Idea Fair Play

Name

Idea Fair Play

Legal name

ideafairplay.pl sp. z o.o.

Website

https://ideafairplay.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance commission revenue: Idea Fair Play generates revenue through commission agreements with insurance providers (Dostawcy). When users purchase insurance products through the platform, the insurance company pays Idea Fair Play a referral/advertising fee. Idea Fair Play then passes through 100% of these donations to the user's chosen charitable organization. The company retains its share of the commission to operate the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Idea Fair Play is an online insurance aggregation and brokerage platform operating in Poland that connects individual consumers with more than 30 insurance providers (PZU, Generali, Wiener, Ergo Hestia, Allianz, Warta, Compensa, etc.). Users can compare and purchase vehicle, travel, child/student accident (NNW), life, home, business, agricultural, fleet, and group medical insurance, with 100% of the platform's earned insurance commissions redirected as donations to a nonprofit organization chosen by the buyer at no additional cost to the consumer.

Product overview

Idea Fair Play is an insurance aggregation and comparison platform that enables users to purchase various insurance products from over 30 insurance companies (including PZU, Generali, Wiener, Ergo Hestia, Interrisk, Proama, Aegon, Allianz, Aviva, Axa, Benefia, CEU, Compensa, Inter, Liberty, Link 4, MTU, Signal Iduna, TUW TUW, TUZ, Uniqa, Warta) while simultaneously supporting charitable organizations. The core platform provides insurance comparison and online purchase capabilities with a unique donation mechanism where a portion of insurance premiums is donated to user-selected NGOs. The product portfolio includes vehicle insurance (with OC, AC, ASS coverage options), travel insurance, NNW (accident insurance) for children and students, life insurance, home insurance, business insurance, agricultural insurance, fleet insurance, medical packages, and group insurance plans. The NNW Dziecka product is specifically offered through Compensa with four pricing tiers (49-199 zł/year), while other products are aggregated from multiple providers. The platform also features a donation calculator and organization selection functionality for charitable giving.

Differentiator

Problem solved

Functional benefit

Products and services

• Ubezpieczenie Pojazdów (Vehicle Insurance) Vehicle insurance comparison and purchase service allowing users to obtain three competing offers for car insurance (OC, NNW, AC, ASS, and related coverage types) by entering three vehicle data points on the platform.
• Ubezpieczenie Podróży (Travel Insurance) Travel insurance product offering medical costs (KL), liability (OC), baggage (BAGAŻ), COVID coverage, and trip cancellation/interruption protection, with users receiving three customized competing offers.
• NNW Dziecka (Child Accident Insurance) 24/7 worldwide accident insurance for children aged 0-26 covering school, extracurricular activities, and more, offered through Compensa in four package tiers from 49 to 199 PLN per year.
• NNW dla Studenta (Student Accident Insurance) Accident insurance specifically designed for students with four coverage packages to choose from, offering wide protection scope and purchaseable in 5 minutes online.
• NNW Krótkoterminowe (Short-term Accident Insurance) Short-term accident insurance for temporary or time-limited coverage needs, offered alongside other personal accident products on the platform.
• Ubezpieczenie na życie (Life Insurance) Life insurance product available for individuals through the platform's aggregation of partner insurance providers.
• Ubezpieczenie Mieszkań i Domów (Home and Apartment Insurance) Home and apartment insurance product offering property protection through partner insurance companies accessible via the platform.
• Ubezpieczenie Kosztów Odwołania Podróży (Trip Cancellation Insurance) Trip cancellation cost insurance covering reimbursement if a planned trip is cancelled, offered as part of the platform's travel-related products.
• Ubezpieczenie Indywidualne (Individual Insurance) Individual personalized insurance coverage tailored to specific customer needs, offered through the platform's aggregator of partner insurers.
• Ubezpieczenie Flotowe (Fleet Insurance) Fleet insurance designed for businesses that own five or more vehicles, providing consolidated motor coverage through partner insurers.
• Ubezpieczenie Rolne (Agricultural Insurance) Agricultural insurance product covering farmers and farming operations, provided through the platform's partner insurer network.
• Ubezpieczenie Firmy (Business Insurance) Business insurance product for companies and enterprises, covering commercial risks through the platform's aggregator of partner insurers.
• Grupowe Ubezpieczenie na życie (Group Life Insurance) Group life insurance product offering collective life coverage for organizations and their members through partner insurance providers.
• Pakiet Medyczny (Medical Package) Individual medical package product providing health coverage and healthcare benefits through partner insurance providers.
• Grupowy Pakiet Medyczny (Group Medical Package) Group medical package for organizations providing collective health coverage to their members through partner insurance providers.

Quantifiable outcome

• 87% of users saved money on their insurance compared to standard rates
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Compensa (TU nr 1 S.A. Vienna Insurance Group)coreOthersInsurance provider offering NNW (accident) insurance for children through the platform. Compensa is part of Vienna Insurance Group, one of the largest insurance groups in Central and Eastern Europe.
• PZUcoreOthersPoland's largest insurance company, offering vehicle, life, and other insurance products through the platform.
• GeneralicoreOthersInternational insurance provider offering various insurance products through the platform.
• Ergo HestiacoreOthersMajor Polish insurance company offering home, vehicle, and travel insurance through the platform.
• AllianzcoreOthersGlobal insurance provider offering various insurance products through the platform.
• UniqacoreOthersAustrian insurance group operating in Central and Eastern Europe, offering insurance products through the platform.
• WartacoreOthersPolish insurance company offering various insurance products through the platform.
• InterriskcoreOthersPolish insurance company specializing in accident and travel insurance through the platform.
• Signal IdunacoreOthersGerman-Polish insurance provider offering various products through the platform.
• Link4coreOthersDirect insurance brand in Poland offering vehicle and home insurance through the platform.
• Other Insurance Providers (AXA, Aviva, Wiener, Proama, Aegon, Benefia, CEU, Inter, Liberty, MTU, TUW TUW, TUZ)minorOthersAdditional insurance providers offering various insurance products through the platform, completing the network of over 30 insurance companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rankomat.pl: One of Poland's largest insurance comparison platforms, aggregating motor, home, travel, and life insurance from multiple carriers. Directly comparable to Idea Fair Play in product scope and aggregator business model, though it lacks the donation/NGO pass-through mechanic.
• Ubezpieczenia-online.pl: Polish online insurance broker offering multi-carrier comparison and purchase for motor, property, travel, and life policies. Operates in the same product set and GTM motion (online self-serve) as Idea Fair Play.
• CUK Ubezpieczenia: Multi-channel Polish insurance broker combining online comparison with a network of physical agent offices. Comparable in product breadth and carrier relationships, with a larger advisory-led footprint than Idea Fair Play.
• Superpolisa.pl: Polish insurance aggregator focused on motor and property insurance with multi-carrier comparison. Direct competitor in the same end-customer segment and similar digital aggregator model.
• Mubi (mfind.pl): Polish insurance and financial product aggregator operating a comparable self-serve online comparison model across motor, property, and life insurance. Closest direct peer in mechanics, differing primarily in monetization structure (no charity hook).
• Klikmeca.pl: Polish online insurance and credit comparison platform. Overlaps with Idea Fair Play in the insurance aggregator niche while extending into adjacent financial products, useful as a benchmark for cross-vertical expansion.

Broad incumbents

• Lemonade: Tech-forward insurance carrier with a mission-driven, social-impact brand identity (including a 'Give Back' charity mechanism). Comparable in spirit due to the charity-anchored value proposition, but operates as a carrier rather than an aggregator.
• PZU: Poland's largest insurance company, simultaneously a key carrier partner for Idea Fair Play and a competitor via its direct distribution channel. Relevant as the dominant incumbent setting aggregator commission terms and customer expectations.

Others

• Pomagam.pl: Leading Polish online fundraising platform for NGOs and individuals. Not a direct competitor in insurance, but a relevant peer for the nonprofit fundraising side of Idea Fair Play's value proposition and potential partnership counterpart.

Regional players

• Compari.ro: Romanian insurance and financial product comparison platform. Comparable in aggregator mechanics and CEE market dynamics; useful as a regional benchmark for aggregator unit economics outside Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ideafairplay
• Xx.com/Idea_Fair_Play
• LinkedInlinkedin.com/company/idea-fair-play

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idea Fair Play