Forbidden Peak Brewery

What Forbidden Peak Brewery does

Forbidden Peak Brewery is a single-location independent craft brewery and taproom founded in 2018 and operating at 11798 Glacier Highway in Auke Bay, Juneau, Alaska. Its core product is a rotating lineup of craft beers and hard seltzers, served on draft in the taproom and sold to-go in growlers, 32oz and 64oz crowlers (steel, aluminum, glass), cans, and kegs via phone-ahead orders and a Square-powered e-commerce storefront. The firm is a Brewers Association Independent Craft Brewery and markets its beer as "award-winning," though specific awards are not enumerated on the company website.

The company operates a strict direct-to-consumer model with no wholesale or third-party retail distribution. Revenue is generated across four streams: on-site taproom beverage sales, beer-to-go packaged sales, merchandise and packaged product sales through the Square online store, and an embedded food-service offering branded as Red Spruce, an in-house restaurant operated by a separate vendor led by chef Lionel 'Nel' Uddipa, a Great American Seafood Cook-Off winner. The business also captures a private events revenue line through the Barrel Room, a 12-20 person reservable space adjoining the taproom.

Customer segments split between Alaska tourists (including cruise-ship passengers visiting Juneau) and local Juneau residents seeking a family-friendly brewpub with outdoor patio seating overlooking Auke Bay harbor. Marketing is conducted through the company website, an email newsletter, social media, and a core GTM partnership with Alaska On Tap, a tour operator that brings visitors to the brewery as part of Juneau Brewery Tour packages. The company is privately held, employs 1-10 people, and discloses no funding history, revenue figures, or ownership structure.

Name

Forbidden Peak Brewery

Legal name

Forbidden Peak Brewery

Website

https://forbiddenpeak.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Forbidden Peak Brewery is an independent craft brewery and taproom in Auke Bay, Juneau, Alaska, producing craft beer and hard seltzer for on-site consumption, to-go packaged sales, and an online store. It serves Alaska tourists and local Juneau residents with an embedded Red Spruce restaurant.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANAAAC

Craft Beer Retail & Bottle Shops (Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

SECONDARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYAFAFAAAJ

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

Keywords

• Craft beer brewing
• Craft brewery operations
• Taproom services
• Craft beverage manufacturing
• Brewpub restaurant

Headquarters

HQ city

Juneau

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. On-site beer and beverage sales: Taproom sales of craft beer, hard seltzers, and other beverages for on-site consumption. Revenue generated through pints, flights, and other drink orders consumed at the brewery.
2. Beer to-go: Take-home beer sold in various formats including growlers, 32oz crowlers (steel, aluminum, glass), 64oz crowlers, cans, and kegs. Customers call ahead to place orders.
3. Food service: On-site food sales from Red Spruce restaurant, serving traditional pub favorites and globally inspired street food. Includes brunch, lunch, dinner menus and a kids menu.
4. Merchandise and online store: Online sales of merchandise and packaged products through Square e-commerce platform (forbiddenpeak.square.site).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Forbidden Peak Brewery is an independent craft brewery and taproom in Auke Bay, Juneau, Alaska, producing award-winning craft beer and hard seltzers. The brewery sells beer on draft for on-site consumption at the taproom, packages beer to-go in growlers, crowlers, cans, and kegs, and operates the Red Spruce restaurant on-site offering locally inspired pub fare. An online store and private event space (Barrel Room) round out the direct-to-consumer offering.

Product overview

Forbidden Peak Brewery operates as a craft brewery and taproom in Auke Bay, Juneau, Alaska. The core offering is award-winning craft beer and hard seltzer, available on draft in the taproom and to-go in various formats (growlers, crowlers, cans, kegs). Food service is provided through Red Spruce, an in-house restaurant sub-brand led by an award-winning chef, offering brunch, lunch, and dinner menus featuring locally inspired Alaskan pub fare. Private event space is available through the Barrel Room reservations. An online store powered by Square handles merchandise and beer to-go orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer & Hard Seltzer Award-winning rotating lineup of craft beers and hard seltzers served on draft at the taproom at 11798 Glacier Highway, Auke Bay, Juneau. Available for on-site consumption (pints, flights) within taproom hours (11AM-9PM daily).
• Beer To-Go Take-home craft beer packaged in growlers, 32oz crowlers (stainless steel and aluminum), 64oz crowlers (glass), cans, and kegs. Orders placed by phone ahead (907-523-7787) for pickup or through the Square online store.
• Red Spruce Food Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Alaska On TapcoreGTM or Marketing PartnerAlaska On Tap is a tour operator offering Juneau Brewery Tours. The brewery is featured as a stop on their tour packages, bringing tourist traffic directly to Forbidden Peak Brewery. Listed as an official tour partner on the brewery's website.
• Backcountry Hunters & AnglersminorOthersConservation organization logo appears on the brewery website footer. Nature/hunting-themed affinity group with Alaska chapter.
• Red SprucecoreStrategic or Co-development PartnerRed Spruce is the on-site restaurant partner operating within the brewery space at 11798 Glacier Highway, Suite 103. Led by award-winning chef Lionel 'Nel' Uddipa, winner of the Great American Seafood Cook-Off. Provides locally inspired pub fare including brunch, lunch, and dinner menus with farm-to-fork ingredients.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Barnaby Brewing Company: Small craft brewery located in Juneau, Alaska. Direct local peer for taproom traffic, tourist visits, and craft beer market share in the same city; very similar microbrewery scale and model.
• Glacier Brewhouse: Anchorage-based brewpub combining on-site brewed beer with a full-service restaurant. Closely comparable to Forbidden Peak's brewpub + Red Spruce food service model, with a similar tourism-driven dining audience.
• Midnight Sun Brewing Company: Anchorage-based craft brewery producing award-winning ales and lagers. Comparable independent craft beer producer with a taproom and Alaska-wide distribution, competing for the same craft consumer and shelf space.
• Alaskan Brewing Co. Independent craft brewery also headquartered in Juneau, Alaska. Direct geographic and category competitor; substantially larger but produces a comparable lineup of craft beer and operates a tasting room, making it the most directly comparable peer.
• Snow Goose Restaurant & Brewery: Alaska brewpub combining on-site brewing with a full restaurant. Direct comparable on the brewpub + food model, illustrating the same hybrid venue positioning Forbidden Peak pursues with Red Spruce.
• 49th State Brewing: Alaska craft brewery and brewpub with multiple locations including Anchorage and Denali. Comparable combination of craft beer production, on-site taproom, and full food service targeting both locals and tourists.

Regional players

• Kodiak Island Brewing Company: Small craft brewery in Kodiak, Alaska. Comparable in scale and rural-Alaska operating environment, but in a different geography — useful as a regional benchmark for cost structures and craft beer demand outside Anchorage/Juneau.
• Haines Brewing Company: Small craft brewery in Haines, Alaska, serving a similarly remote Southeast Alaska community. Comparable in scale, supply chain constraints, and reliance on seasonal tourism, though in a different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forbidden-peak-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forbidden Peak Brewery