Optimize 360

What Optimize 360 does

Optimize 360 is a French SEO and digital performance agency founded in 2012 by Frédéric Poulet and headquartered in Paris (SAS Optimize CHR 2.0, SIRET 75286270600039). The firm operates 8 physical offices across seven French regions and French-speaking Switzerland, delivering services through 12 named senior consultants with no subcontracting. Its core offering combines traditional SEO (technical, semantic, local, international, e-commerce, B2B, netlinking) with Generative Engine Optimization (GEO), a category the firm claims to have pioneered in France in 2023 to position clients for visibility in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Supporting products include SEA (Google Ads), website creation, social media strategy, e-reputation management, marketing automation, and a proprietary SEO & GEO ROI simulator tool used for both client projections and lead generation.

The business model is overwhelmingly recurring: clients engage on monthly retainers covering SEO strategy, technical optimization, content production, link building, GEO, and monthly reporting via personalized Looker Studio dashboards. A free pre-audit serves as the top-of-funnel conversion mechanism, with quote-based pricing constructed around keyword competitiveness, technical starting state, and scope (SEO alone, SEO + GEO, multi-site, international). One-time SEO audit engagements and SEA management provide additional revenue streams. Customer segments span 10 verticals — including tourism & hospitality, e-commerce & retail, B2B services, luxury, wine & spirits, healthcare, finance, and sport — with named references such as Le Negresco, The Ascott, One Nation Paris, MDCV, and Holding RD Finance, alongside 300+ active client contracts and 500+ cumulative clients since founding.

Optimize 360 is a private, founder-owned entity operating under an OptimizeEurope Holding group structure, with reported capital of €37,410 and no institutional funding rounds on record. Distribution is anchored by 8 physical offices that combine local sales and delivery, supported by content marketing, LinkedIn/YouTube presence, GEO thought leadership from the founder, and partner referrals. Reported client outcomes include +60% average traffic growth within 6 months and case-study results up to +220% SEO leads and +187% organic traffic for individual enterprise clients.

Name

Optimize 360

Legal name

SAS Optimize CHR 2.0

Website

https://optimize360.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimize 360 is a French SEO and digital performance agency founded in 2012, operating 8 offices across France and Switzerland with 12 senior consultants. It serves SMEs and enterprise clients across hospitality, e-commerce, finance, luxury, and B2B with traditional SEO plus pioneering GEO/LLM optimization for AI search engines.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Monthly Retainer SEO & GEO Services: Ongoing monthly retainer engagements covering SEO strategy, technical optimization, content production, netlinking, GEO, and monthly reporting. Each client is assigned a dedicated senior consultant. Services start with a free pre-audit.
2. SEO Audit: One-time SEO audit engagements delivered within 10 days as a lead-generation entry point, culminating in a prioritized roadmap.
3. SEA / Google Ads Management: Paid search management to acquire new clients by maximizing ROI on acquisition campaigns. Offered as a complementary or standalone service alongside SEO.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Optimize 360 provides professional search engine optimization (SEO) and Generative Engine Optimization (GEO) services to French-speaking businesses, helping them achieve and maintain organic visibility on Google, Google AI Overviews, ChatGPT, Perplexity, and Gemini. Service portfolio spans 12 SEO disciplines (technical, semantic, local, e-commerce, international, B2B, netlinking, and AI-driven GEO), delivered through monthly retainer engagements that begin with a free pre-audit and are led by dedicated senior consultants across 8 regional offices.

Product overview

Optimize 360 is a French full-service digital marketing agency founded in 2012, offering a unified platform of SEO/GEO services across 8 physical offices in France and Switzerland. The core offering combines traditional SEO (technical, semantic, link building, local, e-commerce, international, B2B) with GEO (Generative Engine Optimization for AI search engines including ChatGPT, Perplexity, Gemini, and Google AI Overviews), alongside complementary services including SEA (Google Ads), website creation, social media strategy, e-reputation management, marketing automation, and custom reporting. The portfolio includes 12 SEO disciplines, 10 sector specializations (hospitality, real estate, health, finance, luxury, e-commerce, wine & spirits, sport), and proprietary tools such as an SEO ROI simulator. Services are delivered by 12 senior consultants across 8 regional offices with no subcontracting.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO — Référencement Naturel) Core SEO service spanning technical optimization, semantic content, link building, local SEO, e-commerce SEO, international SEO, and B2B SEO, delivered through recurring monthly retainer engagements with a dedicated senior consultant assigned to each client.
• Generative Engine Optimization (GEO — SEO for AI and LLMs) Optimization for AI-powered search engines including ChatGPT, Perplexity, Gemini, and Google AI Overviews, combining SEO and GEO methodology from project start to surface brand, product, and service citations in LLM responses.
• Paid Search Advertising (SEA — Stratégie Google Ads) Paid Google Ads management service designed to maximize ROI on acquisition campaigns, typically combined with SEO to achieve combined SEO and SEA dominance on search engine results pages.
• Website Creation (Création de Sites Internet) Website creation and redesign service with 360-degree digital strategy focus, building SEO- and conversion-optimized sites suited to client activity and growth objectives.
• Social Media Strategy (Stratégie Social Media) Social media strategy and management service advising clients on selecting the appropriate networks for their activity and administering these professionally.
• Online Reputation Management (E-Réputation) Online reputation management service using review aggregation tools, sentiment monitoring, audits, and ongoing e-reputation tracking to manage client brand perception online.
• SEO Audit (Audit SEO) One-time technical, semantic, and competitive SEO audit mapping the complete organic situation including crawl, semantic coverage, link profile, cannibalizations, and competitive gaps, delivered within 10 days as a lead-generation entry point.
• Custom Reporting (Reporting Personnalisé) Personalized Looker Studio dashboards combining classical SEO KPIs (positions, traffic, conversions) with new AI visibility signals (AI Overview citations, brand mentions, share of voice) for monthly client reporting.
• Pull Marketing Strategy (Stratégie Pull) Attraction marketing strategy service based on inbound marketing and SEO, designed to organically attract qualified leads through valuable content distribution.
• Push Marketing Strategy (Stratégie Push) Proactive outbound marketing strategy service using social ads, paid campaigns, and public relations to accelerate growth and reach new audiences.
• Marketing Automation and CRM (Marketing Automation) Marketing automation and CRM integration service supporting lead nurturing, email workflows, and CRM-based customer journey optimization.
• Email Marketing and Lead Nurturing (Email Marketing & Lead Nurturing) Email marketing campaign service with automated lead nurturing sequences designed to convert prospects through the funnel.
• Brand Identity Development (Image de Marque) Brand identity and brand equity development service supporting SEO and LLM authority signals through cohesive brand positioning.

Quantifiable outcome

• +60% average traffic growth in 6 months
• +6 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Ahrefs: Global SEO toolset provider with growing content and AI features. SaaS rather than agency, but enables in-house teams to perform tasks previously outsourced — pressing agency economics from the client side.
• Semrush: Global SEO and content marketing SaaS platform increasingly bundling AI/GEO analytics. Different business model (tool vs agency), but competes for the same client budgets and offers agency partners a way to deliver similar outputs with software leverage — putting pressure on agency pricing.

Broad incumbents

• Directive Consulting: Larger US-based B2B-focused SEO and digital marketing agency with enterprise B2B SEO methodology. Comparable in B2B SEO depth and enterprise reporting practices, but broader scale and global footprint.
• WebFX: Large US-based full-service digital marketing agency offering SEO, SEA, web design, and content services. Comparable in the integrated SEO+SEA+content service mix, but operates at much greater scale and broader service portfolio.
• Victorrious SEO: US-based SEO agency specialized in technical, content, and link building SEO for mid-market and enterprise clients. Comparable in SEO-first service model but operates in a different geography with broader US enterprise footprint.

Direct peers

• Junto: French digital performance agency (formerly Hi-Commerce) specialized in SEO, SEA, and inbound lead generation for B2B and ecommerce. Directly comparable to Optimize 360 in service mix and target segments, particularly B2B and ecommerce SEO.
• First Point: French SEO and SEA agency serving mid-market and enterprise clients with technical SEO and content optimization. Direct competitor in the French SEO agency landscape with overlapping methodology.
• Eskimoz: Leading French SEO agency serving SMEs and mid-market clients with multi-office presence across France. Closest direct competitor — same geography (France), same SME target, same SEO-driven service model, and comparable thought-leadership positioning.
• Yousilk: French digital marketing agency offering SEO, SEA, and content marketing to SMEs and mid-market clients. Competes in the same French SME SEO space with similar service portfolio.
• My Little Big Web: Established French SEO and content agency founded in 2012, providing organic search services to SMEs and larger accounts. Comparable in longevity, geography, and SEO-first service orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/optimize360_
• YouTubeyoutube.com/channel/UCx0vOA4pU2vCBvQn7bDUAsA
• Facebookfacebook.com/Optimize360.fr
• LinkedInlinkedin.com/company/optimize-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimize 360