Steed

What Steed does

Steed Equine Monitoring Solutions OÜ, operating as Steed EMS, is an Estonian-incorporated equine health technology company that has built a biometric wearable device for horses. Founded in 2023 and reporting a Vienna operational base, the company has progressed its hardware from a TRL5 functional prototype in Phase 1 to two TRL7 industrial-grade prototypes ready for mass production in Phase 2. The wearable continuously monitors vital signs (temperature, pulse, respiration) and activity in real time 24/7, with offline-capable alerting via a companion Steed mobile app and geofencing for movement tracking.

The company's go-to-market is product-led and direct-to-consumer, with a global website offering waitlist signup and content organized around seven use-case verticals: Equestrian Enthusiasts, Trainers, Breeders, Veterinarians, Horse Transporters, Insurance Brokers, and Regulators. Distribution is planned via the Steed e-commerce website and the Steed mobile app, with channel support from named partners EMW Sport Horse, Superhands, Tentelve, and endorsement relationships with the New York Racing Association and Boehringer Ingelheim. The company has identified market demand through testimonials from prospects in the USA, UK, Sweden, and the Netherlands.

The revenue model combines hardware device sales with a planned recurring subscription for app-based monitoring, alerting, and data access. Both the device and subscription are listed as "coming soon" and pricing is not publicly disclosed. To date, the only capital raised is a €69,965 grant from the European Regional Development Fund across the two development phases. The company is privately held, has no disclosed institutional investors or parent entity, and has not publicly identified its management team or headcount. Steed is operating, pre-commercial, and in the process of preparing for commercial launch.

Name

Steed

Legal name

Steed Equine Monitoring Solutions OÜ

Website

https://steedwatch.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Steed (Steed EMS) is an Estonian-incorporated equine health technology company developing a biometric wearable for continuous real-time monitoring of horse vital signs. It targets equestrian enthusiasts, trainers, breeders, veterinarians, and horse transporters via a direct-to-consumer hardware-plus-subscription model.

Ownership category

akta.pro rank

Product category

Equine Health Monitoring Devices

NAICS

Veterinary Services (54194), Veterinary Services (541940), Horses and Other Equine Production (11292)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

akta.pro secondary industries

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Equine Veterinary, Welfare & Anti-Doping Services (MPAEADAJ)

Keywords

• Equine health monitoring
• Biometric wearable devices
• Horse vital signs monitoring
• Animal activity tracking
• Equine wellness technology

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales: Sale of Steed biometric wearable device - the physical wearable technology for horses
2. Subscription Service: Ongoing subscription for app-based monitoring, alerts, and data access through the Steed platform - coming soon

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Steed designs and sells a freely attachable biometric wearable device for horses that continuously monitors vital signs (temperature, pulse, respiration) and activity in real time 24/7, paired with the Steed mobile app for real-time alerts (online and offline) and geofencing. The accompanying subscription service provides ongoing app-based monitoring, alerting, and data access. The product is positioned for early detection of equine disorders and diseases to enable timely veterinary intervention.

Product overview

Steed offers a unified equine health monitoring ecosystem consisting of the Steed EMS platform, a biometric wearable device (Steed Device), and the Steed App. The system provides real-time 24/7 monitoring of horse vital signs and activity, with automated detection, alerting, and geofencing capabilities. The wearable hardware pairs with the mobile app to deliver continuous health insights and early warning notifications to horse owners, trainers, veterinarians, and other equestrian professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Steed Device A freely attachable biometric wearable device for horses that monitors vital signs (temperature, pulse, respiration rates) and activity in real time 24/7, designed for continuous use and intended for horse owners, trainers, breeders, veterinarians, transporters, and equine athletic organizations.
• Steed App Mobile application that receives real-time wellness alerts from the Steed wearable device online and offline, and enables geofencing to establish virtual boundaries and track horse movements.
• Steed Subscription Service Recurring subscription providing ongoing app-based monitoring, real-time alerts, and data access through the Steed platform, tied to use of the Steed Device.

Quantifiable outcome

• Early veterinary intervention can successfully treat most equine disorders and diseases when detected early

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Whistle (Mars Petcare): Consumer pet activity and health tracker now owned by Mars Petcare. Comparable to Steed as a connected pet/animal wearable with a subscription app, but focused on dogs rather than horses.
• PetPace: Smart collar for dogs and cats providing continuous vital-sign and activity monitoring with a health-analytics cloud. Broader incumbent in the connected-animal wearable space, with similar vital-sign IP that could be extended to equine.

Direct peers

• Piavita: Swiss veterinary technology company offering the Piavital wearable and VetCheck platform for remote equine vital-sign and activity monitoring. Direct overlap with Steed on hardware wearable, real-time vital-sign capture, and subscription-backed SaaS for equine professionals.
• Equinosis (Lameness Locator): US company (originally a University of Missouri spin-out) commercializing an inertial-sensor system for objective lameness detection in horses. Comparable to Steed as an equine-specific biometric diagnostic worn on the horse.
• iLoc Technologies (Trinity Lab): GPS/location tracking hardware for horses and equestrian assets. Comparable to Steed on the wearable-on-horse category and on location/geofencing functionality layered into the Steed app.
• Polar (Equine): Equine heart-rate and training monitoring systems used across racing and equestrian sport. Direct competitor to Steed on continuous cardio/respiratory monitoring for performance and welfare.
• Nightwatch Smart Halter: Smart equine halter with embedded sensors for early detection of colic and distress. Direct peer to Steed on form factor (worn on horse), vital-sign monitoring, and alerting for early veterinary intervention.
• Arioneo (Equisense): French equine-technology company behind Equisense motion sensors and connected solutions for training, recovery, and welfare monitoring of horses. Closely comparable to Steed as a sport/racing-oriented equine wearable with a subscription app layer.

Emerging players

• Mella Pet Care: Early-stage connected pet-health hardware (axillary thermometer, body-fat analyzer) targeting vets and pet owners. Emerging player with adjacent biometric-animal technology and similar data-driven early-detection positioning.

Others

• Catapult Sports: Human athlete wearable and analytics platform used by elite sports teams. Comparable to Steed on the technology stack (biometric wearable + cloud analytics) and on the sports-performance value proposition for equine athletes, though the end user is human.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/steedwatch
• LinkedInlinkedin.com/company/steedwatch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steed