeting) and Incharge (digital asset management).

Product overview

Bray Leino is a full-service global marketing and communications agency offering an integrated service model built around its proprietary creativenergy® methodology. The agency provides a comprehensive portfolio of service offerings spanning Activation, Creative, Creative Technology (AI/machine learning/marketing automation), Digital (strategy, UX/UI, websites, apps), Events, Marketing Data and Automation, Media (planning, buying, econometrics, TARGETR location targeting), PR, Social Media, Strategy, and Sustainability Services. The agency has developed proprietary tools including Incharge (digital asset management for JCDecaux), TARGETR (GDPR-compliant mobile location targeting), and the MISSION Brand Bonding Index (ML-powered brand analytics). Through its Global Agility Model partnership with The MX Group, the agency offers transatlantic B2B marketing capabilities. The agency operates across B2B, Healthcare, and Food & Drink sectors, with offices in the UK (Devon, Bristol, London), Singapore, and Chicago. Ranked top 5 UK B2B Agency for over 10 years and top 5 global B2B Agency in partnership with MX Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Activation Brand activation services including shopper POS, added value incentives, partnerships, sponsorships, brand experience, and experiential marketing that bring brands and consumers face-to-face.
• Creative Creative development services including concept development, design, and brand identity creation for clients across B2B and B2C sectors.
• Digital Full digital services including digital strategy, UX research and design, UI design, website design and build, app design and build, and digital project delivery.
• Events Events services spanning experience and content planning, strategy, technology and production, sustainability benchmarking, and evaluation with data-driven performance monitoring.
• Media Media services including media planning and strategy, media buying, digital media, AV media, B2B media, econometrics/market mix modelling, mobile location-based targeting via TARGETR, and international media activation.
• PR Public relations services including media relations, influencer engagement, and reputation management.
• Social Media Social media services including strategy development, campaign development, and community management for clients.
• Strategy Strategic consulting services including brand strategy and communication strategy development.
• Sustainability Services Sustainability-focused marketing services including business impact assessment, sustainability marketing, and measurement and reporting.
• Incharge Bespoke digital asset management tool developed for JCDecaux to manage digital media campaigns from booking through scheduling and delivery, with workflow tools, status monitoring, and analytics.
• TARGETR Proprietary, fully GDPR-compliant mobile location-based targeting tool that identifies, locates and delivers multi-media campaigns based on where audiences have been or are right now.
• MISSION Brand Bonding Index Collaborative brand index tool using a bespoke machine learning algorithm to analyze data from search engine rankings, social conversations and survey data, comparing 120 brands across nine sectors.
• Global Agility Model Purpose-built partnership model with The MX Group providing global reach, flexibility, and integrated team accountability for growth, offering best-in-class agencies for B2B companies navigating complex global challenges.
• Creative Technology Technology-driven creative services including AI, machine learning, and marketing automation solutions for clients.
• Marketing Data and Automation Data-driven marketing services including data analysis, predictive modelling, and marketing automation to drive client growth.

Quantifiable outcome

• North Devon Hospice donations increased 566% from £300k to £2 million
• +8 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core, major and minor.

• The MX GroupflagshipStrategic or Co-development Partner · 1 January 2024Transatlantic partnership with Chicago-based MX Group, both top 5 B2B agencies in their respective territories. Combined offering of 450+ full-time employees, 75 years of experience, providing global B2B marketers with an agency option outside of holding company structure. Capabilities include strategy, creative, custom software development, and demand generation. Known as 'Global Agility' model.
• Wake MediacoreStrategic or Co-development Partner · 1 January 2024Strategic partnership combining 40 years' industry experience to provide end-to-end marketing services for maritime sector. Wake Media represents recognized maritime brands while Bray Leino delivers strategic and creative maritime marketing. Combined expertise covers strategy, creative, design, digital, social, direct response, events, media, PR, and workplace learning.
• MISSION GroupflagshipStrategic or Co-development PartnerBray Leino is part of MISSION Group, a collective of Creative and MarTech agencies led by entrepreneurs. MISSION Group provides structure and approach enabling complete flexibility with specialties clients need, covering data insight, consumer insight, behavioral psychology, brand strategy, creative and content, media, PR, promotion, events and experience, performance, measurement and analysis.
• MISSION LabscoreTechnology or IntegrationData partner for Bray Leino, scaling communications with automation and powerful insights. Part of the MISSION Group ecosystem.
• JCDecauxmajorTechnology or IntegrationLong-standing relationship since 2007, initially digitizing 200 flagship 6-sheet poster sites. Partnership expanded to develop bespoke asset management tool 'incharge' for managing £50M+ digital media campaigns. JCDecaux digital network grew to 400+ screens under this partnership.
• AardmanmajorStrategic or Co-development PartnerCreative partnership for stop-motion animation campaigns, notably Thatchers cider commercial 'Pint Sized Perfection'. Collaboration between three South West businesses bringing together creative expertise.
• Mosimann's GroupminorStrategic or Co-development PartnerWorld-renowned culinary partner for Expo 2025 Osaka UK Pavilion, providing classic British cuisine including fish and chips, afternoon tea, and Johnnie Walker bar.
• Crown Commercial Service (CCS)coreChannel Partner/ Reseller/ DistributorApproved CCS supplier for multiple procurement frameworks including RM1011 (Marketing Communications Strategy), RM988 (Direct Marketing Lot 2, Digital Marketing Lot 3), ARM frameworks, and Regional Integrated Agency Framework covering Scotland, Wales, and East of England.

Scale indicators9 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• The MX Group: Chicago-based integrated B2B marketing agency and Bray Leino's transatlantic partner. Together they rank as a Top 5 Global B2B Agency; both are independent B2B specialists of comparable size serving similar enterprise clients with full-service creative, digital, and demand-gen capabilities.
• Stein IAS: Independent B2B creative and content marketing agency with deep expertise in demand generation, ABM, and customer engagement. Directly comparable to Bray Leino in targeting mid-to-large B2B enterprises with integrated creative and digital campaigns.
• Velocity Partners: UK-based B2B marketing agency specializing in technology, fintech, and professional services clients. Competes with Bray Leino for similar mid-market and enterprise B2B engagements with integrated campaign execution.
• Quarry Integrated Communications: North American integrated B2B agency offering brand strategy, creative, digital, and media services. Comparable in scale and full-service B2B focus, frequently benchmarked alongside Bray Leino and MX Group in B2B agency rankings.

Broad incumbents

• Ogilvy: Global advertising and PR network within WPP, offering integrated brand, advertising, PR, and consulting services. Competes for the same enterprise clients as Bray Leino but at vastly larger scale across all sectors, including dedicated B2B offerings.
• Dentsu: Global advertising holding company with extensive B2B, creative, media, and CXM capabilities through Merkle, Dentsu Creative, and other brands. Overlaps with Bray Leino's integrated services at the enterprise end of the market.
• Anomaly: Independent global creative agency with offices in New York, London, Shanghai, and Toronto, offering brand strategy, advertising, and digital services. Comparable to Bray Leino's independent positioning while operating at larger international scale.
• Mother: Independent London-based creative agency with global offices in New York, Shanghai, and São Paulo. Comparable to Bray Leino as a UK-headquartered independent competitor vying for enterprise and consumer brand creative work.

Emerging players

• B2B International: Specialist B2B research and marketing agency focused on industrial, technology, and manufacturing sectors. Comparable in B2B sector focus but narrower in service scope (research-led) relative to Bray Leino's full-service offering.

Regional players

• Wake Media: Strategic maritime marketing partner of Bray Leino, providing sector-specific expertise combined with Bray Leino's full-service capabilities. Comparable as a specialist B2B agency with deep sector expertise in maritime, shipping, and offshore markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stephaniebrayleino
• Xx.com/brayleino

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bray Leino