OEConnection
OEConnection operates a cloud-based automotive aftersales platform connecting 40,000+ collision and mechanical repair shops, 4,000+ dealerships, OEMs, and insurance carriers through marketplace, insights, and supply chain tools including CollisionLink, RepairLink, PartsTech, RepairLogic, and PartsEye.
- Company typePrivate
- Founded2000
- HeadquartersFairlawn, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What OEConnection does
OEConnection (OEC), founded in 2000 and headquartered in Northeast Ohio, is an end-to-end software platform for the automotive aftersales ecosystem, connecting franchised dealerships, independent collision and mechanical repair shops, OEMs, aftermarket parts suppliers, insurance carriers, and fleets. The platform is organized around three pillars — Marketplace (CollisionLink, RepairLink, TraxCollision, PartsTech), Insights (RepairLogic, EstimateIQ, Certified Repair Network, RepairEdge, PSXLink), and Supply Chain (PartsEye, D2DLink, Backorder Fulfillment, PartsBroker Direct, DMS Connect) — with supporting products such as eMarketing, Geo Labor Rate & Tax Guide, Total Loss Workbook, OEC Payments, MyPriceLink, and the Wholesale Pro Bundle.
The underlying technology is cloud-based, with rule-based AI features layered onto large structured data assets: EstimateIQ analyses estimate line items in real-time using business rules, RepairLogic accesses OEM-authored repair procedures and applies automated calibration and single-use-part detection, and PartsEye uses historical demand to recommend stock orders. The platform integrates with 35+ shop management systems (Mitchell, Tekmetric, ShopMonkey, NAPA TRACS) and connects to dealer management systems via DMS Connect, and holds ISO 27001 certification.
Monetization spans three streams: subscription and licensing fees for dealer-facing platforms (CollisionLink, RepairLink, PartsEye, RepairLogic, EstimateIQ) billed annually with dealer size and transaction volume tiers; transaction-based fees (PartsBroker Direct charges 7% to buyers and 6% to sellers); and managed-inventory services (PartsEye). The shop-facing products (CollisionLink Shop, RepairLink Shop, PartsTech) are freemium, removing friction for independent shops to join the network, which then monetizes through dealer and OEM customers. The company operates across six countries with approximately 1,500 employees and serves 40,000+ collision shops, 130,000+ shop buyers, and 4,000+ dealerships. In November 2025, Francisco Partners agreed to acquire a majority stake from Genstar Capital.
OEConnection firmographics
Firmographics- Name
- OEConnection
- Legal name
- OEConnection LLC
- Website
- https://oeconnection.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OEConnection operates a cloud-based automotive aftersales platform connecting 40,000+ collision and mechanical repair shops, 4,000+ dealerships, OEMs, and insurance carriers through marketplace, insights, and supply chain tools including CollisionLink, RepairLink, PartsTech, RepairLogic, and PartsEye.
- Ownership category
- akta.pro rank
OEConnection industry classification
Industry- Product category
- Automotive Aftersales Software
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
- akta.pro secondary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where OEConnection is headquartered
LocationHeadquarters
- HQ city
- Fairlawn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OEConnection business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/Subscription Fees: Annual subscription or licensing fees for dealer solutions including CollisionLink, RepairLink, TraxCollision, and other dealer-facing platforms. Volume tiers based on dealer size and transaction volume.
- Transaction Fees: PartsBroker Direct charges transaction fees on completed brokered sales: 7% for buyers and 6% for sellers. Also includes transaction-based revenue from marketplace platforms.
- Managed Inventory Services: PartsEye provides managed inventory solutions with subscription-based pricing, ordering $6 billion in parts annually for over 4,000 dealerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | CollisionLink - Free for shops, dealers pay for platform access |
| Freemium | Annual | RepairLink - Free for repair shops |
| Freemium | Annual | PartsTech - Free for repair shops |
| Subscription | Annual | EstimateIQ - 7X ROI reported |
| Transaction based/ take rate | Pay-as-you-go | PartsBroker Direct - Transaction-based fees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
OEConnection product offering
Product offeringCore offering
OEConnection operates an end-to-end cloud-based automotive aftersales platform organized around three pillars: Marketplace (OEM and aftermarket parts procurement), Insights (repair planning, estimating, certification, and shop coaching), and Supply Chain (inventory optimization, dealer-to-dealer sourcing, and backorder fulfillment). The platform connects OEMs, franchised dealerships, collision and mechanical repair shops, insurance carriers, and aftermarket suppliers to streamline the vehicle repair lifecycle from estimate to completion.
Product overview
OEC (OEConnection) operates as an end-to-end platform for the automotive aftersales ecosystem, organized around three pillars: Marketplace, Insights, and Supply Chain. The platform connects dealers, suppliers, repair shops, manufacturers, insurers, and fleets through integrated marketplace, insights, and supply chain solutions that streamline the vehicle repair process from estimate to completion. The core product portfolio includes CollisionLink (OEM collision parts procurement) and RepairLink (OEM mechanical parts procurement) for the marketplace segment, supplemented by TraxCollision (all-parts ordering), and PartsTech (aftermarket and tire ordering, acquired by OEC). The Insights pillar centers on RepairLogic (OEM repair procedure access and repair planning), EstimateIQ (estimate analysis), Certified Repair Network (OEM certification), RepairEdge (shop coaching), PSXLink (business intelligence/CRM), EV Handling Qualified, and Collision Performance Network. The Supply Chain pillar includes PartsEye (stock order optimization), D2DLink (dealer-to-dealer parts locator), Backorder Fulfillment, PartsBroker Direct (idle inventory brokering), and DMS Connect (DMS integration). Supporting add-on modules include eMarketing, Performance Coaching, Geo Labor Rate & Tax Guide, Total Loss Workbook, OEC Payments, and MyPriceLink. The platform also offers a Wholesale Pro Bundle combining enhanced RepairLink and CollisionLink features with CRM capabilities. Founded in 2000 pioneering the first OEM parts eCommerce platform, OEC now serves a network spanning six countries with 1,500 employees and billions of data records.
Differentiator
Problem solved
Functional benefit
Products and services
- CollisionLink OEM collision parts procurement platform connecting genuine parts dealers with collision shops and buyers through a fast, accurate online ordering system, supporting manufacturer-backed parts programs and increasing order accuracy.
- RepairLink OEM mechanical parts procurement software solution connecting mechanical parts dealers and repair shops with part pricing, availability insights, best-in-class diagrams, and a streamlined procurement experience backed by 20+ OEM parts programs.
- TraxCollision Collision parts procurement software solution offering dealers and suppliers a single, streamlined ordering and tracking platform that consolidates the parts procurement experience, providing shops with parts availability, upfront pricing, and delivery insights.
- PartsTech Mechanical parts ordering software that lets automotive repair shops order from all their aftermarket parts and tire suppliers in one lookup, with a network of 300+ parts and tire suppliers across 30,000+ locations.
- CollisionLink Shop Collision parts ordering platform for repair shops, enabling shops to directly connect with wholesale parts dealers for fast, accurate OEM collision parts sourcing.
- RepairLink Shop Mechanical parts ordering platform for repair shops, providing 24/7 online mechanical parts ordering with access to OEM parts dealers for fast, accurate sourcing and communications.
- RepairLogic Cloud-based repair planning platform providing collision repair shops with direct access to OEM-authored repair procedures, 3D vehicle-based navigation, and automated repair planning to drive safe, proper vehicle repairs.
- EstimateIQ Cloud-based collision estimating analysis tool that analyzes estimates line by line in real-time, suggesting relevant operations and procedures to ensure complete, accurate estimates the first time and reduce supplements.
- Certified Repair Network (CRN) Largest OEM certification provider in North America, offering 35+ OEM Certification Programs for collision repair shops, certifying shops to meet manufacturer repair standards.
- RepairEdge Hands-on in-person and remote coaching service providing collision shops with coaching on estimatics, repair quality, vehicle protection, parts storage, repair procedures, and workplace safety through quarterly on-site engagements and multi-day process-focused sessions.
- OEC eMarketing Turnkey email marketing solution powered by an eCommerce data analytics engine, enabling parts dealers to reach new customers and build shop loyalty through professionally crafted marketing campaigns.
- PSXLink Business intelligence software solution and CRM for parts departments and sales reps, providing clear customer and sales insights on an interactive dashboard for proactive wholesale growth, KPI tracking, and sales activity monitoring.
- DMS Connect Integration layer connecting OEC dealer solutions (CollisionLink, RepairLink, D2DLink, D2D Express) with dealer DMS platforms for streamlined order processing, increased accuracy, and real-time inventory access.
- PartsEye Remote managed inventory and stock order optimization solution that helps dealerships complete optimized stock orders in minutes, used by over 4,000 dealerships globally and ordering $6 billion in parts annually.
- D2DLink OEM dealer parts locator that enables dealers to buy and sell OE parts across a dealer-to-dealer network, providing greater accuracy, inventory control, and the industry's largest dealer-to-dealer network for locating parts.
- Backorder Fulfillment Streamlines dealer-to-dealer parts transactions for seamless OEM parts procurement and dealer collaboration, enabling faster sourcing of OEM-approved parts through a trusted dealer network fully integrated with shipping and payment processing.
- PartsBroker Direct Brokering service linking dealers with idle OE parts inventory to dealers looking to buy those parts at a discount, with a personal broker assigned to assist and a 7% buyer / 6% seller transaction fee model.
- Geo Labor Rate & Tax Guide Cloud-based application that uses location-specific information to calculate repair labor and tax rates for any address across the USA, with rates refreshed regularly and geo-coding down to specific street addresses.
- Total Loss Workbook Calculates compliant state taxes and fees based on vehicle ACV across all 51 US jurisdictions, automating DOI/DMV taxes and fees with compliant coverage in all 50 states and Washington D.C.
- Performance Coaching Coaching service bringing OEC's wholesale expertise into dealership parts departments, providing data-driven roadmaps, staff insights, marketing strategy support, and onsite and remote coaching sessions to help dealers sell more parts.
- Collision Performance Network (CPN) Joint-effort OEM certification program designed to certify and promote top-tier auto body shops, promoting proper tooling, training, and repair standards based on manufacturer collision repair requirements.
- Electric Vehicle Handling Qualified (EVHQ) Program providing technicians, shop owners, and front-of-house staff with specialized knowledge and skills needed to safely and effectively handle electric vehicles.
- OEC Data Services Fast, accurate, and secure automotive data services tailored to OEM needs, helping manufacturers streamline data creation, improve quality, and scale operations through flexible staffing, end-to-end data management, and agile global support.
- OEC Payments Secure, fast, and user-friendly way for dealers and shops to complete parts order transactions directly in RepairLink, streamlining the parts procurement process through fast, easy ordering, returns, and reconciliation.
- MyPriceLink Parts pricing management module within the OEC Marketplace platform, enabling dealers to manage and adjust parts pricing.
- Wholesale Pro Bundle Bundle combining enhanced RepairLink and CollisionLink features with access to 130,000+ collision and mechanical shop buyers and a built-in CRM with advanced rollout reporting for parts departments.
Quantifiable outcome
- 40,000+ active collision repair centers on CollisionLink
- +10 more outcomes
Companies that use OEConnection
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles5 records
OEConnection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature7 records
OEConnection partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PartsTech Inc.coreOEC acquired PartsTech Inc. as part of its strategy to expand mechanical parts ordering capabilities and strengthen its marketplace ecosystem with aftermarket parts and tire supplier network.
- PartsTech Suppliers (300+)corePartsTech connects repair shops with 300+ parts and tire suppliers across 30,000+ locations. Suppliers benefit from incremental sales through the PartsTech marketplace platform.
- Dealer Management System (DMS) VendorscoreDMS Connect integrates OEC dealer solutions with Dealer Management Systems, enabling seamless data flow between platforms without manual entry.
- Shop Management System ProviderscorePartsTech integrates with 35+ management systems including Mitchell, Tekmetric, ShopMonkey, Shopware, AutoLeap, and NAPA TRACS for streamlined parts ordering workflow.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
OEConnection competitors and assessment
Company assessmentDirect peers
- CCC Intelligent Solutions: Provider of SaaS for insurance carriers, collision repair shops, and OEMs — overlapping with OEC's RepairLogic, EstimateIQ, and Total Loss Workbook across the repair/insurance ecosystem.
- Parts iD: Online automotive parts e-commerce marketplace — directly comparable consumer/commercial parts marketplace model to PartsTech.
- Solera Holdings: Owner of Audatex and Shop-mgmt offerings serving insurers, repairers, and OEMs — overlaps with OEC's insurance carrier and collision repair workflows.
- Mitchell International: Collision repair estimating, parts lookup, and shop workflow software — competes directly with OEC's RepairLogic, EstimateIQ, and parts procurement solutions for repair shop budgets.
Others
- Dorman Products: Aftermarket auto parts manufacturer and supplier — adjacently comparable given PartsTech's aftermarket supplier ecosystem and OEC's role distributing third-party parts.
Broad incumbents
- Genuine Parts Company (NAPA): Largest U.S. automotive parts distributor serving both DIY and shop channels via NAPA — comparable supply/wholesale scale and shop relationships overlapping with PartsTech's supplier ecosystem.
- AutoZone Commercial: Major auto parts retailer with commercial programs for repair shops — competes for shop wallet on aftermarket parts, parallel to PartsTech's marketplace position.
- CDK Global: Dealer Management System (DMS) provider to franchised dealerships — OEC's DMS Connect integrates with CDK, and CDK competes for dealer software share adjacent to OEC's dealer optimization products.
- Reynolds and Reynolds: DMS and retail solutions provider for franchised dealers — integrated counterpart/peer for OEC's DMS Connect and dealer-facing workflow tools.
Emerging players
- Tekion: Cloud-native dealership platform (CRM, parts, service) — newer entrant competing for dealer software share that overlaps OEC's dealer optimization products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OEConnection social profiles
Digital presenceOEConnection compliance and trust
Trust signalCompliance1 record
OEConnection financial estimates
Financial estimateRevenue estimate
Valuation estimate
OEConnection leadership team
Management profileNumber of profiles
Profiles13 records
OEConnection subsidiaries and ownership
Company hierarchySubsidiaries1 record
OEConnection funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OEConnection M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OEConnection
What does OEConnection do?
OEConnection operates an end-to-end cloud-based automotive aftersales platform organized around three pillars: Marketplace (OEM and aftermarket parts procurement), Insights (repair planning, estimating, certification, and shop coaching), and Supply Chain (inventory optimization, dealer-to-dealer sourcing, and backorder fulfillment). The platform connects OEMs, franchised dealerships, collision and mechanical repair shops, insurance carriers, and aftermarket suppliers to streamline the vehicle repair lifecycle from estimate to completion.
Is OEConnection a public or private company?
OEConnection is a private company. It is classified as private equity controlled and is currently operating.
When was OEConnection founded?
OEConnection was founded in 2000. It employs 1,001 to 5,000 people.
Where is OEConnection based?
OEConnection is headquartered in Fairlawn, United States, in the North America region.
How does OEConnection make money?
Three revenue lines are on record. Platform/Subscription Fees are the primary driver. The others are transaction Fees and managed Inventory Services.
Who are OEConnection's main competitors?
Direct peers on record are CCC Intelligent Solutions, Parts iD, Solera Holdings and Mitchell International. Dorman Products is listed as an others. Broad incumbents are Genuine Parts Company (NAPA), AutoZone Commercial, CDK Global and Reynolds and Reynolds. Tekion is listed as an emerging player.
Does OEConnection have an API?
No public API is recorded for OEConnection.
What industry is OEConnection in?
OEConnection's product category is Automotive Aftersales Software. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42312 and its SIC code is 5013.