What Florida Distributing does

Florida Distributing Company is a Central Florida beverage wholesaler and a wholly-owned subsidiary of Reyes Beverage Group (which sits within Reyes Holdings). Founded in 2011 when it joined the Reyes Beverage Group platform, the company sells and distributes beer, spirits, non-alcoholic beverages, and ready-to-drink cocktails from two state-of-the-art facilities located in Orlando and Kissimmee, Florida, with a combined footprint exceeding 545,600 square feet. It moves more than 17 million cases annually across 1,500+ SKUs to a customer base of 7,560+ retail accounts spanning 15 counties in Central Florida, using a proprietary fleet of 110+ trucks for direct-to-retail delivery.

The product portfolio spans flagship national brands (Yuengling, Miller Lite, Modelo, White Claw) alongside regional craft labels (Crooked Can), health-positioned brands (Athletic non-alcoholic beer), and growth segments such as spiked seltzers, RTD iced tea cocktails (Sun Cruiser), and premium mixers (Fever-Tree). Technology is described primarily in operational terms — warehouse systems and route logistics that draw on the parent group's enterprise infrastructure — with no proprietary AI/ML or software products disclosed in source materials.

The revenue model is a B2B wholesale distribution transaction-and-margin business: the company purchases product from breweries, distillers, and beverage manufacturers, then resells and delivers to on- and off-premise retailers at wholesale prices, earning per-case margin and volume-based spread. Pricing is not publicly disclosed and is quote-based across the retail and supplier relationships. Distribution is geographically bounded to Central Florida, with channel expansion and brand reach facilitated through the broader Reyes Beverage Group network. The customer set is highly fragmented (thousands of SMB and mid-market retail accounts) with no disclosed large single-customer dependency.

Name

Florida Distributing

Legal name

Florida Distributing Company

Website

https://floridadistributing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Distributing Company is a Central Florida beverage wholesaler and wholly-owned subsidiary of Reyes Beverage Group, distributing 17M+ cases of beer, spirits, non-alcoholic beverages, and ready-to-drink cocktails across 1,500+ SKUs to 7,560+ retail accounts in 15 counties via a 110+ truck fleet.

Ownership category

akta.pro rank

Product category

Beverage Distribution Services

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810), Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB), Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)

Keywords

• Beverage distribution services
• Beer wholesale distribution
• Spirits distribution
• Ready-to-drink cocktails
• Central Florida logistics

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Beverage Distribution: Florida Distributing generates revenue through the distribution and sale of beer, spirits, non-alcoholic beverages, ready-to-drink cocktails, and more to retail accounts. The company acts as a wholesale distributor, purchasing products from breweries and beverage manufacturers and distributing them to retailers. Revenue is generated through margin on product sales and volume-based distribution fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Florida Distributing is a wholesale beverage distributor that purchases beer, spirits, non-alcoholic beverages, and ready-to-drink cocktails from breweries and manufacturers and resells and delivers them to retail accounts across Central Florida. The company operates two distribution facilities in Orlando and Kissimmee (combined 545,600+ sq ft), runs a fleet of 110+ trucks, and serves 7,560+ retail accounts in 15 counties with 17 million+ cases delivered annually across 1,500+ SKUs.

Product overview

Florida Distributing is a beverage distribution company and part of Reyes Beverage Group. The company operates as a single unified distribution service offering beer, spirits, non-alcoholic beverages, and ready-to-drink cocktails. The product portfolio includes major national brands (Yuengling, Miller Lite, Modelo, White Claw) alongside craft options (Crooked Can, Athletic) and specialty beverages (Sun Cruiser, Beach Juice, Fever-Tree). The company distributes over 1,500+ SKUs from two state-of-the-art facilities in Orlando and Kissimmee, Florida, serving 7,560+ retail accounts across 15 Central Florida counties.

Differentiator

Problem solved

Functional benefit

Brands

• Florida Distributing: Beverage distribution operations serving Central Florida with beer, spirits, non-alcoholic beverages, and ready-to-drink cocktails.

Products and services

• Beer Distribution Wholesale distribution of beer products to retail accounts across 15 Central Florida counties, including major brands such as Yuengling, Miller Lite, Modelo, and craft options like Crooked Can and Athletic.
• Spirits Distribution Wholesale distribution of spirits products to retail accounts across Central Florida.
• Non-Alcoholic Beverages Distribution Wholesale distribution of non-alcoholic beverage products to retail accounts, including non-alcoholic beer options such as Athletic.
• Ready-to-Drink Cocktails Distribution Wholesale distribution of ready-to-drink cocktails and spiked beverages to retail accounts, including brands such as White Claw, Sun Cruiser, and Beach Juice.
• Mixers Distribution (Fever-Tree) Wholesale distribution of mixers, including the Fever-Tree brand, to retail accounts across Central Florida.
• Online Ordering (SipMarket) Online ordering platform enabling retail accounts to place beverage orders with Florida Distributing.
• Brand Finder Tool Consumer-facing lookup tool that enables users to find where to purchase favorite beverages within Florida Distributing's serviced counties.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reyes Beverage GroupcoreStrategic or Co-development Partner · 1 January 2011Florida Distributing Company joined Reyes Beverage Group in 2011. As part of RBG, the company operates within one of the largest beer distribution networks in the United States. This strategic partnership provides operational scale, brand portfolio access, and corporate infrastructure support. Florida Distributing maintains its regional identity while benefiting from RBG's national distribution capabilities and shared services.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hand Family Companies: Multi-state beer distributor (AB InBev) operating in Florida and other southeastern U.S. states. Directly comparable distribution model serving retail and on-premise accounts with similar fleet-based logistics.
• Republic National Distributing Company: Major U.S. beer, wine, and spirits distributor with Florida operations, serving retail accounts through large-scale logistics infrastructure. Direct competitor with similar three-tier distribution model and product portfolio breadth.
• Southern Glazer's Wine and Spirits: Largest U.S. wine and spirits distributor with operations in Florida, distributing alcoholic beverages to retail and on-premise accounts. Highly comparable business model, customer base, and product mix to Florida Distributing's spirits and wine business.
• Ben E. Keith Company: Major regional beverage distributor serving Texas and other southern U.S. states with beer and other beverages. Comparable scale, fleet, and warehouse model though geographically focused outside Florida.
• Breakthru Beverage Group: One of the largest U.S. beverage distributors distributing beer, wine, and spirits to retail and on-premise accounts across multiple states. Direct competitor to Florida Distributing in the multi-state beverage wholesale space with comparable scale and product breadth.

Others

• Reyes Beverage Group: Parent company and operator of one of the largest U.S. beer distribution networks, of which Florida Distributing is a core Florida node. Directly comparable business model, though operates as the parent's broader national platform rather than a single regional subsidiary.

Regional players

• Gate City Beverage Company: Southern California-based beer and beverage distributor with comparable scale and three-tier distribution operations. Similar fleet, warehouse, and retail account model to Florida Distributing though operating in a different U.S. region.
• Coastal Beverage Company: Eastern North Carolina-based beer and beverage distributor with similar three-tier model and retail/on-premise customer mix. Operates at comparable scale to Florida Distributing with similar fleet logistics.
• Coca-Cola Beverages Florida: Large Coca-Cola bottler and non-alcoholic beverage distributor operating across Florida. Adjacent competitor in the broader Florida beverage distribution space with similar route-to-market logistics though focused on non-alcoholic products.
• Goldring Gulf Distributing: Florida-based Anheuser-Busch aligned beer distributor serving the Florida panhandle. Operates the same three-tier beer distribution model with comparable scale, fleet operations, and supplier relationships, though in a different Florida geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/florida-distributing-co-llc
• Xx.com/FDC_OrlandoBeer
• Facebookfacebook.com/floridadistributingcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Distributing