What RH Amar does

RH Amar is a UK-based full-service distributor and brand growth partner for ambient grocery products, founded in 1945 and headquartered in High Wycombe. The company serves as an outsourced UK market entry and growth partner for international and challenger food and drink brands, integrating sales, marketing, warehousing, logistics, category management, digital optimisation, food technology, and PR into a single offering. It services more than 700 customers across all major UK trade channels - major grocery retailers, discounters, online (including Amazon for 50+ brands), convenience and impulse, foodservice and hospitality, and wholesale cash & carry - from a 90,000 sq ft BRC AA* accredited warehouse with an own fleet of six lorries delivering up to 70% of outbound volumes.

The core technology is operational rather than software-based: physical distribution infrastructure (warehouse, fleet, re-pack facility), compliance processes (BRC AA*, organic certification), and embedded relationships across UK retail and foodservice buyers. The brand partner portfolio includes Kikkoman (UK market), Ella's Kitchen, Mutti, Dunkin', Mizkan (Branston, Sarson's), Hermesetas, Mary Berry's, Weetabix, Nando's, Pizza Express, Belazu, Divine Chocolate, and others. The company's value proposition to brand partners is the ability to convert UK market presence into category leadership, with documented case studies including Kikkoman's growth from 14% to 32% market share and Ella's Kitchen achieving 64% share in the UK impulse channel.

RH Amar makes money on a distribution margin basis, taking the spread on physical product distribution combined with embedded brand management service fees. The go-to-market is sales-led with full UK trade channel coverage, a minimum order value of £1,000 making the service accessible from major retailers down to standalone foodservice operators, and a deliberately limited brand partner portfolio to maintain focus. The company is privately held, third-generation family-owned (Rob Amar, Managing Director, since 2010; James Amar, Strategy & CSR Director, since 2013; Henry Amar, Chairman), with a headcount of 51-100 employees. It has achieved double-digit revenue growth for five consecutive years and commits 10% of profits to charity (over £3m donated since 2013), with B Corp Certification achieved in 2024 and a move to a new purpose-built 94,756 sq ft net-zero HQ completed in early 2026.

Name

RH Amar

Legal name

RH Amar

Website

https://rhamar.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

RH Amar is a UK-based, third-generation family-owned full-service distributor and brand growth partner for ambient grocery brands. It integrates sales, marketing, warehousing, logistics, food technology, and PR to service 700+ UK customers across all major trade channels from a BRC AA* accredited warehouse in High Wycombe.

Ownership category

akta.pro rank

Product category

Grocery Distribution Services

SIC

Wholesale-Groceries, General Line (5141), Public Warehousing & Storage (4220)

akta.pro primary industry

Food-Grade Warehousing & Contract Storage (TLAIACAB)

akta.pro secondary industry

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)

Keywords

• Grocery distribution services
• Ambient grocery distribution
• Food brand management
• UK grocery logistics
• Third-party brand distribution

Headquarters

HQ city

High Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Distribution and Sales Services: RH Amar generates revenue by providing full-service distribution, sales, marketing, and logistics services to food and drink brand owners. They operate as a UK distributor taking margin on product distribution and providing brand management services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

RH Amar is a full-service UK distributor and growth partner for food and drink brands across grocery, foodservice and e-commerce. From its BRC AA* accredited warehouse in High Wycombe, the company provides integrated sales, marketing, warehousing, logistics, category management, digital optimisation, food technology, and brand management services to help brand partners grow in the UK market, servicing over 700 customers across all trade channels.

Product overview

RH Amar is a full-service UK distribution and brand growth partner for ambient grocery, operating a unified service offering across sales, marketing, warehousing, logistics, category management, digital optimisation, food technology, and PR. The core service combines Full Sales Solutions, Brand Management, and Warehousing & Logistics, supported by specialist modules including Category Management, Digital Optimisation, Food Technology & Compliance, Customer Service, and Marketing & PR. The company services over 700 customers from its 90,000 sq ft BRC AA accredited warehouse in High Wycombe, distributing food brands across all UK trade channels including retail, online, convenience, foodservice, and wholesale.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Sales Solutions Full sales team coverage across all UK trade channels (retail, online, convenience, foodservice, wholesale cash & carry), supported by in-house experts in food technology, category management, digital optimisation and PR. Sold to food and drink brand owners seeking UK market distribution.
• Brand Management Dedicated brand management for premium food and drink brands, both established and challenger, providing focus and flexibility by working with a limited number of brand partners and immersing in brand development and UK growth strategies. Includes dedicated Brand Managers per partner.
• Warehousing & Logistics 90,000 sq ft BRC AA* accredited warehousing from High Wycombe serving 700+ UK customers, with own fleet of six lorries delivering up to 70% of outbound volumes. Includes re-pack facility for bespoke pack formats. Import experience from all six continents.

Quantifiable outcome

• Kikkoman grew to No.1 brand in category with market share growth from 14% to 32% over decade partnership
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mizkan Euro LtdcoreChannel Partner/ Reseller/ DistributorMizkan Euro Ltd, maker of Branston pickle and Sarson's vinegar, appointed RH Amar as exclusive UK distributor for the wholesale and foodservice channels. This partnership strengthens Mizkan's route to market using RH Amar's experienced sales team, in-house logistics, and dedicated trade marketing expertise.
• Dunkin'coreChannel Partner/ Reseller/ DistributorDunkin' appointed RH Amar to launch its retail coffee range in the UK - the brand's first UK coffee retail distribution partnership. RH Amar oversees sales, marketing and distribution for Dunkin's retail coffee range including Nespresso and Dolce Gusto compatible capsules.
• HermesetascoreChannel Partner/ Reseller/ DistributorPremium Swiss sweetener brand Hermesetas appointed RH Amar as UK distributor for its sweetener range across retail and foodservice. RH Amar took on UK responsibility for sales, marketing, and distribution for the Hermesetas range.
• AmazoncoreChannel Partner/ Reseller/ DistributorRH Amar works closely with Amazon's Grocery team to manage Amazon presence across their brand portfolio. They manage over 50 food brands on Amazon, warehoused in their High Wycombe HQ, with many brands leading their category aisles.
• RailpenminorOthersRailpen, manager of the £34bn railways pension scheme, is the owner of RH Amar's new purpose-built headquarters facility. The sustainable X-branded industrial park development in High Wycombe sees RH Amar as anchor occupier.
• City HarvestminorOthersCity Harvest is a food redistribution charity that RH Amar partners with to donate surplus food that would otherwise go to waste. Part of their commitment to donate 10% of profits to charity.
• One Can TrustminorOthersOne Can Trust is a local foodbank that RH Amar supports as one of their corporate charities. RH Amar provides annual contributions and regular food donations to support their foodbank and community support teams.
• Center ParcsminorChannel Partner/ Reseller/ DistributorRH Amar secured branded 'baby stations' across all Center Parcs sites for Ella's Kitchen brand - an out-of-home foodservice partnership that opened new routes to market.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Bestway Wholesale: UK's second-largest wholesale operator running the Best-one symbol group and a national cash & carry network. Competes with RH Amar in UK wholesale grocery distribution but at significantly larger scale and a more mass-market customer base.
• Booker Group: UK's largest food wholesaler (Tesco subsidiary), serving independent retailers, caterers, and small businesses through cash & carry and delivery. Overlaps with RH Amar in UK grocery wholesale and foodservice distribution but at much larger scale and broader product mix.
• JJ Foodservice: UK foodservice wholesaler serving restaurants, takeaways, and caterers via cash & carry and online. Overlaps with RH Amar in foodservice distribution of branded grocery products, but operates at significantly larger scale and across more product categories.
• Bidfood: UK's leading foodservice distributor (formerly Bidvest Foodservice). Comparable to RH Amar in foodservice channel distribution of ambient grocery brands, but at far greater scale with a broader product portfolio and depots across the country.

Direct peers

• Cotswold Fayre: UK specialty and artisan food distributor supplying independent retailers, farm shops, and foodservice operators. Directly comparable to RH Amar in its curated multi-channel distribution of premium and challenger food brands across UK trade channels.
• Hider Food Imports: UK food importer and distributor specialising in global ambient grocery brands. Comparable to RH Amar in its import-to-UK-distribution model with own warehousing and route-to-market expertise for international brands seeking UK growth.
• The Authentic Food Company (TAFC): UK ambient food manufacturer and supplier serving retail and foodservice channels. Comparable to RH Amar in its ambient grocery focus and multi-channel UK distribution, though TAFC combines in-house manufacturing with distribution.
• Winterbotham Darby: UK-based full-service distributor and brand-building partner for premium food brands (e.g., Rude Health, Clarks, Tofurky). The closest comparable to RH Amar's integrated sales, marketing, and distribution model for ambient grocery brands across UK retail and foodservice channels.
• Tropical Sun Foods: UK importer and distributor of world food brands across retail and foodservice. Comparable to RH Amar in its model of bringing international food brands to UK customers via dedicated sales, marketing, and distribution infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rhamar1945
• Facebookfacebook.com/rhamar1945
• LinkedInlinkedin.com/company/rh-amar

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RH Amar