Acqualive

What Acqualive does

Acqualive Digital LTDA is a privately held Brazilian direct-to-consumer retailer founded in 2010 and headquartered in São Paulo, with a legal domicile in Serra, Espírito Santo. The company designs, brands, and sells alkaline water purifiers built around its proprietary TriWay filtration architecture — a tri-layer media stack of activated carbon, colloidal silver, and ion exchange resin housed in an anatomical ceramic candle that raises pH to 8.5-10, enriches water with magnesium, calcium, and potassium, and produces PRAL-negative, ORP-negative output. The product portfolio spans gravity-based countertop units (V Self 6L and 10L in standard and Premium trims, plus a Terracota vintage line), pressurized plumbed-in units (DUO Natural e Gelada refrigerated, Flow NIION Click, and dispenser-oriented V10/V6 models), a chlorine-removal shower filter (Shower Care), and a consumable refil line (Fresh and Fresh Nanno cartridges) that must be replaced every 6 months or 1,500 liters.

The business model combines one-time hardware sales with a recurring consumable stream. Hardware ASPs range from R$2,397 (V Self 10L base) to R$4,397 (DUO refrigerated), with 10x interest-free credit-card installment plans and a 5% discount for PIX/boleto payment. The Compra Programada subscription auto-delivers refil cartridges every 6 months at up to 10% off with free shipping and is currently active in five Brazilian states. Go-to-market is primarily a Shopify-powered e-commerce site (www.acqualive.com.br) shipping nationwide, supplemented by 17-20 company-owned or franchise retail stores spanning São Paulo, Rio de Janeiro, Porto Alegre, Curitiba, Belém, Goiânia, Natal, Cuiabá, and other cities. The company claims 150,000+ families served cumulatively, 26+ years of R&D, three filed patents, INMETRO Class A certification, a PubMed-published clinical study, and a brand-building strategy anchored on scientific credibility, healthcare-professional endorsements, and a scientific portal.

The customer base is health-conscious Brazilian families seeking alkaline, mineralized water as an alternative to bottled water, with secondary segments in healthcare professionals, skin/hair-conscious shower-filter buyers, and offices/commercial accounts targeted by the refrigerated DUO line. Acqualive reports 51-100 employees, no disclosed funding rounds, and a legal entity classification as an LTDA (limitada), with a senior leadership team consisting of co-founders Mauro Mumbach and Sidney Rodrigues.

Name

Acqualive

Legal name

Acqualive Digital LTDA

Website

https://acqualive.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Acqualive is a Brazilian e-commerce and franchise retailer that designs and sells proprietary TriWay alkaline water purifiers and recurring refil cartridges, serving health-conscious families nationwide through 17-20 stores and a Shopify storefront.

Ownership category

akta.pro rank

Product category

Water Purifiers

akta.pro industry

PRIMARYCRAJAJAC

Countertop Water Filtration Systems

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

SECONDARYCRAJAJAH

Replacement Filter Cartridges & Consumables

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

SECONDARYCRACACAF

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• Alkaline water purifiers
• Water filtration systems
• Gravity water filters
• Replacement filter cartridges
• Shower chlorine filters

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Water Purifier Hardware Sales: One-time sale of water purifiers (gravity-based V Self, Terracota, and pressurized DUO models) and filter/refil cartridges. The initial hardware purchase generates the primary revenue, with filter replacements every 6 months (or 1,500 liters) driving recurring revenue.
2. Refil / Filter Replacement Sales: Recurring revenue from replacement filter cartridges (Refis Fresh V, Fresh Nanno V, etc.) sold every 6 months per device. Supported by the 'Compra Programada' subscription program offering automatic delivery every 6 months with up to 10% discount and free shipping.
3. Shower Filter and Accessories: Sales of complementary products including Acqualive Shower Care (showerhead chlorine filter), accessories (taps, wooden stands, automatic filling kits), and pH reagent testing kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Acqualive designs, manufactures, and sells alkaline and ionized water purifiers built around its proprietary TriWay filtration technology. The portfolio includes gravity-based countertop purifiers (V Self 6L/10L, Terracota), pressurized purifiers with refrigeration (DUO Natural e Gelada, Flow NIION Click, V10/V6 for dispensers), shower chlorine-removal filters, and proprietary replacement filter cartridges. Products are sold direct-to-consumer through the company's own e-commerce site and 17 physical retail stores in Brazil.

Product overview

Acqualive offers a comprehensive portfolio of alkaline water purifiers and filtration products built around its proprietary TRIWAY technology. The core product lines include gravity-based purifiers (V Self line in 6L and 10L variants, both standard and Premium versions, plus the Terracota vintage-style line), pressurized purifiers (DUO for natural and chilled water, V10/V6 for water dispensers, and Flow NIION Click), and shower filters (Shower Care line). Supporting the purifiers are replacement filter cartridges (Fresh V, Fresh Nanno V, Fresh, Fresh Nanno, and Flow Niion/Click refils) with lifespans of 1500 liters or 6 months. Accessories include thermal bottles, automatic filling kits, pH test reagents, metal and click faucets, wooden stands, and float valves. The company also offers a subscription service (Compra Programada) for automatic filter replacement delivery. The TRIWAY technology combines ceramic porous structure, colloidal silver, activated carbon, and essential mineral mixes to produce alkaline water with pH 8.5-10, PRAL negative, and enriched with magnesium, calcium, and potassium.

Differentiator

Problem solved

Functional benefit

Brands

• Acqualive Club: Loyalty program for Acqualive customers
• Acqualive DUO
• V Self
• Terracota
• NIION
• Shower Care
• Fresh
• Fresh Nanno
• TriWay

Products and services

• Purificador de Água Alcalina Acqualive DUO Natural e Gelada Premium countertop alkaline water purifier that connects directly to the water supply and dispenses both natural and chilled alkaline water, using TriWay technology with UF and alkaline filter systems, targeted at offices, clinics, and households wanting refrigerated alkaline water.
• Purificador de Água Acqualive V Self 10L Premium Gravity-based alkaline water purifier with 10L capacity using TriWay technology, packaged with a wooden support stand and stainless steel faucet.
• Purificador de Água Acqualive V Self 10L Gravity-based alkaline water purifier with 10L capacity delivering pure, alkaline water rich in magnesium using TriWay technology, 24 hours a day.
• Purificador de Água Acqualive V Self 6L Premium Gravity-based alkaline water purifier with 6L capacity using TriWay technology, sold with a wooden support stand and stainless steel faucet.
• Purificador de Água Acqualive V Self 6L Gravity-based alkaline water purifier with 6L capacity producing pure alkaline water rich in magnesium using TriWay technology.
• Purificador de Água Acqualive Terracota Vintage-design gravity water purifier combining traditional clay filter aesthetics with exclusive TriWay technology, producing PRAL-negative alkaline water.
• Purificador de Água Acqualive Terracota Gray Gray-colored vintage gravity water purifier combining clay filter design with TriWay technology for alkaline, ionized water.
• Purificador de Água Acqualive V10 para Bebedouros Water purifier designed for water dispensers with 10L capacity using TriWay technology, intended for commercial or office use.
• Purificador de Água Acqualive V6 para Bebedouros Water purifier designed for water dispensers with 6L capacity using TriWay technology.
• Flow NIION Click Pressurized water purifier with click-type filter system using NIION technology, producing alkaline water for household use.
• Kit Refil Fresh V Replacement filter cartridge kit for V Self purifiers containing ceramic porous structure, colloidal silver, activated carbon, and essential mineral mix; lifespan of 1,500 liters or 6 months.
• Kit Refil Fresh Nanno V Enhanced replacement filter cartridge for V Self purifiers with extra magnesium capsule for superior water enrichment and hydration improvement.
• Kit Refil Fresh Standard replacement filter cartridge for Acqualive purifiers with ceramic porous, colloidal silver, and activated carbon composition.
• Kit Refil Fresh Nanno Enhanced replacement filter with extra magnesium capsule for standard Acqualive purifiers.
• 4 Refis Reposição Flow Click Pack of 4 replacement filters for Flow NIION Click purifiers.
• 4 Refis Reposição Flow Niion Pack of 4 replacement filters for Flow NIION purifiers.
• Filtro para chuveiros Acqualive Shower Care Shower filter that removes over 99% of chlorine from shower water, providing healthier skin and smoother hair.
• Refil Shower Care Replacement filter cartridge for the Acqualive Shower Care shower filter.
• Garrafa Térmica Acqualive Rosa Thermal bottle for carrying Acqualive alkaline water on the go.
• Reagente de pH pH reagent test kit for verifying the alkalinity level of filtered water.
• Kit de Abastecimento Automático V Automatic water filling kit that maintains water level in V Self purifiers, eliminating the need for manual refilling.
• Compra Programada Acqualive Subscription service delivering Acqualive filter replacements automatically every 6 months, with up to 10% discount on Nanno refils and free shipping. Available in the Brazilian states of SP, RS, ES, MG, and CE.

Quantifiable outcome

• 43% improvement and 7% remission in gastritis symptoms in clinical study volunteers consuming pH 8.8 Acqualive water
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tyent USA: US-based premium alkaline water ionizer brand selling countertop and under-counter ionizers with subscription-based filter programs; closely comparable product architecture and premium DTC positioning to Acqualive's TriWay line.
• Enagic (Kangen Water): Japanese-origin global leader in alkaline ionized water ionizer machines with a direct-selling/MLM model; most directly comparable to Acqualive on alkaline water technology, premium pricing, and health-claim positioning, though operating at much larger international scale.
• Soft Filtragem: Brazilian water purifier and filter brand selling under-counter and countertop filtration systems with consumable refil sales; competes directly with Acqualive in the Brazilian household water filtration market at more accessible price points.
• Life Ionizers: US alkaline water ionizer company offering countertop and under-counter ionizer systems with health-focused marketing and recurring filter replacements; competes in the same premium alkaline category as Acqualive.
• AlkaViva (formerly Ionways): Premium alkaline water ionizer brand with US/global distribution focused on health-conscious consumers and recurring filter sales; comparable premium DTC, alkaline water positioning to Acqualive.
• Everest (Whirlpool Latin America): One of the leading Brazilian water purifier brands (now part of Whirlpool Latin America); directly competes in the Brazilian household water filtration category with both electrical and non-electrical purifiers, serving similar health-conscious family segments.
• IBBL: Major Brazilian water purifier brand (also Whirlpool-owned) with broad portfolio of countertop, built-in, and compressed purifiers; competes with Acqualive in the same Brazilian household filtration segment with established retail presence.

Broad incumbents

• BWT (Best Water Technology): Austrian-headquartered European leader in water treatment technology with broad POU/POE and mineral-enrichment product lines; operates at much larger global scale and overlaps with Acqualive on magnesium/mineral enrichment and cartridge replacement models.
• Brita (The Clorox Company): Global leader in pitcher and dispenser water filtration owned by Clorox; competes in adjacent countertop filtration but does not produce alkaline ionized water systems, making Acqualive more of a premium specialist in the same household category.

Regional players

• Libell (Doğan Group): Turkish-origin water purifier brand with Latin American presence offering countertop, built-in, and pressure-system filtration; overlaps with Acqualive on countertop alkaline-capable filtration but typically serves Latin American markets outside Brazil directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoxasL5YDgz0AhqN2UgHV2A
• Facebookfacebook.com/acqualivedobrasil
• Instagraminstagram.com/acqualivegroup
• LinkedInlinkedin.com/company/acqualive-brasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acqualive