Brava POS
Brava POS is a privately held Puerto Rico-based Independent Sales Organization that resells Clover and Aldelo point-of-sale hardware and bundles it with multi-bank payment processing services for small and mid-sized merchants in Puerto Rico and Florida.
- Company typePrivate
- Founded2016
- HeadquartersGuaynabo, Puerto Rico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brava POS does
Brava POS, operating through its legal entity Brava Business Solution LLC, is a privately held Independent Sales Organization (ISO) and POS hardware reseller founded in 2016 and headquartered in Bayamón, Puerto Rico, with a regional office in Kissimmee, Florida. The company resells a portfolio of Clover-branded point-of-sale terminals (Flex, Go, KDS, Kiosk, Mini, Station), the FD-150 terminal, and the Aldelo restaurant POS system, and it is a registered ISO of Fiserv/First Data, Wells Fargo Bank, Citizens Bank, and Elavon (a U.S. Bancorp subsidiary), which together underwrite the payment processing residuals that sit alongside its hardware sales.
The underlying technology stack is largely third-party: cloud-based Clover and Aldelo software deliver core POS capabilities (automated checkout, inventory management, sales reporting, and customer management), with support for chip, magnetic stripe, contactless, Apple Pay, Samsung Pay, and Google Pay. The Clover Mini holds PCI PTS 6.x compliance, indicating payment-security rigor at the device level. Brava layers on top a value proposition of transparent pricing — claiming up to 37% savings on processing fees with no hidden charges — plus free training, basic installation, and accessory offerings such as Clover Protection extended warranty, battery backups, network switches, and thermal paper.
The business model combines three revenue streams: one-time hardware sales (with disclosed per-device pricing from $300 for the Clover Go to $4,153 for the Aldelo restaurant POS), recurring payment processing transaction fees and ISO residuals, and adjacent professional services (technical support, web development, software development, and digital marketing). Go-to-market is sales-led and SMB-focused, using a direct website storefront, phone sales in both Puerto Rico and Florida, WhatsApp messaging, and organic social on Facebook and Instagram to reach retail, restaurant, franchise, e-commerce, and professional-services merchants. There is no disclosed funding, no reported revenue, and headcount sits in the 11–50 employee band, indicating a small, regionally focused operator.
Brava POS firmographics
Firmographics- Name
- Brava POS
- Legal name
- Brava Business Solution LLC
- Website
- https://posbrava.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brava POS is a privately held Puerto Rico-based Independent Sales Organization that resells Clover and Aldelo point-of-sale hardware and bundles it with multi-bank payment processing services for small and mid-sized merchants in Puerto Rico and Florida.
- Ownership category
- akta.pro rank
Brava POS industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Other Commercial Equipment Merchant Wholesalers (42344)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Merchant Services Aggregators & SMB Acquirers (FSAMABAK)
- akta.pro secondary industries
- Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB), Card-Present Acquirers (Retail & POS Focus) (FSAMABAC), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Brava POS is headquartered
LocationHeadquarters
- HQ city
- Guaynabo
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices2 records
Markets served
Brava POS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations
Revenue model
- POS Hardware Sales: Sale of POS hardware devices including Clover family products (Flex, Go, KDS, Kiosk, Mini, Station), Aldelo POS systems, and FD-150 terminals. Hardware is sold with bundled payment processing services.
- Payment Processing Services: Transaction fees from processing debit and credit card payments. Operates as an ISO registered with major payment processors (Fiserv, Wells Fargo, Citizens Bank, Elavon). Claims to offer up to 37% savings on processing fees compared to competitors.
- Professional Services: Additional services including technical support, web development, software development, and digital marketing services for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Aldelo POS - Full-featured restaurant POS system |
| One time/ perpetual license | Monthly | Clover Flex - Portable wireless payment processor |
| One time/ perpetual license | Monthly | Clover Go - Mobile card reader |
| One time/ perpetual license | Monthly | Clover KDS - Kitchen Display System |
| One time/ perpetual license | Monthly | Clover Kiosk - Self-ordering kiosk |
| One time/ perpetual license | Monthly | Clover Mini - Compact POS terminal |
| One time/ perpetual license | Monthly | Clover Station - Full-featured POS station |
| One time/ perpetual license | Monthly | FD-150 - Compact card terminal |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing Fee Savings |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Brava POS product offering
Product offeringCore offering
Brava POS resells Clover- and Aldelo-branded point-of-sale hardware (including Clover Flex, Go, KDS, Kiosk, Mini, Station, and FD-150 terminals, plus the Aldelo restaurant POS) bundled with credit and debit card payment processing services. The company operates as an Independent Sales Organization (ISO) registered with Fiserv, Wells Fargo Bank, Citizens Bank, and Elavon to deliver transaction processing, and complements this with professional services such as technical support, web development, software development, and digital marketing for SMBs in Puerto Rico and Florida.
Product overview
Brava POS operates primarily as a POS hardware reseller and payment processing service provider, offering a portfolio of Clover-branded point-of-sale devices (Clover Flex, Clover Go, Clover KDS, Clover Kiosk, Clover Mini, Clover Station, and FD-150) along with Aldelo POS for restaurant-specific needs. The products range from compact mobile payment readers to full-featured all-in-one systems with kitchen display capabilities. Brava complements its hardware sales with payment processing services, technical support, website development, software development, and marketing services, targeting retail, restaurant, franchise, e-commerce, and professional services industries primarily in Puerto Rico and Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Aldelo POS
Quantifiable outcome
- Save up to 37% on processing fees with debit and credit cards
- +2 more outcomes
Companies that use Brava POS
Customer profileSegments5 records
Ideal customer profiles5 records
Brava POS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Brava POS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Fiserv (formerly First Data)coreBrava POS operates as an Independent Sales Organization powered by First Data, now part of Fiserv. This partnership enables the company to offer payment processing services through Fiserv's infrastructure.
- Wells Fargo Bank, N.A.coreBrava Business Solution LLC is a registered ISO of Wells Fargo Bank, N.A., Concord, CA, enabling payment processing services.
- Citizens Bank, N.A.coreBrava Business Solution LLC is a registered ISO of Citizens Bank, N.A., providing payment processing infrastructure.
- Elavon / U.S. BancorpcoreBrava Merchants Solutions LLC is an Elavon Payments Partner and Registered Partner/ISO of Elavon, Inc. Georgia, a wholly owned subsidiary of U.S. Bancorp, Minneapolis, MN.
- Clover Network, Inc.coreResells Clover POS hardware products including Flex, Go, KDS, Kiosk, Mini, and Station. The Clover trademark and logo are owned by Clover Network, Inc., a Fiserv company.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Brava POS competitors and assessment
Company assessmentDirect peers
- SumUp: SumUp is a global mobile POS and payment processor targeting micro and small merchants. Comparable to Brava's SMB and mobile payment positioning, with stronger international footprint.
- Toast: Toast is a restaurant-focused POS and payments platform offering integrated hardware, software, and processing. Directly competes with Brava's restaurant vertical, including its Clover and Aldelo-based offerings.
- Lightspeed Commerce: Lightspeed offers cloud POS for retail and restaurants with integrated payments. Comparable to Brava's retail and restaurant verticals, with a stronger software and omnichannel value proposition.
- Square (Block): Square is the dominant SMB POS and payment processor offering hardware (Square Reader, Square Terminal, Square Register) and integrated payment processing. Direct overlap with Brava POS on SMB segments and card-present acceptance in retail and restaurant.
- North American Bancard: North American Bancard is a major US ISO and payment processor serving SMBs with transparent pricing and multi-bank processing. Closely comparable to Brava's model of bundling hardware with payment processing for SMBs.
- PayPal Zettle: PayPal Zettle offers mobile POS hardware and payment processing for SMBs globally. Direct peer on mobile/compact acceptance hardware and processing economics, with brand recognition well beyond Brava's.
Emerging players
- Helcim: Helcim is a Canadian payment processor and POS provider with transparent pricing and SMB focus. Comparable to Brava's transparent fee narrative, though operating in a different primary geography.
Broad incumbents
- Clover Network (Fiserv): Clover is the underlying POS platform Brava resells. Directly competing and adjacent relationship — Clover's own merchant acquisition motion and direct sales force can disintermediate ISO partners like Brava in the same SMB segments.
- Heartland Payment Systems (Global Payments): Heartland is a large US payment processor and ISO with SMB focus, offering bundled POS and processing. Comparable business model to Brava, but with substantially larger scale and broader geographic reach.
- Fiserv (formerly First Data): Fiserv is one of Brava's core upstream ISO partners and the parent of Clover. Operates a vast merchant acquiring portfolio globally and can choose to expand direct SMB sales at the expense of ISO partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Brava POS social profiles
Digital presenceBrava POS compliance and trust
Trust signalCompliance1 record
Brava POS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brava POS leadership team
Management profileNumber of profiles
Brava POS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brava POS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brava POS
What does Brava POS do?
Brava POS resells Clover- and Aldelo-branded point-of-sale hardware (including Clover Flex, Go, KDS, Kiosk, Mini, Station, and FD-150 terminals, plus the Aldelo restaurant POS) bundled with credit and debit card payment processing services. The company operates as an Independent Sales Organization (ISO) registered with Fiserv, Wells Fargo Bank, Citizens Bank, and Elavon to deliver transaction processing, and complements this with professional services such as technical support, web development, software development, and digital marketing for SMBs in Puerto Rico and Florida.
Is Brava POS a public or private company?
Brava POS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brava POS founded?
Brava POS was founded in 2016. It employs 1 to 10 people.
Where is Brava POS based?
Brava POS is headquartered in Guaynabo, Puerto Rico, in the Latin America region.
How does Brava POS make money?
Three revenue lines are on record. POS Hardware Sales are the primary driver. The others are payment Processing Services and professional Services.
Who are Brava POS's main competitors?
Direct peers on record are SumUp, Toast, Lightspeed Commerce, Square (Block), North American Bancard and PayPal Zettle. Helcim is listed as an emerging player. Broad incumbents are Clover Network (Fiserv), Heartland Payment Systems (Global Payments) and Fiserv (formerly First Data).
Does Brava POS have an API?
No public API is recorded for Brava POS.
What industry is Brava POS in?
Brava POS's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMABAK, Merchant Services Aggregators & SMB Acquirers, with a secondary code of FSAMABAB, Merchant Acquiring Banks & ISO/MSP Acquirers. Its NAICS code is 42343 and its SIC code is 5040.