REV Robotics
REV Robotics is a privately held U.S. hardware company that designs and sells integrated REV ION and REV DUO robotics build systems for FIRST Robotics Competition teams, FIRST Tech Challenge teams, and K–12 STEM classrooms. Its catalog spans motors, smart controllers, swerve modules, and gearboxes sold direct and via DigiKey.
- Company typePrivate
- Founded2014
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What REV Robotics does
REV Robotics is a privately held U.S. hardware company, founded in 2014 and headquartered in Carrollton, Texas, that designs, manufactures, and sells integrated robotics build systems for the FIRST competitive robotics ecosystem and STEM education. The company operates two main product platforms: REV ION, a 300+ SKU ecosystem of structural components, brushless motors, smart motor controllers, swerve drivetrain modules, planetary gearboxes, and sensors aimed at FIRST Robotics Competition (FRC) teams, and REV DUO, a parallel ecosystem for FIRST Tech Challenge (FTC) teams and K–12 classrooms, which includes the HD Hex Motor, UltraPlanetary gearbox, control system, and the Intro to Robotics V2 curriculum. Technical differentiation is concentrated in proprietary mechanical standards (MAXTube with integrated MAXSpline bores), a docked NEO Vortex / SPARK Flex motor-controller architecture, and cartridge-based modular gearboxes (MAXPlanetary, UltraPlanetary) that are engineered for the specific rules and weight classes of FIRST competitions.
REV Robotics monetizes almost entirely through direct hardware sales via revrobotics.com, supplemented by starter-kit bundles (FTC Starter Kit V3.1 at $695, FRC drivetrain kits at $1,800–$2,400) and individual components priced from $1.50 fasteners up to $110 for motor controllers. Distribution is being expanded through an authorized-distributor network and a Q1 2026 partnership with DigiKey, which added approximately 31,000 stocking parts to DigiKey's global line card. Customers are highly fragmented: thousands of FRC and FTC teams, FIRST Global participants internationally, and high school STEM programs, with no enterprise anchor accounts. The company is founder-led, with Greg Needel as CEO and David Yanoshak as CTO, employs 11–50 people, has no disclosed external funding, and is not a subsidiary of any larger entity.
REV Robotics firmographics
Firmographics- Name
- REV Robotics
- Legal name
- REV Robotics
- Website
- https://revrobotics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REV Robotics is a privately held U.S. hardware company that designs and sells integrated REV ION and REV DUO robotics build systems for FIRST Robotics Competition teams, FIRST Tech Challenge teams, and K–12 STEM classrooms. Its catalog spans motors, smart controllers, swerve modules, and gearboxes sold direct and via DigiKey.
- Ownership category
- akta.pro rank
REV Robotics industry classification
Industry- Product category
- Educational & Competition Robotics Hardware
- NAICS
- Relay and Industrial Control Manufacturing (335314), Mechanical Power Transmission Equipment Manufacturing (333613), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Motors & Generators (3621), Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)
- akta.pro secondary industries
- Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE), Robotics Learning Platforms (EDAFANAB), Robotics After-School & Enrichment Clubs (EDAMADAA), Electronics, Circuits & Soldering Programs (EDAMADAG)
Keywords
Where REV Robotics is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REV Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Direct sales of robotics components including motors, motor controllers, structural parts, sensors, cables, and complete build systems through e-commerce and authorized distributors
- Kit and Bundle Sales: Pre-configured starter kits (FRC Starter Bot, FTC Starter Kit V3.1), drivetrain kits, and component bundles for competition teams
- Education Curriculum: Sale of classroom-ready curriculum including Intro to Robotics V2 for high school robotics courses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual components and hardware |
| Unit Pricing | Pay-as-you-go | Motors and controllers |
| Unit Pricing | Pay-as-you-go | Complete kits and bundles |
| One time/ perpetual license | Pay-as-you-go | Education curriculum |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
REV Robotics product offering
Product offeringCore offering
REV Robotics designs, manufactures, and distributes integrated mechanical and electrical build systems for FIRST robotics competitions and STEM education. The company offers two main ecosystems—REV ION for FIRST Robotics Competition (FRC) teams and REV DUO for FIRST Tech Challenge (FTC) and classroom education—comprising brushless motors, motor controllers, drivetrain modules, gearboxes, structural components, sensors, starter kits, and curriculum products.
Product overview
REV Robotics is a robotics hardware company that offers two main product ecosystems: REV ION for FIRST Robotics Competition (FRC) and REV DUO for FIRST Tech Challenge (FTC) and education. REV ION is a comprehensive ecosystem of 300+ products including structure components (MAXTube extrusions), brushless motors (NEO Vortex, NEO 2.0, NEO 550), motor controllers (SPARK Flex, SPARK MAX), swerve drivetrain modules (3in MAXSwerve, 4in EasySwerve), gearboxes (MAXPlanetary System), linear actuators, sensors, and supporting hardware. REV DUO serves FTC and classroom education with actuators (HD Hex Motor, UltraPlanetary System), control systems, sensors, structural components, and the Intro to Robotics V2 curriculum. Both systems share compatibility for certain components like the Smart Robot Servo V2 and Servo Hub, enabling teams to build competition-grade robots with integrated mechanical and electrical solutions.
Differentiator
Problem solved
Functional benefit
Brands
- REV ION: Comprehensive ecosystem of mechanical and electrical products designed for FIRST Robotics Competition (FRC), featuring 300+ products including motors, controllers, structure components, and motion systems.
- REV DUO
Products and services
- REV ION System A comprehensive ecosystem of 300+ mechanical and electrical products designed for FIRST Robotics Competition (FRC) teams, including structure, brushless motors, electronics, motion components, hardware, and kits.
- REV DUO System A comprehensive ecosystem of mechanical and electrical products designed for FIRST Tech Challenge (FTC) robots and STEM education in the classroom.
- NEO Vortex Brushless Motor High-power, high-performance, high-resolution sensored brushless motor compatible with REV ION, featuring a dockable controller interface.
- SPARK Flex Motor Controller Smart motor controller with dockable form factor for direct mounting onto the NEO Vortex, simplifying wiring while maintaining flexibility.
- SPARK MAX Motor Controller Advanced brushed and brushless DC motor controller in a compact package with PWM, CAN, and USB connectivity.
- NEO 2.0 Brushless Motor High-efficiency brushless motor building on the proven performance of the original NEO, designed for easier integration and mounting.
- NEO 550 Brushless Motor Compact brushless motor designed for intakes and other mechanisms requiring small size and focused output power.
- 3in MAXSwerve Module Smallest and lightest swerve module designed for FRC teams, leveraging REV ION System parts to reduce complexity associated with swerve drivetrains.
- 4in EasySwerve Module Swerve drive module designed to bring accessible swerve drive performance to every FRC team, built for simplicity, durability, and broad motor compatibility.
- MAXTube Structural System Strong extruded aluminum tubing featuring various hole patterns that make robot structures easier to build, including grid patterns and MAX Pattern with integrated MAXSpline bore for torque transfer and bearing installation.
- Control Hub Affordable all-in-one educational robotics controller providing all necessary interfaces for robotics and mechatronics projects with multiple programming language options.
- Smart Robot Servo V2 Configurable metal-geared servo usable as a standard angular servo, custom angular servo, or continuous rotation servo.
- UltraPlanetary System Cartridge-based modular gearbox system for FTC robotics, supporting six different final gear reductions ranging from 3:1 to 60:1.
- MAXPlanetary System Cartridge-based modular planetary gearbox designed for NEO-class motors, providing optimized torque density for FRC robotics.
- FTC Starter Kit V3.1 Pre-configured starting kit for FIRST Tech Challenge teams, packed with essential REV DUO components for designing, prototyping, and competing.
- Linear Actuator Kit Electric linear actuator compatible with REV ION System, designed for adaptability and use with FRC-legal motors and gearboxes.
- Intro to Robotics V2 Curriculum Adaptable, ready-to-teach semester-long course (50+ hours) for high school classrooms, designed around the REV DUO ecosystem.
- Through Bore Encoder V2 Sensor providing precise, reliable shaft position measurement with both incremental (ABI quadrature) and absolute (pulse-width) outputs.
- 2m Distance Sensor Time-of-Flight laser-ranging sensor using the ST Microelectronics VL53L0X to measure distances up to 2 meters with millimeter resolution.
- Color Sensor V3 Color sensor with built-in IR proximity sensor and white LED for active target lighting, supporting High Speed I2C Communication.
- HD Hex Motor Motor designed for use with the UltraPlanetary Gearbox and REV DUO system, part of the actuator lineup for FTC robotics.
Quantifiable outcome
- 300+ products available in REV ION System with continuous new product introductions every season
- +1 more outcomes
Companies that use REV Robotics
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
REV Robotics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
REV Robotics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DigiKeycoreREV Robotics became a new supplier in DigiKey's line card in Q1 2026, with nearly 31,000 new stocking products added. This partnership positions REV Robotics products for immediate shipment to DigiKey's global customer base, enabling customers to avoid factory lead times and minimum order quantities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
REV Robotics competitors and assessment
Company assessmentDirect peers
- AndyMark: Direct competitor in FRC/FTC competition robotics, supplying mechanical and electrical components (drivetrain kits, gears, electronics) to the same FIRST teams. One of REV's closest comparables in product category and customer base.
- Cross The Road Electronics (CTRE): Direct competitor providing FRC motor controllers (Talon FX, Talon SRX), Pigeon IMU, and CAN-based control ecosystem that frequently competes head-to-head with REV's SPARK MAX and SPARK Flex controllers in the same robot builds.
- goBILDA: Direct competitor offering goBILDA-pattern mechanical components, structure, and motion parts for FTC and FRC teams. Highly comparable to REV's MAXTube structural system and REV DUO ecosystem.
- VEX Robotics: Direct competitor across educational and competitive robotics, selling V5 and IQ systems into schools and competitions. While primarily serving VRC/VEX IQ, overlaps with REV's FTC and classroom education footprint.
- West Coast Products (WCP): Direct competitor in FRC drivetrain kits, swerve modules, and structural components, selling to the same FRC teams and competing with REV ION product lines like MAXSwerve and EasySwerve.
- Studica: Direct competitor distributing FRC components and supplying robotics products to schools; competes with REV on both competition and education channels.
- Innovation First International (IFI): Founded by Tony Norman, IFI historically supplied FRC electronics (RoboRIO partners, legacy control systems) and VEX parent systems; a long-standing competitor in the FIRST electronics ecosystem.
Broad incumbents
- Pitsco Education: Larger incumbent in K-12 STEM education offering robotics curricula (including FIRST-aligned), kits, and professional development. Competes with REV's education curriculum line and education-channel presence.
Emerging players
- Sphero: Adjacent player offering programmable educational robots and STEM curriculum for K-12. Competes in classroom STEM budget allocations but addresses a different robotics format than REV's competition-grade platforms.
Others
- RobotShop: Largest robotics-focused e-commerce distributor; partly channel (resells REV-adjacent components) and partly competitor (carries competing motors, controllers, and kits) — relevant ecosystem comparable for distribution and product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
REV Robotics social profiles
Digital presenceREV Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
REV Robotics leadership team
Management profileNumber of profiles
Profiles2 records
REV Robotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REV Robotics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REV Robotics
What does REV Robotics do?
REV Robotics designs, manufactures, and distributes integrated mechanical and electrical build systems for FIRST robotics competitions and STEM education. The company offers two main ecosystems—REV ION for FIRST Robotics Competition (FRC) teams and REV DUO for FIRST Tech Challenge (FTC) and classroom education—comprising brushless motors, motor controllers, drivetrain modules, gearboxes, structural components, sensors, starter kits, and curriculum products.
Is REV Robotics a public or private company?
REV Robotics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REV Robotics founded?
REV Robotics was founded in 2014. It employs 11 to 50 people.
Where is REV Robotics based?
REV Robotics is headquartered in Carrollton, United States, in the North America region.
How does REV Robotics make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are kit and Bundle Sales and education Curriculum.
Who are REV Robotics's main competitors?
Direct peers on record are AndyMark, Cross The Road Electronics (CTRE), goBILDA, VEX Robotics, West Coast Products (WCP), Studica and Innovation First International (IFI). Pitsco Education is listed as a broad incumbent. Sphero is listed as an emerging player. RobotShop is listed as an others.
Does REV Robotics have an API?
No public API is recorded for REV Robotics.
What industry is REV Robotics in?
REV Robotics's product category is Educational & Competition Robotics Hardware. Its primary akta.pro industry code is EDAMADAN, Robotics Kits, Parts & Lab Equipment Providers (Education-Focused), with a secondary code of EDAMADAE, Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX). Its NAICS code is 335314 and its SIC code is 3621.