What Mobility Plus does

Mobility Plus, trading as a division of Mobility Bathing Group Ltd. (registered in England, company number 05522263), designs, supplies, and installs accessible bathroom solutions for elderly and mobility-impaired UK homeowners. Founded around 1995 and headquartered in Redditch, Worcestershire, the company offers three core product categories: walk-in baths (seven models including the Derwent, Hampton, Hampton Elite, Earlswood, Rushmere, Leyburn, and Windermere), walk-in showers (Richmond, Kendal, and Coniston ranges), and level-access wet rooms. Underlying product features focus on safety and accessibility engineering: watertight inward/outward-opening doors with ultra-low thresholds, non-slip surfaces, thermostatic mixers to prevent scalding, rapid-fill and fast-drain technology, integral safety seating, and optional premium features such as Spatherapy jets and chromotherapy lighting on higher-tier models like the Hampton Elite.

The business operates a direct-to-consumer, sales-led model with no retail intermediaries. Customer acquisition runs through a website brochure/design-quote funnel, free 0800 phone numbers, and free in-home consultations where surveyors assess needs and produce tailored quotes, followed by dedicated installation managers coordinating fitting teams nationwide across the UK. Revenue is generated from one-time product sales bundled with professional installation services (typically 3-5 day completions), upsold optional extras (wall boards, flooring, ceramics, grab bars, taps, furniture, shower seats), and credit-broker commissions from a regulated 0% finance partnership with Novuna Personal Finance across 24, 36, and 48 month terms. Marketing emphasises the company's 30+ year operating history, its self-described position as the UK's largest walk-in bath installer, Trustpilot ratings, and an ongoing endorsement partnership with Dr Hilary Jones (ITV's resident GP) serving as health advisor. The company is FCA-authorised as a credit broker (FRN: 673828) and offers up-to-15-year product warranties on major lines.

Name

Mobility Plus

Legal name

Mobility Bathing Group Ltd.

Website

https://mobility-plus.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobility Plus is a UK-based accessible bathroom specialist designing, supplying, and installing walk-in baths, walk-in showers, and wet rooms for elderly and mobility-impaired homeowners, operating direct-to-consumer nationwide through in-home consultations and a regulated 0% finance offering.

Ownership category

akta.pro rank

Product category

Accessible Bathroom Solutions and Mobility Bath Installations

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN)

akta.pro secondary industries

Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD), Bathroom Accessibility & Safety Upgrades (Grab Bars, Curbless Showers, Widened Doors) (HSAPABAJ), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF), Grab Bars, Handrails & Bathroom Safety Installations (HSABAJAC)

Keywords

• Walk-in baths
• Walk-in showers
• Wet rooms
• Accessible bathrooms
• Mobility bathroom solutions

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Accessible Bathroom Products: Sale of walk-in baths, walk-in showers, wet rooms, and related bathroom products. Products include multiple models (Derwent, Hampton, Hampton Elite, Earlswood, Rushmere, Leyburn, Windermere) and various shower enclosures (Richmond, Kendal, Coniston ranges).
2. Professional Installation Services: Complete installation service including design consultation, technical surveys, plumbing, electrics, flooring, wall panels, and accessories. Installation process managed by dedicated installation managers with 3-5 day completion times.
3. Finance Brokering: Credit broker arranging financing through Novuna Personal Finance. Earns commissions on financed sales with 0% interest options up to 48 months. Subject to FCA regulation.
4. Optional Accessories and Extras: Additional revenue from optional extras including wall boards (Fibo, Guardian), flooring (Polyflor, Karndean), ceramics, heated towel rails, grab bars, taps, showers, bathroom furniture, and shower seats.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mobility Plus designs, supplies, and installs accessible bathroom solutions for elderly and mobility-impaired homeowners in the UK. Its core offerings include walk-in baths (seven models), walk-in showers (Richmond, Kendal, and Coniston ranges), and level-access wet rooms, complemented by safety accessories such as grab bars, shower seats, non-slip flooring, and thermostatic controls. Every installation is delivered end-to-end through in-home consultations, dedicated installation managers, and professional fitters, with 0% finance options available up to 48 months.

Product overview

Mobility Plus offers a comprehensive portfolio of mobility bathroom solutions for elderly and disabled individuals, organized into three core product categories: walk-in baths (7 models), walk-in showers (3 ranges), and wet rooms, all supported by an extensive optional extras ecosystem. The walk-in baths include compact sit-in models (The Derwent, The Hampton, The Hampton Elite, The Earlswood) and full-length models (The Rushmere, The Leyburn, The Windermere). The walk-in shower ranges consist of the Richmond range, Kendal range, and Coniston range, with the Richmond representing their primary brand offering. The optional extras include digital showers, wall boards (Fibo and Guardian brands), flooring (Polyflor and Karndean), ceramics, heated towel rails, grab bars, taps (Aria, Nova, Rio, Cascade, Seraph), bathroom furniture (Athena, Classique, Mayford, Parade), shower seats (folding wooden, padded, Onyx), and shower upgrades. The company provides complete design, supply, and installation services, with financing options (0% interest-free credit) and warranties ranging from 2 to 15 years depending on the product category.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-in Baths A range of accessible walk-in baths designed for elderly and mobility-impaired homeowners. Each model features a watertight door and ultra-low entry, with options including compact sit-in baths, full-length baths, and premium spa/chromotherapy variants.
• Walk-in Showers Accessible walk-in shower enclosures available in multiple formats (offset quadrant, sliding door, single panel, quadrant cubicle, bifold doors, and stable doors) made with toughened safety glass and mobility-friendly features for elderly and disabled users.
• Mobility Wet Rooms Open, level-access wet room installations with no trays or steps, slip-resistant safety flooring, and spacious layouts suitable for wheelchair users or anyone needing a safer, easier bathing environment.
• Expert Bathroom Installation Service Full-service bathroom installation covering design, technical survey, plumbing, electrics, flooring, wall panels, and accessories, delivered by Mobility Plus fitters and managed by a dedicated installation manager.
• 0% Finance Brokering Credit brokerage service offering 0% interest-free payment plans over 24, 36, or 48 months for qualifying bathroom purchases, with credit provided by Novuna Personal Finance (FRN 704348).
• Optional Bathroom Extras and Accessories A catalogue of add-on accessories for completed bathroom installations, including wall boards, slip-resistant vinyl flooring, ceramics, heated towel rails, grab bars, easy-grip taps, bathroom furniture, shower seats, and digital or hydropower shower upgrades.

Quantifiable outcome

• 15-year warranty on walk-in baths and major products demonstrates product durability and company confidence
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dr Hilary JonescoreGTM or Marketing PartnerITV's resident GP and health advisor Dr Hilary Jones serves as Mobility Plus health advisor, providing expert medical perspective on bathroom safety and independence for elderly and mobility-impaired individuals. He champions safer, more accessible bathrooms and provides guidance on how thoughtful bathroom design supports independence and wellbeing.
• FibominorOthersFibo supplies wall boards for Mobility Plus wet rooms and bathrooms. Products include wall panels in various finishes including Silver Grey Marble, White Marble, Grey Concrete Tile, Shabby Chic, and Denver White from their Marble Collection and Scandinavian Tile Effect range.
• Guardian Building ProductsminorOthersGuardian supplies wall boards including Gloss White, White Sparkle, Travertine, Pergamon Marble, Matt Carrara Marble, Grey Marble, Blue Marble, Grey Concrete, and Beige Concrete finishes.
• PolyflorminorOthersPolyflor supplies vinyl flooring options including Calm Azure, Slate Haze, Sea Mist, Sea Spray, Cool Pebble, Deep Lagoon, Granite Sky, Coastal Flint, Barley Cove, and Truffle Shore in their safe flooring range.
• KarndeanminorOthersKarndean supplies luxury vinyl flooring including Country Oak, Traditional Oak, Weathered Timber, Rustic Timber, Arizona, Colorado, Indiana, and Madison oak finishes.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AKW: UK manufacturer and supplier of accessible bathrooms, wet rooms and showering solutions for elderly and disabled users. Highly comparable product portfolio and customer base to Mobility Plus, competing across walk-in showers, level-access wet rooms and mobility accessories.
• Premier Bathrooms: UK mobility bathroom installer specializing in walk-in baths, showers and wet rooms for elderly and disabled customers. Direct competitor with similar product mix and D2C installation service model.
• Aquability: UK specialist in walk-in baths and accessible bathrooms serving elderly and mobility-impaired customers. Closely comparable offering to Mobility Plus, with both focused on walk-in tubs, showers and installation services in the UK.
• Sanctuary Bathrooms: UK accessibility bathroom specialist offering walk-in baths, level-access showers and adapted bathrooms. Comparable service model targeting elderly and mobility-impaired homeowners.
• Impey Showers: UK wet room and accessible shower manufacturer, including level-access shower floors and grab rails. Comparable product category overlapping with Mobility Plus's wet room and walk-in shower ranges.

Broad incumbents

• Bathrooms.com: Large UK online bathroom retailer offering a wide catalog including accessible and easy-access ranges. Competes with Mobility Plus on price and convenience but lacks the dedicated consultation-led mobility positioning.
• Wickes: UK home improvement retailer offering bathrooms, installation services and trade supply. Adjacent competitor with growing accessible bathroom ranges and national retail footprint.
• Mira Showers: Established UK shower manufacturer with accessibility and easy-access product lines. Overlaps with Mobility Plus on shower technology and supplies similar installer and consumer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobilityshowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Plus