Buch- und Offsetdruckerei H. Heenemann

What Buch- und Offsetdruckerei H. Heenemann does

Buch- und Offsetdruckerei H. Heenemann GmbH & Co. KG is a privately held commercial printing company headquartered in Berlin, Germany, founded in 1906 and operating with 51-100 employees. The company runs a fully integrated production workflow on a single site, covering prepress (Druckvorstufe), sheet-fed offset printing (Bogenoffsetdruck, 2 to 8 colors), digital printing (since 1997), finishing (Veredelung including lamination, cellophaning, and specialty finishes), and postpress/binding (Weiterverarbeitung). A Print-on-Demand (PoD) capability supports runs as small as 10 copies, which underpins the company's SMB and consumer-facing e-commerce business.

The core product catalog comprises brochures, flyers and folded cards, business cards (including Multiloft), calendars, posters, postcards, stickers, letterhead, presentation folders, greeting and Christmas cards, pin buttons, tickets, bottle and door hangers, adhesive films, and large-format printing sheets, with a same-day express service available. The go-to-market is dual-track: a self-service online shop (heenemann-druck.de) with product configurators, file upload, and DHL fulfillment serves SMB and consumer customers nationwide, while a dedicated direct sales function (contact: Dirk Hentschler) handles an enterprise Marketing Services suite (XM cross-media, BMP branded web2print portals, DM direct mail, OneProduct small-batch production). The company markets to eight vertical segments — Automotive, Industry, Publishers, Lifestyle/Fashion/Art, Retail, Tourism/Hospitality, Public Administration, and Banking/Insurance — and carries FSC, PEFC, EMAS, ClimatePartner, and PSO certifications as part of its ESG positioning.

Revenue mechanics come from three streams: unit-priced transactional e-commerce sales, professional services revenue from the Marketing Services suite, and bespoke custom printing jobs. Pricing is unit-based with volume discounts, includes German VAT (19% MwSt), and ranges from low single-cent flyer rates to multi-euro premiums on Multiloft business cards and bound brochures; named reference customers include Deutsche Gesetzliche Unfallversicherung (a 6,000-copy commissioned publication) and Send a Smile (greeting cards). No revenue figure, funding history, or parent-company structure is disclosed.

Name

Buch- und Offsetdruckerei H. Heenemann

Legal name

Buch- und Offsetdruckerei H. Heenemann GmbH & Co. KG

Website

https://heenemann-druck.de

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

51–100 employees

Short description

Heenemann is a Berlin-based commercial printer founded in 1906, offering offset and digital printing plus Print-on-Demand through an online shop and a Marketing Services suite for SMBs, enterprises, publishers, and public-sector buyers across Germany.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Greeting Card Publishers (513191)

SIC

Commercial Printing (2750), Book Printing (2732), Greeting Cards (2771)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

Keywords

• Offset printing services
• Digital printing services
• Commercial printing
• Print on demand
• Marketing print solutions

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Online Print Product Sales: Direct e-commerce sales through the company's Online-Shop platform for standardized print products (flyers, brochures, business cards, calendars, posters, etc.). Customers configure products, select specifications, and purchase directly. Volume discounts available for larger quantities.
2. Marketing Services: Cross-media campaign management (MarketingServicesXM), web2print portal solutions (MarketingServicesBMP), direct mail solutions (MarketingServicesDM), and small-quantity production solutions (MarketingServicesOneProduct) for enterprise and organizational clients.
3. Custom Print Solutions: Bespoke printing services for specialized requirements including automotive, industrial, publishing, lifestyle, retail, tourism, public administration, and banking/insurance sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Buch- und Offsetdruckerei H. Heenemann is a Berlin-based commercial printing company operating an online shop and direct sales channels. It produces brochures, flyers, business cards, calendars, posters, postcards, stickers, greeting cards, tickets, and specialty print items using sheet-fed offset (2–8 colors) and digital printing, with Print-on-Demand capability for runs starting at 10 copies. It also offers cross-media marketing services (MarketingServicesXM, BMP, DM, OneProduct) for enterprise clients.

Product overview

Buch- und Offsetdruckerei H. Heenemann is a Berlin-based online printing company with over 100 years of experience offering offset and digital printing services. The core product portfolio consists of printed materials including brochures, flyers, business cards, calendars, posters, postcards, greeting cards, and promotional items available through their e-commerce online shop. The company provides both sheet-fed offset printing (Bogenoffset) and digital printing technologies, with Print-on-Demand capabilities for small runs starting at 10 copies. Complementary marketing solutions (MarketingServicesXM, MarketingServicesBMP, MarketingServicesDM, MarketingServicesOneProduct) offer cross-media campaigns, web-to-print portals, direct mail, and production for minimum quantities. The company serves various industry sectors including automotive, industry, publishers, lifestyle/fashion/art, retail, tourism/hospitality, public administration, and banking/insurance.

Differentiator

Problem solved

Functional benefit

Brands

• MarketingServicesXM: Crossmediales 1:1-Dialogmarketing für Unternehmen und Organisationen
• MarketingServicesBMP
• MarketingServicesDM
• MarketingServicesOneProduct

Products and services

• Broschüren (Brochures) Printed brochures in various bindings including softcover, hardcover, wire-O, adhesive binding, and backstitch (Rückstichheftung), used for project portfolios, graduation newspapers, school magazines, catalogs, and prospectuses.
• Flyer / Einladungskarten / Klappkarten (Flyers / Invitation Cards / Folded Cards) Promotional flyers, invitation cards and folded cards available in formats A4, A5, A6, DIN lang with paper weights from 80g/m² to 350g/m² and optional gloss/matte cellophane finishing.
• Visitenkarten / Business Cards Standard and Multiloft business cards for professional networking and corporate identity, configurable via the online shop.
• Kalender (Calendars) Wall calendars, desk calendars (Tischkalender), and yearly planners (Jahresplaner) in formats up to A3 with wire-O binding.
• Plakate / Plots (Posters / Plots) Large-format poster and plot printing for advertising, events, and promotional purposes.
• Postkarten / Briefkarten (Postcards / Letter Cards) Postcards and letter cards for direct mail campaigns, greetings, and correspondence.
• Klatschpappen / Fanklatschen (Clap Boards / Fan Clappers) Noise-making clap boards and fan clappers for events, sports games, and promotional activities.
• Aufkleber / Sticker (Stickers) Custom stickers in various shapes and sizes; UV-resistant, waterproof, durable, with optional lamination finishing.
• Briefpapier (Letterhead) Professional letterhead stationery for corporate correspondence.
• Präsentationsmappen (Presentation Folders) Presentation folders for organizing documents and promotional materials for business presentations.
• Grußkarten (Greeting Cards) Greeting cards for various occasions and personal correspondence.
• Weihnachtskarten (Christmas Cards) Holiday and Christmas cards for seasonal greetings.
• Ansteckbuttons mit Nadelverschluss (Pin Buttons) Custom pin buttons with needle closure for promotional and event purposes.
• Eintrittskarten / Coupons / Tickets Event tickets, admission tickets, coupons and promotional tickets.
• Flaschenanhänger (Bottle Hangers) Custom bottle hangers for product labeling and promotional use.
• Türanhänger (Door Hangers) Door hangers for hotel, hospitality, and promotional messaging.
• Druckbogen / Planobogen (Printing Sheets) Large-format printing sheets (Planobogen) for industrial and commercial printing applications.
• Haftfolien (Adhesive Films) Self-adhesive films for labeling and surface applications.
• Expressdruck - Same Day (Express Printing) Same-day express printing service for urgent orders across the product range.
• Print-on-Demand (PoD) Print-on-demand service that produces high-quality small runs starting at 10 copies at affordable prices using digital printing technology.
• MarketingServicesXM Cross-media 1:1 dialogue marketing solution for direct and targeted customer communication across modern channels, with real-time campaign dashboards, aimed at enterprises and organizations.
• MarketingServicesBMP Individual web-to-print (web2print) portals customized to customer brand specifications for branded online print procurement.
• MarketingServicesDM Individual direct mail solutions for personalized marketing campaigns.
• MarketingServicesOneProduct Individual production solutions for minimum quantities, enabling small-batch personalized print products.

Quantifiable outcome

• Small runs starting at 10 pieces (Print-on-Demand) with high quality and affordable pricing
• +2 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PEFC (Programme for the Endorsement of Forest Certification)coreOthersPEFC certification partnership ensuring paper supply from sustainably managed forests. For every tree felled, a new one is planted. PEFC chain of custody certification maintained for paper sourcing.
• FSC (Forest Stewardship Council)coreOthersFSC certification ensuring that materials used in printing come from responsibly managed forests that provide environmental, social and economic benefits. Chain of custody certification maintained.
• EMAS (Eco-Management and Audit Scheme)coreOthersEU EMAS environmental management certification demonstrating commitment to environmental performance improvement and sustainable business practices.
• ClimatePartnercoreOthersClimate neutrality partnership enabling carbon-neutral printed products through ClimatePartner's carbon offset calculation and verification methodology.
• DHLminorChannel Partner/ Reseller/ DistributorShipping and logistics partner for standard and express delivery of printed products throughout Germany.
• Send a SmileminorGTM or Marketing PartnerPrint partnership where Heenemann produces greeting cards for Send a Smile in highest quality. Endorsed as 'Druckpartner' (printing partner) on heenemann-druck.de.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wir machen Druck: German online print shop offering offset and digital printing for flyers, brochures, business cards, and similar SKUs. Same e-commerce-led GTM and SMB focus as Heenemann, with strong price-based competition in the German market.
• Print24: German-based online commercial printer offering flyers, brochures, business cards, posters, and marketing products via online configurator. Directly competes with Heenemann in the same SMB and mid-market segments across Germany and Europe.
• Onlineprinters Group: Major German online commercial printer (now part of Cimpress) serving pan-European SMB and B2B customers with offset and digital print. Directly comparable in product range, online configurator model, and target customer base.
• Flyeralarm: Germany's largest online print shop, headquartered in Würzburg, offering offset, digital, and large-format printing with a similar SMB/enterprise dual GTM. Directly competes with Heenemann on flyers, brochures, business cards, and marketing services across Germany.

Broad incumbents

• Vistaprint (Cimpress): Global online printing incumbent (parent of Onlineprinters) serving SMBs with business cards, flyers, marketing materials, and signage. Comparable online configurator model and SMB target customer, but with global scale and broader category coverage.
• Cewe Stiftung: Listed German printing and photo services group with broad retail and commercial print operations including photo products, greeting cards, and commercial print. Adjacent in commercial print and greeting cards, broader in retail and photo.

Emerging players

• Kartenmacherei (Kartenhaus): German online specialist for greeting cards, postcards, and stationery products with print-on-demand capabilities. Overlaps with Heenemann on greeting cards, postcards, and SMB online configurator model, though narrower product scope.
• LaserLine: German commercial printer specializing in offset, digital, and large-format production for B2B customers. Comparable in product range and customer verticals (corporate, public sector), though smaller in scale and more production-focused than Heenemann.

Regional players

• Druck.at: Austrian online printing company serving the DACH region with offset, digital, and large-format print. Comparable product portfolio but with primary geographic focus on Austria rather than Germany.
• Hoffmann Druck: Mid-sized German commercial printing company offering offset and digital printing services for businesses and public-sector clients. Comparable as a regional German commercial printer with similar B2B focus and product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hheenemann
• Facebookfacebook.com/mehralseinedruckerei
• LinkedInlinkedin.com/company/mehralseinedruckerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buch- und Offsetdruckerei H. Heenemann