Anik

What Anik does

Anik Milk Products Private Limited is a privately held Indian dairy brand headquartered in Indore, Madhya Pradesh, operating for over 50 years. The company produces and sells a portfolio of packaged dairy products under the Anik brand — including pasteurised fresh milk in five variants (Full Cream, Standardized, Toned, Double Toned, and Chai Kadak Special), curd in cups/pouches/tubs, ghee in three variants (Anik Ghee, Cow Ghee, Brown Ghee), paneer, flavoured milk (nine flavours), buttermilk and lassi, and a milk powder line (Anytime Dairy Whitener, Madhur Dairy Mix, Anikspray Skimmed Milk Powder). It also markets the Sourabh sub-brand (milk and ghee) and distributes Lactalis' President Butter in India. Production uses conventional dairy processing — pasteurisation and standardised quality control — with all plants FSSAI-licensed; the company sources milk from the Malwa region, which it markets on purity and nutrition grounds, and exports Anikspray Skimmed Milk Powder to several countries meeting international quality standards.

Anik operates a hub-and-spoke go-to-market built around company-owned Anik Distribution Centres (ADC) in Indore and Agra, feeding a network of regional distributors (e.g., A.S. Milk, Raj Dairy, Aditya Dairy, Kavya Milk Dairy) that extends into Aligarh and Etawah, and ultimately general trade, kirana stores, and direct retail outlets across north India. Revenue is generated almost entirely through one-time physical product sales (one-time-license pricing mechanic applied to a hardware/physical-goods revenue stream) at undisclosed consumer prices. Customer segments are split between north Indian households for daily consumption and a secondary B2B segment for restaurants, hotels, and food service.

Since 2016, Anik has been a wholly-owned subsidiary of Lactalis Group, the world's largest dairy group headquartered in Laval, France, with turnover exceeding €17 billion, 229 production sites, and presence in over 180 countries. The Sourabh brand was folded into the Anik–Lactalis platform in September 2016. Headcount is reported at 11–50 employees and the entity is privately held with no public ticker or standalone disclosed revenue.

Name

Anik

Legal name

Anik Milk Products Private Limited

Website

https://anikdairy.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Anik is an Indore-based Indian dairy brand producing pasteurised milk, curd, ghee, paneer, flavoured milk, lassi, and milk powder under the Anik and Sourabh brands, selling to north Indian households and food-service businesses via company-operated distribution centres in Indore and Agra and a regional distributor network.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Fluid Milk & Cream Wholesale (AFAIAEAA)

akta.pro secondary industries

Butter & Ghee Manufacturing (AFAKAKAD), Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB), Dairy Ingredients (Whey, Lactose, Milk Powders) Wholesale (AFAIAEAG), Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH), Dairy Whitener & Creamer Powders (Tea/Coffee Whiteners) (AFAHAFAI), Dairy-Based Beverage Wholesale (Milk Drinks, Yogurt Drinks) (AFAIAGAG)

Keywords

• Dairy products
• Milk processing
• Ghee production
• Milk powder manufacturing
• Paneer and curd

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Products Retail: Physical consumer goods business selling milk, curd, ghee, buttermilk, flavoured milk, and milk powder through retail channels. Revenue generated from direct product sales to consumers through general trade and distribution network.
2. International Export: Anik milk powder meets international quality standards and is exported to several countries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Anik produces, processes and sells a full range of branded dairy products including fresh and flavoured milk, curd, ghee, paneer, buttermilk and lassi, and milk powder products (dairy whitener, dairy mix, and skimmed milk powder) under the Anik and Sourabh sub-brands. Products are manufactured in FSSAI-licensed facilities, sourced from the Malwa region of Madhya Pradesh, and distributed through Anik Distribution Centres, regional distributors and retail outlets across north India, with select milk powder exports meeting international quality standards.

Product overview

Anik is a dairy products company offering a comprehensive portfolio of fresh milk, curd, ghee, flavoured milk, buttermilk/lassi, milk powder, and paneer under the Anik brand, along with sub-brand Sourabh (milk and ghee) and partner brand President Butter. The Anik brand offers milk in multiple variants (Full Cream, Standardized, Toned, Double Toned, Chai Kadak Special) and curd in various pack sizes (cups, pouches, tubs). Ghee products include Anik Ghee, Cow Ghee, and Brown Ghee in multiple formats (boxes, tins, bottles, sachets). The flavoured milk line features 9 flavours (Badam, Chocolate, Elaichi, Mango, Pista, Rose, Saffron, Vanilla, Strawberry). Milk powder products include dairy whitener, dairy mix, and skimmed milk powder. The company, acquired by Lactalis in 2016, sources products from the Malwa region of Madhya Pradesh.

Differentiator

Problem solved

Functional benefit

Brands

• Sourabh: A sub-brand offering fresh dairy products including milk, curd, lassi, buttermilk, srikhand, ghee, and paneer. Founded in 1996 in Dewas region, Madhya Pradesh, and partnered with Anik and Lactalis Group in September 2016.

Products and services

• Anik Full Cream Milk Pasteurized full cream milk available in 500ml and 1000ml pouches, rich in protein, fortified vitamins, and calcium, sold to households and food service buyers.
• Anik Standardized Milk Standardized milk processed under stringent quality standards, serving as a good source of protein and calcium for households.
• Anik Toned Milk Toned milk available in 125ml, 500ml and 1000ml pouches for everyday household consumption.
• Anik Double Toned Milk Double toned milk available in 125ml and 500ml pouches, targeted at calorie-conscious households.
• Anik Chai Kadak Special Toned Milk Special toned milk designed for making strong tea, available in 225ml, 500ml, and 1000ml pouches for households and tea stalls.
• Anik Curd Cup Thick and delicious curd in 200g and 400g cups, made from the highest quality milk under stringent quality standards, for individual and small household servings.
• Anik Curd Pouch Curd available in 200g, 500g, and 1kg pouches for convenient household use.
• Anik Curd Tub Curd available in 1kg and 5kg tubs targeted at bulk family or food service consumption.
• Anik Ghee Pure organic ghee made from cream sourced from freshest milk, produced under stringent hygienic standards; available in 100ml, 200ml, 500ml, 1L, 2L and 5L packs in box and tin formats.
• Cow Ghee Premium cow ghee available in 100ml to 1L packs across box, bottle, and tin formats for households and traditional cooking.
• Brown Ghee Brown ghee variant available in 100ml, 200ml, and 500ml packs, offering a deeper-flavoured clarified butter option.
• Anik Flavoured Milk Refreshment drink in 175ml-200ml bottles across nine flavours (Badam, Chocolate, Elaichi, Mango, Pista, Rose, Saffron, Vanilla, Strawberry), made with superior ingredients and fresh-farm toned milk for on-the-go consumption.
• Anik Anytime Dairy Whitener Dairy whitener suitable for preparing instant tea and coffee, targeted at households and institutional buyers.
• Anik Madhur Dairy Mix Milk powder mix for preparing instant sweets and traditional dairy-based dishes, sold in pouches and jars.
• Anikspray Skimmed Milk Powder Protein-rich skimmed milk powder that meets international quality standards, available in pouches and bottles and exported to several countries for B2B and consumer use.
• Anik Butter Milk Masala Spiced buttermilk/chaach in 500ml pouch made from curd and spices, positioned as a coolant and digestive aid for hot climates.
• Anik Butter Milk Plain Plain buttermilk/chaach refreshing drink in 500ml pouch, intended as a meal accompaniment.
• Anik Gaadhi Lassi Traditional thick lassi made from curd, targeted at households and food service operators.
• Anik Punjabi Lassi Traditional Punjabi-style lassi for retail consumers seeking a thick, regional variant.
• Anik Paneer Fresh paneer made from the highest quality milk under stringent quality standards, sold through retail outlets and food service channels.
• Sourabh Milk Sourabh sub-brand milk range including Chai Special, Gold, Health, Pura, Balak and Chai Sfurti variants, sold in the Dewas and broader Madhya Pradesh market through Anik's distribution network.
• Sourabh Ghee Pure cow ghee made from cream sourced from the freshest milk under stringent hygienic standards, sold under the Sourabh sub-brand.

Quantifiable outcome

• Products exported to several countries meeting international quality standards

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Sourabh BrandcoreStrategic or Co-development Partner · 1 September 2016Sourabh, a dairy brand established in 1996 in Dewas region with products including milk, curd, lassi, buttermilk, srikhand, ghee, and paneer, partnered with Lactalis Group along with Anik in September 2016. The partnership expanded the combined entity's product portfolio and regional presence in Madhya Pradesh.
• Lactalis GroupflagshipStrategic or Co-development Partner · 1 January 2016Lactalis acquired Anik in 2016, opening up enormous opportunities in the biggest dairy market in the world. The traditional and cultural experience of Anik combined with international expertise of Lactalis provides a unique competitive advantage. Lactalis is a family-owned dairy group based in Laval, France, with turnover over 17 billion Euros, 229 production sites globally, and presence in over 180 countries.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Country Delight: Indian D2C/subscription dairy startup delivering fresh milk and dairy direct-to-home via app-based ordering. Represents the emerging channel disruption that threatens traditional ADC/kirana-based distribution models like Anik's.

Direct peers

• Mother Dairy: Delhi-NCR based dairy major offering fluid milk, curd, ghee, paneer, and value-added dairy — directly comparable category mix to Anik. Strong North India presence makes it Anik's most immediate regional competitor.
• Heritage Foods: India-listed dairy company offering milk, curd, ghee, paneer, and flavoured dairy with a strong regional (South/Central India) presence. Closely comparable in scale, multi-category Indian regional dairy processor model.
• Amul (GCMMF): India's largest dairy cooperative operating across fluid milk, curd, ghee, paneer, milk powder, and flavoured milk — directly competing with Anik's product portfolio. Amul's national footprint and farmer-procurement network set the benchmark Anik must compete against.
• Dodla Dairy: India-listed dairy processor and retailer with fluid milk, curd, ghee, paneer, and value-added dairy — comparable regional Indian dairy model with comparable headcount and revenue scale to Anik.
• Hatsun Agro Product: India's largest private-sector dairy company operating Arun Icecreams, Arokya milk, and Hatsun curd across fluid milk, curd, ghee, and paneer. Comparable integrated dairy processor model, though primarily South India focused.
• Parag Milk Foods: Listed Indian dairy company operating Go, Gowardhan, and Pride of Cows brands across ghee, milk, curd, paneer, and whey — closely comparable multi-brand, multi-category Indian dairy structure with pan-India ambitions similar to Anik's potential trajectory.

Broad incumbents

• Nestlé India: Multinational FMCG incumbent operating milk products, dairy whitener (Everyday), condensed milk, and flavoured milk — overlapping product categories (especially milk powder and flavoured milk) with Anik and competing for similar Indian consumer wallet share.
• Danone India: Multinational dairy and nutrition incumbent in India focused on yogurts and flavoured dairy. Overlaps with Anik's curd and flavoured milk categories in urban Indian markets.
• Lactel India (Lactalis India): Direct sister brand under Lactalis India, focused on fluid milk. As Anik's parent entity's other Indian brand, it represents the broader Lactalis India consolidated dairy portfolio against which Anik's standalone positioning must be measured.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/anikdairy
• Facebookfacebook.com/AnikMilkProducts
• LinkedInlinkedin.com/company/anil-milk-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anik