What WIRmachenDRUCK does

WIRmachenDRUCK GmbH is a German online printing company headquartered in Backnang, Germany, operating a pan-European e-commerce platform for customized digital and offset printing. Founded by two brothers (per a customer testimonial) and serving over 2 million cumulative customers, the company runs a product-led growth model in which buyers configure, design, and order printed goods directly through wir-machen-druck.de without sales intervention. The catalog spans 100+ product categories including flyers, posters, business cards, brochures, banners, packaging (e.g., Doypacks), apparel/textiles, trade show materials, and promotional merchandise, addressing small and medium businesses (primary), event organizers, hospitality operators, agencies, and individual consumers.

The underlying platform combines a browser-based online design tool with automated print-data verification ("Basis-Check"), same-day production capability for select SKUs, and multi-carrier logistics integration with DHL, UPS, and DPD. Revenue mechanics are predominantly one-time transactional sales with quantity-based unit pricing (e.g., 20,000 flyers from €46.52), supplemented by optional professional design services through the in-house Layout- und Grafikbüro. The company differentiates on price (Tiefpreis-Garantie / lowest price guarantee), free standard shipping within Germany, broad catalog breadth, and customer experience, evidenced by a 4.6/5 average across 15,386 Google Shopping reviews and the Gesamtsieger Fairness-Preis 202 awarded by n-tv and DiSQ.

The go-to-market is exclusively direct-to-consumer online with no third-party retail or reseller presence, supported by organic social, an email newsletter, and the educational Druck-ABC content blog. Strategic supply-side partnerships span textile brands (Fruit of the Loom, B&C Collection, Stanley/Stella for organic/Cradle-to-Cradle-certified apparel) and FSC/Munken paper suppliers, enabling the eco-friendly product sub-brand alongside traditional print SKUs. The company is privately held, with no disclosed venture, private equity, or institutional investor involvement and no published financials or funding rounds in the available data.

Name

WIRmachenDRUCK

Legal name

WIRmachenDRUCK GmbH

Website

https://wir-machen-druck.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

WIRmachenDRUCK is a German online printing company operating a self-serve e-commerce platform serving over 2 million SMBs, agencies, event organizers, hospitality businesses, and individual consumers across Germany and Europe with 100+ customizable printed product categories.

Ownership category

akta.pro rank

Product category

Online Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Books Printing (323117), Packaging and Labeling Services (56191), Printing (32311)

SIC

Commercial Printing (2750), Book Printing (2732), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industries

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH), Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)

Keywords

• Online printing services
• Commercial printing products
• Custom printed merchandise
• Digital and offset printing
• Print-on-demand platform

Headquarters

HQ city

Backnang

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Product Sales: One-time transaction sales of customized printed products including business cards, flyers, brochures, posters, packaging, promotional items, and textiles. Customers configure products online and pay per order. No subscription required.
2. Professional Services (Layout & Design): Optional design and layout services offered through the Layout and Graphics Office (Grafikbüro) for customers who need assistance creating print-ready designs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WIRmachenDRUCK operates a self-serve online printing e-commerce platform that manufactures and ships customized physical printed products including flyers, posters, business cards, brochures, banners, packaging, textiles, promotional items, and books. Customers configure products via an online design tool, upload print data (with free Basis-Check verification), pay per order, and receive goods via DHL/UPS/DPD across Germany and Europe.

Product overview

WIRmachenDRUCK is an online printing company offering a comprehensive print-on-demand platform with over 100 distinct product categories. The core offering centers on traditional printing products (flyers, posters, business cards, brochures, banners) combined with growing categories in custom merchandise (apparel, promotional items, drinkware) and flexible packaging (Doypacks, stand-up pouches). The platform operates on a unified architecture combining e-commerce storefront with production workflow management. Key product lines include: Marketing Materials (Flyer & Falzflyer, Plakate & Poster, Aufkleber, Banner & Planen), Business Printing (Visitenkarten, Broschüren & Kataloge, Briefpapier, Präsentationsmappen), Apparel & Textiles (T-Shirts, Poloshirts, Hoodies, Sweatjacken, Workwear), Packaging Solutions (Verpackungen, Standbodenbeutel/Doypacks, Papiertragetaschen), Specialized Printing (Wahlplakate, Veranstaltungsplakate, Gastrobedarf, Messeausstattung), and Design Services (Layout- und Grafikbüro, Online-Designer). Additional services include Mailing/Lettershop, Last-Minute express production, and environmentally friendly product lines. The company positions itself with a low-price guarantee and free standard shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Flyer & Falzflyer Printed promotional flyers and folded leaflets offered in various formats and paper qualities for marketing and advertising use, ordered online with quantity-tiered pricing.
• Plakate & Poster Large-format prints for indoor and outdoor advertising available in multiple DIN sizes including weather-resistant options for events and political campaigns.
• Visitenkarten (Business Cards) Custom business cards printed on various paper stocks with options for UV coating, hot foil stamping, and special shapes, including FSC and Cradle to Cradle certified premium papers.
• Broschüren & Kataloge (Brochures & Catalogues) Multi-page brochures and catalogs with various binding options for product presentations and corporate communications.
• Aufkleber (Stickers & Labels) Custom stickers and labels in various shapes, sizes, and materials, including roll labels for product labeling and promotional purposes.
• Banner & Planen (Banners & Tarpaulins) Large-format banners and tarpaulins for outdoor advertising, events, building wraps, and trade-show use.
• T-Shirts & Textilien (Apparel & Textiles) Custom printed and embroidered apparel including T-shirts, poloshirts, hoodies, sweatjacken, workwear, and accessories sourced from brands like Fruit of the Loom, B&C Collection, and Stanley/Stella.
• Verpackungen (Packaging) Flexible packaging solutions including Doypacks (stand-up pouches), paper bags, food packaging, and sustainable packaging options for consumer goods and food.
• Bücher & Zeitschriften (Books & Magazines) Book printing in hardcover and paperback with various binding styles, as well as magazine and academic-thesis printing used by publishers and self-publishing authors.
• Messeausstattung (Trade Show Equipment) Trade-show equipment including exhibition walls, counters, roll-ups, beachflags, seating solutions, and promotional giveaways for events and exhibitions.
• Werbeartikel (Promotional Items) Promotional merchandise including keychains, pens, buttons, beverage cans, lanyards, mousepads, balloons, stickers, and branded giveaways.
• Plastikkarten (Plastic Cards) Plastic cards including ID, membership, discount, and chip cards with various security features and finishes.
• Hochzeitskarten & Einladungskarten (Wedding & Invitation Cards) Wedding invitations, save-the-date cards, greeting cards, postcards, and event invitations with premium paper options and elegant finishes.
• Gastrobedarf (Hospitality Supplies) Restaurant and catering supplies including menus, beverage cards, napkins, tablecloths, custom glasses, coasters, and staff uniforms.
• Schilder & Plattendruck (Signs & Plate Printing) Signs and plate printing for indoor and outdoor applications using rigid materials and direct plate printing for durable signage.
• Layout- und Grafikbüro (Layout & Graphics Office) Paid professional design service for customers needing assistance creating print-ready artwork and layout design.
• Mailing-Service & Lettershop Personalized mailing and direct-mail services including address printing and postal preparation for campaigns.
• Last-Minute Produktion (Same-Day Production) Express production service with same-day processing for urgent print orders submitted before the 18:00 cutoff.

Quantifiable outcome

• 2 million+ satisfied customers served
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Fruit of the LoomcoreTechnology or IntegrationFruit of the Loom is a key brand supplier for WIRmachenDRUCK's textile printing products including T-shirts, sweatshirts, hoodies, and poloshirts. The partnership enables branded apparel printing services with consistent quality materials.
• B&C CollectioncoreTechnology or IntegrationB&C Collection supplies premium textile products for WIRmachenDRUCK's apparel printing services. Available in Basic, Premium, and Organic lines for sweatjacken, hoodies, and other garments.
• Stanley/StellacoreTechnology or IntegrationStanley/Stella provides organic and sustainable textile products for WIRmachenDRUCK's eco-friendly apparel printing. Products include organic cotton hoodies and sweatshirts certified Cradle to Cradle.
• DHLcoreChannel Partner/ Reseller/ DistributorPrimary shipping partner for package delivery within Germany and Europe.
• UPScoreChannel Partner/ Reseller/ DistributorShipping partner for package delivery services throughout Germany and Europe.
• DPDcoreChannel Partner/ Reseller/ DistributorShipping partner for package delivery services throughout Germany and Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FLYERALARM: Germany's largest online printing company offering a similar broad catalog of commercial print, packaging, and promotional products via an e-commerce platform. Direct head-to-head competitor in DACH with overlapping product range and SMB target segments.
• CEWE: German printing company strong in photo products (CEWE PHOTOBOOK) and commercial printing. Comparable on European footprint, product breadth (photo, gifts, commercial print), and SMB/consumer targeting through online ordering.
• Onlineprinters (Elanders): Germany-based online commercial printing platform acquired by Elanders, offering business cards, flyers, packaging, and large-format print across Europe. Directly comparable on product catalog, B2B SMB focus, and pan-European e-commerce model.
• Saxoprint: German online printing company (part of the Unitedprint group) offering offset and digital printing for business customers across Europe. Directly comparable on B2B commercial print focus and European delivery model.
• Print24 (Unitedprint): Online printing brand of the Unitedprint group offering flyers, books, packaging, and large-format products to European B2B customers. Comparable on broad product range and European pan-market delivery.
• Pixartprinting: Italy-headquartered European online printing platform offering commercial print, packaging, and signage. Comparable on pan-European SMB e-commerce model and broad product catalog.

Broad incumbents

• Vistaprint (Cimpress): Global online printing leader under Cimpress offering business cards, marketing materials, signage, and apparel. Competes with WIRmachenDRUCK in the SMB/consumer self-serve print category across Europe but operates at significantly greater scale and broader geographic scope.

Regional players

• Druck.at: Austrian online printing company serving primarily the Austrian/German-speaking market with a similar product range of commercial print and promotional items. Comparable business model but with narrower geographic focus.

Emerging players

• Moo: Online print specialist focused on premium business cards, marketing materials, and packaging with strong design tools. Comparable on self-serve SMB targeting and emphasis on premium finishes, though MOO skews higher-end/lower-volume than WIRmachenDRUCK.
• Canva: Global design platform with integrated print-on-demand services (Canva Print) for business cards, flyers, posters, and apparel. Represents an emerging threat/design-led competitor overlapping in SMB self-serve print purchasing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCftmHbSwvcUMb13KIk5xTQA
• Facebookfacebook.com/wirmachendruck.de
• LinkedInlinkedin.com/company/wirmachendruck-gmbh
• Instagraminstagram.com/wirmachendruck/?hl=de
• Xx.com/_wirmachendruck

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIRmachenDRUCK