Big Communications
Big Communications (Big Com) is an independent, full-service marketing and advertising agency headquartered in Birmingham, Alabama, serving enterprise, government, and nonprofit clients across financial services, healthcare, automotive, food & beverage, and economic development verticals with integrated creative, digital, PR, media, and analytics services.
- Company typePrivate
- Founded1996
- HeadquartersBirmingham, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Big Communications does
Big Communications (dba "Big Com") is an independent, full-service marketing and advertising agency founded in 1996 by John Montgomery and headquartered in Birmingham, Alabama. The firm operates across three integrated service lines: Creative & Digital (brand identity, campaign development, motion design, video production, 3D + animation, UX + UI design, full-stack development, and AI integration); Marketing & PR (integrated marketing strategy, communications planning, media relations, crisis response, public affairs, special events, content creation, and market research); and Media & Analytics (anchored by its proprietary Big View™ methodology for strategic planning, audience analysis, ad testing, and real-time reporting). Big Com serves a diversified client base spanning enterprise consumer brands (Valvoline, UAB Callahan Eye, American College of Financial Services, David Austin Roses, Birmingham Legion FC), government and economic development entities (Alabama Commerce, AIDT, Innovate Alabama, Alabama Gulf Seafood), and SMB/nonprofit organizations (Jack's, Ghost Tequila, Sidewalk Film Festival, Tech Birmingham).
The agency's go-to-market is sales-led and relationship-driven, with direct enterprise engagement managed through a VP-level client engagement function and no indirect channels, resellers, or marketplace distribution. Revenue is generated on a professional services model with quote-based, multi-year engagements; pricing is not publicly disclosed. Geographic operations are anchored domestically in Birmingham, with campaigns executed at national and international scale (SEEK Alabama reached 50 states and 19 countries; Alabama Gulf Seafood generated 2.7B+ media impressions over 2021-2024). The firm is founder-owned and self-funded, with no institutional investors, private equity backing, or parent company, and is led by CEO-Founder John Montgomery alongside a VP-level bench covering marketing & communications, client engagement, and finance & operations, with an Executive Creative Director. Note: the input firmographics label Big Com as a "healthcare marketing communications firm," but the overwhelming weight of the remaining source data describes a diversified, multi-vertical full-service agency; the healthcare characterization appears to be a data-quality artifact and is not supported by the operational evidence.
Big Communications firmographics
Firmographics- Name
- Big Communications
- Legal name
- Big Communications
- Website
- https://bigcom.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Big Communications (Big Com) is an independent, full-service marketing and advertising agency headquartered in Birmingham, Alabama, serving enterprise, government, and nonprofit clients across financial services, healthcare, automotive, food & beverage, and economic development verticals with integrated creative, digital, PR, media, and analytics services.
- Ownership category
- akta.pro rank
Big Communications industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Big Communications is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing and Advertising Services: Big Communications generates revenue through providing comprehensive marketing and advertising services to clients. As a full-service agency, revenue is derived from creative services (brand identity, campaign development, motion design, video production, 3D + animation, UX + UI design, full-stack development), marketing & PR services (integrated marketing strategy, communications planning, media relations, crisis response, public affairs, special events, content creation, market research), and media & analytics services (The Big View™, strategic planning, audience analysis, content amplification, ad testing and optimization, media management, real-time reporting).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Big Communications product offering
Product offeringCore offering
Big Communications (Big Com) is an independent full-service marketing and advertising agency that provides creative, digital, marketing, public relations, and media/analytics services to enterprise brands, regional companies, and government organizations. The agency builds integrated campaigns spanning brand identity, video production, UX/UI, full-stack development, AI integration, communications planning, crisis response, media relations, paid media, and audience analytics through its proprietary methodology, The Big View™.
Product overview
Big Communications is a full-service independent marketing and advertising agency offering a comprehensive portfolio of services organized into three core areas: Creative & Digital (brand identity, campaign development, motion design, video production, 3D + animation, UX + UI design, full-stack development, and AI integration), Marketing & PR (integrated marketing strategy, communications planning, media relations, crisis response, public affairs, special events, content creation, and market research), and Media & Analytics (featuring proprietary analytics platform The Big View, strategic planning, audience analysis, ad testing + optimization, and real-time reporting). The agency serves clients across various sectors including financial services, healthcare, automotive, food/beverage, tourism, and economic development.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative & Digital Services Full-service creative and digital capabilities including brand identity, campaign development, motion design, video production, 3D + animation, UX + UI design, full-stack development, and AI integration, offered to enterprise brands, regional companies, and government clients.
- Marketing & PR Services Integrated marketing strategy, communications planning, media relations, crisis response, public affairs, special events, content creation, and market research services for enterprise brands, government entities, and nonprofit organizations.
- Media & Analytics Services Media planning, strategic planning, audience analysis, content amplification, ad testing and optimization, traditional media buying, real-time reporting, integrated campaigns, and digital media services, anchored by the proprietary The Big View™ analytics methodology.
- The Big View™ Proprietary media and analytics methodology combining strategic planning, audience analysis, content amplification, ad testing and optimization, traditional media management, real-time reporting, integrated campaigns, and digital media capabilities into a unified measurement and optimization framework for client campaigns.
Quantifiable outcome
- 132% lift in site traffic vs baseline for American College of Financial Services campaign
- +12 more outcomes
Companies that use Big Communications
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Big Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Big Communications partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- Tech BirminghamcoreLong-term strategic partnership with Tech Birmingham to develop and promote Sloss.Tech, Birmingham's premier tech and innovation conference. Big Com provides full branding, marketing, and PR support, transforming the event into the Southeast's innovation and culture conference. The partnership has grown the event to 1,000+ attendees across three days.
- Trim Tab Brewing CompanyminorCo-branding partnership to create 'cooldown,' Sloss.Tech's official beer launched at the ShinDigit@l music experience afterparty.
- David Austin RosesmajorPartnership to launch David Austin Roses' first-ever U.S. direct-to-consumer luxury bouquet offering, bringing English elegance to American doorsteps through integrated campaign development.
- Innovate AlabamacorePartnership to develop SEEK AL, a branded platform promoting Alabama's outdoor lifestyle to attract tech talent. Big Com developed the platform, launched it at Fast Company's Innovation Week in Times Square, and continues to drive nationwide awareness campaigns.
- Fast CompanymajorStrategic partnership to launch SEEK AL nationwide at Fast Company's Innovation Week in Times Square, introducing business leaders and media to Alabama's quality-of-life benefits for tech talent attraction.
- Ghost TequilaminorPartnership with Sidecar agency to reignite Ghost Tequila's new era of spicy margarita with the 'RIP The Margarita' campaign.
- Birmingham Legion FCcoreFive-year brand building partnership with Birmingham's professional soccer club, including Hammer Down campaign celebrating the anniversary partnership.
- Hangout Music FestivalminorCultural partnership to rebuild Alabama Gulf Seafood brand following the BP Oil Spill crisis. The festival provided a premium cultural platform to elevate seafood positioning.
- Billy ReidminorCollaboration with renowned fashion designer and Alabama native Billy Reid to create premium positioning for Alabama Gulf Seafood, enabling higher price commands and luxury brand association.
- Sidewalk Film FestivalcoreDecade-plus partnership providing comprehensive brand identity development, including iconic 'flipped walk' logo design, collateral materials, and campaign support. The partnership extended to capital campaign for Sidewalk Cinema, raising funds for a year-round film center that opened in August 2019. Big Com continues to develop creative campaigns including the 2023 'Unlocking Creativity' cipher experience.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Big Communications competitors and assessment
Company assessmentDirect peers
- Barkley: Kansas City-based independent agency of similar size and cross-vertical footprint. Directly comparable as an independent full-service shop with creative, media, PR, and analytics offerings targeting enterprise and challenger brands.
- The Martin Agency: Richmond, Virginia-based independent full-service agency of comparable scale. Directly comparable because it operates as an independent creative, digital, and PR shop with a similar enterprise and challenger-brand portfolio.
- Anomaly: Independent creative and media agency with offices in NYC, LA, and Toronto. Directly comparable as an independent full-service competitor known for integrated creative, media, and brand-building work for enterprise clients.
- The Richards Group: Dallas-based independent full-service agency of similar size. Directly comparable as a long-tenured independent agency offering creative, digital, media, and PR with enterprise and challenger-brand clients.
- EP+Co (Eric Mower and Partners): Greenville, SC-headquartered independent agency of comparable scale. Directly comparable as an independent full-service agency serving enterprise brands with creative, digital, media, and PR capabilities across multiple industries.
- Mekanism: Independent creative agency focused on brand storytelling, content, and integrated campaigns. Comparable as a similarly sized independent competitor pitching enterprise and challenger brands on creative-led mandates.
- Archer Malmo: Memphis, Tennessee-based independent full-service agency with similar size and regional stronghold. Directly comparable as an independent Mid-South creative, digital, PR, and media agency serving enterprise and regional brands.
Emerging players
- Poignant (Healthcare MarComm specialty): Specialized healthcare marketing communications firm. Comparable as a niche competitor targeting healthcare clients with similar services, though with a much narrower vertical focus than Big Com.
- Highland Marketing Group: Mid-size agency with healthcare focus. Comparable as a peer that shares Big Com's healthcare marketing communications specialization, though smaller and with a narrower vertical mix.
Broad incumbents
- MullenLowe: Boston-headquartered global creative agency within IPG; offers full-service creative, digital, media, and PR. Comparable as a larger incumbent that competes for similar enterprise brand briefs, though with broader network resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Big Communications social profiles
Digital presenceBig Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Communications leadership team
Management profileNumber of profiles
Profiles5 records
Big Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Communications
What does Big Communications do?
Big Communications (Big Com) is an independent full-service marketing and advertising agency that provides creative, digital, marketing, public relations, and media/analytics services to enterprise brands, regional companies, and government organizations. The agency builds integrated campaigns spanning brand identity, video production, UX/UI, full-stack development, AI integration, communications planning, crisis response, media relations, paid media, and audience analytics through its proprietary methodology, The Big View™.
Is Big Communications a public or private company?
Big Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Communications founded?
Big Communications was founded in 1996. It employs 101 to 250 people.
Where is Big Communications based?
Big Communications is headquartered in Birmingham, United States, in the North America region.
How does Big Communications make money?
One revenue line is on record: marketing and Advertising Services.
Who are Big Communications's main competitors?
Direct peers on record are Barkley, The Martin Agency, Anomaly, The Richards Group, EP+Co (Eric Mower and Partners), Mekanism and Archer Malmo. Emerging players are Poignant (Healthcare MarComm specialty) and Highland Marketing Group. MullenLowe is listed as a broad incumbent.
Does Big Communications have an API?
No public API is recorded for Big Communications.
What industry is Big Communications in?
Big Communications's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541810 and its SIC code is 7311.