EGM Securities

What EGM Securities does

EGM Securities Limited is a Nairobi-headquartered, CMA-licensed online forex and CFD broker (license number 107, company number PVT-AAAAFF7) founded in 2018 as Kenya's first non-dealing online forex broker. The firm operates the FXPesa consumer brand and is a wholly-owned subsidiary of Equiti Group, a diversified global financial services conglomerate. Its core product surface spans over 2,000 tradeable instruments across currencies, commodities, shares, indices and ETFs, delivered through three trading platforms: the industry-standard MetaTrader 4 and MetaTrader 5 platforms, and a proprietary Equiti Trader mobile application with two-step verification and built-in research tools. Account funding is supported through Visa, Mastercard, Neteller, Skrill, M-Pesa, Airtel Money, MTN Mobile Money and crypto wallets, deliberately tailored to mobile-first and underbanked East African retail customers.

The business model is primarily transaction-based: revenue is generated from bid-ask spreads on FX and CFD products (marketed at spreads from 0.0 pips), with commission-based pricing available depending on account type. The go-to-market combines a product-led self-serve motion (online account opening, demo accounts, mobile app) with a community-led motion through FXPesa Academy, a free financial education program that has reached over 1,000,000 East Africans across six centers since 2021. Distribution is reinforced by six satellite offices across Kenya (Nairobi HQ plus Nakuru, Eldoret, Thika, Kitengela and Eastleigh), NSE NEXT trading membership for securities trading, and partnerships with Genghis Capital and Sterling Capital for investment banking services to corporate and institutional clients. In December 2025 the firm added a Centroid Solutions integration to access the CS 360 liquidity connectivity engine, signaling a growing institutional and B2B distribution angle on top of the retail core. The geographic footprint is formally East African, with explicit restrictions on clients from the United States, Belgium, Canada and Singapore.

Name

EGM Securities

Legal name

EGM Securities Limited

Website

https://egmsecurities.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

EGM Securities is a Nairobi-based, CMA-licensed online forex and CFD broker operating under the FXPesa brand, serving East African retail traders and institutional clients via MT4/MT5, the Equiti Trader app, and a six-office Kenya footprint.

Ownership category

akta.pro rank

Product category

Online Forex & CFD Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160), Investment Banking and Securities Intermediation (523150)

SIC

Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

Keywords

• Online forex trading
• CFD brokerage
• Retail trading platform
• Multi-asset brokerage
• Forex and CFDs

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Spread Revenue: Primary revenue generated from bid-ask spreads on forex, commodities, shares, indices, and ETF CFD products. Offers spreads starting from 0.0 pips.
2. Commission Revenue: Commission-based pricing available depending on product and account type. Standard offering claims $0 commission.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

EGM Securities is a non-dealing online forex and CFD broker offering retail and institutional clients access to trade more than 2,000 instruments spanning currencies, commodities, shares, indices, and ETFs through MetaTrader 4, MetaTrader 5, and its proprietary Equiti Trader mobile application. The company operates under the consumer-facing brand FXPesa in Kenya and was the first online forex broker licensed by the Capital Markets Authority (CMA) of Kenya in 2018. It is a subsidiary of the Equiti Group and provides localized trading, education, and support for East African and global clients.

Product overview

EGM Securities is a CMA-regulated online forex and CFD broker offering a multi-platform trading ecosystem. The core offering centers on the FXPesa mobile platform (Kenya's first mobile retail trading platform) combined with access to third-party MetaTrader platforms (MT4 and MT5) and a proprietary Equiti Trader mobile app. Traders can access over 2000 products across currencies, commodities, shares, indices and ETFs. The company also operates FXPesa Academy, a financial literacy initiative that has educated over 1,000,000 East Africans since 2021. The company is the first non-dealing online forex broker licensed in Kenya, part of the global Equiti Group.

Differentiator

Problem solved

Functional benefit

Brands

• FXPesa Academy: Financial literacy program offering free webinars, seminars and networking events across 6 centres in East Africa
• Equiti Trader
• FXPesa

Products and services

• FXPesa Trading Account Retail brokerage account under the FXPesa consumer brand that gives individual traders in East Africa access to trade 2,000+ forex, commodity, share, index, and ETF CFDs with localized support, M-Pesa and card funding, and the Equiti Trader mobile app.
• Equiti Trader Mobile App

Quantifiable outcome

• Over 1,000,000 East Africans educated for free since 2021
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Centroid SolutionscoreTechnology or Integration · 9 December 2025Centroid Solutions partnership to leverage CS 360 connectivity engine for liquidity distribution across multiple asset classes. The integration allows expanded reach and improved execution quality for institutional clients through the CS 360 Bridge Engine.
• Sterling CapitalcoreStrategic or Co-development Partner · 1 January 2021EGM Securities partnered with investment bank Sterling Capital in 2021, enabling collaboration on investment banking services and expanding product offerings for corporate and institutional clients.
• Genghis CapitalcoreStrategic or Co-development Partner · 1 January 2020EGM Securities partnered with Kenya's Genghis Capital in 2020, a leading investment bank, to enhance service offerings and provide comprehensive financial services to Kenyan investors.
• Nairobi Stock Exchange (NSE)coreChannel Partner/ Reseller/ Distributor · 1 January 2020FXPesa (as EGM Securities) became a NEXT trading member on the NSE in 2020, enabling retail investors to access stock market trading through the platform.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Exness: Global multi-asset broker with significant retail FX/CFD presence in Africa, including Kenya. Offers MT4/MT5 trading, low spreads, and mobile-first platforms, directly competing with EGM Securities in the East African retail market.
• XM Group: Large global FX/CFD broker widely used by African retail traders via offshore entities. Competes with EGM on MT4/MT5 access, low-cost trading, and educational content in the Kenyan market.
• FXTM (ForexTime): CySEC-regulated global FX/CFD broker with explicit African market focus and localized payment methods. Competes with EGM for retail traders in East Africa seeking low-cost FX access.
• HFM (formerly HotForex): Global multi-asset broker with strong African presence and a wide range of account types, instruments, and educational resources. Directly competes for Kenyan retail FX/CFD traders.
• OctaFX: Global retail FX/CFD broker popular in emerging markets including Africa. Offers MT4/MT5, mobile apps, and copy trading services targeting the same retail customer base as EGM Securities.

Broad incumbents

• IC Markets: Major global ECN-style FX/CFD broker known for low spreads and institutional execution quality. Competitor for Kenyan traders who prioritize execution quality and may shift from local to global brokers.
• Pepperstone: Large established global FX/CFD broker with strong institutional and retail offerings. While not Africa-focused, it serves sophisticated African retail traders and competes for cross-border trading volume from Kenya.
• AvaTrade: Established global multi-asset broker with proprietary platforms and wide regulatory coverage. Represents the type of regulated global incumbent EGM could face if it expands beyond Kenya or loses customers to offshore competitors.

Regional players

• Genghis Capital: Kenyan investment bank and stockbroker, and a strategic partner of EGM Securities. Comparable as a Kenya-based financial intermediary but focused on equities/advisory rather than retail FX/CFD.
• Sterling Capital: Kenyan investment bank partnered with EGM Securities. Comparable as a Kenya-based financial services firm with institutional and corporate clients, but not a retail FX/CFD competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/egm_securities
• Facebookfacebook.com/EGMSecurities

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EGM Securities