Aussar

What Aussar does

Aussar (legal entity ARTISAR COMERCIO ELECTRONICO SL) is a Spanish online computer hardware and electronics retailer operating the aussar.es storefront from Berango, Bizkaia. The company sells third-party PC components (processors, graphics cards, storage, peripherals), laptops, monitors, and adjacent electronics, alongside its own-brand AussarPC line of custom-assembled desktops spanning budget, gaming, office, and workstation tiers. Its service offering includes a guided PC configurator, in-house assembly, ancillary services such as data recovery ('Clínica de datos') and PC modification/cleaning, and TPV/POS software targeted at small Spanish retailers.

The business operates a single-channel, e-commerce-only model focused on the Spanish market, with no disclosed B2B anchor accounts and customer engagement driven by aussar.es direct traffic plus a multi-platform social presence (Facebook, Instagram, YouTube, Twitter/X, TikTok @aussaroficial). Customer testimonials and product positioning indicate a B2C and prosumer/SMB buyer base rather than enterprise procurement. The firm is privately held with 1–10 employees and no disclosed external funding, investors, or strategic partners.

Commercially, revenue mechanics are standard online retail: per-unit margins on third-party components, higher-margin own-brand AussarPC assembly, and service fees for configuration and data recovery. Promotional activity is concentrated around seasonal campaigns such as Black Friday and Back-to-School. There is no evidence of proprietary technology, AI-driven tooling, patents, awards, or formal partnerships; differentiation rests on the AussarPC own-brand and curated configurator experience within the Spanish market.

Name

Aussar

Legal name

ARTISAR COMERCIO ELECTRONICO SL

Website

https://aussar.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Aussar is a Spanish online computer hardware retailer operating aussar.es, selling components, laptops, peripherals, and custom-built AussarPC desktop systems. The Berango-based company serves Spanish consumers and small businesses with a PC configurator service and in-house assembly.

Ownership category

akta.pro rank

Headquarters

HQ city

Berango

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Retail sale of computers, components, peripherals, smartphones, tablets, and accessories from brands including ASUS, MSI, HP, Lenovo, Acer, Samsung, Apple, and others. Products include laptops, desktops, Mini-PCs, All-in-One PCs, graphics cards, processors, memory, storage, and networking equipment.
2. Assembly and Testing Services: Premium PC assembly and testing service (Montaje y testeo Premium) priced at €45.00, offered as an add-on service for customer-ordered or custom-configured systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aussar is an online computer hardware and electronics retailer that sells laptops, mini-PCs, all-in-one desktops, computer components, peripherals, smartphones, tablets, gaming equipment, consoles, and software directly to consumers through aussar.es. The company's own branded offering is AussarPC, a line of custom-assembled desktops available in gaming, office (ofimatica), and workstation configurations, complemented by a PC Configurator service with expert guidance and a premium Assembly and Testing (Montaje y testeo Premium) service priced at €45.

Product overview

Aussar is an online computer hardware and electronics retailer based in Berango, Bizkaia, Spain. The company operates as a multi-category e-commerce platform offering a comprehensive portfolio of computing products. The core offering includes the proprietary AussarPC and Aussar Verified custom-branded desktop computers (available in gaming, office, and workstation configurations), alongside a wide range of third-party products including laptops (portatiles), Mini-PCs, All-in-One computers, computer components (processors, graphics cards, RAM, storage), peripherals, smartphones, tablets, and gaming equipment. The company also provides a PC configuration service enabling customers to design customized computer systems with expert assistance. The business model centers on both pre-configured systems and made-to-order custom builds, complemented by assembly and testing services.

Differentiator

Problem solved

Functional benefit

Brands

• AussarPC: Own-brand desktop computer line including gaming PCs (AussarPC Gaming), office PCs (AussarPC Ofimatica), and workstation PCs (AussarPC Workstation).
• Aussar Verified

Products and services

• AussarPC custom-assembled desktops Custom-built desktop computers under the AussarPC brand, available in gaming, office (ofimatica), and workstation configurations, assembled and verified in-house by Aussar for individual consumers and small businesses.
• PC Configurator service Web-based customization tool and expert-guided service that lets customers design custom computer systems for gaming, graphic design, programming, or other specific needs by selecting components with support from Aussar's team.
• Laptops (Portatiles) Retail sale of laptop computers from multiple third-party brands with various screen sizes, processors, and price ranges, intended for consumer and small business buyers.
• Mini-PC Compact desktop computers including barebone and fully-configured units from ASUS, MSI, ZOTAC, and Acer, sold to consumers and small businesses seeking space-saving PCs.
• All In One (AIO) desktops All-in-one desktop computers with integrated displays from MSI, Acer, and ASUS in various screen sizes, intended for consumer and office users.
• Computer components (Componentes) Retail sale of individual computer components including processors (CPU), motherboards, RAM (DDR4/DDR5), graphics cards, storage devices, power supplies, cooling systems, and cases for upgrades or self-builds.
• Peripherals (Perifericos) Retail sale of peripheral devices including keyboards, mice, headsets, monitors, webcams, speakers, printers, scanners, gaming chairs, VR headsets, and smart home devices.
• Smartphones Retail sale of mobile phones and accessories from multiple brands for consumer buyers.
• Tablets Retail sale of tablet computers and accessories including cases from Samsung and other manufacturers for consumer buyers.
• Gaming equipment Retail sale of gaming-oriented products including gaming laptops, gaming chairs, gaming keyboards, gaming mice, and gaming desks.
• Video game consoles (Consolas) Retail sale of video game consoles and gaming accessories for consumer buyers.
• Software Retail sale of software products including operating systems (Windows), antivirus programs, and point-of-sale (TPV) software.
• Premium Assembly and Testing service (Montaje y testeo Premium) Premium PC assembly and testing service priced at €45.00 per unit, offered as an add-on to ensure compatibility, professional assembly, and post-build testing for ordered or custom-configured systems.
• Aussar Verified systems Pre-configured and tested PC systems bearing the Aussar Verified quality badge, covering office, gaming, and professional workstation use cases, sold alongside the broader AussarPC line.

Quantifiable outcome

• 24-hour customer support response time commitment
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NZXT BLD: Custom gaming PC builder with online configurator service. Directly comparable to Aussar's PC configurator and AussarPC offerings in expert-guided custom gaming builds, though operating at larger scale in the US market.
• Coolmod: Spanish custom PC builder and computer components retailer. Closely comparable to Aussar in custom PC configuration and gaming hardware focus, serving the same Spanish enthusiast market.
• Origin PC: US-based custom high-performance PC builder. Comparable business model in custom-built gaming and workstation PCs with branded assemblies, though operating primarily in the US market.
• PCComponentes: Spain's largest online computer hardware and electronics retailer. Directly comparable to Aussar in Spanish e-commerce PC components, laptops, and custom build services, with much larger scale and broader catalog.

Broad incumbents

• MediaMarkt Spain: European consumer electronics big-box retailer with major Spanish presence. Competes with Aussar on laptops, desktops, peripherals, and components, with broader household electronics scope and physical retail footprint.
• Worten: Iberian consumer electronics retailer with significant Spanish operations. Competes with Aussar in laptops, desktops, peripherals, and gaming equipment, with physical retail presence and broader electronics scope.
• Amazon Spain: Dominant global e-commerce marketplace with major Spanish operations. Competes with Aussar across all product categories including laptops, components, peripherals, and gaming equipment, with massive scale advantages.

Regional players

• LDLC: Leading French computer and electronics retailer with a strong custom PC configurator offering. Comparable business model in custom gaming and workstation builds, but operating primarily in France rather than Spain.
• Scan Computer International: UK-based custom PC builder and computer hardware retailer. Comparable custom PC configurator and gaming/workstation build services, serving the UK market rather than Spain.
• Alternate: European computer hardware retailer with Spanish presence. Offers laptops, components, peripherals, and custom PC services comparable to Aussar, with broader European reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aussaronline
• YouTubeyoutube.com/channel/UC9K7qxMlys_O3fXK5O-GL7A
• Facebookfacebook.com/Aussar.informatica.y.multimedia/?locale=es_ES
• Instagraminstagram.com/aussar_informatica/?hl=es
• TikToktiktok.com/@aussaroficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aussar