Cassie Finance

What Cassie Finance does

Cassie Finance, operated by Contravariance LLC, is a cloud-based financial planning and analysis (FP&A) SaaS platform targeted at small business owners who lack dedicated finance teams. Founded in 2021 and headquartered in New York, the platform is positioned as an operating system for growing businesses that unifies finance and legal workflows for planning, analysis, and forecasting. The core product technology is a web-based SaaS application that connects to QuickBooks, Sage, and Xero via native integrations, automatically syncing accounting data to deliver cash flow forecasts, multi-company financial consolidation, expense tracking, and scenario-based budgeting without manual data entry or prior financial expertise.

The go-to-market is self-serve product-led growth: customers sign up directly through the website for a 21-day free trial (which auto-converts to a paid, auto-renewing subscription) and onboard through "Get started" CTAs. Pricing is tiered and not publicly disclosed. The company's customer segments are horizontal — exclusively small business owners — with no disclosed enterprise customers, no external institutional investors, no subsidiaries, no partnerships beyond accounting-platform integrations, and no disclosed acquisitions or funding rounds. Headcount is reported at 1-10 employees, indicating a founder-led, early-stage operation.

Demand generation is driven primarily by content marketing: a comprehensive A-Z Financial Dictionary, an interactive Loan Calculator tool, and a regularly updated blog authored by team members including founder Bradford Toney (YCombinator Winter '12 batch alumnus) and Nanya Okonta. These assets serve as top-of-funnel SEO levers targeting SMB owners researching finance, M&A, and lending topics. The operating geography is the United States, though the self-serve website is technically accessible globally.

Name

Cassie Finance

Legal name

Contravariance LLC

Website

https://cassiefinance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cassie Finance is a cloud-based FP&A SaaS platform that helps small business owners consolidate data from QuickBooks, Sage, and Xero into cash flow forecasts, budgets, and consolidated financial reports without requiring financial expertise.

Ownership category

akta.pro rank

Product category

Financial Planning & Analysis (FP&A) Software

NAICS

Finance and Insurance (52)

SIC

Finance Services (6199)

akta.pro primary industry

Budgeting & Cash-Flow Management (FSAGADAA)

akta.pro secondary industry

Digital/Robo Financial Planning (FSAEAAAK)

Keywords

• Financial planning software
• FP&A platform
• Cash flow forecasting
• Small business finance
• Accounting integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cassie Finance operates as a subscription-based SaaS platform. Subscriptions are on automatic renewal with periodic billing. The service offers a 21-day free trial that converts to a paid subscription unless cancelled. Pricing follows a per-seat or tiered subscription model based on the features and scale needed for growing businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cassie Finance is a cloud-based SaaS financial planning and analysis (FP&A) platform for small businesses that consolidates data from connected accounting tools (QuickBooks, Sage, Xero) to deliver automated cash flow forecasting, expense tracking, budgeting scenarios, and real-time multi-company financial consolidation. The product is sold as a self-serve subscription with a 21-day free trial and is targeted at growing businesses that lack dedicated finance teams.

Product overview

Cassie Finance offers a unified FP&A platform for small businesses that integrates with QuickBooks, Sage, and Xero to consolidate financial data for forecasting and analysis. The core Cassie platform provides strategic financial planning, cash flow forecasting, and real-time financial consolidation. Additional offerings include a free Loan Calculator tool and a comprehensive Financial Dictionary resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Cassie (Core Platform) Cloud-based SaaS FP&A platform for small businesses that consolidates financial data from QuickBooks, Sage, and Xero to enable cash flow forecasting, expense tracking, interactive budgeting, variance analysis, and real-time multi-company financial consolidation. Designed for small business owners without dedicated finance teams.
• Loan Calculator
• Financial Dictionary

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fathom: Fathom provides financial analysis, reporting, and forecasting for SMBs and accountants, with deep QuickBooks and Xero integrations and KPI dashboards — competing head-to-head with Cassie in SMB financial insights and consolidated reporting.
• LivePlan: LivePlan offers financial planning, forecasting, and reporting tools for SMBs and entrepreneurs — a direct comparable in self-serve business financial planning and cash-flow forecasting for small business owners.
• Jirav: Jirav delivers budgeting, forecasting, and FP&A for SMB and mid-market companies, integrating with QuickBooks and Xero — overlapping Cassie's forecasting and consolidated multi-company reporting positioning.
• Spotlight Reporting: Spotlight Reporting provides financial reporting, forecasting, and dashboards built for accountants and their SMB clients — competing in the same visualization-and-forecasting niche that Cassie targets.
• Float Financial Planning: Float is a cash-flow forecasting and FP&A platform for SMBs and accountants — a direct competitor offering multi-entity cash flow planning, scenario modeling, and integrations with QuickBooks and Xero, directly overlapping Cassie's core use cases.

Broad incumbents

• Bench: Bench is a tech-enabled SMB bookkeeping platform that delivers financials, tax filing, and reporting — sitting one layer below Cassie but addressing the same SMB need for clean, usable financial data.
• Pilot: Pilot combines bookkeeping with higher-level financial reporting and CFO services for SMBs and startups — a larger, more established player overlapping with Cassie's insights and consolidated reporting layer.
• QuickBooks (Intuit): QuickBooks is the dominant SMB accounting platform and has been progressively layering cash-flow forecasting and reporting features — a broad incumbent that both Cassie's integrations depend on and that could ultimately subsume Cassie's core offering.
• Xero: Xero is a global SMB accounting platform with analytics and reporting features — both a key integration partner for Cassie and a competitor building natively on the financial-data layer Cassie relies on.

Others

• Plaid: Plaid provides the financial-data connectivity infrastructure behind many fintech integrations, including connections between SMBs' bank accounts and accounting tools — a thematically related enabler adjacent to Cassie's accounting-integration approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cassiefinance
• Facebookfacebook.com/cassiefinance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassie Finance