What 24 Communications does

24 Communications is a full-service boutique advertising agency founded in 2006 by Jennifer Solt and headquartered in Montgomery, Alabama, with a regional office in Fernandina Beach, Florida. The firm serves government agencies, trade associations, nonprofits, and B2B/B2C enterprises — primarily across the Southeast United States — with strategic advertising and branding, media planning and placement, website design and development, and digital marketing services. It is a Certified Woman-Owned Business with a leadership team of approximately four professionals (CEO, COO, Principal, and Account Executive), positioning the firm as a small, principal-led boutique that competes on direct senior attention rather than scale.

The agency's core product portfolio consists of three primary service lines and four digital add-on modules. Core services include Advertising & Branding (logo design, corporate identity, campaigns, collateral, billboards, direct mail, custom photography, video production, TV/radio spots), Media Placement (planning and buying across TV, radio, billboards, OTT/streaming, social, digital, and geo-fenced media), and Website Design & Development (responsive WordPress-based builds with interactive features, content libraries, and WCAG 2.1 AA accessibility compliance). Add-on modules comprise PPC/Google Ads management, email marketing, social media marketing, and content development. Website development is built on the WordPress content management platform with proprietary emphasis on responsive design, accessibility compliance, and interactive features such as forms, maps, and searchable databases.

The business model is project-based professional services with quote-based pricing structured in three tiers (<$5,000, $5,000-$10,000, >$10,000). Go-to-market is direct client engagement supported by a strong regional brand reputation — four consecutive Best of Bama Awards (2023-2026) and a 15+ year track record of Hermes Creative, MarCom, NYX Marcom, ADDY, and Communitas awards. Revenue is anchored by long-tenured agency-of-record relationships (Valbridge Property Advisors since 2017; Alabama Manufactured Housing Association since 2019; multiple state and municipal accounts), with diversification across government, healthcare, real estate, energy, and nonprofit verticals. The annual Project Good Work pro bono initiative serves as a community goodwill and lead-generation channel.

Name

24 Communications

Legal name

24 Communications

Website

https://24c.co

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

24 Communications is a Certified Woman-Owned, full-service boutique advertising agency founded in 2006, serving government, nonprofit, and B2B/B2C clients across the Southeast US with branding, media placement, and WordPress-based website design.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Boutique advertising agency
• Branding services
• Media placement
• Website design development
• Integrated marketing services

Headquarters

HQ city

Aluskylä

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Branding Services: Comprehensive advertising and branding services including logo design, corporate branding materials, advertising campaigns, marketing collateral, billboards, direct mail, video production, and TV/radio spots. Billed as project-based professional services.
2. Media Placement Services: Planning and placement services for TV, radio, billboards, streaming services, social media, digital and geo-targeted media. Includes media buying and vendor management.
3. Website Design & Development: Award-winning website design and development services including content management systems, hosting, and ongoing maintenance.
4. Digital Marketing Services: Pay Per Click advertising, email marketing campaigns, social media marketing, and content development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

24 Communications is a privately held, award-winning boutique advertising agency founded in 2006 that delivers integrated marketing services including advertising and branding strategy, media placement and buying, and website design and development. The firm operates from offices in Montgomery, Alabama and Fernandina Beach, Florida, serving business, consumer, and government clients primarily across the Southeastern United States.

Product overview

24 Communications is an award-winning, full-service boutique marketing and advertising agency offering a unified portfolio of services. The core offerings include Advertising & Branding (strategic campaigns, logo design, marketing collateral, video production), Media Placement (TV, radio, billboards, OTT/streaming, digital geo-targeted placements), and Website Design & Development (responsive websites built on WordPress CMS with hosting). These core services are supplemented by add-on modules including PPC/Google Ads Management, Email Marketing, Social Media Marketing, and Content Development & Copywriting. The agency serves business-to-business, business-to-consumer, and government clients across Alabama and Florida since its founding in 2006.

Differentiator

Problem solved

Functional benefit

Brands

• Project Good Work: Annual pro bono initiative providing marketing and communications support to nonprofit organizations making a meaningful difference in their communities.

Products and services

• Advertising & Branding Strategic advertising and branding services for businesses, government agencies, and nonprofit organizations, including brand identity development, campaign creative, and integrated marketing communications.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ogilvy: Global advertising and PR agency network operating at vastly larger scale. Relevant as a broad incumbent whose integrated communications, advertising, and digital services overlap with 24 Communications' full-service offerings, though at enterprise scale.
• VMLY&R: Global advertising, brand, and customer experience agency. Comparable service breadth (advertising, branding, digital, media) but at significantly larger scale, representing the broad incumbent end of the competitive set.

Regional players

• The Brandon Agency: Myrtle Beach, South Carolina-based full-service advertising agency. Comparable Southeast regional boutique offering branding, digital, and media services to similar client verticals.
• The Tombras Group: Knoxville, Tennessee-based independent full-service advertising agency. Comparable in service breadth (creative, media, digital, PR) and Southeast US regional focus, though larger in scale.
• DVL Seigenthaler: Nashville, Tennessee-based integrated communications agency with public relations, advertising, and digital services. Comparable on integrated service model and Southeast client base, particularly government and association clients.
• Big Communications: Birmingham, Alabama-based creative agency (now part of Accenture Song). Comparable Alabama-rooted competitor with similar full-service offerings; scaled larger through acquisition but operates in the same regional market.

Direct peers

• Lewis Communications: Birmingham, Alabama-based integrated marketing and advertising agency of similar boutique scale. Directly comparable on full-service capabilities (branding, digital, media), regional client base, and similar government/association work in the Alabama market.
• Red Square Agency: Mobile, Alabama-based advertising and digital agency. Comparable Alabama-based boutique competitor with similar mix of branding, digital, and integrated campaign services for regional clients.
• Luckie & Company: Birmingham, Alabama-based full-service advertising and marketing agency. Closely comparable in size, service portfolio (advertising, digital, media planning), and Southeast regional focus, with similar B2B and consumer client mix.
• Markstein: Birmingham, Alabama-based marketing communications agency. Directly comparable as a regional boutique offering advertising, branding, public relations, and digital services to B2B and consumer clients in the Southeast.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 Communications