ETAI SAS
ETAI SAS provides technical data, software, and digital products for the automotive aftermarket, serving workshops, parts distributors, OEMs, and diagnostic tool makers across 35 countries via subscriptions and data licensing.
- Company typePrivate
- Founded1946
- HeadquartersAntony, France
- Headcount—
- GTM typeB2B
- OfferingSoftware
What ETAI SAS does
ETAI SAS, headquartered in Antony, France, is a long-established provider of technical data, software, and digital products for the automotive aftermarket. Founded in 1946 as Editions Techniques pour l'Automobile et l'Industrie, the company operates as a subsidiary brand within Infopro Digital Automotive, alongside sister brands including HaynesPro, Autronica, ORDI3000, OATS, Inovaxo, ISI Condal, Etai Ibérica, Carooline, and DriveRight Data. Its flagship product, the Revue Technique Automobile (RTA), has been a reference technical documentation resource for automotive professionals for decades, and the brand is now positioned at the center of a broader Atelio platform.
The company's product portfolio spans workshop management software (GTA Pro), technical repair data (RTA / Atelio Data), electronic invoicing solutions, parts cataloging tools (Atelio Parts Truck, Winpro Pièces, Winpro Pneus), pricing tools (Atelio Chiffrage), and predictive marketing platforms (AtelioFid). It maintains 13 R&D centers across Europe, claims 99% vehicle data coverage, and supports 35 languages. The Atelio platform architecture spans multiple vehicle categories including passenger vehicles (VL), commercial vehicles (PL), and motorcycles (Moto), and integrates workflow, data, parts, and pricing modules into a unified offering.
ETAI generates revenue primarily through software subscriptions, data licensing, and professional services, addressing a tiered customer base of equipmentiers and diagnostic tool manufacturers, parts distributors and wholesalers, automotive workshops and service centers (its primary end market with 250,000+ users), and secondary segments including fleets, leasing companies, and insurance providers. The company maintains a geographic footprint across 35 countries including France, Italy, Spain, Portugal, the Netherlands, Poland, the UK, Australia, and the USA.
ETAI SAS firmographics
Firmographics- Name
- ETAI SAS
- Legal name
- ETAI SAS
- Website
- https://etai.fr
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Short description
- ETAI SAS provides technical data, software, and digital products for the automotive aftermarket, serving workshops, parts distributors, OEMs, and diagnostic tool makers across 35 countries via subscriptions and data licensing.
- Ownership category
- akta.pro rank
ETAI SAS industry classification
Industry- Product category
- Automotive Aftermarket Software
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where ETAI SAS is headquartered
LocationHeadquarters
- HQ city
- Antony
- HQ country
- France
- HQ region
- Europe
Markets served
ETAI SAS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Recurring subscription revenue from DMS, ERP, and management software tools offered as SaaS solutions to workshops, distributors, and automotive professionals.
- Data Licensing: Licensing of technical data, repair methods, parts catalogs, and vehicle identification data to equipment manufacturers, distributors, and service providers in the automotive aftermarket.
- Professional Services: Training services, technical support hotline, documentary assistance, and custom projects for networks and major accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B enterprise pricing for manufacturers, distributors, and fleet operators |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
ETAI SAS product offering
Product offeringCore offering
ETAI SAS provides SaaS-based automotive technical data, repair methods, parts catalogs, DMS/ERP management software, and pricing intelligence solutions for the automotive aftermarket. As a subsidiary brand of Infopro Digital Automotive, ETAI delivers vehicle identification data, electronic invoicing compliance, and digital tools to repair workshops, parts distributors, OEMs, fleet operators, and insurance providers across Europe and beyond.
Product overview
ETAI SAS operates as a subsidiary brand of Infopro Digital Automotive, specializing in technical publications and vehicle data for the French automotive aftermarket. ETAI's flagship product is the Revue Technique Automobile (RTA), which has been published since 1946. The company provides technical documentation, repair methods, and vehicle identification data to automotive professionals including repair shops, distributors, and fleet operators. ETAI's offerings are part of a broader portfolio that includes related products such as Atelio Data (technical data and repair methods), HaynesPro (technical database for distributors and fleets), and various software tools for quoting, catalog management, and garage management (GTA Pro). The ecosystem enables data sharing across solutions, allowing automotive professionals to access comprehensive information throughout the vehicle lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Revue Technique Automobile: Flagship automotive technical repair manual publication for French automotive aftermarket professionals.
Products and services
- Atelio Data (VL, PL & Moto) Technical automotive data and repair methods for passenger cars, commercial vehicles, and motorcycles, used by workshops for diagnostic and repair procedures.
- Atelio Aftermarket International Intelligent catalog of automotive spare parts for distributors and wholesalers to enable error-free ordering and reduced return rates.
- Atelio Chiffrage Quote and estimation tool for body shops and mechanics to produce precise repair estimates.
- GTA Pro Invoicing and management software for automotive repair workshops to handle operations, invoicing, and activity organization.
- OE Data Research Database of automotive parts for decision support and strategic management targeting OEMs, parts manufacturers, and distributors.
- HaynesPro Technical database for distributors, fleets, and equipment manufacturers covering vehicle identification, repair methods, and service information.
- Facturation électronique pour l'après-vente automobile (Electronic Invoicing) Compliant electronic invoicing solution for the automotive aftermarket adapted to French regulations, integrated within ERP and DMS offerings for garages, distributors, and aftermarket professionals.
- Atelio Parts Truck Catalog of spare parts dedicated to heavy goods vehicles and utility vehicles for distributors and workshops.
- OnePro Shop All-in-one B2B electronic catalog platform for distributors and networks to provide real-time e-commerce to professional buyers.
- X'Glass Pricing and estimation tool dedicated to glazing, glass breakage, and optical parts for body shops and repairers.
- Carooline & Winpro Pièces ERP solution specialized for automotive spare parts distribution, targeting wholesalers and parts distributors.
- Winpro Pneus & W-Contact ERP solution dedicated to automotive service centers and tire specialists for managing operations and customer relationships.
- ProFIT Online instructions for fitting spare parts, targeting parts manufacturers, distributors, and workshops.
- DriveRight Data Certified tire, rim, and vehicle data with mounting indications for tire specialists, distributors, and fleet operators.
- OATS Comprehensive database of oils and lubricants used to identify the right lubricant product for specific vehicles by workshops and distributors.
- AtelioFid Predictive and direct marketing solution for automotive workshops and networks to drive customer loyalty and marketing campaigns.
- Vehicle Identification Solutions Solutions and methods for identifying vehicles, used by workshops, distributors, fleet operators, and insurance providers to obtain precise vehicle specifications from VIN or registration data.
Companies that use ETAI SAS
Customer profileSegments4 records
Ideal customer profiles4 records
ETAI SAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ETAI SAS partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
ETAI SAS competitors and assessment
Company assessmentDirect peers
- Autodata: Autodata provides technical repair information, maintenance schedules, and diagnostic data for passenger and commercial vehicles. It directly competes with ETAI's Atelio Data and HaynesPro products in serving independent workshops across Europe and beyond.
- Solera (Audatex): Solera's Audatex platform offers automotive estimating, claims, and repair data solutions used by insurers, OEMs, and repair shops globally. It directly competes with ETAI's parts catalog, estimating, and repair data offerings across multiple geographies.
- Mitchell International: Mitchell International provides automotive collision and mechanical repair data, estimating solutions, and shop management software. It is a direct competitor to ETAI in serving insurance, OEM, and aftermarket repair workflows with proprietary vehicle data and software.
- OEConnection: OEConnection operates an OE parts e-commerce and data platform connecting OEMs, distributors, and dealers. It competes with ETAI's Atelio Aftermarket International and OnePro Shop in B2B parts catalog and ordering workflows.
- Snap-on (ShopKey Pro): Snap-on's ShopKey Pro delivers repair information, estimating, and shop management software to automotive aftermarket professionals. It competes directly with ETAI's GTA Pro and Atelio Data products in workshop-focused data and software.
Broad incumbents
- Bosch Automotive Aftermarket: Bosch offers workshop data, diagnostics, and parts information through its ESI[tronic] platform alongside broader aftermarket parts and tools. As a major incumbent, it overlaps with ETAI's data and software offerings while serving a much wider portfolio of automotive products.
Emerging players
- JATO Dynamics: JATO Dynamics provides global automotive intelligence, specifications, and pricing data to OEMs, dealers, and aftermarket players. It overlaps with ETAI's OE Data Research in vehicle intelligence, parts data, and market analytics.
Regional players
- Eurotax (Schwacke/Autovit group): Eurotax provides vehicle valuation, technical data, and aftermarket intelligence primarily in Switzerland and European markets. It is a regional peer with overlapping vehicle data and parts intelligence offerings to ETAI's European automotive aftermarket customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
ETAI SAS social profiles
Digital presenceETAI SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETAI SAS leadership team
Management profileNumber of profiles
ETAI SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETAI SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETAI SAS
What does ETAI SAS do?
ETAI SAS provides SaaS-based automotive technical data, repair methods, parts catalogs, DMS/ERP management software, and pricing intelligence solutions for the automotive aftermarket. As a subsidiary brand of Infopro Digital Automotive, ETAI delivers vehicle identification data, electronic invoicing compliance, and digital tools to repair workshops, parts distributors, OEMs, fleet operators, and insurance providers across Europe and beyond.
Is ETAI SAS a public or private company?
ETAI SAS is a private company. It is classified as corporate owned and is currently operating.
When was ETAI SAS founded?
ETAI SAS was founded in 1946.
Where is ETAI SAS based?
ETAI SAS is headquartered in Antony, France, in the Europe region.
How does ETAI SAS make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are data Licensing and professional Services.
Who are ETAI SAS's main competitors?
Direct peers on record are Autodata, Solera (Audatex), Mitchell International, OEConnection and Snap-on (ShopKey Pro). Bosch Automotive Aftermarket is listed as a broad incumbent. JATO Dynamics is listed as an emerging player. Eurotax (Schwacke/Autovit group) is listed as a regional player.
Does ETAI SAS have an API?
No public API is recorded for ETAI SAS.
What industry is ETAI SAS in?
ETAI SAS's product category is Automotive Aftermarket Software. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 334513 and its SIC code is 3823.