Tienda CPU

What Tienda CPU does

Tienda CPU operates as CPU Global Sales SL, a privately held Spanish limited company headquartered in Malaga and founded in 2016. The company runs a direct-to-consumer e-commerce storefront at tiendacpu.com that sells consumer electronics, computer components, gaming peripherals, smartphones, tablets, smart home devices, urban mobility products (electric scooters and bikes), beauty products, toys, and collectibles. A separate B2B ordering platform is operated at b2b.tiendacpu.com for business customers. The storefront serves Spanish and broader European consumers through 24-48 hour delivery and free shipping on orders over €10. The company employs 11-50 people and has accumulated more than 4,900 verified customer reviews averaging 4.6/5 on Opiniones Verificadas.

The platform is built on PrestaShop, a standard open-source e-commerce engine, with no proprietary technology stack disclosed. Tienda CPU functions as an official authorized distributor for a broad portfolio of brands spanning Apple, Samsung, Sony, Nintendo, Logitech, Corsair, Kingston, MSI, Gigabyte, Dell, HP, Lenovo, Acer, GoPro, Vertagear, Kärcher, Sennheiser, Marshall, OnePlus, Motorola, and others. The business model is one-time product sales at individual unit prices — no subscription or recurring revenue stream is present. Customer financing is offered up to 36 installments, alongside 30-day returns and warranties up to 3 years. Marketing is conducted through organic social channels (Instagram, X, Facebook, TikTok), email newsletter, and SEO.

The company is independently owned with no external investment rounds, parent company, or institutional investor disclosed in available sources. It has received support from the Andalusia ERDF 2021-2027 digitalization grant, the 2024 Sustainable SME Program, and the 2025 Cybersecurity SME Program administered by the Malaga Chamber of Commerce. No acquisitions, mergers, leadership changes, or restructuring events have been disclosed.

Name

Tienda CPU

Legal name

CPU Global Sales SL

Website

https://tiendacpu.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tienda CPU (legal entity CPU Global Sales SL) is a Spanish B2C e-commerce retailer selling consumer electronics, computer components, gaming peripherals, smartphones, smart home devices, and urban mobility products across Europe through its PrestaShop-based storefront, operating as an authorized distributor for major brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Torremolinos

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: B2C e-commerce revenue through direct online sales of consumer electronics, computer components, gaming peripherals, and smart home devices. Products are sold at individual unit prices with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tienda CPU is an online multi-category retail store that sells consumer electronics, computer components, gaming peripherals, smart home devices, smartphones/tablets, monitors/TVs, and urban mobility products directly to Spanish and European consumers through its own e-commerce storefront. The company acts as an authorized distributor for tier-1 tech brands (Apple, Samsung, Sony, Nintendo, Logitech, Corsair, Kingston, MSI, Gigabyte and others), offering fast 24/48-hour delivery, free shipping on orders over €10, free returns within 30 days, financing up to 36 installments, and warranties up to three years, with a dedicated B2B ordering platform (b2b.tiendacpu.com) for business accounts.

Product overview

Tienda CPU is an online electronics and computer retail store operated by CPU Global Sales SL, offering a comprehensive multi-category product portfolio. The store features gaming products (consoles, controllers, peripherals, steering wheels, gaming chairs), computer components (graphics cards, motherboards, RAM, cooling systems, PC cases), smart home devices (speakers, cleaning robots, security cameras), consumer electronics (TVs, monitors, projectors), mobile devices (smartphones, tablets), and urban mobility products (electric scooters, bikes). The platform operates as a general e-commerce marketplace rather than a unified software platform, with individual product categories served through dedicated category pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming consoles, video games, and virtual reality Multi-brand gaming product category spanning consoles, video games, VR headsets, and accessories for individual gamers and households.
• Gaming accessories, steering wheels, chairs, gaming keyboards and mice, gaming monitors, and gamepads Gaming peripherals category including Qanba arcade joysticks with Sanwa Denshi components and Sony DualSense wireless controllers for PlayStation 5 with haptic feedback, plus Logitech G Pro X Superlight 2 mice and G29/G923 steering wheels, gaming chairs, gaming monitors, keyboards, and mice.
• PC components (graphics cards, motherboards, CPUs, internal hard disks, PC cases, cooling, RAM) Build-your-own-PC components including Kingston FURY Beast 16GB DDR5 5600MHz RAM, GIGABYTE NVIDIA GeForce RTX 5070/RTX 5060 Ti GDDR7 graphics cards with DLSS 4 and PCIe 5.0, PNY graphics cards and M.2 NVMe SSDs, Corsair PC cases (3500X, 4500X), and Cooler Master MasterLiquid ATMOS 360mm/240mm liquid coolers.
• Smartphones, smartphone accessories, tablets, tablet accessories, and e-books Mobile devices and accessories including Xiaomi Redmi series smartphones, Samsung Galaxy smartphones, tablets from multiple manufacturers, and accessories.
• Image & sound (TVs, TV accessories, projectors, speakers, headphones) Audio-visual product category including Samsung QLED TVs, Dangbei projectors, Marshall and Sennheiser speakers and headphones, plus TV accessories.
• Peripherals (monitors, mice and keyboards, printers, webcams, microphones, storage, networks and connectivity, sockets and power strips) Computing peripherals and office accessories including Thomson 24 to 27-inch FHD 100-120Hz monitors, Dell, HP, and Acer printers, plus Logitech keyboards, mice, webcams, microphones, and M.2 NVMe storage solutions.
• Smart home products (kitchen, cleaning, smart speaker, safety, lighting) Smart-home product category including Amazon Echo smart speakers with Alexa voice assistant and Matter hub, HUTT window cleaning robots with ultrasonic spray and automatic suction, plus smart kitchen, safety, and lighting devices.
• Home products (kitchen, cleaning, garden, alarms and security, renewable energy) General household product category including Kärcher cleaning equipment and home appliances across kitchen, garden, alarms and security, and renewable energy subcategories.
• Urban mobility (electric scooters, electric bikes, accessories) Electric urban-mobility vehicles and accessories including electric scooters (including Red Bull branded scooters) and electric bicycles for short-distance urban transportation.
• Sports and leisure (smartwatches, travel, sports cameras, fitness) Sports, wearables, and leisure category including smartwatches and fitness trackers, GoPro sports cameras, plus travel and fitness products.
• Beauty and health (baby and mom, personal care, perfumery, medical supplies) Beauty, personal care, and health-product category including baby and mom products, personal-care items, perfumery, and medical supplies for individual consumers.
• Toys category General toys category for individual and gift purchases.
• Frik / collectibles and licensed products (K-Pop, figures and collectibles, licensed gaming, board games and role-playing games, limited editions and pre-orders, merchandising) Niche collectibles and fandom-focused category including K-Pop merchandise, figures and collectibles, licensed gaming products, board games and role-playing games, limited editions and pre-orders, and general merchandising.
• CPU Outlet (discounted and clearance products) Discount and clearance section of the storefront offering reduced-price and outlet-condition items across multiple product categories.
• B2B ordering platform (b2b.tiendacpu.com) Dedicated business-customer ordering platform with bulk purchasing programs and business account options, serving SMB and organizational buyers of IT hardware, accessories, and consumer electronics.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core.

• VertagearcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Vertagear gaming chairs and accessories. Vertagear ranked #1 among store brands.
• GoProcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of GoPro action cameras and accessories. Ranked #2 among store brands.
• NintendocoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Nintendo gaming products including consoles and games.
• SonycoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Sony products including PlayStation controllers, headphones, and electronics.
• SamsungcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Samsung electronics including TVs, smartphones, tablets, and home appliances.
• ApplecoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Apple products including iPhones, iPads, MacBooks, and accessories.
• LogitechcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Logitech products including gaming peripherals, keyboards, mice, and webcams.
• PNYcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of PNY graphics cards, memory, and storage solutions.
• Cooler MastercoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Cooler Master PC components including cases, cooling systems, and power supplies.
• CorsaircoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Corsair PC components including cases, memory, and cooling solutions.
• KingstoncoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Kingston memory products including FURY gaming RAM modules.
• MSIcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of MSI products including graphics cards, motherboards, and gaming monitors.
• GigabytecoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Gigabyte graphics cards and PC components.
• DellcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Dell laptops, desktops, and enterprise products.
• HPcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of HP computers, printers, and accessories.
• AcercoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Acer laptops, monitors, and projectors.
• LenovocoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Lenovo laptops, tablets, and accessories.
• OnePluscoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of OnePlus smartphones and accessories.
• MotorolacoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Motorola smartphones and accessories.
• KärchercoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Kärcher cleaning equipment including window cleaning robots.
• SennheisercoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Sennheiser headphones and audio equipment.
• MarshallcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Marshall speakers, headphones, and amplifiers.
• DangbeicoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Dangbei projectors.
• Red BullcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of Red Bull branded products including electric scooters.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• PC Componentes: Spanish e-commerce specialist in PC components, gaming, and consumer electronics. Closest direct competitor — overlapping product depth (GPUs, RAM, cooling, peripherals), similar gaming/PC-builder customer base, and comparable authorized-distributor model in Spain.
• Worten: Iberian electronics and appliance e-tailer with strong Portugal/Spain footprint. Comparable on consumer electronics, home appliances, and gaming categories with similar financing and delivery propositions.
• Coolmod: Spanish online retailer focused on PC components, peripherals, and gaming hardware. Highly comparable in category mix (components, gaming chairs, peripherals) and target segment (Spanish gaming and enthusiast buyers).
• Aussar: Spanish online electronics retailer selling computers, components, peripherals, and consumer electronics. Overlaps with Tienda CPU on PC component depth and Iberian e-commerce distribution.

Broad incumbents

• MediaMarkt Iberia: Large omnichannel CE retailer operating across Spain and Portugal with both online and physical stores. Overlaps heavily on consumer electronics, smartphones, and home appliances but with a much wider portfolio and brand.
• Fnac Spain: European omni-channel retailer with Spanish operations covering consumer electronics, gaming, and home products. Overlaps with Tienda CPU's CE and gaming assortment but operates at much larger scale across broader categories.
• Amazon Spain: Dominant Spanish marketplace covering consumer electronics, PC components, gaming, smart home, and beyond. Sets price benchmarks and shipping expectations that constrain Tienda CPU's pricing power across nearly every category it sells.

Others

• Cooler Master Direct / Brand Stores: Brand-direct and authorized online channels for the same PC component brands (Corsair, Cooler Master, Kingston, MSI) that Tienda CPU distributes. Increasingly, vendors pursue direct-to-consumer strategies that can disintermediate authorized resellers.

Regional players

• LDLC: French specialist e-tailer for PC components and gaming hardware. Directly comparable in product mix (GPUs, components, peripherals) but operates primarily in France rather than Spain, so competition is indirect.
• Alternate: German-origin PC components and electronics e-tailer with a Spanish storefront. Comparable on IT component assortment and authorized-distribution model but anchored in the DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tiendacpu
• Facebookfacebook.com/tiendacpu
• Instagraminstagram.com/tiendacpu
• TikToktiktok.com/@tiendacpu
• LinkedInlinkedin.com/company/tiendacpu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tienda CPU