ServoCity
ServoCity is a Kansas-based retailer and manufacturer of modular robotics components, including servos, motors, structural parts, and FTC competition kits, sold via direct e-commerce and a global distributor network to FTC teams, hobbyists, and educational institutions.
- Company typePrivate
- Founded1994
- HeadquartersWinfield, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ServoCity does
ServoCity is a Winfield, Kansas-based retailer and manufacturer of robotics motion and structural components, operated by Base 10 Assets, LLC and founded in 1994. The company sells servos, motors, linear actuators, structural components (T-slot extrusion, channels, plates, brackets), electronic modules (servo controllers, voltage regulators, signal boosters), wiring, fasteners, and pre-configured competition kits, with products ranging from under $2 in basic hardware to nearly $700 in complete robot platforms. Its portfolio is anchored by two proprietary building systems — goBILDA, a modular T-slot extrusion ecosystem with a standardized 32mm pattern, and Actobotics, a servo-centric motion control system — and protected by four registered trademarks.
ServoCity's commercial model is hardware unit sales through two channels: a direct e-commerce storefront serving global customers and a network of authorized distributors in 11+ countries including RobotShop, Sparkfun, and Core Electronics. The primary customer segment is FIRST Tech Challenge (FTC) competition teams, with secondary segments in robotics hobbyists/makers and educational institutions (K-12 through university). The company supports its customer base with an extensive technical content library of 3D models, STEP files, and schematics, and runs a formal distributor program with $2,500 minimum initial orders and $1,500 re-order minimums. Marketing is executed through owned digital channels (YouTube, Instagram, Facebook, X, Pinterest, email newsletter) and educational blog content.
ServoCity has no disclosed funding rounds, no management team listing, and no reported revenue. The company is privately held with no public ticker. Beyond its sub-brands (goBILDA, Actobotics), ServoCity has no subsidiaries, no acquisitions, and no patents disclosed in the source data, though it holds four registered trademarks. The short description references both educational lab kits and industrial robotic components for commercial and government use, though the source data does not break out revenue between hobbyist/educational and industrial/government segments.
ServoCity firmographics
Firmographics- Name
- ServoCity
- Legal name
- Base 10 Assets, LLC
- Website
- https://servocity.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- ServoCity is a Kansas-based retailer and manufacturer of modular robotics components, including servos, motors, structural parts, and FTC competition kits, sold via direct e-commerce and a global distributor network to FTC teams, hobbyists, and educational institutions.
- Ownership category
- akta.pro rank
ServoCity industry classification
Industry- Product category
- Robotics Components and Hardware
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- akta.pro primary industry
- Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)
- akta.pro secondary industries
- Servo Motors & Servo Drives (IMAGACAC), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)
Keywords
Where ServoCity is headquartered
LocationHeadquarters
- HQ city
- Winfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ServoCity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: ServoCity generates revenue through the sale of physical robotics components including servos, motors, structural parts, electronics, and hardware. Products are sold as individual units or in packs at various price points ranging from under $5 to over $700 for complete platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual component pricing |
| Unit Pricing | — | Distributor program requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
ServoCity product offering
Product offeringCore offering
ServoCity designs, manufactures, and sells physical robotics components and pre-configured kits, including servos, motors, linear actuators, structural building systems (goBILDA and Actobotics), electronics modules, wiring, fasteners, and competition-specific kits. Products are sold individually, in packs, or as complete platforms and are targeted at hobbyists, FIRST Tech Challenge teams, and educational institutions.
Product overview
ServoCity is a robotics motion and structure component supplier offering a comprehensive portfolio of mechanical and electronic parts. The product lineup centers around two main building systems: goBILDA (a modular T-slot extrusion-based system) and Actobotics (a servo and motion control system), supplemented by individual components and pre-configured competition kits. Core offerings include servos and linear actuators for motion, structural components (channels, plates, brackets, extrusions), electronic modules (servo controllers, voltage regulators, power distribution boards), wiring and cables (CAT6, jumper wires, servo extensions), fasteners (M4 screws, nuts, washers), and FTC competition kits. Products like the Servo Commander and BEC Voltage Regulators integrate with goBILDA's 32mm square mounting pattern, while the 4 Channel Servo Extension via CAT6 and Signal-Boosting Servo Extension extend signal reach for distributed robotics installations.
Differentiator
Problem solved
Functional benefit
Brands
- goBILDA: A modular building system brand featuring T-slot extrusion, structural components, and motion parts designed for robotics applications. goBILDA products include pattern mounts, U-channels, linear slides, and compatible hardware.
Products and services
- goBILDA A modular mechanical building system featuring T-slot extrusion, pattern plates, brackets, and motor mounts designed for robotics and automation applications. Uses a 32mm square mounting pattern for integration across structural, motion, and electronic components.
- Actobotics A servo and motion control building system featuring channels, brackets, gears, and bearings for prototyping and robotics applications.
- Servos and Accessories Rotary servo motors with various torque and speed specifications, including standard, digital, and brushless variants, along with servo accessories for robotics and automation applications.
- Linear Actuators Electromechanical linear motion devices including linear servos and heavy-duty linear actuators for pushing, pulling, and positioning applications.
- Servo Commander Handheld servo controller with input knob for real-time servo control and four programmable buttons for storing and recalling travel positions.
- 30A BEC / Voltage Regulator Battery Eliminator Circuit (BEC) voltage regulator supporting 5-30V input with selectable 3.3V, 5V, 6V, 8.4V, or 12V output at 30A for powering electronics in robotics projects.
- 4 Channel Servo Extension via CAT6 Signal extension system allowing control of up to four servos over CAT6 cable up to 100 feet with jitter-free motion and rock-solid wired connectivity.
- Signal-Boosting Servo Extension Single-channel signal booster that restores servo control signals weakened by long wire distances or shared servo connections to eliminate jitter.
- FTC Competition Kits Pre-configured robot building kits designed for FIRST Tech Challenge competition teams including FTC Starter Kit for 2026-2027 season and upgrade packs.
- Robot Chassis Kits Pre-packaged robot chassis component bundles including the Strafer Chassis Kit with GripForce Mecanum wheels for omnidirectional movement.
- Structural Components Building system components including T-slot extrusion, aluminum channels, grid plates, pattern plates, brackets, and motor mounts forming the structural framework for robots.
Companies that use ServoCity
Customer profileSegments3 records
Ideal customer profiles4 records
ServoCity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ServoCity partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and regional.
- RobotShopcoreMajor global distributor of ServoCity products, serving customers across Canada, Japan, United Kingdom, and United States through regional RobotShop platforms.
- Sparkfun ElectronicscoreUS-based authorized distributor of ServoCity products, serving the electronics and robotics hobbyist market.
- Core ElectronicsregionalAustralia-based authorized distributor serving the Australian and Oceania robotics and electronics market.
- Xrobots.inregionalIndia-based authorized distributor serving the Indian robotics market.
- 4project.co.ilregionalIsrael-based authorized distributor serving the Israeli robotics and electronics market.
- Saad RobotregionalIsrael-based authorized distributor serving the Israeli robotics community.
- Skykof RoboticsregionalMexico-based authorized distributor serving the Mexican robotics market.
- V-Slot PolandregionalPoland-based authorized distributor serving the European market.
- Plex RoboticsregionalRomania-based authorized distributor serving the European market with continental shipping capability.
- Abra Electronics IncregionalNorth America-based authorized distributor serving Canada and US markets.
Recent moves6 records
Expansion highlights5 records
ServoCity competitors and assessment
Company assessmentBroad incumbents
- VEX Robotics: Dominant educational robotics platform with its own competition series (VEX IQ, VEX V5). Competes for the same STEM education and competition-team dollars as ServoCity's FTC-focused products.
- Hitec RCD: Established manufacturer of servos and servos accessories used in robotics, RC, and industrial applications. Overlaps with ServoCity's core servo product line as a component supplier rather than a full ecosystem builder.
Direct peers
- RobotShop: Largest online retailer dedicated to robotics, carrying ServoCity products as a distributor while also selling competing brands. Directly comparable as a multi-channel supplier of servos, motors, and robotic components to the same hobbyist, education, and FTC customer base.
- Adafruit: Major maker electronics retailer offering servos, motors, and robotics parts alongside microcontrollers and educational kits. Comparable as a direct-to-consumer e-commerce platform serving hobbyists and STEM educators.
- AndyMark: Supplier of mechanical and electronic components specifically designed for FIRST Robotics Competition teams. Closely comparable to ServoCity in serving the FIRST ecosystem with structural components, motors, and pneumatics.
- SparkFun Electronics: US-based electronics retailer and a ServoCity distributor. Sells comparable robotics components, microcontrollers, and educational kits to makers and education customers, with overlapping product categories in motion control and structural parts.
- Pololu: Manufacturer and retailer of servos, motors, motor controllers, and robotics components targeting hobbyists, educators, and small-scale automation users. Directly overlaps with ServoCity's motion and electronics product lines.
- Lynxmotion: Manufacturer of robotics kits, servos, and motion components for hobbyists and education. Historically known for the Servo Erector Set, closely comparable to ServoCity's goBILDA/Actobotics modular building systems.
- REV Robotics: Specialized supplier of FTC and FRC robotics components and control systems. The most direct competitor in ServoCity's primary FTC customer segment, offering alternative ecosystem products for the same competition teams.
Emerging players
- Parallax: Education-focused electronics and robotics company offering microcontrollers, sensors, and robotics kits. Comparable in serving STEM educators and hobbyists, though more focused on microcontroller platforms than mechanical motion systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ServoCity social profiles
Digital presenceServoCity financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServoCity leadership team
Management profileNumber of profiles
ServoCity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServoCity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServoCity
What does ServoCity do?
ServoCity designs, manufactures, and sells physical robotics components and pre-configured kits, including servos, motors, linear actuators, structural building systems (goBILDA and Actobotics), electronics modules, wiring, fasteners, and competition-specific kits. Products are sold individually, in packs, or as complete platforms and are targeted at hobbyists, FIRST Tech Challenge teams, and educational institutions.
Is ServoCity a public or private company?
ServoCity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ServoCity founded?
ServoCity was founded in 1994.
Where is ServoCity based?
ServoCity is headquartered in Winfield, United States, in the North America region.
How does ServoCity make money?
One revenue line is on record: hardware Product Sales.
Who are ServoCity's main competitors?
Broad incumbents on record are VEX Robotics and Hitec RCD. Direct peers are RobotShop, Adafruit, AndyMark, SparkFun Electronics, Pololu, Lynxmotion and REV Robotics. Parallax is listed as an emerging player.
Does ServoCity have an API?
No public API is recorded for ServoCity.
What industry is ServoCity in?
ServoCity's product category is Robotics Components and Hardware. Its primary akta.pro industry code is IMAHAHAG, Motion Control Components (Servos, Drives, Motors, Encoders), with a secondary code of IMAGACAC, Servo Motors & Servo Drives. Its NAICS code is 3339.