Locate Negotiate

What Locate Negotiate does

Locate Negotiate Pty Ltd is an independent Australian property consultancy headquartered in Caringbah, NSW, with a secondary office in Pyrmont, operating since 2009. The firm offers seven core services spanning the property transaction lifecycle: residential and commercial buyer's agency, commercial tenant representation, vendor (seller's) advocacy, guided purchase advisory, consulting and research services, and a specialised Aged Care Assist service. It serves individual property buyers and investors, property sellers, commercial tenants, and families managing aged care transitions, with active engagement across New South Wales, Queensland, Victoria, and the Australian Capital Territory. The business is led by Managing Director John Gibson, who has 37 years of property industry experience, and is a member of the Real Estate Institute of New South Wales (REINSW).

The company is a pure professional services business with no proprietary technology platform, API, or software product; delivery is performed by an in-house team of 11-50 professionals through face-to-face, Zoom, and phone consultations. Revenue is generated entirely from professional services fees on a quote-based, per-engagement model covering property search, due diligence, negotiation, and end-to-end transaction management. The value proposition centres on independence (no conflict of interest from acting as a listing agent), exclusive off-market property access built on 35-plus years of industry relationships, and senior-led expertise. The firm claims cumulative property dealings exceeding AUD 1 billion on behalf of clients and reports that the bulk of new business originates from referrals from satisfied clients, supplemented by content marketing via case studies, a YouTube podcast channel, and a newsletter.

Name

Locate Negotiate

Legal name

Locate Negotiate Pty Ltd

Website

https://locatenegotiate.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Locate Negotiate is an independent Australian property consultancy that provides buyer's agency, vendor advocacy, commercial tenant representation, and related advisory services to individual and commercial clients across NSW, QLD, VIC, and the ACT.

Ownership category

akta.pro rank

Product category

Real Estate Property Advisory & Consultancy

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Retail Tenant Representation (BPAJALAB)

Keywords

• Property consulting
• Buyers agent services
• Vendor advocacy
• Commercial tenant representation
• Property advisory

Headquarters

HQ city

Caringbah

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Buyer's Agent Services: Fees charged for representing buyers in property acquisitions, including residential and commercial properties. Services include property search, due diligence, and negotiation on behalf of clients.
2. Vendor/Seller's Advocacy: Fees for representing property sellers, including project management of sales, agent selection oversight, and negotiation services.
3. Commercial Tenant Representation: Fees for representing commercial tenants in lease negotiations, including stay vs. go analysis and lease restructuring.
4. Consulting & Research Services: Advisory fees for property market research, due diligence, and strategic property consulting services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Locate Negotiate is an independent, fully licensed Australian property consultancy providing end-to-end advisory and advocacy services for property transactions. The firm represents buyers, sellers, and commercial tenants across residential, rural, commercial, and industrial sectors, offering property search, due diligence, agent selection oversight, market research, and negotiation services. Founded in 2009, the firm has facilitated property dealings exceeding A$1 billion for clients across NSW and QLD.

Product overview

Locate Negotiate is an independent, fully licensed property consultancy business offering specialized services across residential, rural, commercial, and industrial sectors. The company operates as a service-based consultancy rather than a software platform, providing seven distinct but related services: Residential Buyer's Agent, Commercial Buyer's Agent, Commercial Tenant Representation, Vendor Advocacy, Guided Purchase Advisory, Consulting & Research Services, and Aged Care Assist. All services share a common foundation of market expertise, due diligence, strategic negotiation, and independent advisory, with Managing Director John Gibson bringing over 37 years of industry experience. The company has been in operation since 2009 and has facilitated property dealings exceeding a billion dollars for clients across NSW and QLD.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer's Agent Represents residential property buyers, providing independent assessment, due diligence, negotiation, and end-to-end guidance to secure properties at favorable terms. Targeted at individual buyers and investors acquiring homes or investment properties.
• Commercial Buyer's Agent Assists clients in acquiring commercial premises including offices, warehouses, retail spaces, and industrial properties. Handles market search, due diligence, and negotiation on behalf of commercial buyers.
• Commercial Tenant Representation Advocates for commercial tenants seeking office or retail space, conducting stay vs. go analysis, lease negotiations, and securing favorable commercial lease terms on behalf of occupiers.
• Vendor Advocacy (Seller's Advocacy) Represents property sellers in managing the sales process, including agent selection, property presentation, marketing strategy, and negotiation to achieve optimal sale outcomes. Targeted at individuals and families selling residential or rural property.
• Guided Purchase Advisory Provides strategic advice and guidance for property buyers who need expert support navigating property acquisitions without full buyer's agent representation. Targeted at buyers seeking consultancy-level input rather than full transaction management.
• Consulting & Research Services Delivers bespoke property research, market analysis, feasibility studies, and consultancy services including development potential assessments and strategic property advice. Targeted at clients requiring standalone property research and strategic advisory engagements.
• Aged Care Assist Specialised service helping families manage property sales when transitioning a loved one into aged care. Handles the emotional and logistical aspects of property transactions during sensitive family situations.

Quantifiable outcome

• Property dealings exceeding $1 billion on behalf of clients
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Real Estate Institute of New South Wales (REINSW)coreOthersProfessional industry membership in the peak industry body for property professionals in NSW. Demonstrates commitment to industry standards and professional development.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wealthful: Property advisory firm offering buyer representation and wealth-focused property strategy to investors. Comparable buyer-side advisory focus with similar mid-market and investor clientele.
• Henderson Advocacy: Australian vendor advocacy firm representing sellers in residential and commercial property transactions. Comparable seller-side advocacy offering with similar independent, fee-for-service positioning.
• Propertybuyer: One of Australia's longest-established buyer's agencies, providing buyer representation across residential and commercial property nationally. Operates a similar independent advisory model with fee-for-service pricing.
• WBP Property Group: Sydney-based buyer's agency providing buyer representation, vendor advocacy, and auction bidding services. Comparable boutique advisory model with similar geographic concentration in NSW.
• National Buyers Agents: Network of independent buyer's agents across Australia offering buyer representation, off-market sourcing, and negotiation services. Closely mirrors Locate Negotiate's buyer-side advisory model across multiple Australian states.
• Cohen Handler: Australian buyer's agency offering residential and commercial buyer representation, vendor advocacy, and property advisory. Directly comparable service mix, target clientele (owner-occupiers and investors), and Australia-only geographic focus.

Broad incumbents

• Ray White: Largest real estate group in Australasia, offering residential sales, property management, and adjacent advisory services. Touches Locate Negotiate's buyer/seller representation space as part of a much broader national platform.
• McGrath Estate Agents: Major Australian residential real estate brand with agent-led sales and buyer-side advisory capabilities. Overlaps with Locate Negotiate on buyer/seller representation but operates as a franchise-led sales agency rather than an independent advocacy firm.
• Metropole Property Strategists: Larger Australian property advisory firm offering buyer representation, investment strategy, development advisory, and wealth management. Overlaps with Locate Negotiate on buyer-side advisory but operates a broader portfolio.

Emerging players

• Property Mavens: Property advisory firm led by well-known property educator Michael Yardney, offering buyer representation, vendor advocacy, and property investment coaching. Comparable advisory services with a stronger content and education emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcimvTApk9PC1wlGpAGiJ9A/videos
• Facebookfacebook.com/LocateNegotiate
• LinkedInlinkedin.com/company/locate-negotiate-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locate Negotiate